Stay ConnectedHosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
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Megan joined Steven Schmidt on the Magnetic Podcast to discuss Megan's transition into her CEO title role and how personal branding affects identity in the corporate world.
Megan shares her perspective on operational excellence, scaling services, and fostering innovation within the agency. With the resurgence of newsletters as a central theme, Megan provides insight into the value of long-form content and building an audience independent of social media platforms. As the dialogue progresses, Megan unpacks the strategic decisions that shaped Refine Labs’ focus, the importance of clarity in market messaging, and her own personal development goals.
The episode reveals Megan's enthusiasm for scuba diving, offering a refreshing glimpse into her pursuits outside the company. Aligned with Steven’s focus on humanizing business leaders, Megan's story resonates with anyone aspiring to grow professionally without losing sight of personal aspirations and well-being.
Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
In this episode, Ashley walks us through the metrics needed to create an efficient and comprehensive Demand Gen Dashboard. She gives an overview of the monthly and quarterly metrics to keep an eye on, and how to keep all of that information organized. See the video on our YouTube Channel
Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a traditional lead gen reporting and Refine Lab's unique approach See the video on our YouTube Channel
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time.
See the video on our YouTube Channel
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach.
See the video on our YouTube Channel
Refine Labs CEO Megan Bowen hosts Adam Robinson, CEO of Retention.com, to discuss R! B2B: a revolutionary new tool that's changing the game for outbound marketing.
R! B2B goes beyond the typical account-level data provided by competitors and delivers personal-level website visitor identification. The tool captures invaluable intent signals by reporting which key decision-makers are visiting your site. Megan discusses how this cutting-edge technology aligns with Refine Labs' own philosophies and strategies, sharing her firsthand experience with the tool after just a few days of implementation.
The episode dives into practical strategies on how to leverage these intent signals to foster genuine connections and drive effective sales outreach. With Adam's insights and Megan's keen interest in integrating the tool into Refine Labs' go-to-market strategy, listeners will gain a deep understanding of how to transform medium-intent website visits into high-intent business opportunities.
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social.
See the video on our YouTube channel
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In this first episode, he covers Demand Generation as it's defined right now, including Create, Capture, and Convert Demand.
See the video on our YouTube channel
Sidney Waterfall hosts today, joined by Sydney Sloan, CMO of Drata, to talk about timing in your career - how to know the right time to step away and finding the next right opportunity. She discusses her own experience of taking time off to recharge and reflect before starting her new role at Drata. Sydney also talks about her favorite stage of growth and the importance of finding a company with a strong product-market fit. She emphasizes the need for balance in life and the value of building relationships and connections. Sydney shares her approach to measuring the impact of marketing and the importance of focusing on revenue and efficiency. She also discusses the changing landscape of marketing, including the role of AI and the need for digital sophistication.
Kaylee is back in the host seat today, joined by Lane Scott Jones, Head of Content at Zapier to follow her journey from agency to in-house content marketing roles. She discusses the importance of understanding the mechanics behind the business and mapping content to business goals. Lane also talks about the challenges she faced in transitioning from an agency to an in-house role and how she navigated those waters. She emphasizes the need for content to be seen as a strategic function and the importance of collaboration between content and other marketing teams. Lane also shares insights into Zapier's content team structure and the impact of content on the company's ROI.
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