Stay ConnectedHosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you’re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who’ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth – let’s help build each other up.
Copyright: © Refine Labs
Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience!
In this episode they define the inbound buying experience, talk about ways to optimize the process for your buyers, and cover core KPIs and measurement tools.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
In our February Expert Session, Chris Walker was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.
Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how Cognism made significant strides in efficiency. The episode further explores metrics and KPIs vital in gaining executive alignment during marketing transformations, demonstrating the practical aspect of transitioning strategies without overwhelming the organization.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits.
In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
For our first Expert Session of 2024, Chris Walker was joined by Exit Five’s Dave Gerhardt to talk about how Social and Community can help create demand. The conversation kicks off with an overview of how companies can leverage communities and influencer partnerships to diversify their marketing strategies beyond LinkedIn and Google paid budgets. This episode promises to arm listeners with unconventional yet practical tips to take their digital strategies to new heights.
Chris and Dave explore the nuances of creating and nurturing owned company communities. They discuss the success metrics that truly matter and the distinctions between communities as stand-alone entities versus those adjunct to SaaS companies. The second part of the episode pivots to unpack the emerging roles of influencers, or key opinion leaders, in the B2B sector. They shed light on the symbiotic nature of these partnerships and the importance of authenticity and strategic alignment. Insights into LinkedIn's algorithm changes and content distribution strategies pepper the conversation, providing a grounded perspective for B2B marketers aiming to make their mark in an increasingly crowded digital space.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits.
In this episode they talk about the results typically seen in an audit, what to do with those insights, and next steps to take to make sure your data stays clean and efficient.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits.
In this episode they talk about the foundations of a paid search audit, the steps of the process, and who should be involved.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Megan Bowen joined Jennifer Mancusi, CEO of Growgetter, on the Marketing, Demystified podcast to explore the dynamics of adapting to change in marketing strategies for B2B SaaS companies. With the rapid evolution of business environments, Megan explains why traditional lead generation strategies might be holding companies back, and how shifting towards a demand generation approach can pave the way for sustained success.
Jen and Megan delve into the core differences between lead gen and demand gen, and Megan shares her insightful analysis on how companies can navigate this transition. They discuss the importance of aligning marketing strategies with broader business goals and the necessity of having a data-backed business case to foster change.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all!
In this episode they talk about editing and distribution - how can you communicate with your editing team (or learn the tools yourself!) to follow through with your initial goals and vision. Also, once you have a final episode and many short clips to repurpose, how do you get them to your audience?
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
At Skale’s 2024 Demand Conf, Megan Bowen hosted a presentation and Q&A onthe evolution of buyer behavior and the key pillars of modern demand generation strategy. Megan traces the transformation of buying processes over the last few decades, moving from the analog era of the 1990s to what she calls the "dark social era" of today. She provides a roadmap for B2B marketers to adapt their strategies, emphasizing the importance of aligning with how buyers conduct their research and make purchasing decisions in the current digital landscape.
The episode breaks down the shift from traditional lead generation tactics to modern demand gen strategies, highlighting the importance of quality over quantity. Megan articulates how companies can optimize their marketing efforts by focusing on demand creation, capture, and conversion. Using a data-driven approach, she encourages marketers to adopt high-intent strategies and offers practical advice on setting budgets and prioritizing channels. Megan also discusses the significance of having clear and specific CTAs on websites and the role of personalized messaging in successful campaigns.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all!
In this episode they talk about tech - how can you set up your space to capture the best video and audio quality for your experience level and budget?
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Our TOPPODCAST Picks 
