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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

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    Latest Episodes:
    119. Audio is Half of Your Film || How To Film Weddings Aug 24, 2020
    Show notes

    Let's face it, if you have bad audio, you have a bad video. On the heels of last week's episode with Ryan Cota and Michael Franchetti from Wedditor, we wanted to continue the conversation on audio. It can seem a bit daunting and overwhelming, but when you really break it down, it isn't that scary. So in this episode, we are breaking down exactly how we capture audio on a wedding day. Similar to our episode on how to film a ceremony, both of us are breaking down the equipment we use, when we are recording audio, how we are doing it, and our approach. We got so much good feedback on our episode about how to shoot a ceremony, we figured we would continue that conversation with this episode all about audio. So tell us, what do you use for audio? We would love to hear from you on what you use! Check out Nick's Filmmaking Kit here: https://kit.co/howtofilmweddings/nick-s-current-wedding-filmmaking-kit Check out John's Filmmaking Kit here: https://kit.co/howtofilmweddings/john-s-current-wedding-filmmaking-kit #howtofilmweddings #howtofilmweddingspodcast #weddingaudio #audioforweddings


    118. The Importance of Sound Design with Wedditor & Ryan Cota || How To Film Weddings Aug 17, 2020
    Show notes

    We spend so much time obsessing about camera bodies and lenses. The visuals in our films are some of the best. So why is it that great audio isn't a top priority to wedding filmmakers until we've been shooting for months or even years. After all, fifty percent of our films are audio.

    In today's episode Michael and Ryan from Wedditor share their knowledge about the importance of sound engineering and what it can do to our films.


    117. Q&A with Core Financial || How To Film Weddings Aug 13, 2020
    Show notes

    Whether you like it or not, you have to pay attention to your business. Taxes, bookkeeping, financial planning, and so much more. That's why we love CORE Financial! In this week's bonus episode of the How To Film Weddings Podcast, we bring in Jeremy from CORE to answer your questions.

    Be sure to check out https://www.howtofilmweddings.com/core to see what they can do for you!

    #howtofilmweddings #financialplanning #businesstaxes


    116. How To Film A Ceremony || How To Film Weddings Aug 10, 2020
    Show notes

    Be sure to get on the list for when we release The Complete Wedding Videographer, a step-by-step guide to running a profitable Wedding Videography Business http://www.completeweddingvideography.com/

    How To Film Weddings. What a great name for a podcast. Want to know what we really haven't spent a ton of time talking about on this podcast, How to ACTUALLY film a wedding. In this week's episode, we break down our strategies for filming a wedding ceremony. We are going to do more of these in the future, but we wanted to start with the ceremony. How many cameras do we use? What types of lenses? Do we shoot in slow motion? Where do we put our cameras? What is our strategy?

    So many times we just assume that everyone has ceremonies figured out, and then we look in our group and realize there are just a ton of different ways to do it. So in this week's episode we break that all down for you. Let us know in the comments if you like these sorts of episodes! We have more of them in mind for the future!

    Also in the comments let us know how you shoot a ceremony! How many cameras do you use? Lens choices? Let's all help each other get better!


    115. How We Make More Per Wedding - Consultations Breakdown - WPPI 2020 || How To Film Weddings Aug 03, 2020
    Show notes

    Consultations are very important to your business. If you don't know how to handle potential couples, you will never book business. One of the most popular items in our shop is the consultation guideline. A 10 step guide to knocking it out of the park with your consultations.

    We were invited to speak at WPPI, in Las Vegas this year, and broke down the entire guide for the attendees. They let us record it, so we are now sharing it with you. We thought about putting this for sale in the shop, but decided to give this one to you for free!

    This, plus the actual guide, could really change your business. Grab those ear buds, and lean into today's podcast episode. It could change your business!

    Grab the guide here: https://www.howtofilmweddings.com/shop/consultationguide

    #howtofilmweddings #consultations #howtofilmweddingspodcast


    114. Building an Adaptable Brand with Natalie Hind of The Auburn Hour || How To Film Weddings Jul 27, 2020
    Show notes

    In our efforts to continue to talk about building your brand, we wanted to bring on one of our friends that has successfully managed to change her style and adapt as she has grown her business.

    In this week's episode, we bring on Natalie Hind, of The Auburn Hour, to have a chat about all things brand, and how she has grown her business and stayed true to who she is as an artist.

    She started out thinking weddings were lame, but then quickly realized she loved them. We chat all about branding and how she has continually adapted to be real to where she is in business. Also, bonus points for our first Aussie guest on the show! We have so many friends down under, and plan to have more Aussies on the show soon!

    Grab those ear buds and enjoy this week's episode of The How To Film Weddings Podcast!

    Natalie's website: http://www.theauburnhourfilms.com/ Follow on Instagram: https://instagram.com/auburnhour_films?igshid=s4cyq4t453pv


    113. Google & Facebook Ads Strategy || How To Film Weddings Jul 20, 2020
    Show notes

    Google and Facebook Ads Strategy -

    At HTFW we talk a lot about the Crockpot Method. The slow and steady drip into your business, letting it simmer and grow over time. This is the hardest, yet best way to build your business. What we don't talk about a lot is paid ads, and how to grow your business faster.

    In this episode, we break down the two types of traffic: the traffic you earn (crockpot), and the traffic you buy (paid ads, etc.). We break down the platforms we think you should be using for your wedding business, the strategies you should take, and much more in this jam packed episode of the How To Film Weddings Podcast.

    Grab your ear buds, and a note pad, because this episode could help you grow your business incredibly.


    112. How To Go Full Time In 1 Year with Blake Pollino || How To Film Weddings Jul 13, 2020
    Show notes

    Blake Pollino has edited nearly 100 episodes of The How To Film Weddings Podcast, all while growing his business into his full-time job. Within a year of starting Blake Pollino Films, he was full-time doing the work he loved.

    How did he do it? What were his secrets? Well, we are super excited to have Blake on the show to talk all about it! We also talk about the Brand New Canon R5 and Canon R6, so you definitely want to come hang out with us on this episode!

    #howtofilmweddings #howtofilmweddingspodcast #weddingvideography


    111. Creating an Unforgettable Brand || How To Film Weddings Jul 06, 2020
    Show notes

    You asked for it, so we're doing it. We got a ton of feedback from last weeks episode on branding, so we're diving even deeper this week to talk more about branding your business.

    What is it that separates the good brands from the truly great brands? We're talking about how to differentiate yourself in your market, how to stay top of mind for other vendors, and much, much more.

    We're also excited to talk about some new products that we've been using to up our branding when delivering our films to our clients. Get ready for episode 111 of the How To Film Weddings podcast.


    110. It's All About the Brand || How To Film Weddings Jun 29, 2020
    Show notes

    It's all about the brand.

    Your brand is much more than your logo. Too many of us spend so much time focusing on our color grades and shot selection, and we forget to focus on our over all aesthetic and feel of our branding.

    From the words you have on your site, to your color grade, to your logo and website, it all adds up. Nick has done an incredible job keeping his brand at the forefront of his company, so he and John talk all about what to do to keep your brand fresh.

    This is the perfect time for you to update your brand, so we wanted to dedicate an entire episode to it.

    #howtofilmweddings #howtofilmweddingspodcast #branding #brandingyourbusiness #weddingvideography #weddingvideographer #weddingvideos #branding101


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