Soul-Sourced Business Podcast

Latest Episodes:

Believing You're Worth What You Charge Mar 14, 2021

Show notes

Setting prices is fun and easy… right? If just reading that made you queasy, keep reading. This topic is particularly hard for Soul-Sourced™ entrepreneurs, and it’s crucial! This isn’t something you can ignore in your business, I know it’s hard and can be overwhelming. This is where those really evil mental Gremlins can creep in and cause havoc. So let’s get to the heart of the matter and, perhaps for the first time, find a way to set prices that feel aligned with a reassuring and confidence boosting process. Prepare to be surprised. This convo is going places you might not expect.

We know pricing and self worth go hand-in-hand, but actually achieving that is a tricky, perhaps elusive endeavor. When you approach such a beefy topic you must check on your mindset before digging in.

Today, you’ll hear the story of me learning to own my value as a musician and a performer, and I’ll share insight around how my client went from charging $75/hour to selling $35,000 VIP packages.

There’s a particular sneaky mental justification philosophy that entrepreneurs tend to fall into when they’re determining their pricing structure. I’m going to expose these, call them out, and explain why none of them provide a solid enough foundation for building your packages.

Learn the key mistake us emotional and sensitive types make in business when it comes to setting rates, because let’s face it - yes, this is personal work! This episode is packed with concepts about the path to own your value and charge what you’re worth that you probably haven’t heard before.

Strategic vs Tactical Mar 07, 2021

Show notes

This episode is kind of a confession that starts with a flashback. Years ago, I was futzing my way around trying to figure out meetings and scaling and strategy… all while trying to get so much stuff done. It was an exercise in proverbial wheel-spinning. And then? Well, that’s the insight I share in this episode. It was a key distinction that was SO simple yet SO eye-opening, I was stunned. Today, allow me to share this insight so you too can stop the wheel-spinning...and do more elegant things in your business.

This week I’m offering up a quick dose of business coaching. You’re going to hear the story of my very first operations manager and an awareness that was birthed from weekly frustrations we faced.

And, I’ll share the details of the shifts we made in how we managed meetings (and productivity) so we kept an eye on big picture strategy while also managing day-to-day business. You can apply this in your own business immediately.

This is a “think more clearly” episode, with a dose of “get more done,” too. Whether you’re working with a team, or running things all on your own, this episode will help you prioritize, strategize and lose the overwhelm that comes with growing a business.

Featured in this episode:

“Death by Meeting” by Patrick Lencioni
Nowhere Left To Go, from the Right Outta Nowhere Album - Listen to the full song on iTunes or YouTube Music

The Energy Of Completion Feb 28, 2021

Show notes

Does this sound like you ever? On any given day, you could complete dozens of menial tasks, like cleaning the stove or loading the dishwasher. But sit your ass down to work on your website copy for 30 minutes? Oh, hell to the no. Some people call this procrastination. I do not. In today’s episode, I highlight what’s often missing for us Soul-Sourced™ entrepreneurs. (It’s really the hidden cause of procrastination!) So if you need a skip-in-your-step to get that important work done, then this one's for you.

Today you’re going to meet a client of mine who believed setting big intentions would manifest the motivation she needed to make them happen. Spoiler: it didn’t. She called this a “procrastination problem” but it was actually something much more sneaky.

Big aspirations aren’t the driving factor for us from day to day. Surprisingly, it’s more about the progress we make towards a big goal. There’s more to the energy of completion than simply marking a task off your to-do list.

To demonstrate how this works, I’m sharing my 3-step method to maining progress with large goals and managing expectations for yourself - because we’re not robots here, there’s something more that drives us.

You’ll hear how I trained my brain to embrace the process of songwriting, and the game-changing trick I teach all my clients that finally gets the pesky lizard brain to focus on one thing at a time.

You may be surprised how this simple approach dramatically improves your energy level as a business owner so you feel good every step of the way towards that big achievement!

the #1 problem behind your sales Feb 21, 2021

Show notes

Ever wish someone would just step in and do your selling for you?... Like, write all the copy, do all the talking, and just convince people that you’re great already! Well, you’re not alone. This is an on-going theme for solo-businesses.

So on today’s episode, I changed things up a bit. I hit the record button and simply offered up the exact coaching I’d give a private client facing some of these challenges.

And of course, it’s got a lot more to do with your energy and your soul than you might first realize. We’ll talk sales copy, offers, pricing, and help you get clarity about the value you provide. And we’ll take it to a much deeper level than your average bear.

“Tell me how to write a sales page!” It’s a common question. And the answer begins with what I share in this episode.

My advice may be surprising at first. That’s because this isn’t about putting some words on a page that magically makes customers whip out their credit cards. (It’s better than that!)

First, we’ll take a few steps back to understand the importance of knowing the deeper value of your services and products, and gaining clarity on what you bring to the table. (HINT: Anyone who struggles with self-worth needs this part!)

Get a glimpse of lessons I learned in my early musical days that helped me Uplevel my prices. Get inspired by the story of a client who was under-selling herself for far too long, and the transformation she had.

Oh, and listen in for one of the biggest dangers in marketing, that every entrepreneur makes at some point. I’ll even give you a go-to question to ask yourself every time.

The key to selling isn’t about knowing sleazy words or NLP persuasion. It’s about tapping into the energy of your business, your offer, and your clients. So let’s get started.

Confusing the “feels” with the facts Feb 14, 2021

Show notes

In this episode, I’m speaking to two different ways we secretly sensitive entrepreneurs make bad choices when we react to non-data or false data about our business. We’ll take a direct look at the ways we sabotage ourselves when we’re rash and impulsive, and I’ll offer suggestions for how you can (and why you should) stop using “the feels” as “the facts.”

For the first time on the show, I’m going to put you in the role of the coach so you can spot the little messy language mishaps that can turn into big huge messy business mishaps.

You’ll learn how to catch yourself using a common communication technique. It’s a socially-accepted technique that powerless and fearful people use to manipulate conversations. But sadly, some of us have learned to use it in our own internal conversations.

To remedy this conditioned mental pattern, I’ll give you a list of questions to ask yourself that will help you stop the pattern in its tracks and take your power back. The goal is to help you recondition the old, ineffective ways you’ve used to derail yourself in the past, help you see the huge impact your language has on your ability to navigate decisions, and give you clarity to make better choices in the future.

Getting your Clients to Do the Work Feb 07, 2021

Show notes

Do you struggle getting clients to do the work you need them to do? (You know, so they can receive the support they’ve paid you for??) It’s more common than you might imagine. So today, listen in as I share the steps I offered my client Vanessa, which enabled her to be much more successful (and about a billion times happier). Plus, snag some seriously actionable tips to use in your own business.

The conclusion of last week’s episode was a cliffhanger with my client Vanessa’s struggle, and that’s where we’ll pick up today. (If you missed the beginning of her story, check it out here: The Practice of Finding Your Power)

Today hear what Vanessa learned about her business and communications system when we dug deeper into her issues with non-compliant (lazy? overwhelmed?) clients. I’ll share what not only helped her recognize her role in the immediate problem, but also to identify where she could adjust her overall system to avoid similar situations in the future.

I’ll give you 5 questions to ask yourself about your business and your clients, and we’ll look at several ways you can uplevel your systems to set your clients up for success in your work together.

Learn about the two different levels of problems we face, plus how to handle a breakdown in your system without losing forward momentum in your business … AKA how to change a tire while driving 120MPH.

You’ll also hear the value of sharing your wisdom in your marketing message, and I’ll share my take on the misconception that marketing stops once you sign on your client.

Your business is one of the best places to use real-life challenges to break yourself open and expand everything about you. The work we're doing in this episode, while complex and sometimes tedious, is one of the best ways to experience that expansion. Let’s dig in!

The Practice Of Finding Your Power Jan 24, 2021

Show notes

Are you someone who takes business challenges in stride, or are you quick to spiral when things don’t go according to plan? As great as we Soul-Sourced™ entrepreneurs can be at staying positive in our business, we all get blindsided from time to time. In today’s episode, learn how to leverage your challenges to uplevel your business, and discover the reasons to celebrate when things go sideways.

This week, I’m sharing a section I wrote for my book “The Soul-Sourced™ Entrepreneur” that didn’t make it into the final version. Although it didn’t quite work for print, I’m going to use this story of my first pull up to teach you something that has had a transformational impact on me, as well as 100s of my clients.

I’ll outline the two different ways we manage our power (or mindset or energy) when things go off the rails, and I’ll give you a method to build your awareness of your triggers and reactions so you can start to leverage your “missteps” and “failures” to uplevel your business.

I’ll share how you can use your challenges as a guiding light for what to work on next in your business, and introduce you to the eccentric approach (pronounced E-centric) for building your entrepreneurial muscles to stand in your power no matter what seemingly negative thing comes your way.

Hear the story of a client who’s short fuse with her flaky clients blocked her from making the changes her challenges were pointing her toward, plus you’ll get a little homework assignment to up your awareness and understanding of the triggers and barriers in your own business. Check it out and enjoy!

Your Enneagram Comments & Questions Jan 17, 2021

Show notes

Ever beat yourself up for not staying positive enough? Feel like you’d be more successful in business if you could maintain your mindset? Entrepreneurs are taught that it’s imperative to stay positive, but the thing is … we’ve all got our sh*t. Listen in to find out how the Enneagram can help you understand the root of your less-than-positive patterns as I answer questions from Facebook.

If you haven’t heard episode 28, The Enneagram & The Entrepreneur, be sure to listen as I dive into this valuable tool as it applies to business owners. It covers the basics of what the Enneagram is, the 5 things I’ve discovered about the types over the last 20 years, and how it can be used as a tool to connect both your personal growth and business success.

After I recorded last week’s episode, I posted about the Enneagram on Facebook and the comments were so compelling and enlightening, I decided to bring the conversation here to the Soul-Sourced™ Podcast.

I’m answering questions directly from my Facebook page and addressing some common misconceptions about the Enneagram. I explain more about the difference between the Enneagram and other personality tests like StrengthsFinders and Myers-Briggs, and I share my tips for the best way to identify your number.

Learn what happens when you start to really understand your number and use it to navigate the complex terrain of your thoughts, knee-jerk reactions and fears … without judgment.

Your Enneagram Type & Your Biz Jan 10, 2021

Show notes

Do you ever find yourself caught in the same old patterns in your business? Like, you apologize for things that aren’t your fault? Or you never set boundaries. Or, you under-value your services? Or you never seem to do enough no matter how much you’ve achieved? Well, you’re not alone! And today I’m talking about one of the most powerful tools you can use to transform any pattern or stuck spot. It’s called the Enneagram. Let’s get started.

The Enneagram is one of my favorite topics, and this week I’m sharing 5 ‘things’ I’ve discovered about its potential to impact your business and yourself as an entrepreneur.

We’ll cover the relationship between the Enneagram and entrepreneurship, and I’ll explain the vital difference between the Enneagram and other personality tests, like the Myers-Briggs or StrengthsFinders.

Hear the story of how I first discovered the Enneagram (or actually, how it made its way to me), and the way it helped me not only get to the essence of who I am, but also to embrace that truth so I could make the shifts I wanted without spiraling into judgment or shame (or at least WAY less than usual).

I share the story of a typical “pattern and trigger” in a business situation that almost cost one of my clients $12K, and the tale of another client who almost sabotaged her success when she got three new high-paying clients. Luckily, the lessons of the enneagram helped both of these entrepreneurs turn around their typical reaction.

The Enneagram is so much more than a personality test. It’s a lifetime path that can help you uncover and overcome patterns, reactions or fixations that block you from growing into the entrepreneur you want to be. If you’re someone who’s more about the “becoming” side of goals than the “getting” part, this is the episode for you.

Featured in this Episode

The Enneagram & The Entrepreneur - happening Jan 20th and 21st, 2021
Order The Soul-Sourced™ Entrepreneur
Where You Are, from the This Time Last Year Album - Listen to the full song on iTunes or YouTube Music

The Word-of-the-Year Episode Dec 27, 2020

Show notes

Tired of the struggle and the relentless need to “get” things and grab things? Well, I was too. That’s when I came up with my Word-of-the-Year ritual back in the early 2000s. I couldn’t set yet another resolution to never achieve. It felt like just another to do on my never-ending list. So without further ado, I’d like to introduce you to this method in hopes it helps you transform at a deeper level over the coming year.

This whole Word-of-the-Year really took flight with my community back in 2006 when I wrote a blog post about the process. The following year, I opened my blog up for guest writers to share their stories of how one word changed their lives. And as the saying goes, the rest is history.

In today's episode, we're going to explore intention differently, centered around choosing a single word, by giving you some ideas for setting up the coming year for your own expansion and success.

I'll explain the differences between the do-have-be scenario that typical resolutions follow and how the be-do-have has worked for myself, my clients, and 1000s that have used the Word- of- the- Year Discovery Tool since it's creation in 2014.

You'll hear my 3 main guidelines when it comes to choosing your word of the year - followed by what we now call “thea bunny story” (yes, it’s another dog story that fits perfectly!)thanks to my doggy co-stars) that will bring this all to life in the most straightforward fashion.

All of this is to offer you one of the most powerful tools you can wield. It's not a rule or a “should” or a punishment. This is about finding guidance, not cracking the whip. It's about how a single word can manifest what your life is calling out of you right now. Enjoy.

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