Starting a Counseling Practice Success Stories

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Building a Therapist Community with Eden Apr 08, 2022

Show notes

Meet Eden, our Community Manager and an Accountability Coach for The Accountable Practice (TAP) program! She joined Kelly on the podcast to talk about her role in the community, moving from being a Social Worker to her current role, what makes a community valuable to members, what therapists need right now, what’s next for the community we’re building, and more!

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Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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Accountability in Life and Business with Ryan Apr 06, 2022

Show notes

Ryan, one of our TAP Accountability Coaches, joined Kelly on the Starting a Counseling Practice podcast to talk more about his role with zynnyme and what it means to be accountable as a business owner and human being.

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Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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Relocating Your Practice, Not Your Website: Websites for Therapists with Ashley Mar 30, 2022

Show notes

We’ve highlighted success stories where therapists start from scratch after locating to a new location, but what if you’re moving constantly? Is it feasible to open and shut down a practice every three years? Can you build a full caseload of clients if you’ll be leaving the area in a few years?

Ashley realized early on that she couldn’t grow in a regular position if she kept relocating. Since her husband is in the military, she would have to start from scratch every time she made progress. As they moved from Hawaii to Florida, she gained experience in managing a group practice and had the idea of opening her own online private practice. Even though she grew a successful group practice on her own, Ashley felt she needed assistance with creating the practice of her dreams.

She joined Business School for Therapists to refine her work and implemented the SEO lessons into her website. Here, Ashley shares with Miranda how her website funnels her ideal clients, organization and automation tips for each location she serves, and whether you need multiple state licenses for your practice to succeed.

Learn more about Ashley:

Website: https://www.ashleycomegys.com/

Facebook: https://www.facebook.com/groups/raisedtoempower

Instagram: https://www.instagram.com/ashleycomegyslcsw/

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Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklist

Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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The Parallel Process: Websites for Therapists with Robin Mar 28, 2022

Show notes

Outsourcing your website may seem the most practical way of setting up your website. You pay someone to write your copy, make the site searchable, and make it look pretty. But Robin found that depending on who you hire for the task, you might only get one of the three, or none in some cases. And even if you look for referrals from friends and colleagues you might not get the same experience they had.

Robin started her website as she began setting up her practice. She wanted people to see her as a legitimate business, so she began posting blogs and an information page. She felt something was missing and was referred to Brighter Visions by a colleague. The final product wasn't what she envisioned, so she went back to creating her own. After joining Business School for Therapists, she refined her website with a designer to match her voice and practice.

In this episode, Robin shares with Miranda her parallel process of building a website and how each version has improved over time as she has learned to accept the imperfections. She also discusses how her website reflects her practice, how she utilizes it for her group practice, and tips for those starting their first website.

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Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklist

Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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The Ukrainian War and Trauma in Private Practice with Dr. Polina Mar 24, 2022

Show notes

On Thursday, February 24, Russian president Putin announced a "special military operation" to "demilitarise and denazify" Ukraine. Minutes later, missiles and airstrikes struck throughout Ukraine, including the capital Kyiv, shortly followed by a large ground invasion from multiple directions. In response, Ukrainian president Zelenskyy enacted martial law and general mobilization.

As we witness the atrocities of violence from afar, you might think: Why should I care? How can the current events affect me? Economically, we've seen gas prices increase due to oil sanctions against Russia. Mentally, members of our community can be experiencing an increase in anxiety and post-traumatic stress disorder due to the conflict continuing every day. As our services continue to grow, we will slowly see clients who are beginning to show symptoms due to family members or mutual connections to Russia or Ukraine.

Dr. Polina shares what to expect and what we can do as the Ukranian War is brought into our offices. She also opens up with Kelly about her first response to the war, how she overcame her initial grief, and the support received by her communities.

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Attracting the Right Clients: Websites for Therapists with Erinn Mar 22, 2022

Show notes

Erinn loves doing her work by herself. After launching private practice in 2021, she wanted to grow her online presence to legitimize her business. She started creating her website on Wix with a single page about her services and thought it was enough to start attracting clients.

During her initial phone screenings, callers mentioned how her website "spoke" to them, but she noticed many weren’t people she wanted to work with. Erinn wasn't sure what was attracting everyone except her ideal clients. After joining Business School for Therapists, she was able to change her website so that she noticed her work was in demand, with the right clients this time!

In their conversation, Erinn shares with Miranda what changes improved her website performance. She credits being authentic and using outcome conversations for her site’s ability to reach the right clients. Erinn feels her website creates informed consent about her practice and herself as a therapist. She also shares tips for those who are having trouble starting a website.

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Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklist

Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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Therapy Is Awkward: Writing and Creating a Following with Nicole Mar 18, 2022

Show notes

Nicole was surprised by how different therapy is after licensure when compared to her coursework.

Here she talked with Miranda about starting her practice and the variety of work she's completed in the field. Nicole began to feel overworked as she grew her practice while working an agency position and writing on the side. As an outlet, she began her Instagram page. Gaining over 120,000 followers, she felt a sense of community within the shared pain and humor.

Nicole also wrote and published a book about her experiences in the field. She opens up about the process and unexpected surprises of self-publishing.

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Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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Successful and Group Practice Owners: Business School Q&A Mar 18, 2022

Show notes

The transition from working for someone to working for yourself can be tricky. Even as a successful practice owner, group practice might be something that seems unattainable with all the additional steps required: new processes, supervision, onboarding, insurance coverage, distributing paychecks — ALL while managing the clinical side of your business.

But here’s the good news about expanding into group practice… You DON’T have to do everything at once!

In this exclusive Q&A, alumni of Business School for Therapists opened up about their journeys into group practice. They shared their stresses, setbacks, accomplishments, and advice on starting a successful group practice.

All of them continue to use resources from Business School for Therapists that help provide the foundation necessary to thrive!

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Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

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Q&A for Therapists in Private Practice (Business School for Therapists) Mar 18, 2022

Show notes

Ever wanted to get 1:1 time with Kelly and Miranda to have all your juicy questions answered? During this live Q&A, those of you who joined us got just that!

We talked about determining next steps in your practice, accepting (or getting off) insurance, building client-generating websites, and acquiring an NPI for starting group therapy (don’t worry, we’ll go over what this means and if you need one for your stage in your practice).

During the Q&A, we also covered questions about Business School for Therapists, such as:

Should I start from the beginning even though I run a part-time practice?
I’m interested in group practice but not sure if I want to commit yet. Will this program really improve my business?

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Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com