Social Media Research Association Social Media Research Briefs

Latest Episodes:

Tips to Enhance Traditional Research With Social Media Research Oct 18, 2017

Show notes

Listen as Rich Groom & JD McKee from Sparks Research share tips and best practices on using traditional research findings to launch social media research to learn even more about their customers, identify influencers, and maximize marketing efforts and messaging. Social media research is an excellent tool to drill into traditional market research findings and brings an entirely new dimension of information.

Listen here: Enhance Your Traditional Marketing Research With Social Research

Twitter Analytics Part Two Aug 16, 2017

Show notes

Podcast Episode: Advanced Twitter Analytics

Our Advisory Board Member, Jim Matorin of Smartketing Marketing dives into Twitter features & analytics in the second part of his two-part series.

Listen Now: Twitter Analytics Part Two

Twitter Analytics part one Aug 10, 2017

Show notes

Podcast Episode: Basic Twitter Analytics

Are you looking at your Twitter Analytics? If not, you may be missing out on some free insights around the reach of your Social Media Marketing on Twitter.

Our Advisory Board Member, Jim Matorin of Smartketing, dives in and provide some great tips!

Listen now: Basic Twitter Analytics Podcast

Using Social Media For Customer Service Aug 07, 2017

Show notes

Podcast Episode: Social Media and Customer Service

How does social media impact the customer experience? How can your business benefit? Studies show that customer using a social channel expect and answer within one hour. Get some tips & tricks for making the most out of your social listening data.

Listen now: Social Media and Customer Service

Identify Your Audience Using Social Media Aug 02, 2017

Show notes

Podcast Episode: Identifying Your Audience using Social Media Research

How well do you know your customer demographics? Could you benefit from learning more about their likes and dislikes? Find out how to use social media analytics to your advantage.

Listen now: Identify Your Audience Through Social Media Research

What is Social Media Research Jul 31, 2017

Show notes

Podcast Episode: What is Social Media Research?

This podcast scratches the surface explaining what social media research is and how it is currently being used by marketers, businesses, and researchers.

Listen now: What is Social Media Research?