Sounds Profitable - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Sounds Profitable — Technology
Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Copyright: © 2023 Sounds Profitable, Inc.

Latest Episodes:

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More Sep 22, 2023

Show notes

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Recession FearsFTC Warns Against “Blurred Advertising” When Marketing to Kids CDC Reframes Flu Narrative Using Digital Display and Audio Campaign

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More Sep 21, 2023

Show notes

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana Yoo The Three Eras Of Podcasting by Steve Goldstein The Joint Industry Committee Forges Ahead With Currency Certification by Alyssa Boyle Prize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More Sep 20, 2023

Show notes

Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan Barwick Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb Joseph Holding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee Jenkins Google Antitrust Trial: Ad Targets Tweaked to Meet Revenue Targets, Exec Says By Leah Nylen

I’m Not Exactly Sure What You Do Sep 20, 2023

Show notes

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits:

Written by Bryan Barletta
Edited by Tom Webster
Audio edited by Gavin Gaddis
Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More Sep 19, 2023

Show notes

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks down why it’s difficult for SSPs to filter out made-for-advertising content.

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español Sep 18, 2023

Show notes

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre Bouvard This Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara Guaglione NASA to release first full season of Spanish-language podcast by Reem MakariAs for the rest of the news… Steve Pratt talks to Tom Webster about why you don’t deserve an audience, Nairobi News reports the top podcasts in Kenya according to Spotify data, and eMarketer data shows that despite reaching 11% of US adult daily media time, only 4.9% of US ad spend is forecasted to go to audio.

A Holistic Approach to Podcasting | Feed Drop Sep 15, 2023

Show notes

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode: https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/Read about it on theCustomer: https://thecustomer.net/why-a-holistic-approach-to-podcasting-drives-listener-engagement-and-brand-value/

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More Sep 15, 2023

Show notes

Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem Makari How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack Neff Audible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsQuick Hits:Ad-technical Difficulties by Bryan Barletta. To celebrate three years of Sounds Profitable, Bryan has a slice of humble pie and discusses ways podcasting needs to improve to meet buyers where they want to be. Coleman Insights launches AscendFM brand lift service. AscendFM will track and prove the effectiveness of radio, podcasting, and streaming audio advertisement campaigns. Bear Grylls and Coyote Peterson Announce New Show “Circumnavigate” with Backyard Ventures to Handle Sales. The new show, sponsored by Outdoors.com, will feature the two survivalists “virtually traveling the globe” to interview adventurers and athletes. First Cannabis Ads Coming Soon to Spotify by Thomas Edward. Cresco Labs Inc., a Chicago-based marijuana company, is investing 15% of their marketing budget into Spotify podcast ads geo-targeted to Illinois. California bill would crack down on data brokers by Ryan Barwick. A breakdown of what the upcoming Delete Act could mean for data brokers in California. Influencer spend is growing faster than social ad spend by Sara Lebow. New eMarketer data shows influencer spending outpaced social ad spend last year for the first time, and isn’t slowing down.

Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More Sep 14, 2023

Show notes

Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad Hill Original Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney Bucksbaum Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason Notte Marketers prioritise measurement but aren't evaluating key metrics How Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Allison Schiff…as for the rest of the news: Bryan Barletta celebrates three years of Sounds Profitable with a slice of humble pie and ideas to invigorate the industry’s relationship with buyers, Coleman Insights launches AscendFM brand lift service, Politics.co.uk writer James Hanson reflects on the growing popularity of political podcasts, Inside Audio Marketing looks at more data from the Nielsen Podcasting Today report, AdWeek covers why marketers are paying more attention to attention-tracking, and Insider data shows five industries that will increase digital ad spend faster than the national average.

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More. Sep 13, 2023

Show notes

Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Marketing The Economist adds podcast subscription tier by Sara Fischer An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields Max Stays Minimal

Related Podcasts