Startup Diaries

Latest Episodes:

#51: Tobi Pearce On Lessons From A $400 Million Exit Sep 26, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Tobi Pearce, the Co-Founder of SWEAT. Tobi reveals his $400 million exit from SWEAT, after selling to the US software company iFIT and his life since stepping down from his role as CEO. Watch the full episode to hear the key reason to Tobi's success, the number one reason your business isn't growing, steps to take if you want to build and sell your business and what you need to do to become a better entrepreneur. 1:50 - Introduction 3:15 - Tobi's Journey 6:10 - This Is The Key Reason To Tobi's Success! 16:35 - The Number One Reason Your Business Isn't Growing 29:00 - When Isn't It A Good Time To Grow 40:45 - Steps To Take If You Want To Sell Your Business 50:35 - The Negatives Of Knowing Too Much 56:00 - Shifting From Employee To CEO 1:03:20 - What You Need To Do To Become A Better Entrepreneur IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast EMAY SERVICES: WEBSITE | www.emayservices.com.au INSTAGRAM | www.instagram.com/emayservices OR @emayservices BOOK A CALL | To book a call with Emay Services to discuss your business strategy, head over to: www.emayservices.com.au SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW TOBI: INSTAGRAM | https://www.instagram.com/tobi_pearce

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#50: Mark Ritson - Billion Dollar Marketing Lessons Sep 19, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Mark reveals how he bullshitted his way into Harvard Business School, consulting for Louis Vuitton and some of the biggest brands in the world, which marketing tactics to focus on in your startup, why no one gives a f*** about your brand and much more! 0:00 - Introduction 2:53 - To Go Or Not To Go To University As A Marketer... 11:20 - How Mark Bullshitted His Way Into Harvard Business School? 14:33 - Consulting For Louis Vuitton & Some Of The Biggest Brands In The World 24:45 - Why You Should Get Proper Training In Marketing... 31:00 - Which Marketing Tactics To Focus On In Your Startup 39:56 - No One Gives A F*** About Your Brand! 43:40 - The Perks Of Being Famous 1:11:20 - TikTok Is Shutting Down!? 1:16:14 - I Wish I Got Laid More! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MARK: LINKEDIN | https://www.linkedin.com/in/markritson

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#49: Nathan Chan On How Foundr Grew To Over 3.5M Followers Aug 29, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with the CEO of Foundr, Nathan Chan. With over 3.5 million followers, Foundr connects entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more, with millions of people every month. Nathan reveals the risk in starting a business, the secret to growing Foundr to over 3.5 million followers, how to transition from startup to an established business, what you need to get right to grow and much more! 0:00 - Introduction 2:11 - Foundr In The Making 7:03 - Advice For Someone Starting A Business 12:00 - The Risk In Starting A Business 21:20 - The One Thing That Grew Foundr To Over 3.5M Followers 26:05 - Why Getting Your Sales Channel Right Is So Important! 28:30 - When You Should Outsource... 34:25 - The Transition From Startup To An Established Business 37:40 - You Need To Get This One Thing Right To GROW! 42:40 - Why Predictability Is A Must 45:50 - One Piece Of Advice For Your Younger Self 47:06 - Advice For Someone Starting A Business 49:50 - Most Important Trait A Founder Must Have For Success & Why IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW NATHAN: INSTAGRAM | https://www.instagram.com/nathanchan

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#48: Dan Ferguson On Adore Beauty's Genius Marketing Strategy Aug 22, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Adore Beauty, Dan Ferguson. Adore Beauty's marketing strategy no doubtingly acquires sales. The $429.21 million ASX-listed company had 687,000 active customers, who made an order in the past 12 months. Dan reveals how to create ownership within your team, the biggest trends in 2022 to look out for, why you should treat brands as people, his guiding principles in marketing, how to build trust with your customer and much more! 0:00 - Introduction 2:31 - Dan's Journey As CMO Of Adore Beauty 9:45 - Advice For Someone Starting Their Career 15:40 - How To Create Ownership Within Your Team 24:20 - Why Weekly Result Meetings Matter! 30:30 - The Important Role Of Content... 39:20 - The Biggest Trends In 2022 To Look Out For! 47:10 - Why You Should Treat Brands As People... 54:55 - How To Build Trust With Your Customer 1:00:58 - The Guiding Principles In Marketing 1:08:35 - One Piece Of Advice For Your Younger Self 1:10:25 - Advice For Someone Starting A Business 1:12:24 - Most Important Trait A Founder Must Have For Success & Why IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW DAN: LINKEDIN | https://www.linkedin.com/in/danferguson1

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#47: Mia Klitsas Co-Founder Of Moxie On Launching A Product In 2022 Aug 15, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with the Co-Founder of Moxie, Mia Klitsas. Mia had an off-the-cuff idea in her early 20's and decided to take a huge leap to disrupt a stagnant category with a $5,000 investment. Today, her period care brand Moxie, is now global. Mia reveals her experience as a young entrepreneur, must do's with your product packaging, why your product might not get off the ground, one key thing you should know before launching your brand, what you should price your product at and much more! 0:00 - Introduction 2:20 - Starting A Business In Your Early 20's 14:10 - How To Capture Customers When You're Not The Big Dog 22:00 - Must Do's With Your Product Packaging... 33:10 - One Key Thing You Should Know Before Launching Your Brand 37:50 - Why Your Product Might Not Get Off The Ground 45:55 - What You Should Price Your Product At 51:10 - Avoid This, If You Want To Grow! 1:01:50 - Mia's Experience As A Young Female Entrepreneur 1:01:45 - Brand VS Product: Which Should Come First? 1:13:30 - Quickfire IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MIA: INSTAGRAM | https://www.linkedin.com/in/moxette

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#46: Steffen Daleng Booktopia CMO - Building A $250 Million/Year E-Commerce Brand Aug 08, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Booktopia and Marketing Executive of the Year, Steffen Daleng. Steffen Daleng is the marketing genius behind Booktopia, generating over $250 million a year in e-commerce sales. From multiple successful e-commerce startups, Steffen reveals how Booktopia sells a book every 3 seconds, how they compete with big international players such as Amazon, what makes an e-commerce brand actually successful and much more! 0:00 - Introduction 2:33 - Why Steffen Didn't Want To Be A Marketer 12:20 - Following Your Heart Over Your Mind 16:10 - Does Money Really Bring Happiness? 21:00 - From A Founder To An Employee 38:00 - E-Commerce Must's In 2022 50:30 - What Makes A Successful E-Commerce Business? 58:25 - Marketing Principles That Will Transform Your Business! 1:06:08 - One Piece Of Advice For Your Younger Self... 1:08:35 - One Piece Of Advice For New Founders... 1:12:15 - Most Important Trait That A Founder Must Have... IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby FOLLOW STEFFEN: LINKEDIN | https://www.linkedin.com/in/steffendaleng

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#45: Jade Spooner & Jenna Davies On How To Launch A Startup In 2022 Aug 01, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with Jade Spooner and Jenna Davies. Being no stranger to startups, Jade and Jenna recently opened their newest venture, Big Uppetite. Jade and Jenna discuss the best ways to grow a business, why you should say no to clients, the greatest personality trait of an entrepreneur, a trait you should lead with and much more!... 0:00 - Introduction 9:00 - One Thing You Should Be Doing For Yourself 17:55 - Why Saying No To Clients Should Often Be Done... 22:45 - The Best Ways To Grow Your Business! 27:25 - Products & Customers 59:05 - The Greatest Personality Trait Of An Entrepreneur 1:01:05 - The Realities Of Being An Entrepreneur 1:03:25 - You Should Lead With This One Trait! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby FOLLOW JADE & JENNA: INSTAGRAM | https://www.instagram.com/jadespooner INSTAGRAM | https://www.instagram.com/jennanne

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#44: Sabri Suby - Marketing That Will 10X Your Business In 2022 Jul 25, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with Sabri Suby. Sabri built King Kong with $0 in his bedroom, making over 150 cold calls per day. Today, King Kong is valued at over $50,000,000. Sabri discusses his philosophy on business, how to launch a startup with $0, how to 10X your startups growth, his billion dollar marketing formula, the biggest opportunity for business owners right now and much more!... 0:00 - Introduction 2:00 - King Kong: $0 - $1.33 Billion In Sales 11:00 - Sabri's Philosophy On Business 14:30 - Why You Should Always Look For The Problem First... 17:26 - How To Launch Your Startup With $0 21:00 - How To 10X Your Startups Growth 28:40 - Before Selling Do This One Simple Thing! 39:37 - This Is How You Scale... 53:00 - Sabri's Billion Dollar Marketing Formula 1:08:50 - Sabri's Advice For His Younger Self 1:10:25 - The Biggest Opportunity For Business Owners Right Now! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby FOLLOW KING KONG: INSTAGRAM | https://www.instagram.com/kingkong.com.au

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#43: Victoria Devine - On Building The #1 Business Podcast In AUS Jul 18, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with Victoria Devine the Founder of 'She's On The Money' Podcast. Victoria has built Australia's #1 business podcast from the ground up and today has a community of over 250,000 empowered members. Victoria discusses why 'She's On The Money' was so successful, the top 3 misconceptions surrounding money, why having more money isn't necessarily considered "better" and much more!... 0:00 - Introduction 2:00 - The Beginnings Of 'She's On The Money' Podcast 11:00 - Why 'She's On The Money' Was So Successful 16:45 - More Money Is Not Better 21:10 - The Top 3 Misconceptions Surrounding Money 34:05 - Wealth Creation As An Employee VS A Business Owner 45:00 - You Must Be Doing This For Your Podcast 55:30 - The Importance Of Community 1:04:10 - One Piece Of Advice For Your Younger Self 1:08:13 - Most Important Trait For A Founder IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW VICTORIA: INSTAGRAM | https://www.instagram.com/victoria_devine

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#42: Steph Claire Smith & Laura Henshaw - Secret To Building a Powerful Community Jul 18, 2022

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On this weeks Episode of Startup Diaries, Kyle sits down with Steph Claire Smith and Laura Henshaw the Co-Founders of Keep It Cleaner. Laura and Steph have built the most empowering communities in the health and fitness industry. Laura and Steph deep dive into the 'Keep It Cleaner' story, strategies they used to connect with their community, how they scaled their business, the characteristics which make leaders great and much more!... 0:00 - Introduction 2:07 - The Startup Story Of 'Keep It Cleaner' 7:48 - Advice For Business Owners Going 'All In' 15:30 - The Biggest Lessons Steph & Laura Experienced 23:00 - Strategies Steph & Laura Use To Connect With Their Community 27:42 - The Importance Of Business Values & Mission 31:40 - Transitioning From A Technician To A Leader 42:30 - Scaling 'Keep It Cleaner' 49:00 - Characteristics Which Make A Great Leader 58:50 - Building A Business From Scratch, What Would Steph & Laura Do? 1:05:59 - One Piece Of Advice For Your Younger Self 1:07:13 - Advice For Future Women In Business 1:11:10 - Advice For New Business Owners IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW STEPH & LAURA: INSTAGRAM | https://www.instagram.com/stephclairesmith https://www.instagram.com/laura.henshaw

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