Soul-Sourced Business Podcast

Latest Episodes:

The Fear of Rejection Dec 20, 2020

Show notes

Do you have big intentions for your business but keep playing small with your actions? Are you afraid of putting yourself out there because you don’t want to get turned away? I had to personally get past these same obstacles to create the music career I said I wanted, so it could actually happen. In this episode, hear the truth of what the “fear of rejection” really is and how to move through it.

This one falls into the category of episodes I call, “If I can do it, so can you.” I’m sharing the nitty-gritty side of what I’ve experienced as an entrepreneur to help you see the reality of what “business success” looks like.

To kick it off, I’m gonna get really open and honest with a story from when I was working with my first coach on one of my biggest obstacles at the time: fear of rejection.

Hear about the sneaky tactic my coach used to get me to take big action toward my musical aspirations and how it not only got me over my fears but eased me into making my goals a reality.

I’ll share with you the 5 steps I learned that help you take real action toward your intentions, plus a bonus step to prepare you for potential rejection (and help you give less of a shit when it shows up.)

Let’s dig in to uncover the truth behind your fear of rejection and give you the tools to move beyond it to the next level.

Procrastination and The 8 Waits Dec 13, 2020

Show notes

Got a lot of great ideas for your business that keep getting derailed for one reason or another? Maybe this wonky pandemic is to blame, or the political madness, or the general uncertainty of the world, or maybe … it’s you? Buckle in for a pure mindset episode where we’ll dive into our intentions and reasons we claim for not taking action, and finally break the patterns that keep you stuck.

After years of not only observing myself, but also helping 100’s (if not 1000’s) of entrepreneurs break their cycle of intention followed by inaction, I’ve learned quite a bit about what leads to this particular brand of procrastination, and what it takes to end it.

This week, I share the top reasons people have for not doing the things they set their sights on, and dig into the fears and anxiety behind their reasons (excuses) so you can take a closer look at your own.

Hear the conversation I had that led to me owning my path as a musician, and I’ll share what one of my first coaches said that both embarrassed me (in a supportive way) and empowered me to stop buying into my own stories so I could start making solid moves toward success.

You’ll also hear about the “8 Waits” that keep us from taking action toward our dreams, if not literally destroying them altogether, and I’ll give you tips on moving from setting an intention to making the commitment to see it through.

The idea’s not only to nudge you forward with what you’ve got brewing now, but also get you prepared to face the dreadful “waits” when they crop up again next time.

Ideal Clients: A Deeper Dive Dec 06, 2020

Show notes

Are you so busy trying to attract any clients that you don’t have time to focus on attracting the right ones? Want to grow your business but your marketing isn’t connecting the way you want it to? Let me introduce you to a little concept I call the “slow down to speed up,” and learn how (and why) to dig deeper into who your ideal client is and what you can do to find and connect with them more effortlessly.

At its core, your marketing is simply communication... and when it’s done well, it’s a high level service you provide for your ideal client. And, in order to communicate well, you have to put in the work to understand who you’re selling to and why they need or want what you have to offer.

Thus, “slow down to speed up.”

Listen in for 5 takeaways to help you understand what might not be working in your current marketing and get tips on how to help you see it as a service for your ideal clients.

We’ll clarify who your ideal client is through understanding who they are not, and I’ll share a cautionary tale about an entrepreneur who held on to a toxic business relationship for far too long.

Then we’ll touch on the topic of money and where it really comes from, the difference between knowing a client’s demographics and knowing their dreams, and we’ll talk about where you fit into the whole equation of connecting your marketing to your ideal client.

Warning: the kind of deep dive I’m suggesting requires that you dedicate some serious time and effort, but if you can tear yourself away from the cycle of reactivity and panic (CRAP cycle) long enough to put the work in, I promise it’ll pay off.

Constant Gentle Realignment Nov 29, 2020

Show notes

Do you get thrown off your game when the world doesn’t behave like you think it should? As an entrepreneur, you have a vision for how you want things done in our business, but what happens when a client or team member doesn’t understand or maintain your standards? Let’s take a look at things that can put us off kilter, and learn to course correct while avoiding a meltdown.

Today, we’re going to examine the ways we get triggered when things don’t work according to plan, and how to use that awareness to institute a new, more effective way of responding so you don’t get freaked out when things get out of whack.

I’m sharing a passage from what might be my favorite business book ever. It’s called, “Setting the Table: The Transforming Power of Hospitality in Business” by restauranteur Danny Meyer, then digging into his management style and giving you my take on his “salt shaker method.”

You’ll hear 3 hallmarks of effective leadership according to Meyer, and learn how to incorporate the principle of “constant gentle realignment” in your business and life to maintain your vision and integrity … without losing your shit when it gets challenged by others (or even yourself).

I’ll share the inspirational story of a client who, after learning to lean into the cycle of disappointment and realignment, finally achieved his goal of buying the perfect property for his retreat center. Plus, we’ll dig into a tool called the “Sunday Summit.” It’s been a game changer for hundreds of our Uplevel students over the years, and I bet it will help you, too.

What to Do on Your Weekly “Biz Dev” Day Nov 22, 2020

Show notes

Do you ever feel like you’re on a hamster wheel … always running to keep things going, but never moving forward? This often comes from a lack of clarity. What just might be in order is a strategic day focused on things that really have the potential to grow your business for the long-haul. Let me show you how to use a business development day to get out of the CRAP (which is an acronym for the Cycle of Reactivity and Panic) so you can focus on things to grow your business for the long haul.

As we close out 2020 with a pandemic that doesn't appear to be ending anytime soon, it’s a good time to look at how we’re serving our clients and make sure the systems we whipped up to work with people remotely are actually getting the best possible results.

In a prior episode, I introduced the idea of batching time each week for business development, where you step away from the day-to-day workings of your business to do the things that have the potential to grow your empire.

Today, we’re going to dig into the importance of taking time for the creative/strategic side of your business (as opposed to tasks like client calls and last minute emails), and I’ll share a story of how business development days helped a client move from trading hours for dollars to selling a package that took her to over $100K a year.

I’m going to walk you through the 3 key areas of growing and scaling a service-based business, and I’ll explain exactly what you should - and should not - do on your business development day. Plus, I’ll share a fun exercise to help you understand the value you provide, and make sure your offer is designed to give people the results they expect.

Listen in and find out how to plan your own business development strategy to close the year out strong and prepared for the year ahead.

The Nitty Gritty of Launching Anything Nov 15, 2020

Show notes

Do you love the inspiration-filled process of creating stuff but hate the marketing side? I’m here to help navigate the energy switch between creating something to help people and convincing them (and yourself) that it’s worth paying for.

There’s a tendency among us Soul-Sourced™ types to hope our ideal clients will simply manifest instead of us proactively connecting with people we’re meant to serve.

Part of it is our reluctance to switch from our receptive, creative phase into something that feels pushy and forced, but if we dig a little deeper we find a lot of common fears around value, worth, and price tags.

Listen in this week to hear the 3 key components I’ve learned about launches through my years of experience. You’ll hear about the difference between soliciting transactions and creating campaigns, and I’ll teach you how to launch a campaign that keeps your business moving in the direction you want it to.

We’ll get into ways you can navigate between the modes of creation (building products) and conviction (believing your products are worth their price tag). Plus, I’ll give you my #1 tip for getting over any conviction hurdle.

Check it out and discover the potential your launch campaign has for connecting and fostering a lasting relationship with your ideal clients even before they buy. It’s high time you feel as aligned with your marketing as you are with your mission.

On making and (deflecting) big decisions Nov 08, 2020

Show notes

Hate making decisions? Wish someone would just tell you what to do instead of having to make the decision? There’s a thin line between getting guidance and handing the reins over to others who don’t have access to your intuition of what’s best for you. Let’s look at how our egos deflect scary questions by asking others what we should do and claim our power to step into each day with clarity, authenticity, and ownership.

When we ask someone to make decisions for us, we render ourselves powerless and not so subtly shift any responsibility or blame from ourselves to whoever told us to do the thing that did or didn’t work out. It’s our way of avoiding discomfort and alleviates our need to know the answer ourselves.

Thing is, the uncomfortable phase of making any decision is vital for internal growth. That’s how you build confidence to take ownership of your business and your life. So, let’s figure out how to stop relying on others’ opinions of what you should do and start leaning into your internal knowing and authority as a Soul-Sourced™ entrepreneur.

In this episode, you’ll hear a conversation I had with my friend Kathy when I belittled my work as a musician and a business coach in comparison to her noble career as a defense attorney, and what she helped me understand about the power of our natural strengths and unique abilities.

I’ll also share the story of when I was called the worst salesperson ever. I’ll dig into where this person’s cutting comment came from and how accusing me of not working hard enough to get her business ended up helping her make her own choice.

Listen in to learn how to separate others' opinions from your intuition and confidently make decisions that are best for you.

When Someone Gets Pissed At You Nov 01, 2020

Show notes

Do you shrink and panic when someone gets mad at you? Do you spiral into a good hour or two of beating yourself up? Confession: Me too. At least I used to be like that. These days, I rely on some simple steps to help manage these reactions and effectively deal with the internal and external strife that arises when someone says they’re pissed off. Today, I’m sharing them with you.

Anger happens. Especially when you’re a business owner. So, what do you do when you’re caught off guard with someone’s anger? Let’s look at some techniques you can use to kick your emotions out of the driver’s seat.

The thing is, one highly charged situation can resurface every time someone has been angry at you. These uncomfortable moments are an opportunity to dig in and grow out of old unconscious stuff that has been in charge for far too long.

I’ll highlight the difference between fostering real resolution and what author and Buddhist teacher Tara Brach calls “impression management,” which is that impulse to respond to anger by defending your status as a well-meaning “good guy” rather than addressing the situation at hand.

Let’s not forget those pesky knee jerk reactions to anger that blind us to our best actions. To keep panic in its place, I’ll share a practice so you can proceed with clarity and confidence in your response.

To bring these tools to light, I share a personal story. (Maybe even too personal?)

Listen in and find out how to break the patterns you use to avoid discomfort and discover a calm, composed path to real resolution.

On Writing Your First Book Oct 25, 2020

Show notes

Dream of writing your first book? Or maybe you’ve started writing, but you’re questioning yourself every step of the way? At the recording of this episode, I’m three short weeks away from releasing my first book, and I’ve got some insight to help you think more clearly - and less judgy - about yourself as you get your book outta your head and into existence.

As a first-time author on the verge of launching a book around my Soul-Sourced™ philosophy and mission, these are the stories of what I learned through the book writing process, from my first idea to final publication.

You’re going to hear the #1 book writing law you can’t escape plus, I’ll discuss the top book writing rules you’re likely already following … then tell you why I think you should totally consider breaking them.

My goal is to help you hone your own style and claim your freedom to approach the deep and often challenging endeavor of writing a book in a way that’s aligned with you. Because just like everything else you do, this experience is teaching you something that goes far beyond just writing a book.

Don’t worry, my action-minded friends, we’re also going to talk about the wide variety of ways you can get the writing part done, and I’ll share some of the choices I made and strategies I used in my process.

Listen in for my confessions around what worked and didn’t work for me. I’ll also share stories from my clients, talk about the lessons they learned, plus you’ll hear what one client said to spark my book writing journey in the first place. Maybe it’ll spark you, too.

When Beliefs Block Your Vision Oct 18, 2020

Show notes

Do you have a great big dream for your business … but catch yourself settling for less? Let’s unpack the subtle (and not so subtle) ways we sell ourselves short, and I’ll share some time-tested insights into how you can stop asking - and striving - for less than you deserve.

This week, we’re digging into the difference between going for what you truly want versus settling for what you think you can get.

I share a story about coaching a client through a "playing small" moment when she needed to raise her COVID-panic prices for someone who wanted to sign on for another term, and how I helped her lean in and learn from the fears that stood in the way of her owning her value.

We’ll talk about ways you can get your business to move forward even when you have no idea what lies ahead. I’ll also delve into why entrepreneurs choose to play small, and give you some keys to opening up to what’s possible for you.

Clarity and focus are vital for growth, discover how being self-aware and actively recognizing your limiting beliefs is just as important as the strategy track of your business. Your business is territory for your soul’s expansion. Listen in for simple ways to open up possibilities awaiting you.