Skill Up

Latest Episodes:

Uncomplicating International SEO Jul 26, 2018

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Mastering international SEO can seem like an insurmountable task. There are a lot of options to consider and the best advice is tailored to your specific site. In this episode, Matt and Jorie do some fact-checking and break down the options for creating an international site structure and marketing plan. Plus, Matt explains how to begin building authority, in whatever language or region you’re looking to break into.

Writing Content That Ranks Jul 26, 2018

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There are a lot of marketers working off decade-old advice for SEO and optimization. With more competition and more distractions online, you need a new playbook to get the biggest return for your content marketing. In this episode, Jorie and Matt talk about how to update your content strategy and drive more organic traffic for the keywords that matter most to your business.

Winning Featured Snippets Jul 26, 2018

Show notes

Featured snippets are taking over search results and creating new competition to rank in position zero. In this episode, Jorie and Matt explain what featured snippets are, why they matter, and how to create content that’s optimized for them. They also talk about the ripple effect featured snippets have had on how the web works and what it means for the future of SEO.

Optimizing for Search Intent Jul 26, 2018

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Marketers can’t just focus on ranking for text-based content anymore. Today, search engine results pages are more diverse than ever — from images to video to knowledge boxes and more. In our first episode of Skill Up, Jorie and Matt dig into all of the different ways Google is serving up different content types and how searcher intent should inform your SEO strategy.

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