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    Business

    She Slays the Day

    You didn’t go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you’re a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you’re not broken. You’re just underleveraged.

    She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger.

    Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version.

    This isn’t motivational fluff. This is tactical, direct, and built for action. Whether you’re a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you’ll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane.

    Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor.

    With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off.

    New episodes drop every Sunday morning everywhere you listen to podcasts.
    If you’re done being bored, broke, or burnt out — and you’re ready for Rich Doc Energy — hit subscribe and start building.

    Follow Dr. Lauryn B:
    Instagram: @drlaurynb
    YouTube: @dr.laurynb

    Advertise

    Copyright: © 2019 Lauryn Brunclik and Kirby Brunclik All Rights Reserved

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    11 - Overcoming Self Doubt Aug 10, 2019
    Show notes

    In this episode Dr. Lauryn discusses the term "impostor syndrome" and what are the many causes behind it for chiropractors. She covers:

    • Doing the work to make sure you actually do know your stuff
    • Breaking down the myth that everyone else has their shit together.
    • Knowing your core principles, so you can fall back on them
    • Turning fear into opportunity for experimentation

    And so much more!

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    10 - The Path of Self Love Aug 03, 2019
    Show notes

    In order to arrive at self love, you often come from a place of "not loving yourself". In this episode Dr. Lauryn has an extremely open and vulnerable conversation with her health coach on the subject of body image. How do you learn to love and accept yourself when you don't like what you see in the mirror or in photos?

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    9 - Just a small town girl, living in this marketing world Jul 27, 2019
    Show notes

    Lauryn gets a question from a doc moving to a town of 2300 and wondering how to market her new practice. She breaks down some key practical steps in the areas of:

    • Physical marketing
    • Digital marketing
    • Service to community

    If you're practicing in a small town, or even in a big town, you'll want to hear this.

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    8 - A guide to hiring your first (or any) chiropractic assistant Jul 20, 2019
    Show notes

    Lauryn answers a question about hiring a first employee. She gives tips on how to know when you're ready and then dives into the process of hiring. She covers:

    • Understanding yourself and what you're looking for
    • How to write the job posting to attract the perfect candidate while also advertising to the public
    • Conducting one-on-one & group interviews
    • Shadowing
    • Picking the final candidate

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    7 - Why women are leaving chiropractic Jul 13, 2019
    Show notes

    Dr. Lauryn & Dr. Rosemary tackle some of the big questions of women in chiropractic including:

    • Why a significant % of women leave chiropractic
    • Why they don't come back
    • Redefining sucess
    • Mentoring
    • When to hire associates
    • and much more

    We are aware of the audio issues in this episode, and will make sure it doesn't happen again.

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    6 - Five Things We Wish We Knew When We Started Jul 06, 2019
    Show notes

    Dr. Lauryn welcomes her husband Kirby to take a walk down memory lane. They go over their biggest mistakes along the way and the lessons they learned that helped get them where they are. Topics include:

    - Buying a chiropractic practice

    - Student Loans

    - Ego and striving

    - Hiring an associate

    - In vs out of network with insurance

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    5 - How to cut off the energy suckers in your life Jun 29, 2019
    Show notes

    In this episode, Dr. Lauryn blows up the whole concept of viewing yourself like a refillable cup and replaces it with a concept that taps into an endless source of energy instead. Also included are some systems and procedures in your clinic to keep the "flow" going and not let patients or other people drain your precious resource.

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    4 - How I Gave Myself Permission to Rest Jun 22, 2019
    Show notes

    Featuring special guest Dr. Krysti Wick! Dr. Lauryn & Dr. Krysti help answer a question about continual striving and feeling guilty about resting. Dr. Krysti reframes the entire issue and gives practical advice on

    • self check-ins
    • determining your priorities
    • finding your true calling

    Dr. Krysti is a successful entrepreneur, chiropractor, and the owner of The Illuminated Squad, a chiropractic coaching company aimed at female chiros.

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    3 - Finding Executive Time Jun 15, 2019
    Show notes

    Dr. Lauryn dives into how she got down to only 12 hrs of adjusting time a week to allow for better work/life balance and time to work on the "behind the scene" details of a practice.

    She breaks down:

    • What executive time is/isn't
    • Tips for making CEO time effective
    • Communicating the change to patients and employees

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    2 - He Babies His Patients Jun 08, 2019
    Show notes

    A student plans on buying a retiring doc's practice in a few years, but dislikes how he runs the show. Dr. Lauryn covers communication, marketing, and purchase discussions. And of course drops in a little soulful "come to Jesus" and asks some hard questions about if this is the right decision at all.

    Please subscribe and review!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


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