Stay ConnectedHosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
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Trying to market to multiple ICPs can be a huge mistake for many companies, especially those on a budget. When you try to be everything to everyone, you water down your message across the board and confuse the audience. That’s why niching down with your ICP is so important. In this episode, Tory and Allison talk about a new framework to decide which ICP you should niche down on first.
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On this episode of Stack Growth, our very own Tory Kindlick and Victoria Sakal were joined by two of our friends from Centerline Digital (Greg Harbinson, Creative Director & Fabian Marquex, Creative Director), to discuss 5 Trends to Improve Brand Engagement:
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The way we carve up sales territories has been around for over a century, an arbitrary geographic location. But the way we sell has changed drastically, especially in the last decade. So why in today’s age of selling are leaders still splitting up territories this way? And is there a better way? We asked Hayes Davis, Co-Founder and CEO at Gradient Works, and he says there is. In fact, he’s so convinced there is, he and Co-Founder Jenn Davis built an automation platform that increases rep attainment by helping new business sales teams transition from underperforming territory models to dynamic book management.
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We've all been trained to create once and distribute forever. But is that really the best way to create content? Each platform is different, meaning that for your content to be as effective as it can be, you need to optimize each piece of content being put out for the channel it's intended for. In this episode, Tory and Matt talked to Sam Balter, Director of Media Content at Zoominfo and he shares key insights about some of the trends that he and his team are seeing around content. He also talks about his strategy for creating content specifically for each channel and how that affects how you need to think about your distribution strategy.
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“Facts Tell. Stories Sell” - Tory Kindlick
You need to find a way to tell a story that your audience can resonate with. Stories are memorable and raw data is not. That’s why it is so important to be able to craft a narrative through the data you are presenting.
So what do good stories contain and how can you incorporate those elements into your data storytelling?
But how do you incorporate these things into B2B reporting?
In this episode Tory and Allison take you through the steps you can take in your own reporting to tell a compelling story that elicits action.
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In this episode, we dive deep into some of the most common questions we see on paid media. Sam Kuehnle talks with some of our expert performance marketing managers here at Refine Labs including Bob Kahns, Ryan Olestro, and Kyle Taylor to address:
In this episode, our panel of DDGs and PMMs includes Matt Willbanks, Matthew Sciannella, Jonathan Unger, and Bob Kahns. We took questions from the audience which included:
- How would you create demand for a new category as a marketing team of one?
- If starting from scratch, what's the recommended strategy for LinkedIn Ads?
- How do you make the jump from performance marketing to demand gen?
- and more!
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Most marketing teams know that building a successful podcast involves more than just building an audience: that podcast and the audience it serves need to, eventually, contribute to actual revenue dollars. But a lot of podcasters fall into the trap where they get wrapped up in vanity metrics or don't have a mapped-out strategy to turn a podcast into a revenue-driving marketing tool. In this episode Tory and Matt welcome Lindsay Tjepkema, Co-Founder and CEO of Casted. They discuss the 5 stages of building a revenue-driving podcast with what Lindsay calls The Amplified Marketing Maturity Curve.
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You know the situation: Q4 hits. You're under paced to goal because everyone likes to forecast up and to the right, so Q4 has some pretty steep goals. The only problem is, Q4 is also the shortest quarter of the year; holidays, people using PTO, everyone is burned out, and a general slowdown in spending. So the question begs to be answered, "what can I do to achieve those hefty goals?"
In this episode, Ashley and Evan talk about the levers you can pull and the tactics they use with clients to ensure the best possible outcomes from your marketing efforts in Q4 (and how to make sure you're not sandbagging future gains for short-term wins).
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In this episode, Carl and Cassidy are talking to Jessica Watts, Co-Founder at Mud City about everything outbound.
Some of the topics they cover include:
- Destigmatizing Outbound Sales
- List Building
- Value Props and Messaging
- Commonalities Between Sales and Marketing
- And More...
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
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