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Latest Episodes:

How Marcus Sheridan’s Content Strategy Saved His Life Dec 24, 2019

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Marcus Sheridan was burnt out. Each day, he was waking up early, driving two to three hours, sitting at a sales appointment for two to three hours, and driving home for two to three more hours. He didn't get to see his wife. He didn't get to see my kids. What was eating away at his time? Not getting to work with more qualified buyers. So to solve that, Marcus redefined his content strategy and starting selling at an 80 percent close rate.

How to Find Fit and Sales Readiness Dec 19, 2019

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Marketing qualified leads, or MQLs, are leads that are both a good fit for your offering and are ready to have a sales conversation. But what about hand-raisers, or good fit but unready sales leads, or poor fit leads? We’ll set up a lead qualification matrix to help you sort through good fit and poor fit leads, based on sales readiness. That way, you can send the best leads to sales, and leave the rest for marketing to continue nurturing.

What Is Lead Qualification? Dec 17, 2019

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We’d all like to believe that everyone’s a good fit for what we’re selling. But that type of thinking will only end up wasting countless hours and angering countless more prospects. You need to qualify which leads are a good fit and which ones are a poor fit. This episode, we walkthrough how you can align marketing and sales in pipeline creation and create an ideal customer profile.

Sales Enablement Vision and Goal Setting Dec 12, 2019

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Look, audacious goals can inspire people and teams to accomplish things they never thought possible. Dream big! Right? But ridiculous, ludicrous goals can also crush a team's morale. We help you define your company’s vision, set achievable goals, and align your sales and marketing along the way.

How to Develop a Sales Enablement Strategy Dec 10, 2019

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What’s actually involved in making a sales enablement strategy? We break out the three key elements -- a clear goal, a target buyer, and a content strategy -- to help get you on your way to implementing a successful sales enablement strategy at your company.

Why Marketing Is a Must for Sales Enablement Dec 05, 2019

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The internet has completely changed the way we sell. Buyers are more informed and now hold all the power in the sales process. Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers. Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.

What is Sales Enablement? Dec 03, 2019

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This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” Well, great start. Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity. You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.

Understanding Voice Search and the Future of SEO Jul 26, 2018

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Marketers have gone from optimizing for desktops, mobile, and now … it’s all about voice. Matt and Jorie talk about the rise of voice search, how it will change your content strategy, and what you can expect to to come in the world of content and SEO.

Creating Linkable Content Jul 26, 2018

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The internet was built on links, and link building is still an incredibly important aspect of a successful SEO strategy. But it’s not as easy as it once was, and there are no quick wins in improving your site’s authority. In today’s episode, Matt and Jorie go through the history of backlinks in SEO and explain how you can create content people want to link to.

Finding & Fixing Blog Posts on the Decline Jul 26, 2018

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When it comes to content, you can’t just set it and forget it. You need to create a system for checking on the health of your content, identifying what’s the core issue causing a dip in traffic, and figuring out how to fix the problem. In this episode, Matt and Jorie, talk about how to use your existing library of content to get better results.

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