Social Media Marketing Talk Show

Latest Episodes:

Facebook Live Video Updates: What Marketers Need to Know May 02, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook Ad Updates: New Metrics and More Apr 25, 2020

Show notes

On this week's Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest Gavin Bell. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Expands Desktop and Mobile Features Apr 18, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You’ll also learn about YouTube’s new Video Builder tool with Ed Lawrence. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube Live Analytics and New Local Business Facebook Tools Apr 11, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates in YouTube Studio and new Facebook Tools to support local business owners with special guests Roberto Blake and Janet Murray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook Launches Ad Testing Tools and New Features for Video Apr 04, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests Allie Bloyd and Ian Anderson Gray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social Media Use Surges: How Marketers Should Respond Mar 28, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format with special guests Tara Zirker and AJ Wilcox. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Showing Up In a Time of Uncertainty: What Marketers Need to Know Mar 21, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty, with special guests Lou Mongello and Molly Mahoney. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube Rolling Out New Ads and Analytics Features Mar 14, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn with special guest Steve Dotto. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Facebook Launches Live Producer and Creator Studio App Feb 29, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app with special guest Stephanie Liu. We’ll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New Facebook Group Tools: What Group Admins Need to Know Feb 22, 2020

Show notes

On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of groups to engage their audience with special guest Bella Vasta. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.