Startup Diaries

Latest Episodes:

Lesson: Jess Hatzis On Scaling To Multiple 7 Figures Dec 16, 2022

Show notes

Every business leader is in search of the next lesson. My hope with these lessons is that they can shift the way you think, change your mind or solve a problem you are facing.

Jess Hatzis is the Co-Founder of the cheeky skin care brand, Frank Body. Leveraging the power of social media and viral marketing, Frank Body was one of the first brands to build a strong community and prescence on instagram, growing from $0 to $100,000,000 in sales. Jess is also the Co-Founder at Willow & Blake, an advertising agency which has helped create and build an array of successful brands.

Listen to the full episode here: https://open.spotify.com/episode/7KNEQI0hPF408VcRKWgCAn?si=qU3ze1fFRBeLCTDpRiP2fQ

Jess Hatzis Instagram: https://www.instagram.com/jess_hatzis/

Jess Hatzis Linkedin: https://www.linkedin.com/in/jess-hatzis-2b06a22b

Frank Body Instagram: https://www.instagram.com/frank_bod

Willow & Blake Instagram: https://www.instagram.com/willowandblake

Watch On YouTube: https://www.youtube.com/watch?v=j_hdaJGhESE

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#59: Bali Body Co-Founders - From 0 To 1.4 Million Followers Dec 11, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Laura and Dave, Co-Founders of Bali Body. Laura and Dave were living the tropical island life in Bali. This is where the inspiration to create a brand that delivered summer in a bottle originates from. The young Australian couple had a vision to create a natural and vegan-friendly suncare range that would be well-suited to people who suffered from sensitive skin. Laura and Dave reveal the growth from 0 to 1.4 million followers, how they became a global brand, advice for someone starting their own business, how they would launch a product from scratch today, how to become a better entrepreneur and much more! 0:00 - Introduction 1:31 - Bali Body's Evolution 7:20 - Choosing A Brand Name 9:40 - From 0 To 1.4 Million Followers 14:00 - Messaging And Why It's So Important 18:00 - Becoming A Global Brand 34:28 - Advice For Someone Starting Their Own Business 37:10 - The One Thing That Holds Business Owners Back 40:20 - Launching A Product From Scratch: The Steps Broken Down... 44:30 - Hiring The Right Team Members 51.40 - Become A Better Entrepreneur With This Advice 59:55 - One Trait A Business Owner Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW LAURA: INSTAGRAM | https://www.instagram.com/folski FOLLOW DAVE: INSTAGRAM | https://www.instagram.com/daveoost

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Lesson: Jade Spooner Shares The Key Ingredient Every Founder Needs For Success Dec 02, 2022

Show notes

Every business leader is in search of the next lesson. My hope with these lessons is that they can shift the way you think, change your mind or solve a problem you are facing.

Jade Spooner is a serial entrepreneur, an amazing leader and over an amazing human. Jade was a Co-founder of the fastly growing company Equalution, was a Forbes 30 Under 30 and is now a second time co-founder at the quickly growing agency Big Uppetite. In todays lesson, Jade shares the key ingredient every founder needs to have success.

Listen to the full episode here: https://open.spotify.com/episode/6bTVTdlIATagMyglBwnPkX?si=aOYZhcynQ8yPhteO2Egq9A

Jade: https://www.instagram.com/jadespooner/

Watch On YouTube: https://youtu.be/p58LGQx_jxE

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#58: Chelsea Pottenger On The Dark Truth Of Hustle Culture Nov 28, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Chelsea Pottenger, Founder of EQ Minds and Author of The Mindful High Performer. Chelsea is responsible for helping brands such as eBay, Google, Telstra and CBA improve mental health in the workplace and find a better balance for their employees. Chelsea reveals the 4 pillars you must get right, why you need time off, how to create a culture that employees love, why turnover is so high, founders must do's and much more! 0:00 - Introduction 2:25 - Chelsea's Journey 6:58 - The Truth Behind Mental Illness 10:15 - 4 Life Pillars You Must Get Right! 16:10 - Why You Need Time Off 18:30 - How To Create A Culture That Employees Love 26:45 - Why Turnover Is So HIGH 35:42 - Founders Must Do's 44:00 - One Piece Of Advice For Your Younger Self GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW CHELSEA: INSTAGRAM | https://www.instagram.com/chelseapottengerofficial

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#57: Reebok Brand Director On How To Build A Winning Brand: Ash Sampson Nov 21, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Ash Sampson, the Brand Director of Reebok. In 2021 Adidas sold Reebok for a whooping $2.5 Billion USD. Ash was given the responsibility to build the new team from the ground up. Ash reveals why passion is so important, his lessons as a leader, what makes a brand truely great, how to create a perfect culture, how to avoid hiring mistakes and much more! 0:00 - Introduction 3:08 - Ash's Journey 9:30 - Why Passion Is So Important 25:11 - One Piece Of Advice 29:30 - Creating Demand For Your Product - The Process 40:03 - Lessons As A Leader 46:20 - What Makes A Brand Good To Great... 53:40 - How To Create A 'Perfect' Culture 1:01:04 - How To Avoid Hiring Mistakes 1:09:50 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ASH: LINKEDIN | https://www.linkedin.com/in/ashley-sampson-8a008467

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#56: (DEBUNKED) 5 Must Have Marketing Strategies For 2022 Nov 14, 2022

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On this week's Episode of Startup Diaries, Kyle and Olivia sit down to debunk their 5 MUST HAVE Marketing Strategies For 2022. Did their predictions actually come true? Is it too late to implement these staregies? What is in store for 2023? Which brands sank and which brands swam? If you want to know how to go viral and caption your customers attention in a world of saturation, how to create memorable content which sticks and how to 10x your following, watch the full video! 0:00 - Introduction 2:45 - Strategy 1: How To Go Viral On TikTok 20:13 - Strategy 2: The Hidden Secret To Creating Memorable Content 27:12 - Strategy 3: How To Own Your Customers Attention 27:30 - Strategy 4: How To Stand Out In A Saturated Market 32:00 - Strategy 5: How To 10X Your Following GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW OLIVIA: OLIVIA: https://www.instagram.com/oliviaogrisetti

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#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing Nov 07, 2022

Show notes

On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier

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#54: Daniel Flynn On Building A Product That Changes The World Oct 24, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Daniel Flynn, the Co-Founder of Thankyou and author of best-selling book, Chapter One. Daniel Flynn helped raise more then $17,000,000 for 22 of the word's poorest regions - with the sole intent to end extreme poverty. Daniel reveals the one thing you need to launch your startup, how one idea can change the lives of so many, how to get funding for your startup, the challenges of building a startup, a special piece of advice and much more! 0:00 - Introduction 1:45 - The Beginning Of Thankyou 5:20 - Life Changing Ideas... 10:18 - The One Thing You Need To Launch Your Startup 13:00 - How To Get Funding For Your Startup 18:10 - In-House VS Outsourcing... What Should I Do? 31:00 - The Challenges Of Building A Startup 42:00 - The Process Of Starting A Business... 45:50 - One Piece Of Advice 47:30 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW DANIEL: INSTAGRAM | https://www.instagram.com/danielflynn88

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#53: Paul Waddy On Building An 8 Figure E-Commerce Brand Oct 10, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Paul Waddy, Director of Paul Waddy Advisory Pty Ltd and Author of Shopify for Dummies. With over 12 years experience advising some of Australia's most successful online retailers, ranging from start-up to $150m+, Paul was named Number 2 in the Top 50 People in Ecommerce in 2021. Paul reveals his 15 | 20 | 30 rule, the one thing you must find, how to create a great online product, why e-commerce businesses fail, the most important trait a founder must have and much more! 0:00 - Introduction 0:00 - Introduction 1:25 - Paul's Journey 8:55 - The World Of E-Commerce 14:00 - 15 | 20 | 30 Rule. A Must Do! 20:40 - You Must Find This One Thing... 28:00 - How To Create A Great Product 46:15 - Why E-Commerce Businesses Fail 1:08:05 - One Piece Of Advice 1:11:40 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW PAUL: LINKEDIN | https://www.linkedin.com/in/paulwaddyecommerce

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#52: Effie Kats The #1 Way To Stop Your Business From Failing Oct 03, 2022

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On this week's Episode of Startup Diaries, Kyle sits down with Effie Kats, the Founder of Effie Kats Official and Co-Founder of Bayse. At only 23 years old, Effie built the brand 'Zachary The Label', which saw unprecedented growth, with the likes of Kendall and Kylie Jenner wearing it regularly. Fast forward only 4 years, 'Zachary The Label' went into administration. Effie reveals her rise from loosing her business, the #1 reason why businesses fail, how to launch a label from nothing, her time management secrets, advice for future women in business and much more! 0:00 - Introduction 1:29 - Effie's Journey 3:50 - Starting A Fashion Label... 6:10 - Effie's Rise From Loosing Her Business 12:50 - The #1 Reason Why Businesses Fail 16:20 - When You Shouldn't Make Decisions! 26:50 - The Importance Of Social Media With E-Commerce 35:00 - Launching A Label From Nothing 42:00 - The Evolution Of Startup To A Mature Company 48:00 - Time Management Secrets Revealed 56:20 - Advice For Future Women In Business GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW EFFIE: INSTAGRAM | https://www.instagram.com/effiekats

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