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Sounds Profitable — Technology
Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Copyright: © 2023 Sounds Profitable, Inc.

Latest Episodes:

Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More Aug 17, 2023

Show notes

Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast Solutions.)What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita KhalidThe FTC updated its endorsement guidelines for the first time since 2009—and some people have questions by Katie Hicks…as for the rest of the news: Edison Research’s Q2 edition of the podcast network ranker is here, and Australian broadcaster SCA’s revenue fell 3.7% but audio assets continue strong performance.

Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More Aug 16, 2023

Show notes

Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US Leadership This year’s upfronts deals, broken down by Kelsey Sutton

Making a Podcast People Hate Aug 16, 2023

Show notes

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics.

Written by Tom Webster
Edited by Bryan Barletta
Audio editing by Gavin Gaddis
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More Aug 15, 2023

Show notes

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCast Top 15 podcast advertisers in Australia Google Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds like a perfect fit for podcasting).

Podcasts reach 10% share of ear, Amazon's building an SSP, & more. Aug 14, 2023

Show notes

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business Shifting Share of Ear: A nine-year comparison of radio and podcasts Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia
And for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Media and Audacy have terminated their partnership a year early.

Podcasting Q2 Earnings, Spotify x Patreon, and more. Aug 11, 2023

Show notes

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow their audio businessesQuick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360.

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download Aug 10, 2023

Show notes

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place How ad tech’s measurement titans are pivoting to attention and activation Indie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebooting reminds us all that the media business is still hard.

The Download for August 9th, 2023 Aug 09, 2023

Show notes

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over a pie that is barely growing.’

The Song of the Summer, and the Joe Rogan Problem Aug 09, 2023

Show notes

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure.

Written by Tom Webster
Edited by Bryan Barletta
Audio edited by Gavin Gaddis
Assembled with Spooler.fm
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

The Download for August 8th, 2023 Aug 08, 2023

Show notes

Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristina MonllosWhen Podcast Apps Miss The Mark by Steve GoldsteinHow soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host, Sean Howard explains yield optimization and what it means for podcasting in Flightpath, and Forbes covered a new QCODE audio drama starring Chris Pine and Troian Bellisario.

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