Social Media Marketing Talk Show

Latest Episodes:

Ads Coming to IGTV: What it Means for Marketers and Creators Feb 15, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore Instagram’s upcoming monetization program for IGTV and updated tools with special guest Jenn Herman. We’ll also discuss Pinterest’s soaring revenues in 2019 and look ahead to what’s to come on the platform this year with special guest Alisa Meredith. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook Messenger Changes Bot Policies: What It Means for Marketers Feb 08, 2020

Show notes

On this week's Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube's Q4 2019 earnings reports and updates with Sean Cannell. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook and Google Make Retargeting Harder: How to Prepare Feb 01, 2020

Show notes

On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TikTok Self-Service Ads: What Marketers Need to Know Jan 25, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Zuckerberg Lays Out Future Vision Jan 18, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll also discuss Facebook’s new product updates for ads, video metrics, and Page management. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Twitter Adds New Ad Unit and Alters Core Features Jan 11, 2020

Show notes

On this week's Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and upcoming changes to core features with special guest Madalyn Sklar. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Brand Collab Manager and Pinterest Trends Tool Dec 21, 2019

Show notes

On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features with Jenn Herman. We also cover the new Pinterest Trends tool with Jennifer Priest. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New YouTube Monetization, Promotion, and Policy Updates Dec 14, 2019

Show notes

On this week’s Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand’s YouTube channel with special guest Luria Petrucci. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now Dec 07, 2019

Show notes

On this week's Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place to protect themselves with special guest Jamie Lieberman of Hashtag Legal. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook Lets Advertisers Control Where Ads Appear Nov 23, 2019

Show notes

On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest Kim Garst. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.