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    Business

    She Slays the Day

    You didn’t go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you’re a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you’re not broken. You’re just underleveraged.

    She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger.

    Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version.

    This isn’t motivational fluff. This is tactical, direct, and built for action. Whether you’re a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you’ll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane.

    Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor.

    With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off.

    New episodes drop every Sunday morning everywhere you listen to podcasts.
    If you’re done being bored, broke, or burnt out — and you’re ready for Rich Doc Energy — hit subscribe and start building.

    Follow Dr. Lauryn B:
    Instagram: @drlaurynb
    YouTube: @dr.laurynb

    Advertise

    Copyright: © 2019 Lauryn Brunclik and Kirby Brunclik All Rights Reserved

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    21 - Stop Spending, Start Earning Oct 19, 2019
    Show notes

    Dr. Lauryn helps a doc dreaming up her future practice with the question- "how much learning is too much?" Knowing when to stop chasing "shiny objects" and when to get down to business is important. Also knowing how to maximize your time and procedures when including other health modalities into your chiropractic clinic systems can help maximize profits! (<-oooo listen to Lauryn talking all official & fancy) Join our mailing list HERE To get the exclusive sheslays savings go HEREPlease subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    20 - 8 People Your Business Can't Thrive Without Oct 12, 2019
    Show notes

    Lauryn & Kirby discuss the most important people on your team when starting and running a small business. They also realize Lauryn is bored by anyone with a job that requires a suit, and that she would be doing chiropractic in a van down by the river without Kirby. To get the exclusive sheslays savings go HEREPlease subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    19 - Getting Your Mom Badges Oct 05, 2019
    Show notes

    In this episode Dr. Lauryn talks to one of the OG's of pediatric chiropractic on her journey to throwing the "old model" of practice to the wayside and creating something unique to her passion and purpose. Dr. Nancy Cooper and Lauryn have a really fun discussion on what it was like growing up as the daughter of a chiropractor in the "Golden Era" as well as the challenges of becoming a chiropractic mom. To get the exclusive sheslays savings go HEREPlease subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    18 - To associate or own; that is the question Sep 28, 2019
    Show notes

    Dr. Lauryn answers a question about when and if to go from associate to owner.

    She gives 4 key questions to ask yourself to determine if owning your own chiropractic clinic is right for you. Including ideas on:

    • Evaluating pros/cons of your current position
    • Determining the path of least resistance
    • Taking stock of your assets and abilities

    Plus an update on how she's learning, or at least trying, to be more empathetic!

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    17 - Sweet but Psycho Sep 21, 2019
    Show notes

    On this episode Dr. Lauryn welcomes her friend Laura to discuss wtf is wrong with Lauryn and why she doesn’t have normal people feelings. No jk (kinda).

    Laura is a self-diagnosed “empath” who owns a successful service business with 11 employees & who has had to learn how to guard herself from giving too much energy away to her clients.

    The ladies discuss what is the difference between sympathy and empathy, and why empathy can change the world (and your business).

    Topics discussed:

    • How empathy creates a stronger connection within all relationships in your life
    • How to properly and emotionally respond to when bad things happen to people you care about/for
    • Seriously- is Lauryn a sociopathic robot who feels nothing?
    • How to protect your energy from absorbing negativity in your day to day

    And so much more!

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    16 - It's What You Value Sep 14, 2019
    Show notes

    Dr. Lauryn digs into a question about what is meant by Core Values. Too often you settle on the big 4, family, faith, success, and health, but what does that really mean? Let's dig into:

    • What values are under those core 4 umbrella ones
    • What do you want people to remember you as
    • How do you narrow down what really drives you
    • Do Millennials even know who Michael Bolton is

    PLUS: We made a worksheet for you to help you determine your core values. Go HERE to get it!

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    15 - I Can't Get No Satisfaction Sep 07, 2019
    Show notes

    Dr. Lauryn answers a question from a chiropractor who, despite success, is left feeling unsatisfied. On this episode she discusses:

    • Post reinforcement letdown
    • Opponent processing theory
    • The Hedonic treadmill
    • Positive vs. negative memory storage
    • Vitamin C's Graduation Song

    And so much more!

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


    14 - Come Together, Right Now Aug 31, 2019
    Show notes

    Dr. Lauryn answers a question form an associate chiropractor who is struggling with patients who don't love her adjusting style. Should she change to be more like the primary doc? Should she do more patient education? Are they just groupies for the primary doc that will never let go of her? Dr. Lauryn tackles:

    • Adjusting Styles
    • Is it just patient education?
    • Associate / Owner Communication
    • Outcome vs Experience
    • Communicating with Patients
    • Are the Beatles overrated?

    And so much more!

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    13 - 'Cause I Gotta Have Faith Aug 24, 2019
    Show notes

    Dr. Denisa Weber joins Lauryn to answer a listeners question about if/when/how to express faith in a chiropractic practice. It's a fun and faithful conversation covering:

    • Praying
    • Assignment vs calling
    • Do you have to say God/Jesus for it to be a religious moment
    • Ego vs submission
    • Earning God's love and approval

    And so much more.

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Twitter

    Mentioned in this episode:

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)


    12 - How Can We Be Lovers if We Can't Be Business Partners Aug 17, 2019
    Show notes

    A chiropractor and her spouse write in because they can no longer even discuss the practice without it potentially leading to divorce. Dr. Lauryn welcomes her husband Kirby on the podcast to discuss marriage & business philosophy and share their communication techniques. Covered in this episode:

    • The two "I" vs one "we" concept of marriage
    • Counseling
    • Venting vs helping
    • Understanding each others personality types
    • Giving puppies to new patients (you'll see)

    And so much more....

    Please subscribe and review wherever you get your podcasts!

    If you have a question or feedback, make sure to tell us:

    Website

    Instagram

    Facebook

    Mentioned in this episode:

    INSiGHT CLA

    This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.

    CLA (Current)

    Rich Doc Playbook

    Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.

    Rich Doc Playbook


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