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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    Always Take Money Off The Table Apr 03, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss how founders often miss out on paying themselves and why it's essential to grab the chance when it happens. You know how some founders think, "I don't deserve this yet" or "I should put this money back into the business"? Rather than risking a missed chance, it's best to take advantage of the opportunity while it's available. You might not get this chance again, o seize the moment and take that money off the table now.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:27 The “I don’t deserve this yet” mindset
    • 05:18 Slowly taking chips off the table
    • 08:51 Think of it as your money
    • 15:01 Take that shot right now
    • 17:33 Belief in exponentially as a certainty
    • 22:56 The probability of that greater future is low
    • 26:18 You’re digging a hole for yourself
    • 28:03 Take it and just give it back
    • 29:08 How to think of losing when you’re in the process of winning
    • 33:46 The opportunity might never happen again, so just grab it

    Should I Feel Guilty For Failing? Mar 27, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss founder guilt in the wake of a failed startup. While it's perfectly natural to feel disappointed when a startup fails, it's not cool to let guilt eat away at you. It's important to recognize that success in the startup world is never a guarantee and that failures are an inevitable part of the process. The key is to bounce back from setbacks and keep pushing forward, no matter how tough things get.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:22 The people you feel guilty to
    • 04:50 Disappointment vs. guilt
    • 06:52 Guilt brings out liability
    • 08:07 Failures in startups
    • 10:04 Why do we sentence ourselves to an imaginary prison of guilt
    • 13:21 Learn how to handle failure
    • 15:23 You have to keep going
    • 17:19 Transfer the negative energy to a positive one
    • 21:37 Have a north star
    • 22:53 This is not your only chance

    The Case Against Full Transparency Mar 20, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss transparency in startup companies. Being honest with your customers and clients will help you attract more people to your company, but excessive sharing of information and transparency could also create some problems. In today’s episode, we’ll find out: how much transparency is too much and do you really need to be transparent about everything?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:22 We come from environments that lack transparency
    • 03:13 Every news is good news
    • 04:46 Why do we embrace transparency?
    • 05:59 When things fail, transparency suddenly doesn’t matter
    • 09:49 The difference between transparency and honesty
    • 16:15 Transparency is good when you’re certain of the outcome
    • 20:29 The consequences of transparency
    • 25:01 It’s the founder’s job to make it work

    Does My Startup Really Need Full Time Employees? Mar 13, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss whether your startup really needs full time employees. One of the common mistakes made by startup companies is that they hire a bunch of people full time for a job that can be done by one or they hire one person and make them do multiple things. In this episode, let’s really find out what is full time employment and how do you really make the most out of it?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 03:08 History on paying full time and per hour
    • 04:55 Raising funds to pay for a team
    • 07:02 What is full time employment?
    • 09:20 Buying someone’s hours
    • 12:52 Hiring people you don’t need
    • 15:35 Full time contribution
    • 19:01 The high performing people
    • 22:30 Hiring one person for multiple jobs
    • 26:53 Full time will be a thing of the past

    This is Probably Your Last Success Mar 06, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss getting your first success and how you can treat it as if it’s your last. You’re there, you finally made it – so you think you can replicate that success? The probability of remaking that success is probably low and you can’t base your future success on something that you’ve done before, so what can you do to change this mindset?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:43 What if this is your last success?
    • 05:16 Future success is not equal to past success
    • 07:05 Your mindset probably needs to change
    • 09:06 What would you tell your younger self?
    • 12:35 Mentality of older founders
    • 14:49 Bet of future success
    • 17:07 Compounding probabilities
    • 20:22 Stay in certainty
    • 23:31 How much would be a lot?
    • 26:35 Treat this as if it’s your last

    How Many Times Can My Startup Die? Feb 20, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss about the deaths of your startup and how many times do you come back from the grave? Starting a business is actually just a series of recovering from deaths, and that’s okay – but when does it actually start getting better and when would be the time where you realize that you should stop?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:31 It’s a series of recovering from deaths
    • 04:24 We assume it’s supposed to work
    • 05:27 Momentum to move forward
    • 06:23 The walking dead
    • 08:36 Hearing “no’s”
    • 13:16 You’ll never know if this is the end
    • 15:15 Are you doing this because you’re afraid of failure?
    • 17:57 You have more downside than upside
    • 21:57 Success is not in short increments
    • 23:25 The world is in defense mode right now
    • 26:12 Try to not die
    • 30:04 Signals for when to stay or leave
    • 32:24 How do you know if you actually died
    • 37:34 This is just how business works
    • 42:54 Is this a hurdle or a real wall?
    • 46:02 Running out of cash and having to lay off staff
    • 50:00 Everything is impossible until somebody does it

    How Should I Share My Wealth with Family? Feb 13, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss how you should share your wealth with family members? Are you the type of person who’s always one call away to your family or friends whenever they need money? They always say it’s going to be a “loan” but have they already paid you back? FInd out in today’s episode how you can actually build a financial relationship with your family!


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:50 We want to share our success
    • 06:40 You don’t owe anyone anything
    • 09:46 It never ends
    • 16:12 People can get manipulative when they need something
    • 18:15 Suddenly you’re an A-hole
    • 20:40 It’s never a loan
    • 30:00 “I don’t want to have a financial relationship with you…”
    • 33:18 It’s a personal decision

    Why Do VC Funded Startups Love "Fake Growth?" Feb 06, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss why some founders tend to go on the “fake growth” route. Some Startup companies may look like they are soaring and scaling real fast but in reality, these Startups are spending more than they are getting back from revenue. So how can you identify if you, as a founder, are going the real growth route or the fake growth route?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:20 Fake Growth vs. Revenue
    • 05:20 Some people are raising the same money as you, but in a different story
    • 06:54 Why momentum is attractive to investors?
    • 08:18 Staffing
    • 11:45 If your fake growth becomes successful, you’re a hero
    • 17:48 When everything was going the right direction until it wasn’t
    • 19:24 It’s like a Ponzi scheme
    • 24:09 The employee and the stockholders
    • 27:50 Founders who experienced this shows contrition

    Founder Legends Are Less Fun When You Are Living Them Jan 30, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss the myths behind founder’s success stories. Whenever we hear a story of somebody else’s win most likely we find it inspiring, right? And after hearing this zero to hero story we then decide that we want to be like them someday. But are you sure about that? And are you really willing to go through the pain that they had to live through just to be where they are now?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 04:00 The myths of success stories
    • 08:27 It’s not a fun story if you were to live it
    • 10:40 “We didn’t see it coming, it just happened!”
    • 12:09 You don’t know where you are in the arc
    • 13:50 Is your story really contiguous?
    • 15:01 The misses gets ignored just because it became a success
    • 17:11 Stop comparing
    • 19:26 We don’t acknowledge the pain
    • 23:49 You can’t recreate these stories
    • 25:22 Understand the pain, not just the success

    Can Middle Schoolers be Founders? Jan 23, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss the importance of teaching entrepreneurship to middle school students. There are tons of benefits when you teach young children about entrepreneurship. Kids are naturally curious and creative, and you can nurture these skills through entrepreneurship. Not only do you raise children with better critical thinking skills, but you’ll also raise problem solvers.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:31 Teaching entrepreneurship in middle school
    • 06:43 Think more like a child
    • 10:20 Ask why and what if
    • 14:01 Kids are taught to view failure as failure
    • 16:01 Building a pitch deck
    • 18:22 Kids running their own meetings with less barriers
    • 22:25 Ownership of their product and idea
    • 26:02 If no one wants to join your idea, do it alone

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