Shifting Focus with John Bunn

Latest Episodes:

489. I Got My Feelings Hurt This Weekend - Walk It Out 04 Oct 08, 2026

Show notes

Exposure Triangle Mastermind is open: https://john-bunn.com/exposure-triangle I got my feelings hurt this weekend.

I was working alongside some incredible photographers at one of the highest-end weddings I've ever been part of, and before we started day two, one of them pulled me aside and told me something they didn't love about the way I worked the night before.

My first reaction?

How dare you?

But the longer I thought about it, the more I realized they were right about something. And I learned a lot from watching the way they carried themselves, communicated, and operated at that level.

So on today's walk, I'm talking through that experience, what I'm learning about the luxury market, and why I think a lot of us are focusing on the wrong things when we're trying to grow.

Your work absolutely matters. But at a certain point, getting your work from an 88 to a 90 probably isn't what's going to move the needle.

Your brand matters. Your network matters. Your professionalism matters. And maybe more than we realize, your mindset matters.

You don't have to wait for the results to start behaving like the person you want to become.

The results come later. The behaviors can start today.

488. LIVE Workshop - Get Unstuck (Full Workshop) Oct 07, 2026

Show notes

https://john-bunn.com/exposure-triangle

Here's the full workshop GET UNSTUCK. In this episode, I play the full workshop I had this week for over 250 wedding pros. Tune in as I talk to the attendees and teach how to get Unstuck from the Middle Market

487. It is time to GET UNSTUCK (I can help!) Oct 05, 2026

Show notes

Get Unstuck Workshop: https://john-bunn.com/get-unstuck

You're working hard.

You're posting. Shooting. Editing. Networking. Changing your website. Trying new things.

But before asking, "What should I do next?" there's a more important question:

What is actually keeping me stuck?

In this episode of Shifting Focus, I'm breaking down the framework I've used to completely change the direction of my own business and the same framework I'm teaching inside my free GET UNSTUCK workshop.

We're talking about defining what you actually want, identifying who needs to want you, and taking an honest look at the three areas that determine how your business is exposed to the market: **your Work, your Brand, and your Network.

Because you probably don't need more things to do.

You need to know what actually deserves your attention.

I also share some of my own journey from shooting 45 weddings in a year and feeling completely overwhelmed to building a business that allows me to shoot fewer weddings, work with people I genuinely love, and create the kind of work I actually want to make.

If you've been working hard but still feel like you're spinning your wheels, it is time to get unstuck.

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide

💻 Check out my shop for templates: https://john-bunn.com/shop

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

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John Bunn - http://bit.ly/2AYTiE2

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Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com

Sponsors and Affiliates:

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#weddingvideography #weddingphotography #shiftingfocuspodcast

486. The Discovery Call That Didn't Go Well - Walk It Out 03 Oct 01, 2026

Show notes

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide

💻 Check out my shop for templates: https://john-bunn.com/shop

I had a discovery call today that didn't go well.

So I went for a walk and started thinking about what I could have done differently.

Was it something I said on the call? Or did the problem actually start before we ever got on Zoom?

In this episode of Walk It Out, I'm thinking out loud about pre-qualifying potential clients, buyer psychology, discovery calls, and all the little things that happen before someone ever decides to book.

Because maybe getting better at sales isn't just about learning what to say.

Maybe it's about understanding the entire process better.

And just like I wouldn't open Premiere, drop footage on a timeline, hit export, and expect my best film, I probably shouldn't expect to jump onto a sales call without a process and consistently get my best result.

This one sent me down a rabbit hole.

What if we got just 10% better at this?

Welcome to Walk It Out, a Shifting Focus series. Real thoughts. Further clarity. A more intentional business.