Social Media Research Association Social Media Research Briefs

Latest Episodes:

A Picture is Worth a Thousand Words in Social Research Jun 13, 2018

Show notes

Imagine being at work and not picking up the phone when it's ringing....

Todd Grossman, CEO Americas for Talkwalker, used this as an anaolgy when talking about the importance of listening to social conversations. In this episode, Todd talks about image recognition as it relates to social listening and shares an interesting case study looking for the most popular type of pasta - the study found much more than this. Listen to learn how one thing led to another in their research.

You can learn more about Talkwalker by visiting their website, and you can learn more about their pasta research in the article, "Finding Actionable Consumer Insights Using Visual Listening."

We invite you to connect with Todd on social media - he'd love to hear from you on Twitter or LinkedIn!

Listen: Talkwalker's Case Study on the Value of Image Recognition in Social Research

Social Research & Corporate Acquisitions: Tips & Best Practices May 03, 2018

Show notes

In the corporate world, acquisitions and mergers are not for the faint of heart. Careful due diligence is not all about the financials - listen as Michalis Michael, CEO of DigitalMR, shares tips and best practices for looking at social data to better understand a company's current standing and to prepare to hit the ground running once the acquisition is final.

Michalis recently spoke with us about best practices in social research, which is another great podcast episode to check out.

To learn more about Digital-MR or connect with Michalis, you can visit the DigitalMR website or find them on Twitter at @DigitalMR and @DigitalMR_CEO. You can also connect with Michalis on LinkedIn.

Listen: Social Research & Corporate Acquisitions

Social Media Research in Netnography & Influencer Marketing Apr 18, 2018

Show notes

In this podcast episode, Tatiana Tosi talks about how social media research plays into netnography and understanding how to engage with and market to online communities. Influencer marketing is also discussed (hint: it's not what you think it is)...

Want to connect with Tati? She'd love to hear from you! You can find Tati on LinkedIn & Twitter.

Listen: Social Media in Netnography & Influencer Marketing

Meet the National Institute For Social Media Apr 03, 2018

Show notes

This episode features a great discussion with Jennifer Radke, CEO of the National Institute for Social Media (nismonline.org). Not only does she serve as the Institute's CEO, she is an international author, speaker, and strategic business leader with over 15 years of experience in sales and recruitment leadership.

In this episode, she talks about strategy and research for businesses, and offers information on the NISM certification and coursework that is available, as well as a special promotion for non-profits and the Social Media Job Study that is currently in progress for 2018.

Helpful links:

If you are a social media professional & would like to participate in the 2018 Social Media Job Study, please click here

If you are a non-profit, take advantage of the FREE webinar hosted by the NISM entitled, "Measuring the Value of Social Media for Your Nonprofit" - Click here to learn more & register

About NISM certification: https://nismonline.org/sms-certification/ As a reminder, SMRA members receive a 10% discount on NISM courses & certification!

Read the 2016 Social Media Job Study Report: https://nismonline.org/nism-2016-job-study-review/

Listen: Meet the National Institute for Social Media

Thank You For Listening! Mar 12, 2018

Show notes

A quick podcast from Marianne, host of the Social Media Research Brief - a huge thank you to our listeners, a brief overview of the SMRA, and a special offer for our listeners!

Listen: Thank you for listening!

Social Media Research Advice From Digital MR Feb 07, 2018

Show notes

“The web is the biggest focus group in the world.” No truer words have been said. Listen as Michalis Michael from Digital MR shares three ways social media research can be incorporated into traditional research methods. He also shares tips on what to look for in a social listening platform and shares his insight into why social listening has taken so long to become a standard research tool.

If you are interested in learning more about market research and Digital MR, I encourage you to visit their website at digital-mr.com. You can also find them on Twitter at @DigitalMR and @DigitalMR_CEO .

Listen: Social Media Research Tips & Advice

eChatter Social Media Research & Investigations Jan 24, 2018

Show notes

Private investigators use social media & online research to enhance their cases, learn more about people of interest and players in a case. Listen as Deb Salerno, Social Media Specialist from eChatter talks about how social media and online content plays into an investigation.

Listen: eChatter Social Media Research and Investigation

Clemson University's Social Media Listening Center (SMLC) Jan 15, 2018

Show notes

Listen as Katie McElveen, Associate Director of the Social Media Learning Center at Clemson University talks about the SMLC, uses cases, and benefits of engaging students in social media listening as part of their studies.

The Social Media Listening Center (SMLC) at Clemson University is an interdisciplinary, cutting-edge laboratory that seeks to monitor, measure, and engage in social media conversations from across the web. It is the first of its kind, allowing college students the opportunity for hands on training and experience in social media research.

Listen: A Peek Into Clemson University's Social Media Learning Center

How Is Social Media Used in Investigations & Litigation? Jan 10, 2018

Show notes

Listen as Sandra Stibbards, Owner & President of Camelot Investigations explains how she uses social media and open source intelligence for corporate & individual investigations. Sandra conducts Open Source Intelligence Training (OSINT) courses & shares ways to keep your privacy intact online. Take a look at her OSINT training sessions or sign up for her newsletter.

Listen: Social Media Investigations & Training With Sandra Stibbards

When Traditional Market Research Meets Social Media Research Dec 11, 2017

Show notes

Listen as Mark Michelson, owner of Threads Qualitative Research talks about using social media research in conjunction with more traditional market research methodologies. Mark also shares information on a new study that is in the works – Changing Channels - that you will want to check out.

Listen: When Traditional Market Research Meets Social Media Research