Side Hustle Pro

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383: How to Build a Sticky Brand: Insights from Sassy Jones CEO Charis Jones Dec 20, 2023

Show notes

It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand.

In this episode she shares about:

Opening a physical store, noting the distinct experiences offered in-person versus e-commerce
Managing work-family dynamics with her husband as company president
How to build a disciplined marketing practice
Her hiring approach and how she makes sure to prioritize her team’s strengths

Highlights include:

01:58 Transition to Physical Store

03:47 The Challenges of Running an E-commerce Business

06:42 Scaling Without Investors

11:10 The Importance of Rest and Balance

20:48 Marketing Strategies and Execution

30:58 The Role of Experience in Hiring

34:26 Managing Family Dynamics in Business

39:46 The Importance of Recognizing Strengths

45:30 The Importance of Consistency and Staying Hungry

48:28 Advice for Aspiring Entrepreneurs

Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links mentioned in this episode

Charis’ Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw
Sassy Jones Website: https://www.shopsassyjones.com/
Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones
Rich Paul’s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472

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Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Charis’ Instagram: https://www.instagram.com/charisnjones/

Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones

Hosted on Acast. See acast.com/privacy for more information.

382: How Dawn Kelly Went From PR Mogul To The Nourish Spot CEO Dec 13, 2023

Show notes

What started as unexpected unemployment at 52 years old turned into an incredible journey of finding purpose and alignment through absolute self-confidence. Dawn Kelly masterfully tells the story of how she became CEO of The Nourish Spot, a family owned, quick serve healthy food, smoothie and natural juice bar located in Jamaica, Queens, NYC. Relying upon her determination, faith and own resources, Dawn is now a courageous entrepreneur providing healthier beverage and food options in the food desert of Southeast Queens.

In this episode she shares:

How important it was to grieve her lost position in the PR world so that she could later pivot and use her acquired skills as an entrepreneur
How she has made it a point to expand her business beyond her storefront, leading her to opportunities like vending in Citi Field and The US Open
Why she is committed to lifelong learning and the many wonderful resources she has found along the way, you can find a list of her resources at https://sidehustlepro.co/nourishspot
So much more, you don’t want to miss this episode!

Check out episode 382 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Shopify: Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

The Nourish Spot Instagram: https://www.instagram.com/thenourishspot/?hl=en
The Nourish Spot Website: https://the-nourish-spot.myshopify.com/
The Nourish Spot Facebook: https://www.facebook.com/theNourishspot/
The Nourish Spot LinkedIn: https://www.linkedin.com/company/the-nourish-spot/
Dawn’s Instagram: https://www.instagram.com/prmaven17/
Queens Economic Development: https://queensny.org/
Score Business Mentoring: https://www.score.org/
Streetwise MBA: https://interise.org/programs/streetwise-mba/
LegalZoom: https://www.legalzoom.com/
Small Business Services NYC: https://www.nyc.gov/site/sbs/index.page
M/WBE Certification: https://nyc-business.nyc.gov/nycbusiness/description/minority-and-womenowned-business-enterprise-certification-program-mwbe
ACDBE Certification: https://www.faa.gov/about/office_org/headquarters_offices/acr/bus_ent_program
Queens Chamber Of Commerce: https://www.queenschamber.org/
Goldman Sachs 10K SB Program: https://10ksbapply.com/
Hello Alice: https://helloalice.com/
NAACP Grants: https://naacp.org/find-resources/grants

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Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

The Nourish Spot Instagram: https://www.instagram.com/thenourishspot/?hl=en
Dawn’s Instagram: https://www.instagram.com/prmaven17/

Hosted on Acast. See acast.com/privacy for more information.

381: How To Make Your Next Move Your Best Move w/ Kimberly Brown Dec 06, 2023

Show notes

In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast.

In this episode she shares:

The steps she took to determine when it was time to leave her 9-5
Her simple yet powerful methods to attracting her ideal clients
How she exceedingly surpassed her six figure goal in her first year

Check out episode 381 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Links mentioned in this episode

Kimberly’s Podcast: www.kimberlybonline.com/podcast
Manifest Yourself Website: www.manifestyourself.com
Kimberly’s Website: www.kimberlybonline.com
Kimberly’s Instagram: www.instagram.com/kimberlybonline
Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/
Profit First Book: https://mikemichalowicz.com/profit-first/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Instagram: www.instagram.com/kimberlybonline

Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/

Hosted on Acast. See acast.com/privacy for more information.

380: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant Nov 29, 2023

Show notes

This week we are returning with an update episode with Jamila Souffrant. She is the author of the book, Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, The Journey To Launch Podcast has over 4+ million total downloads and was listed by the NYTimes as a podcast to help you get better with your money. Starting her journey by saving over $100K in two years, she is now financially free.

In this episode she shares:

How she went from aggressive saving to over $400K years and becoming debt-free
The best and easiest way to traditionally publish your book
What methods of income-earning have failed her and how she helps others find what works best for them, and more

Check out episode 380 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Links mentioned in this episode

Jamila’s 1st Side Hustle Pro episode: https://www.youtube.com/watch?v=FTM2FyWDOaY
Journey To Launch Website: https://journeytolaunch.com/
Journey To Launch Instagram: https://www.instagram.com/journeytolaunch
Jamila’s Facebook: https://www.facebook.com/groups/Journey2launch/
Jamila’s Book: https://yourjourneytofinancialfreedom.com/
Mindset- Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322
The Beautiful Writers Podcast: https://www.beautifulwriterspodcast.com/
Self-Publishing School: https://self-publishingschool.com/podcast/

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Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Journey To Launch Instagram: https://www.instagram.com/journeytolaunch
Jamila’s Facebook: https://www.facebook.com/groups/Journey2launch/

Hosted on Acast. See acast.com/privacy for more information.

379: From Wall Street Analyst to the Founder of HBCU Prep School REWIND Nov 22, 2023

Show notes

In this week's rewind episode, I sat down with Claudia Walker, founder of HBCU Prep School. As a proud second generation HBCU graduate, Claudia authored the best-selling book series, The ABCs of HBCUs and The ABCs of Black Wall Street.

In this episode Claudia shares:

How she balances being a full time entrepreneur while working a full time job
The insider financial skills she picked up during her time on Wall Street
How she landed her self-published children’s book on Target shelves
How she’s expanding her reach by starting a publishing company

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Links mentioned in this episode

HBCU Prep School Website: https://hbcuprepschool.com
HBCU Prep School Instagram: https://www.instagram.com/hbcuprepschool/
Overseas Manufacturer: https://www.alibaba.com
IngramSpark Self Publishing: https://www.ingramspark.com/
Amazon KDP Self Publishing: https://kdp.amazon.com/en_US/
Designworks Ink: https://designworksink.com/

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Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

HBCU Prep School Instagram: https://www.instagram.com/hbcuprepschool/

Hosted on Acast. See acast.com/privacy for more information.

378: How Domonique Brown Grew Her Art Into An Everyday Lifestyle Brand REWIND Nov 15, 2023

Show notes

This week we have a rewind episode for you with Domonique Brown, the artist and founder behind DomoINK, a lifestyle brand that contributes art, apparel, and home decor in celebration of Black art. Domonique got her start in real estate and marketing before deciding to become a full-time artist-entrepreneur.

In today’s episode she shares:

How her side hustle went from Instagram posts to Target carrying a line of her products
How she approaches conversations with major brands regarding pricing and licensing her art
Her methods to manage the financial ups and downs of entrepreneurship and so much more!

Check out this episode of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

This Is Small Business- Learn more about how to start and grow your small business, check out This Is Small Business, an original podcast from Amazon on your favorite podcast app.

Links mentioned in this episode

Domonique’s Instagram: https://www.instagram.com/snoopdoggydom/
Domonique’s TikTok: https://www.tiktok.com/@domoink
DomoINK’s Website: https://domoink.com/
Ryman Arts: https://rymanarts.org/
DomoINK on Society6: https://society6.com/mcdomos
Domonique’s Jiggy Puzzle: https://jiggypuzzles.com/products/cali-views?_pos=1&_sid=79e0bc414&_ss=r
Printify: https://printify.com/
Printful: https://www.printful.com/sell-tshirts-online

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Domonique’s Instagram: https://www.instagram.com/snoopdoggydom/
Domonique’s TikTok: https://www.tiktok.com/@domoink

Hosted on Acast. See acast.com/privacy for more information.

377: How CultureCon CEO Imani Ellis Went From Side Hustling VP to Full-Time Entrepreneur REWIND Nov 08, 2023

Show notes

In this week's rewind episode, in the guest chair we have former Side Hustle Pro guest Imani Ellis, CEO and Founder of CultureCon and The Creative Collective NYC. While working as Vice President of Communications at NBC Universal, Imani founded The CCNYC and began her journey to becoming the full-time CEO of her company and CultureCon.

In this episode she shares:

How CultureCon and The CCNYC has hugely expanded since we last spoke
The steps she took to firmly make the decision of becoming a full-time entrepreneur
How she effectively built and manages a team of 25 people
And so much more, you don’t want to miss this episode!

Check out episode 377 of Side Hustle Pro podcast on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

This Is Small Business- Learn more about how to start and grow your small business, check out This Is Small Business, an original podcast from Amazon on your favorite podcast app.

Links mentioned in this episode

2021 Imani Ellis SHP Episode: https://youtu.be/A_JQyPajFK0
The CCNYC Website: https://www.imaniellis.com/
Imani’s Instagram: https://www.instagram.com/imaniimani/
Imani’s TikTok: https://www.tiktok.com/@heyimanigirl
Score Mentor Finder: https://www.score.org/find-mentor
The CCNYC Instagram: https://www.instagram.com/theccnyc/
CultureCon Instagram: https://www.instagram.com/culturecon/
Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Instagram: https://www.instagram.com/imaniimani/

TikTok: https://www.tiktok.com/@heyimanigirl

Hosted on Acast. See acast.com/privacy for more information.

376: Student Spotlight: She Quit Her Job To Move To Spain And Launch A Ghost Writing Business And Podcast REWIND Nov 01, 2023

Show notes

In this week's rewind episode we have a very special episode featuring a real-life Podcast Moguls student of mine, Lori Tharps. She is the founder of the platform and podcast Read, Write & Create, which offers bite-sized, creative pep talks for BIPOC writers. She is also the author of critically-acclaimed books like Hair Story and Kinky Gazpacho.

In this episode she shares:

How she knew it was the right time to leave her tenured teaching job at Temple to pursue writing full time
Why moving to Spain allowed her to have clarity in her financial and personal goals
How she diversified her offered writing services through coaching, ghost writing and podcasting, and the clients that brought in

Check out episode 376 of Side Hustle Pro Podcast and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

This is Small Business Podcast

Learn more about how to start and grow your small business, check out This Is Small Business, an original podcast from Amazon on your favorite podcast app.

Links mentioned in this episode

Podcast Moguls: https://sidehustlepro.lpages.co/your-first-1000-downloads/
Read, Write, Create Website: https://www.readwriteandcreate.com/
Lori’s Instagram: https://www.instagram.com/loriltharps/
Lori’s Books: https://www.readwriteandcreate.com/books-lori-tharps

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Lori’s Instagram: https://www.instagram.com/loriltharps/

Hosted on Acast. See acast.com/privacy for more information.

375: How Brown Toy Box Founder Went From Side Hustle To Every Target Store REWIND Oct 25, 2023

Show notes

In this rewind episode, I sat down with Terri-Nichelle Bradley, the founder of Brown Toy Box, an educational toy company producing STEAM toys, media, and experiences for centering and celebrating Black children. While working full time, Terri-Nichelle took Brown Toy Box from being a side hustle to a full-scale business.

In this episode she shares:

How she expanded to being sold in every Target nationwide
Why she pivoted from being a subscription box to direct to consumer
How she used her network and won investors to fund toy production

Check out episode 375 of Side Hustle Pro Podcast on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Terri-Nichelle Bradley’s LinkedIn: https://www.linkedin.com/in/terrinichelle
Brown Toy Box Instagram: https://instagram.com/browntoybox?igshid=YmMyMTA2M2Y=
Brown Toy Box Website: https://browntoybox.com/
New Voices Fund: https://newvoicesfoundation.org/
Google Startups: https://startup.google.com/
SheEO: https://coralus.world/
1863 Ventures: https://www.1863ventures.net/mentor-team
ACE Loans, CDFI: https://aceloans.org/organization-overview/
Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.

Special Bonus Episode: How Comcast RISE Grant Winner Cassandra Williams Is Building Her Business, Love by the Slice Oct 20, 2023

Show notes

This week we have a very special bonus episode with fellow Comcast RISE recipient Cassandra Williams. Cassandra is the founder of Love By The Slice, a Tacoma-based cake and treats company that is beloved by her community.

In this episode she shares:

How she started as a side hustler and has remained in business for more than 20 years
How she was able to scale and grow as a small business with little funding
How she has navigated the challenges of post-pandemic business
What she was able to do with the support of Comcast RISE

Check out this bonus episode of Side Hustle Pro podcast on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Comcast RISE. Now in its third year, Comcast RISE celebrates having provided 13,500 businesses nationwide with more than $125 million in monetary, marketing, and technology grants to date. Business applicants have been selected to receive comprehensive grant packages, which include business consultation services, educational resources, a $5,000 monetary grant, creative production, media schedule, and a technology makeover. Comcast RISE is committed to supporting the growth of all small businesses, while advancing the objectives of diversity, equity, and inclusion, as well as community investment.

Join us in celebrating grant recipients in your community! Find your local

RISE-supported businesses and show your support today: http://sidehustlepro.co/comcastrisewinners

Links mentioned in this episode

Love By The Slice Instagram: https://www.instagram.com/lovebytheslice/
Love By The Slice Website: https://www.lovebytheslice.com

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Instagram: https://www.instagram.com/lovebytheslice/

Hosted on Acast. See acast.com/privacy for more information.

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