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    Business

    So, Here’s My Story…

    So, Here’s My Story… is the only business podcast that promises wildly useful lessons from the absurd, the poignant and the seemingly irrelevant. This project arose out of a burning hatred of bullet point blogs, canned solutions and highlight-reel business conversations that look nothing like the realities of leadership. Business is messy and unpredictable. Business has depth and nuance. Business is more than spreadsheets. Business is stories.

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    Copyright: © Eliot Wagonheim & Jodi Hume

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    Latest Episodes:
    Ep168: Bruce Banner vs The Hulk Sep 08, 2020
    Show notes

    How you define a win, for yourself and for your client, can determine what decisions you make. It’s important to take the time to remember what is actually important – what satisfies your Bruce Banner side may not satisfy your inner Hulk.

    Why is that important for business?

    A win will look very different to different people and at different times, and we have to make sure we are defining a win correctly for ourselves before we let “beating someone else” become our goal. As we talked about in episode 164, Meditation and The Art of Businessing in the Moment https://soheresmystory.libsyn.com/website/meditation-and-the-art-of-businessing-in-the-moment, we need to look from the right perspective and focus on your intent.

    You also have to be mindful about what you are fearing. Just as 99% of bad childhood behaviour is trying to get need met and going about it in terrible way, so too is bad business behaviour. You need to step back and address the unmet need.

    You have to stay focused not just on the goal, but the right goal. It is easy to be fixated on the means and the journey and confuse it with the end.

    We need to be aware of what need we are feeding.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep167: Truth in Advertising and Bears Sep 01, 2020
    Show notes

    Ever have a product or service’s description leave something out that didn’t quite make you want to complain, but falls into the category of “would have been nice to know”? Ever heard a bear described as a “carnivore danger floof”? Well, we have got a treat for you in this episode!

    Why is that important for business?

    When you are advertising a product or service and questioning how much to reveal (to both avoid disappointment and avoid scaring off potential customers), you want to make the disclosure factual but the wording emotional. You want people to have a reaction that aligns with what you have to offer.

    When a business that has well defined-values, it allows people to decide whether they are aligned or not with that business (https://soheresmystory.com/ep123-sugar-spice-radiating-values/). This is much the same as truth in advertising – when you make it clear what is on offer, the right people will be able to self-select based on their priorities. You want to provide enough information against which someone can apply their priorities and see if it’s a fit.

    And although it isn’t your job to foresee every scenario where someone might be disappointed, you should spend time understanding the most compelling reasons people are using your product/service, and make sure you are being clear about what is and isn’t going to match that expectation. Home in on the appeal and think about why someone is attracted to this offering, and what might affect that central appeal. It is incumbent upon you to reveal things that might make that central piece disappointing. Ask yourself: “what would make this go south for someone?” or “what would make someone so regret having entered into this agreement that they would wish they could turn back the clock and never do it.” Either answer those questions yourself about your product or service or give people enough information to answer them themselves.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep166: What You Should & Shouldn't Tell Your Staff Aug 25, 2020
    Show notes

    When do you talk to your leadership team about your business challenges? How about your spouse? When does leadership mean “this is my problem to solve”, and when do you wrap the rest of your organization in on your decisions? Let’s talk about it!

    Why is that important for business?

    Some businesses don’t rely on their leadership for much of anything, and think leadership is a matter of figuring out the solution and then sharing it with the rest of the team. On the other end of the spectrum, some tell their leadership everything, and it can affect morale and have negative repercussions on retention. When we don’t use our team, we miss out on other thinking, nor do we engage their talent fully. And if we don’t believe in their ability to contribute to the solution – that’s another problem altogether.

    At the same time, we need to be conscious of our own emotional state before we infect the whole company with it, which is why it’s good to come to the table once we are ready for solutions, and not just panicking. Going to the leadership team with every little issue in an emotional state can create its own set of problems.

    Which brings up another issue – when and how much do you share with a spouse?

    This can really highlight the value of a business confidante, not to replace the leadership team, but to act as a sounding board when emotions are still high, or maybe when we have business depression. https://soheresmystory.com/ep80-ever-been-business-depressed-replay/ When we aren’t ready to lead or inspire people, but we don’t want to worry our spouses, a business confidante can be just what’s needed.

    Beyond whether the leadership team can actually provide help, we should also question the vulnerability aspect of whether we are bringing them into the conversation when challenges present themselves. There is a pervasive idea that we should always have it together or have all of the answers as leaders that toxic and problematic. Being able to say, “here is a problem that I don’t have answers to right now, but let’s figure it out together” can relieve so much pressure, as long as we aren’t unnecessarily contributing to angst. People can only help with things they have a line of sight to.

    We can also help build the skillset of thinking like owners and also provide the nutrients for growth and sense of engagement in the company by engaging the team on problems.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep165: The Cost of Indecision Aug 18, 2020
    Show notes

    When you are faced with a decision – whether it be about a job candidate, a summer cottage, or Thai food – it’s incredibly important to figure out the difference between a need and a want. This episode is all about indecision, second-guessing and a little bit of regret.

    Why is that important for business?

    Much like the Aesop fable about the dog with the bone (http://read.gov/aesop/026.html), we can get confused by too many options, and end up without what we really needed or wanted. The common denominator in these moments of indecision is that we aren’t figuring out our real priorities in terms of what we want vs need. Prioritizing what matters the most creates limiters that make the decision easier to make.

    Something that fits 9/10 of our criteria is meaningless if the one things that’s missing is a mission critical piece. If the most important piece is the part that’s missing, you’d be better off with 7/10, as long as it included the most important part. It is often our non-critical wants that cause problems in our decisions.

    We also need to be aware of our deal-breakers when we are prioritizing.

    This is what the exercise of prioritization accomplishes – we put guardrails around what we care about the most and narrow the field to make a decision easier. Which is why it’s so important to figure out what’s a deal-breaker, what’s a waffler, and what’s a hankerin.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep164: Meditation and The Art of Businessing in the Moment Aug 11, 2020
    Show notes

    Whether in meditation or business, it’s important to periodically ask yourself – what’s going on right now, in this moment. Because as important as the future is, we just don’t have enough information to live there.

    Why is that important for business?

    In this time of unprecedented uncertainty, we are getting a concentrated dose of the frustration inherent in not being to predict the future. But it’s also a good reminder to bring ourselves back into the present moment – what are pain points right now? Instead of focusing on generating future problems to solve, what current problem do you have that requires a solution? When people talk about pain points, they are often talking about anticipated pain points.

    As a leader, we need to be able to look at multiple sightlines to gauge where you are – we need to see the horizon but also our own feet. There is a narrative about how disproportionately important planning, and the horizon, are. We need periodic reminders to not look too far out and try to solve future problems, because we can’t foresee the future opportunities that will help offset those future challenges.

    We also just need to be aware of where we are expending our valuable time, energy and focus. When you spend too much time contemplating things that may never happen, with only the solutions of today, current opportunities are losing out on those precious neurons.

    Zooming in to the future can also create a lot of toleration. We need to reframe the conversation about tolerations from “can I change this?” to “how can I change this?”

    Take some time to build mindfulness into your business practice, including allowing time for what’s going on right now.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep163: The "Too Much" Club Aug 04, 2020
    Show notes

    How many times have you been told you are “too much” for someone – too loud, too talkative, too pensive. Now – how many times have you let someone believe they were too much?

    Why is that important for business?

    The right people are going to welcome your “too much”, and a smart business understands the opportunity available in “too much”. Some of the most amazing people you know have been accused of some version of “too much”, and as members of the "Too Much" Club, we need to learn an important lesson, right from Jodi’s mom’s mouth to our ears:

    “Never cut off your toes to fit in a boot.”

    Telling someone they are too much stunts their development and stops growth, all the things that make a great leader. Anything that trims a person down and files their edges is criminally (not literally, but you get the point) unfortunate.

    If people are telling you not to be yourself, they aren’t your people.

    It becomes almost a litmus test for finding your people, because your people will appreciate all the too muchness of you. And that too muchness? You should follow it to the places where it’s an exact right fit. Because someone who calls out another person as too much, is also saying they are not big enough for the level of what you are bringing. You won’t ever see how much someone can be if you are always telling them they are “too much”.

    This is also a useful tool for growing your organization – be on the lookout for someone too much in some respect for their current situation, because therein lies the opportunity for evolution.

    But the real irony is that you very well might be nodding along, never realizing that you are also telling people they are “too much”. So it’s important to go from asking “am I restricting someone?” to “how am I restricting somebody?” Make the assumption that you are and be curious to find the answer.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep163: The "Too Much" Club Aug 04, 2020
    Show notes

    How many times have you been told you are “too much” for someone – too loud, too talkative, too pensive. Now – how many times have you let someone believe they were too much?

    Why is that important for business?

    The right people are going to welcome your “too much”, and a smart business understands the opportunity available in “too much”. Some of the most amazing people you know have been accused of some version of “too much”, and as members of the "Too Much" Club, we need to learn an important lesson, right from Jodi’s mom’s mouth to our ears:

    “Never cut off your toes to fit in a boot.”

    Telling someone they are too much stunts their development and stops growth, all the things that make a great leader. Anything that trims a person down and files their edges is criminally (not literally, but you get the point) unfortunate.

    If people are telling you not to be yourself, they aren’t your people.

    It becomes almost a litmus test for finding your people, because your people will appreciate all the too muchness of you. And that too muchness? You should follow it to the places where it’s an exact right fit. Because someone who calls out another person as too much, is also saying they are not big enough for the level of what you are bringing. You won’t ever see how much someone can be if you are always telling them they are “too much”.

    This is also a useful tool for growing your organization – be on the lookout for someone too much in some respect for their current situation, because therein lies the opportunity for evolution.

    But the real irony is that you very well might be nodding along, never realizing that you are also telling people they are “too much”. So it’s important to go from asking “am I restricting someone?” to “how am I restricting somebody?” Make the assumption that you are and be curious to find the answer.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep162: Staying vs Not Leaving Jul 28, 2020
    Show notes

    Have you ever thought about the difference between staying and not leaving? There is very different energy between the two, even though we confuse them. Sometimes the middle lane seems like a lane where you can hang out and coast, and not make a choice, but it can be a dangerous place to stay.

    In this episode, let’s talk about that place between staying and leaving.

    Why is that important for business?

    In companies, often there is an employee that someone is frustrated with, but no one is ready to terminate. Whether it be because of value or potential or just the hassle of hiring someone else, they are kept on and both parties live in that dangerous middle lane.

    Sometimes “stuck” is when you already know what you want to do, but you are not ready to admit or commit to that choice.

    If you make demands and they do everything you ask, are you going to be happy? Or are you going to be disappointed that, even though they have met all of the theoretical criteria that set out for them, you are still not satisfied with them remaining? We make emotional decisions and look for rational validations for those decisions after the fact. But if you have already made a decision about an employee staying or leaving, don’t set up a process that their best outcome leaves you disappointed.

    The worst case scenario isn’t that they quit, or even that they stay – it’s that they quit and stay. An employee that is emotionally checked out, driving in the middle lane, doesn’t allow for anything good to happen for either the employee or the employer.

    The ability to stay in the honest conversation and just talk about the things that are is the way through it. You can’t know where that path leads, but the honest conversation is the only way to get there. Nothing good ever comes in the middle ground.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep161: Giving Space for Brilliance Jul 21, 2020
    Show notes

    The phrase “means and methods” might not mean a lot to you, but it can make all the difference in both employee satisfaction, and the success of your business. Which is why we want to talk about it.

    Why is that important for business?

    In the world of architecture, or at least the world of Jodi’s experience of architecture, Means & Methods is the term used to talk about the outcome of a project without outlining the methods for achieving that outcome. Like a game of Taboo, you can describe the window without specifying the window. In this way, the destination is the architect’s domain, but the journey is for someone else. There is a clear litmus test for the desired outcome and a project schedule, but the means and methods aren’t delineated.

    When leaders are frustrated that their team aren’t innovative or don’t have a sense of ownership over outcomes, it is usually because they are not following a Means & Methods approach. They think they are setting expectations, but often they are really telling people exactly how to do the project. And in that message is another message – you are not required to think here. They are inadvertently training people to look for guidance at every step instead of setting up an expectation for the outcome and giving freedom with the means and methods of getting there.

    This constricting of space to work increases turnover and job dissatisfaction (in Daniel Pink’s Drive https://www.danpink.com/drive./, he talks about autonomy being one of the three elements of employee satisfaction). But it also makes leaders frustrated and less effectual. If a leader tries to manage someone at something that person is better at, they are depriving their organization of that expertise. If you’ve hired well (and you should assume you did), your team might have a better way than you do, or might get further than you could. You can’t leverage people if you don’t give them space to bring their brain to the table.

    Instead of trying to solve problems for other people, it’s much easier to invoke Means & Methods to solve the problem. Taking that pressure off the leader will do wonders for the organization and for everyone’s mental health.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep160: Expanding vs. Evolving Jul 14, 2020
    Show notes

    You’ve probably spent a lot of time and money figuring out how to talk to new clients. But how much do you know about your existing clients? Do they know you value them?

    Why is that important for business?

    Your existing clients are most likely incredibly important to you, but it’s important to think about exactly how you are reinforcing their value and reaffirming their decision to work with you. Or at the very least, think about the ways you might be devaluing them, in the pursuit of new clients. Like, for instance, don’t make it a chore for existing clients to login to a service they are already paying for.

    It is also important to consider what do your particular clients actually value. Don’t just create activity – no one has space for extraneous events right now – but consider what your people actually value and need right now. This might be a conversation with your clients about what they value, but sometimes it is just enough for people to feel like you have thought of them.

    Business owners often get frustrated when they hear from users about what isn’t working, but that is such rich information to have. You don’t have to do everything your clients request or suggest, but if you listen for the opportunity under the request, there is incredible value in that feedback. You just have to know how to eat the fish and spit out the bones, and decide what parts are yours so you can improve and become more valuable.

    Business development to new customers is the way to expand, but marketing to existing customers is the way to evolve.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


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