Shifting Focus with John Bunn

478. Pricing On Your Website? Let's Talk About It (I took mine OFF) Aug 24, 2026

Should you put your pricing on your website? This week I took mine off my site for the first time in about 2 years. But why?

In this week's episode I break down why I decided I needed to take my prices off my website for now. I also dig through some thoughts about why you should or shouldn't have prices on your site. This episode will provide some practical tools to help you decide whether or not YOU need your pricing on your site or not.

Let me know in the comments what you do and why. I would love to start a conversation!

The Shifting Focus Experience, 10/27 and 10/28 in Tulsa OK: https://john-bunn.com/the-shifting-focus-experience

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn

⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral

#weddingvideography #weddingphotography #shiftingfocuspodcast

477. Stop Being Afraid to Work for Free (Let me explain) Aug 17, 2026

This episode might ruffle some feathers.

Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why would an educator who teaches people to raise their prices ask someone to work for free?

So I decided to talk about it.

There's a massive difference between someone expecting you to give away your work and you strategically choosing to invest your time, talent, or services into an opportunity that can move your business forward.

In this episode, I'm talking about the difference between a scarcity mindset and an abundance mindset, why I still say yes to unpaid opportunities, and why I continually see some of the most successful people in the premium and luxury market sponsoring events, donating their services, and finding ways to get themselves into the right rooms.

Your network is a lot like a 401(k). The investments you make today might not pay you tomorrow, but over time, relationships compound.

We'll talk about how to decide which opportunities are actually worth saying yes to, why "exposure" isn't always a dirty word, and how thinking only about what pays you today could be keeping you stuck in the middle market.

If you know where you want your business to be in two years, start asking yourself:

What can I invest today that gets me closer to that room, that work, and those relationships?

Because sometimes the opportunity that doesn't pay enough today is the opportunity that changes everything tomorrow.

The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience

Chapters

00:00 Why This Episode Might Ruffle Some Feathers

02:18 The Controversy Around Working for Free

04:11 When "Exposure" Is Actually Worth Something

05:39 Why Successful Creatives Sponsor Events

08:36 Scarcity vs. Abundance Mindset

09:18 The $2,000 Ticket Controversy

13:00 Why Getting in the Room Matters

16:24 Stop Thinking Only About Today

19:51 How Free Work Helped Build a $50K+ Brand

21:21 Get in the Room and Build Your Brand

24:19 Your Network Is Your Business's 401(k)

27:17 Why Action Takers Eventually Win

29:12 Build Your Two-Year Plan

33:10 Shift From Scarcity to Abundance

34:16 Final Thoughts + The Shifting Focus Experience

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn

#weddingvideography #weddingphotography #shiftingfocuspodcast

476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings Aug 10, 2026

The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience

Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding collections now start between $35,000 and $50,000.

But that transformation didn't happen simply because he became a better photographer.

In this episode of Shifting Focus, Chris and I break down the decisions that changed the trajectory of his career: getting clear on what made his work different, intentionally building a fashion-forward brand, raising his prices, investing in the right rooms, and developing genuine relationships with planners and other people who could open new doors.

Chris shares how attending his first Engage introduced him to an entirely different level of the wedding industry, how he rebuilt his network after moving from Maui to California at the beginning of COVID, and how one relationship eventually led to photographing Robin Roberts' wedding and opportunities around the world.

We also talk about what happens after you've already built a successful career. Chris shares why refinement matters more than constantly reinventing yourself, how he's adapting his imagery for a new generation of clients, and why today's couples don't just want to see what a wedding looked like. They want to feel what it felt like.

If you're trying to move into a new market, raise your prices, strengthen your brand, or get into rooms that feel one level above where you are today, this conversation is packed with perspective on what that progression actually looks like.

Learn more about Chris J. Evans:

Website: https://chrisjevans.com/

Speaking & Education: https://chrisjevans.com/speaking

Instagram: https://www.instagram.com/chrisjevansphoto