Spa Marketing Made Easy Podcast

SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business Mar 10, 2025

What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve.

In this Spa Marketing Made Easy episode, I’m pulling back the curtain on how we’re using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human connections. I’ll share the exact process we used to train ChatGPT to match our brand voice, plus the specific prompts you can start using today to improve your social media, ads, SEO, and referral marketing.

AI isn’t a magic bullet, but it can be a powerful tool to future-proof your spa business when used strategically. Tune in to learn how to work smarter, not harder—and don’t forget to grab our free guide with 26 ChatGPT prompts to start implementing these strategies today!

What you’ll learn during this episode:

How to train ChatGPT to match your brand voice
Specific prompts to improve your social media, ads, & SEO
Why AI is a tool, not a replacement—and how to use it wisely

Resources Mentioned in Episode #424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business

Download our free guide with 26 ChatGPT prompts that help you save time, attract more clients, and streamline your marketing!

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group Mar 03, 2025

At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen!

With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves.

What you’ll learn during this episode:

How to get your signature products off the ground as a self-funded product creator
The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand
The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line
What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory

Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group

Learn more about mSEED Group on their website
Follow mSEED group on Instagram
Connect with Anthony on Instagram, TikTok and LinkedIn
Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection Feb 24, 2025

How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously.

Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired.

Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy.

What you’ll learn during this episode:

What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends
What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition
The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value
What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan’s top tips for those looking to build acquisition into their growth strategy

Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection

Learn more about Salonspa Connection on their website
Check out Salonspa Connection’s free Valuation Calculator here
Connect with Susan Wos on LinkedIn
Follow Salonspa Connection on Facebook and Instagram

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

SMME #421 3 Ways to Increase Your Spa’s Profit Margins Feb 17, 2025

Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing.

That’s why this year, I’m focusing on teaching you how to focus on profitability. In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable.

What you’ll learn during this episode:

Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success
What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep
The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!)
How your profits can continue to grow even during tight economic conditions or uncertain times

Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins

See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience”
Click here to learn more about becoming a member of the Addo Professional Association
Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo Feb 10, 2025

Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we’ve yet to cover in a dedicated episode. That’s why I’m so thrilled to have Danielle Cobo joining me on the mic for this episode, as she’s a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results.

With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives.

She’s also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year.

What you’ll learn during this episode:

Why it’s critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best
Key activities that help to make partnerships a supportive relationship that garners the best results
How to align your needs as a spa owner with the nature of your vendor’s role and understanding whether they’re a brand rep, consultant, etc.
Danielle’s tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year

Resources Mentioned in Episode #420: Building Strong Relationships with Your Vendors with Danielle Cobo

Learn more about Danielle and her work on her website: www.DanielleCobo.com
Connect with Danielle Cobo on LinkedIn, Facebook, Instagram, and YouTube
Read Danielle’s book, “Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals”
Tune in to the Unstoppable Grit Podcast with Danielle Cobo

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST

Daniela Woerner is the creator of Addo Professional Association, a spa association for aesthetic professionals, founder of Addo Wellness Institute®, a revolutionary, hybrid-learning spa business training academy, and the host of the Top 50 podcast, Spa Marketing Made Easy.

In the aesthetics industry since 2006, Daniela has consulted and trained with the top physician-dispensed brands and dermatologists as well as supported thousands of aesthetic professionals in our courses, trainings, and coaching programs.

Daniela is on a mission to transform overworked aestheticians into spa CEOs, building a business around a life they love with the strategic systems needed for true freedom, flexibility, and financial growth.

The Spa Marketing Made Easy podcast has over 400 published episodes, over 1 million downloads, hit the Top 100 in its first 10 months, and now ranks in the top 1% of all podcasts.

SMME #419 The 2025 Meta Ads Landscape with Tara Zirker Feb 03, 2025

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture.

Tara is an advertising expert with over 10+ years of experience running ads for clients across a wide array of industries and with a variety of budgets. She is also the founder of Successful Ads Club, where she has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads.

In today's episode, we're talking about the current paid ads landscape, what to expect in the year ahead, how to claim your slice of the pie, and how to set yourself up for ad success. Whether you've never put a single cent behind ads or you're a seasoned spa owner who currently leverages them, there are tips and insights for every skill level in this episode!

In this episode, we discuss:

Recent big changes to Meta and how that will affect business owners leveraging paid advertising on Facebook and Instagram
Policies to be mindful of to keep your ads up and running and predictions of what to expect in 2025
Tara’s top tips on building a successful ads stack and what stands to be your biggest competitive advantage in the year ahead
Utilizing the power of AI in your advertising creative process
The four key types of ads to build into your successful advertising foundation

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep419

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #418 Assembling Your Unicorn Team with Jen Kem Jan 27, 2025

Hiring on a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it.

From there, you’re able to navigate, motivate, and communicate as the Unicorn Leader you are, and thus, rally and lead other Unicorns who want to build your brand with you, too. Here to walk us through the foundation of that innovative process is Jen Kem, the author of the new book, "Unicorn Team: How to Rally the Right People Around the Next Big Winning Idea that Changes the World.”

Named Forbes' top brand strategist, Jen’s company, Master Brand Media, represents influencers, celebrities, CEOs, experts, specialists, authors and speakers to get seen, heard and paid more through brand management, team optimization and corporate brand collaborations. With a focus on the four essential areas for brand success called Brand T.I.M.E. - Team, Identity, Messaging and Experiences - Jen and her team of Strategizers and Mobilizers have advised over 400,000 leaders to grow their brand, expand their businesses and lead teams who "get" their mission and follow-through on their vision.

In her upcoming book, "Unicorn Team,” she outlines the frameworks for everyone to leverage the concept of Brand T.I.M.E. so that they can make the next level impact they know possible.

In this episode, we discuss:

Why your team is a critical piece of the entire brand experience you’re building (yes, solo aestheticians, this applies to you, too!)
Overcoming your team building objections and embracing your own unicorn role in boosting your confidence as a leader
Donkey vs. unicorn behavior and getting clear on what you’re looking for in your unicorn team members
Crafting a team and process that are linked to your values and brand, and support your path to sustainable scaling

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep418 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #417 Can You Afford to Hire for More Support? Jan 20, 2025

Raise your hand if you’re wearing the majority of the hats and spinning all the plates in your spa business. If you’ve raised your hand high, I’ve got no doubt you’ve pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support?

In this episode, I’m exploring some of the key considerations you should make when looking to bring on more support, particularly through a VA, and how you can navigate hiring hesitations and hang-ups that are holding you back from getting the support you need to scale to the next level.

In this episode, you’ll hear:

Why hiring doesn’t have to be as big of a leap as you might be anticipating and how to begin dipping your toe in the hiring waters
What a VA as is and how you can utilize them to begin offloading tasks from your plate
The initial steps for finding and onboarding your rockstar VA
An exercise to get you crystal clear on what tasks and areas you need to recruit support

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep417

RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #416 Mindset Hacks for Major Growth Jan 13, 2025

When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development.

But I’ve got an important thing to share, and while it’s not a secret, it’s not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. Nope, it’s all about what’s going on upstairs in your beautiful brain. Mindset, my friend – in this episode, I’m sharing the mindset hacks that have helped me grow year over year as I’ve learned to lean more into them and refine them.

If you’re determined to make this year or quarter your best yet, start with what’s in your head. Let’s get into it!

In this episode, I go over:

My path with personal development and the top mindset tips that I’ve utilized while building upon my goals year after year and recasting my vision as I grow my life and business
Why I believe everything after your first $100,000 year as an entrepreneur is mindset
How routines, your health and well-being and your spirituality play into your business and ability to stretch yourself further as you work to build your business

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep416 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father’s Lawyer Jan 06, 2025

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year!

Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father’s Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing.

With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public. In this episode, she’s helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year.

In this episode, we discuss:

Your go-to resources for finding legal information specific to your state and why it’s beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business
How to protect your aesthetic practice’s intellectual property (IP) without a non-compete and the legalities around non-competes
Keren’s insight on business entity elections and some key questions to consider when deciding what’s right for your business
The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports

RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep415

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #414 Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas Dec 30, 2024

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth.

One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN,FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey.

Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience.

Jenn believes in treating patients as an entire entity and identifying the root cause of their health care ailments and aesthetic needs so she can help optimize your health and wellbeing from the inside out.

Whether you’re someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice, or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy.

In this episode, we discuss:

Jenn’s origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media
The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it’s critical to have a close relationship with your medical professional you’re bringing on board
The ins and outs of navigating potential emergencies and how this informs hiring and team building decisions
Why Jenn prioritizes digging into the science of her clients lab work and the importance of tailoring IV treatment plans
Plus, Jenn’s insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep414

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #413 6 High Profit Spa Services for 2025 Dec 23, 2024

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive.

Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth.

In this episode, I’m going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown.

In this episode, you’ll learn:

The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa
How to build recurring revenue into your services and creative ways to build in more add-one service revenue and boost retail sales with your service offerings
Key cost considerations as we move into 2025, as well as tips for targeting new demographics

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep413

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #412 The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios Dec 16, 2024

Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you're the expert to help them achieve their goals.

So, how do you do that? One piece of the puzzle is crafting the right visual narrative, which I'm discussing with my guest on this episode, Brianna Shrader.

Brianna isn't just the creative visionary behind Shy Heart Studios, a leading Orange County photography powerhouse; she's a testament to resilience and the power of reinvention. After pivoting her photography to focus on personal branding during the pandemic, Brianna found a new era of success for her studio that has helped her grow her team, revenue, and impact.

With a relaxed, fun-filled approach that allows clients' true personalities to radiate, Brianna's talent transforms fleeting moments into treasured heirloom artwork, with her authentic images reflecting the heart and soul of countless families, couples, and brands.

In this episode, we discuss:

Why Brianna made a business pivot into personal branding photography and how this area of photography is different than your standard portrait session
Showing up on social media with your content topics and your visuals as a business owner vs. a typical social media user
What to expect when working with a photographer for branding photography and the process of capturing visuals that will get you an ROI and how to measure it

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep412 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #411 Save Thousands on Your Spa’s Credit Card Processing Fees with Tippy Dec 09, 2024

No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode!

Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform and variety of products allows gratuity-based industries such as spas and salons to save BIG on credit card processing fees (we're talking savings of $20-, $30-, and $40,000 per year) as well as bolster their team retention along with a host of additional benefits. Whether you're looking for a fast-tracked way to shave thousands off your annual business expenses, or tipping has been a touchy issue in your business due to "tip creep," you won't miss this episode!

In this episode, we discuss:

The key benefits of bringing a tool like Tippy into your business beyond the obvious (i.e., significant savings on credit card processing fees)
How Tippy helps do the heavy lifting during tax time and makes running reports simple and easy
The 101 of how Tippy works to save you on fees and how their platform solutions naturally help build tipping trust with your clientele
A special deal on Tippy for Spa Marketing Made Easy podcast listeners!

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep411

To get started with Tippy free for your first year, visit our special Spa Marketing Made Easy listeners’ link to start saving!

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo Dec 02, 2024

Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch.

If you've never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let's do a quick intro!

Emilie Drolet is a licensed aesthetician with a bachelor's degree in communications who has been working within the beauty industry for over 10 years and is leading a successful skin clinic. Her mother started the legacy business in Ottawa, Ontario, Canada, over 40+ years ago.

Emilie is a wealth of knowledge, full of insider Spa CEO insights, and just a joyful person to be in the company of — I know you'll get so many golden nuggets out of this conversation with her!

In this episode, we discuss:

The big picture overview of Emilie's event success so far this year and how bringing in private label to her spa's offerings and utilizing virtual events factored into her spa's success
What she did to make her events a success, including her marketing timeline, reach out, and seeding, plus how she made it through marketing the event without having product on hand until the day of!
Emilie's mindset tips for hosting events that meet your goals and a walkthrough of her events strategy

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep410

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #409 Team Building: From Chaotic to Confident Nov 25, 2024

Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team?

Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It’s all about having a clear pathway and process to follow.

In this episode, I’m giving you the keys to unlocking not only your mindset around team development but also the numerous processes that comprise it. This will help you get crystal clear on how to begin building your dream team or transforming your existing team into a well-oiled machine of rockstar employees who are invested in your vision and passionate about putting in the work.

In this episode, we discuss:

The mindset of “who, not how” and how this book and framework shifted my entire perspective on building a team, both personally and professionally
Understanding your relationship with time, where it goes, and how that aligns with your vision is paramount to putting the right people in place for your team
Typical team building and development struggles and how to overcome them before they begin
My top tips for getting clear with your employees and crafting processes that communicate expectations and roles

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep409 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #408 Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD Nov 18, 2024

Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.

That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors.

If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.

Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.

In this episode, we discuss:

How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account
The benefits of being on social media to attract your ideal client and creating community through content
A peek into Dr. Barbarino’s content creation process with her team
Letting go of judgment and approaching social media marketing with curiosity and fun

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep408

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #407 Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp Nov 11, 2024

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes!

Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running.

In this episode, we discuss:

What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy
The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads
Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of
How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep407

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #406 Gearing Up for Gift Card Sales in December Nov 04, 2024

The holiday season is upon us, and you know what that means…holiday sales! And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards.

However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025!

In this episode, you’ll learn:

How gift cards can be an easy source of sales and revenue during the hectic holiday season
Important notes about complying with gift card laws on the state and federal level
My top tips for cash-flowing your gift card revenue (and profiting even more!)
A review of my top gift card promotion strategies and notes on corporate gifting
The top three ways to market your gift cards for sales and redemption

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep406

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #405 6 Productivity Tips for Aesthetic Professionals Oct 28, 2024

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality.

Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO.

In this episode, you’ll hear:

My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals
Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
Building routine and flow spaces into your environment to make getting into productive mode easy
My top softwares and tools that I use in my daily life to be my productivity sidekicks

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep405

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #404 5 Ways to Sell More Retail with Daniela & Sara of Team Addo Oct 21, 2024

Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients.

And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights.

In this episode, we discuss:

Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients
Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
How to transform retail selling into a practice that showcases your thoughtfulness

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep404

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #403 Why Planning is the Most Important Factor of Future Success Oct 14, 2024

As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business.

In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025.

In this episode, we discuss:

The power of putting everything on your calendar to create time for what matters most
How often to reflect on and reassess our plans to accommodate our season of life
What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business

Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here!

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/403

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #402 New Website Reveal: What’s coming up for Addo Aesthetics? Oct 11, 2024

Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!

In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website!

Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade!

Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us!

In this episode, I discuss:

Addo Aesthetics’ focus for the next decade
The significance and influence we’ve made on building community for spa professionals
A guided tour of our new website, including an overview of our three core avenues
Introduction to Addo Professional Association

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep402

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #401Reframe: Turning Obstacles into Opportunities Oct 07, 2024

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success.

I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.

In this episode, you’ll hear:

How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
Inspiring success stories behind some of the most iconic household names and brands
The three most common obstacles that might be standing in your way and how to overcome them
A reframe that will allow you to look at your most challenging moments through a lens of positivity

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/401

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #400 Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint Sep 30, 2024

We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management.

Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution. From their humble beginnings to now creating some of the most advanced software for salons and spas, it's been an inspiring journey. Join us as we delve into Mangomint's latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.

In this episode, we discuss:

All the exciting details of Mangomint's newest feature debut, "Flows"
How to use "Flows" within your spa's marketing to craft customized messaging for your existing clientele and potential customers
How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations
Why profit is paramount in your business and how growth is not always the goal
Mangomint's future feature rollouts and what to expect when making the switch to Mangomint as your spa's all-around software solution

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/400

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #399 Shifting from Solo to Storefront with Daniela & Sara of Team Addo Sep 23, 2024

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.

Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.

In this episode, we discuss:

Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite
Areas that are up for negotiation when finding the storefront location that will fit you and your future growth
Important expense considerations to build into your budget when making the switch from solo to storefront
Why you need to get crystal clear on the client experience you’re aiming to create

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #398 Taking Vacation to Reflect as a Spa CEO Sep 16, 2024

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.

Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose.

If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility. In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.

In this episode, I go over:

How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs
What vacation time allows us to do as the leader and visionary of our businesses
Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer
Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/398

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #397 Strategic Partnerships for Spa - Don’t Put All Your Eggs in One Basket Sep 09, 2024

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy.

That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them.

In this episode, we discuss:

Why you'll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing
What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be
The tool I use and questions I ask to ensure that partnerships are mutually beneficial
My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner

To read the full show notes for this episode, visit:

https://www.addoaesthetics.com/blog/397

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #396 6 Key Areas of Ownership for Your Spa Manager Sep 02, 2024

SMME #395 Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing Aug 26, 2024

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table.

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success.

In this episode, we discuss:

The first steps to getting started with building a Shopify storefront
Leveraging your know, like, and trust factor to build the e-commerce side of your business
How to integrate a Shopify storefront with your existing spa website
Key considerations and pieces to prep before building and launching your e-commerce store
Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #394 Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley Aug 19, 2024

Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?

Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want.

If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow!

In this episode, we discuss:

How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible
Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages
Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #393 5 Money Mistakes Spa Owners Make On Their Journey to a Million Aug 12, 2024

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!).

However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid.

Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss:

The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue
Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them
Nicole’s tips for creating a cash reserves calculation that works specifically for you
Understanding lines of credit and how to leverage loans and other financial assistance to grow your business
How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #392 Strategically Lowering Your Spa’s Expenses with Nicole Cooley Aug 05, 2024

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."

That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.

Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.

In this episode, we discuss:

Where to begin analyzing your expenses and what you can easily cut first
Why it’s critical to begin incorporating your patterns and behaviors into your financial system
How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget
Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #391 Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConcepts Jul 29, 2024

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.

In this episode, we discuss:

The importance of Vitamin A for everyone and many skin conditions
The science behind how DermaConcepts is delivering Vitamin A in their Environ products
Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #390 Developing Your Sales Mindset with Eugene Vassilas Jul 22, 2024

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.

Tune in as we discuss:

Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening
Developing your sales mindset and tangible practices for how to show up for a sales call
Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client
The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #389 Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo Jul 15, 2024

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.

In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™.

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products.

In this episode, we discuss:

The latest product and skin booster by PDO Max, LúmEnvy™
What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster
Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments
Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #388 3 Ways to Increase Your Revenue Per Hour Per Room Jul 08, 2024

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode. In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity.

In this episode, you’ll learn:

The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room”
Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote
Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients
How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #387 4 Steps to Retire Out of the Treatment Room Jul 01, 2024

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.

In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.

Tune into this episode to learn more about:

The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role
Understanding and calculating the break even point of your providers
Creating a winning marketing strategy and getting either a new or existing team member’s books filled
How to manage your calendar like a Spa CEO

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #386 Successfully Launching a New Service with Ryan Files of High Level Marketing Jun 24, 2024

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss:

Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
Why you need more than just a basic all-encompassing services page on your website
Key data point, insights, and statistic on spa industry audiences and conversion rates
Top tips for structuring your services pages to capture the new lead or booking conversion

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #385 Spa Sales Funnels 101 Jun 17, 2024

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter.

In this episode, I’ll teach you:

What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes
How to properly structure your spa’s sales funnels for success including the number one element you need to see results
Key performance indicators to assess your sales funnel performance
The steps of how your ideal client or customer should travel through your spa’s sales funnel

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #384 Understanding and Increasing Your Spa's Client Retention Jun 10, 2024

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.

In this episode, we discuss:

Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #383 Is a Spa Membership The Right Strategy For Your Business? Jun 03, 2024

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode.

In this episode, you’ll learn:

Why building in recurring revenue streams matter for your spa
The two main membership models for spa and navigating their nuances
Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts
The 6 best practices for starting and streamlining a spa membership

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #382 A Conversation With Misty Gillette May 27, 2024

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss:

The rewarding parts of owning a business and focusing employee growth
The importance of creating a positive work environment for both employees and clients
The role of mindset, resilience, and perseverance in navigating business challenges
The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #381 Happy Birthday, Daniela! May 20, 2024

Daniela’s turning 43 this week!

This episode she shares the themes that sum up each of her adulthood decades:

20s = Discovery
30s = Babies
40s = Refinement + Simplification

Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.

PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.

In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!

This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43

One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #380 Employee Breakeven Calculator May 13, 2024

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.

Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape. Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.

In this episode, we discuss:

The importance of intentional spending and payroll management in a challenging economy
Industry statistics on new business failure rates and the significance of beating the odds
Recommended payroll benchmarks for the spa and service industry
How to determine if your providers are paying for themselves within 90 days
A simple calculator tool to assess employee performance and make informed decisions

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #379 10k Challenge for you May 06, 2024

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss:

The importance of maintaining target margins and adjusting prices for inflation
How upselling and enhancing existing services can increase revenue per hour
Strategies for boosting customer lifetime value through add-on service offerings
The significance of identifying and overcoming fears of increasing revenue

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #378 3-Step Process When in Entrepreneurial Down Apr 29, 2024

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business.

I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

In this episode, we discuss:

Self-assessment: Checking in with yourself as the CEO of your company
Identifying the root cause of your entrepreneurial down
Creating a strategic action plan to address the issues head-on

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #377 How to use Monday.com in Your Spa Apr 22, 2024

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.

I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.

By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control. This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.

In this episode, we discuss:

The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO
How to use Monday.com to track projects, create SOPs, and delegate tasks to your team
Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day
The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively
How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence
A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #376 Sedona Spa CEO Intensive Debrief Apr 15, 2024

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

Join us for an inside look at an event that combines personal growth, business strategy, and the power of community.

In this episode, we discuss:

The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
The importance of understanding the bigger picture and the "why" behind each member's business journey.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #375 How to Fire a Bad Client Apr 08, 2024

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively? Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.

In this episode, we discuss:

Identifying a bad client and understanding the impact they have on your spa and team.
Key questions to ask yourself before making the decision to part ways with a client.
Strategies for clear communication and enforcing policies to prevent misunderstandings.
Best practices for firing a client with dignity, including how to craft a respectful goodbye message.
Plus, we created a sample email that you can download and use as a template.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #374 Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her Son Apr 01, 2024

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss:

How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.
The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.
The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.
Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks! Mar 25, 2024

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!

Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.

Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business.

In this episode, we discuss:

The step-by-step process Alexis used to plan and execute her wildly successful event in record time.
How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.
The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community.
Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #372 Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing Mar 18, 2024

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google.

Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.

In this episode, we discuss:

The switch from Google My Business and what it means for your spa’s online spot.
How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in.
Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #371 The Legalities of Aesthetics - A Deep Dive with Mandie Gossert Mar 11, 2024

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.

I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss:

Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.
The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.
The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #370 Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event Mar 04, 2024

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.

As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers.

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!

In this episode, I discuss:

Addo Wellness Institute’s first Spa Manager Certification in-person event
The positive morale and attitudes of the course’s students
Key differences that separate the CEO from the Spa Manager role
Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #369 Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle Feb 26, 2024

To truly practice what I preach, leadership development is constantly in my routine.

With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…

but boy was I blown away!

After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.

So my husband Kyle and I signed up to attend The Muster.

It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.

I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.

In this episode, we discuss:

Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
Learning leadership in a practical, tangible way
Current trends for what motivates employees
Importance of showing compassionate leadership
How leaders can empower employees and encourage them to be better humans in the world

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #368 WATCH: What Does PDO Max AfterGlo™ Do For The Skin? Feb 19, 2024

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss:

A full explanation of PDO AfterGlo™
The science + benefits it brings for the skin
Befores + After examples
Origin story for PDO Max

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #367 The Spa CEO Journey: What’s The Next Right Step For You? Feb 12, 2024

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager.

However…

Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business.

In this episode, I discuss:

My personal experiences with leadership
The recognition that leadership is a learned skill that’s constantly evolving
A full detailed list of spa manager responsibilities
Not settling back into old patterns if you’ve lost sight of your goals - there is always room to push reset and begin again
An exercise of taking an honest assessment of your business and options for the right next step forward

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #366 3 Ecom Strategies You Need in 2024 from Gamal Codner Feb 05, 2024

Are you ready for another source of revenue stream for your spa in 2024?

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.

Put on your headphones because today we’re covering all things to know about ecommerce in 2024.

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy.

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss:

3 key strategies to implement in your ecom business plan
The big shift seen in ecommerce in a post-Covid world
A relative timetable a CEO needs to expect for launching an ecom store
Two questions Gamal asks his CEOs to answer to master their messaging to strangers online
How we can be as convenient as possible for our existing customers

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #365 WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.

If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.

In this episode, we discuss:

A full walkthrough of the Image Pro® SUNLITE device
Client engagement and how the data provided from this device enhances the experience
The revenue payoff from investment in this device and how in depth the skin analysis is for each client
How the device shows improvements and areas of opportunity that give a full skin care plan for clients

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #364 Money Mindset + Management with Daniela + Nicole Jan 22, 2024

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.

If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024!

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach.

She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan.

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss:

Identifying the roles cash flow and financial statements play in business
Ways to overcome feelings of uncertainty when it comes to finances
Understanding money management is a learned skill set
Nicole reveals what the 2024 message is for cash flow management
The first step to take if you’re new and don’t know where to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #363 $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet Jan 15, 2024

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas.

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss:

Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon
The annual process her business follows to run a 20% off $100 or more in gift cards promotion
The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet - $71.5K for the entire month of December!
The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #362 Building a Winning Paid Ads Strategy with Tara Zirker Jan 08, 2024

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.

I’ve been in your shoes.

What is Meta?

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.

I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast.

Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator.

Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024.

In this episode, we discuss:

Two developments to consider when building your paid ads strategy this year
One important question to ask yourself about the lifetime value of a client
The biggest thing that holds spa owners back
Analyzing your budget and making data based decisions for ad placements
When and how to consider Tik Tok ads
Is video king in ads?

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #361 Setting Intentions: Daniela’s 2024 Words of the Year Jan 01, 2024

One of my favorite practices every January is to set my intention for the year.

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

For 2024, I decided to switch it up a bit.

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.

Tune in to this episode to hear what my focus is going to be in 2024!

In this episode, I discuss:

Intention setting and why it’s important to regularly practice
My process for setting my yearly intention
The 5 words I am committing to in 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #360 3 Keys for Building a High Performing Team Dec 25, 2023

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO.

Developing a team has changed my life for the better.

In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.

In this episode, I discuss:

How I’ve achieved freedom in my business by developing a team
The training and development processes I’m using with my Growth Factor® coaches
The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students
Importance of standardization of processes when you have more than one provider

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #359 Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek Dec 18, 2023

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell.

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise.

There are currently 37 franchises of VIO Med Spa and counting!

Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.

In this episode, we discuss:

Joe’s backstory and how VIO Med Spa came to fruition
Key things about VIO that made Joe get approached to franchise
The in’s and out’s of the franchising process
Benefits of opening a licensed franchise, specifically in spa
Importance of lifetime customer value

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #358 Rediscovering Her Entrepreneurial Calling with Shirin Zakerion Dec 11, 2023

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.

My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.

As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout.

But she persevered.

Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business.

Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.

In this episode, we discuss:

Shirin’s entrepreneurial and family background that led her into the hair industry
The cause that made her take a hiatus from the hair industry
How she rediscovered her passion that led her to opening her current salon
Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process
The importance of making business decisions that are in alignment with the problem you are trying to solve

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #357 Sharing Event Strategies that Resulted in $225K with Samantha Surman Dec 04, 2023

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

Today’s episode of Spa Marketing Made Easy is doing just that.

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.

After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team.

We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.

The lessons shared in this episode are a must for Spa CEOs ready to run successful events.

In this episode, we discuss:

Samantha’s professional journey and the connection that brought her to join my Growth Factor® Framework program
The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house
Her glowing review of working with Dermaconcepts
All of the event details, including the most unexpected thing, and her advice for listeners
Her next big goal as a Spa Manager

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #356 Embracing the Serial Entrepreneur Title with Charlie Carter Nov 27, 2023

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students.

My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship.

If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking.

Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling.

Tune into this episode as we discuss:

How Charlie became an entrepreneur and her journey navigating the spa industry
The “Aha!” moment that defined her as a serial entrepreneur
What happens when she gets the itch of serial entrepreneurship
The decision making process she follows when presented with a new entrepreneurial opportunity
Charlie’s advice for aspiring entrepreneurs

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356

Keep the conversation going inside the Spa Marketing Mad

SMME #355 Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics Nov 20, 2023

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030.

In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company.

Tune into this episode as I share:

The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed
The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company
How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles
The first steps to getting started and becoming a student of our inaugural class

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #354 Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing Nov 13, 2023

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value.

Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss.

In this episode, we discuss:

Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing
Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage
How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time
How we can utilize Lifetime Customer Value in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Download High Level Marketing’s free Lifetime Customer Value Calculator here.

SMME #353 Releasing Guilt Over Time Spent and How We Plan for Success Oct 30, 2023

Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in.

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well.

No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). Tune in and let’s talk about how we’re going to leave the guilt behind and move forward with a plan for your life and business that feels good this coming year.

In this episode, I go over:

How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it
Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses
The 4 critical steps in my and my team’s annual planning process
How you can join us for our Next Level Growth live virtual event where I’ll walk you through the process so you can learn and implement in one power-packed afternoon!

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/353

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template.

SMME #352 From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer SMME #352 Oct 23, 2023

A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age.

Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around. Within six months of opening her own business, Debbie went from $0 to $180K in revenue, and in this episode, we’re talking about how she made it happen.

In this episode, we discuss:

Debbie’s journey of discovering the world of aesthetics and her personal skincare journey healing hormonal melasma
The transition out of filling the long-time role of stay-at-home mom for her family and moving into an aesthetics career, and eventually a Spa CEO of her own practice
How partnering with Dermaconcepts, the distributors of Environ Skin Care, has helped set up Debbie for success through retail, treatments and gaining access to the exclusive resources Growth Factor Framework provides through our partnership with Dermaconcepts
How Debbie looks at legacy and the steps she is taking now to move toward her long-term vision, plus, her words of wisdom for aestheticians on the cusp of transition and breakthrough

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/352

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #351 What Does a Spa Manager Do? Oct 16, 2023

Is your spa’s revenue stuck at the $28-30K per month mark?

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team.

Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figure out a way to up those monthly revenue numbers, it’s time to consider bringing on a spa manager, and in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for.

In this episode, you’ll learn:

What it means to have someone else other than you owning the role of spa manager

What qualities should you look for in a spa manager and what tasks they typically handle
How having a spa manager on your team shifts your day-to-day responsibilities as a Spa CEO

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/351

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #350 Preparing Your Spa to Sell with Ben Hernandez of Skytale Group Oct 09, 2023

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater.

Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.

Here to discuss the process of selling your business with me is Ben Hernandez, the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps businesses, especially those in the health and personal care space, grow, scale, and sell.

Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take.

In this episode, we discuss:

Understanding when to sell and how (and when) to begin thinking about the selling process
How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started
The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements
The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/350

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #349 Making Ecommerce Your Spa's Profit Machine Oct 02, 2023

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share!

And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show.

In January 2020, PDO Max became one of a few companies who had a fully FDA cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look.

Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry.

In this episode, we discuss:

Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice
How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product
The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice
Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/349

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #348 Making Ecommerce Your Spa's Profit Machine Sep 25, 2023

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan?

If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024.

Tune in as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.

In this episode, I cover:

Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it
The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream
The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine
The major marketing keys you need to unlock consistent sales

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/348

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #347 Profitably Paying Your Team Sep 18, 2023

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again.

In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (Link to this video in the full show notes.)

Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode.

In this episode, we discuss:

The variety of reasons why salary-based pay isn’t the way to go for spa owners
The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs
The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees
The benchmark for your providers that allows you to know whether you’re profitably paying your team

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/347

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #346 Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics Sep 11, 2023

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele.

Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field.

Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice.

In this episode, we discuss:

An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible
Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice
The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI
What level of support you should expect as a spa owner from your device partners from training to marketing

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/346

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #345 A Recap of the Spa Business Boost Maui Fundraiser Event Sep 04, 2023

Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action.

In this episode, we discuss:

How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales
A special thank you and shout out to our sponsors and raffle partners
What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild
How you can continue to support the Maui community while growing your spa business

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/345

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Join Us for Spa Business Boost - A Maui Fundraiser Event Aug 21, 2023

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home.

In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund.

Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners.

Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui.

In this episode, we discuss:

All the details for our upcoming Maui fundraising event - Spa Business Boost, happening on August 28
What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners
What you’ll gain access to when you purchase a ticket for Spa Business Boost

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/spa-business-boost

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #344 Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing Aug 14, 2023

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out.

In this episode, we discuss:

What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele
The roles social media and your website play in your overall branding and the experience you create for your audience
The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Introducing 1:1 coaching at Addo Aesthetics with Em! 🎉 Aug 08, 2023

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Em! Learn about her own journey to success with her med spa that has been in operation for 40+ years!

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

Introducing 1:1 coaching at Addo Aesthetics with Nicole 🎉 Aug 08, 2023

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers.

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

Introducing 1:1 coaching at Addo Aesthetics with Sara 🎉 Aug 08, 2023

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Sara! Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales.

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

SMME #343 Checking In with Freedom In Action Grant Winner Juvy Cabanilla Aug 07, 2023

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024.

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business.

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

In this episode, we discuss:

Being a single mom and how this grant came at the perfect time for her business
Juvy’s application process creating her winning video submission
The authenticity people connected with regarding Juvy’s video
Three main areas Juvy spent the grant money on
Advice for future grant applicants

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/343

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #342 Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang Jul 31, 2023

Collaboration over competition is a mantra you’ll hear me use often.

I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole.

Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.

On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.

He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.

In this episode, we discuss:

Three new feature updates Mangomint has launched
Details about Mangomint acquiring The Salon Business
The exciting opportunities two-way texting communication brings for clients
How our two companies serve the spa industry as valuable resources
Mangomint’s goal for marketing automation
The benefits of segmented marketing

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/342

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #341 Learn All About Starting an Ecom Business from Gamal Codner Jul 24, 2023

A wise friend once said to me “spa owners are in the confidence business.”

This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.

With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:

A clientele base that knows, likes, and trusts you is already in place
You are educating about home skincare regimens after every treatment
Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa

My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.

Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years. Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A.

After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.

The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.

In this episode, we discuss:

Some of the biggest challenges business owners face launching an ecom brand
One differentiation that sets ecom businesses apart
The blueprint Gamal developed after solving his own negative cash flow management
Three main costs associated with starting an e-commerce brand
The reason an e-commerce business would be a natural fit for spas
The 3 most important steps you need to take to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/341

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #340 A Complete Spa Insurance Overview with Andy Zarkovich Jul 17, 2023

not all businesses are set up equally.

Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection.

My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.

Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.

He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa.

In this episode, we discuss:

Ways to mitigate risk in your spa business
Adding an insurance agent to your circle of business advisors
The different types of carrier options
An overview of various policies and coverage benefits
Providing a safe spa environment for clients

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/340

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #339 Uncovering Your True Happiness with Elayne Mendoza Jul 10, 2023

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan.

Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio.

She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.

Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.

In this episode, we discuss:

Seizing the opportunities that are presented to us
Accepting who you are meant to be
Letting go of the ego in leadership
The Hot Seats moment that changed everything for Elayne
What Growth Factor Framework provides for Spa CEOs
Understanding your happiness is the greatest success story

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/339

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #338 Getting to Know Emage Medical® with CEO Cari Ray Jul 03, 2023

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.

On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish.

Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.

As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.

Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!

In this episode, we discuss:

How alignment in company core values plays an important role in strategic partnerships
Devices and solutions Emage Medical® offers
An understanding of what types of spas or practices are a good fit for Emage Medical®
The pros and cons of charging or not charging for imaging
An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/338

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #337 A Look Inside Daniela’s Calendar Management Process Jun 26, 2023

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar.

A time tracker exercise is going to help you pinpoint where you’re most efficient.

It answers questions like…

What time of day am I most efficient?
When do I feel the most creative?
What part of my day am I getting tasks accomplished?

If you want to build a life where your time is spent intentionally doing the work that leads you toward:

Hitting your biggest goals (personally and professionally)
Always having a full cup (i.e. - you feel rested, energized and happy)
And allows you to cultivate balance between your business and/home life

Then this episode is for you.

In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.

In this episode, we discuss:

My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home
Time tracker exercise benefits to understand when you’re most productive
Why context switching makes you more unproductive
Understanding what the CEO of a seven figure company should really be spending their time on

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #336 Top Questions to Ask When Shopping for Medical Devices with Michael Lustig Jun 19, 2023

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions.

Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.

Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.

In this episode, we discuss:

Logistical questions to ask when deciding what device(s) to bring into our practice
Insights to consider when trying to align the right company with your business
Michael’s strategy when it comes to working with customers
Building a relationship with your rep
Understanding how to put your personal touch when marketing your device
Valuable pieces the device company can do for your collaborative partnership

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/336

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #335 Daniela’s Debrief: The Spa CEO Intensive Experience Jun 12, 2023

Do you make time for leadership development in your business?

One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.

In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students.

PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.

The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?

In this episode, I discuss:

The Women’s Circle: what it is and our group’s experience
The transformative experience felt and witnessed at the Spa CEO Intensive
A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive
Benefits of building strategic partnerships in business
A special limited-time Sales Factor offer you can’t afford to miss

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/335

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #334 Navigating the Transition into Motherhood with Christine Hassler Jun 05, 2023

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life.

My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.

Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience - and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.

Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you're a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory.

In this episode, we discuss:

The identity shift that can occur after becoming a mom
How changes in season of life can shift your purpose
Why it’s important to allow yourself to ask for help during the motherhood transition
The importance and value of nurturing your partnerships
What an “expectation hangover” is and the growth opportunity it can bring into your life

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/334

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #333 Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch May 29, 2023

How do we balance these two energies in business?

The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).

As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence.

The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell.

My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader.

Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.

In this episode, we discuss:

Balancing masculine vs feminine energy
Giving yourself time to tap into feminine slowness
Understanding congruence within yourself
Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy
Priceless value of connecting with other like minded women

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/333

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #332 7 Steps to Build a 7 Figure Practice with Ease May 22, 2023

Leadership is a learned skill.

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader.

My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.

On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.

In this episode, I discuss:

Boundaries around time
Pricing your services and products appropriately
Clear communication with your staff
A systematized hiring and onboarding process
Tracking the metrics that matter
Crafting a holistic digital marketing strategy
Building a business community

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/332

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #331: The Power of Breathwork with Stefanos Sifandos May 15, 2023

All of us have something from our life experiences that makes us brace.

Whether it’s big trauma or small trauma, it holds the same weight for all of us.

There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.

Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork.

Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is

passionate about leading people closer to their highest potential and to each other.

For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy.

From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self.

In this episode, we discuss:

The art of breathwork and techniques that impact us physiologically
How and why unresolved trauma come to us with greater awareness during breathwork
The meaning of associative symbols and precursors of our trauma
Association between the intensity of our trauma and the imprint it leaves on our lives
How breathwork can help you close the loops of your trauma
The relationship between entrepreneurship and personal development

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/331

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #330 A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing May 08, 2023

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online.

Google Business Profile is actually your business’s first impression.

It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.

Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.

Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors.

In this episode, we discuss:

What is Google Business Profile and how to register your business
Strengthening your profile with a review system for clients
Why you need to solicit reviews on Google instead of within your booking software
The value in responding to every review
Tips for selecting your primary category
Three main categories to focus on if you’re trying to impact your local search engine

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/330

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

SMME #329 Reconnecting with Your Inner Voices with Vasavi Kumar May 01, 2023

We talk to ourselves all the time.

Whether it’s in our mind or out loud, inner dialogue is a natural part of being human.

The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly powerful journey to learn your own language.

Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud.

Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19.

Her mission is to share everything - the good, bad, and ugly - in order to normalize being human.

Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs.

In this episode, we discuss:

Becoming a source of power for yourself
How we don’t need to over explain our desires in life or in business
Learning to slow our minds to understand awareness vs. thoughts
The power in exercising visualization for our dream life
Removing negative self-talk from our language

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/329

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

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