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**She Said / She Said**

with host Laura Cox Kaplan

Latest Episodes:

233. How embracing creativity helps you navigate change in career and life! with guest Dana Cowin Feb 24, 2023

Show notes

SHOW NOTES

Title: “How embracing creativity can help you navigate change in career and life!”

Episode 233

What should I do next? Ever reach that point in your career and thought to yourself, “I need to make a big change, but I have no idea what’s next?” Maybe you’re apprehensive or afraid of making a big pivot and wonder, “what if this doesn’t work out? What then?” Or maybe, you already have a passion or side hustle that you are thinking about turning into a business, but you’re not sure about how to go about taking that risk?

These questions are the ones I receive most often from women who are navigating pivots (and often rethinking or re-envisioning) life and career. It’s one of my favorite topics because the answer lies entirely in the person asking. But the path to figuring out what makes sense for her, of finding her “through line” and connecting the dots in ways that are unique to her, is an act of creativity itself.

This week’s guest could reasonably be referred to as a queen of all things creative. Her voracious curiosity for life and everything in it fuels that curiosity! It’s how she thinks about and has used creativity to approach her own career juncture points — including those that she’s tackled most recently. She makes a strong case for why embracing creativity for problem solving is so vital and important. It’s also a key to how she’s differentiated herself and built tremendous influence in the process.

THIS WEEK’S GUEST:

Dana Cowin is a highly respective, accomplished and influential voice in the food, beverage, and lifestyle space. Her 20 years at the helm of Food and Wine Magazine shaped the way we think about food and wine today.

During Dana’s tenure at F&W, she elevated the role of chefs and food personalities, changing the public’s understanding and appreciation for the work that happens behind the scenes in some of the most renowned and delicious dining establishments. She literally helped to create the notion of celebrity chef.

She also expanded F&W’s coverage beyond more traditional French and Italian fare by introducing readers to a more diverse range of cuisines from Africa, Asia and Latin America. She also has helped to create more awareness around sustainability and ethical sourcing, as well as more awareness about food waste.

Dana and I talk about her journey, and specifically how someone without culinary expertise landed in the top job at Food and Wine in the first place!

More recently, she has reimagined her influence and platform through “Speaking Broadly” which takes both zine and podcast forms.

COLLABORATION SERIES WITH THE SOUTHERN COTERIE:

This conversation kicks off my second official collaboration series with The Southern C! Be sure to follow me and The Southern C on Instagram for more about the series and the amazing network of talented entrepreneurs and founders who make up The Southern C!

KEY TOPICS EPISODE 233:

How Dana became the editor-in-chief of Food & Wine, when culinary expertise was not her top skill!

How Dana approached figuring out what was next after two decades at food and wine.

The power of creativity and how we can spark it in our own lives and careers.

Why Dana launched “Speaking Broadly” in both podcast and zine formats, and her advice for you if you’re thinking about starting a podcast or zine of your own.

How Dana thinks about influence, and how she’s using the tremendous influence she’s built over her career.

How Dana thinks about mentorship and why it’s been a lifelong passion of hers, and her advice for the best ways to pursue the mentor who is right for you.

There is so much great advice and perspective in this episode, and I’m excited to hear your reaction and feedback. How do you incorporate creativity into your life? What are your favorite practices? I’d love to hear! Send me an email: info@shesaid.media or you can reach via the contact link below. Please sure to reference Episode 233.

You can also share your thoughts with me on social: Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 233:

The Southern Coterie – our She Said/She Said Podcast collaboration series launches with this episode!

Dana Cowin

Speaking Broadly Zine

Speaking Broadly Podcast on Heritage Radio Network

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Until next week, you take care, and I’ll talk to you soon.

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How to leverage professional conferences to build your network and increase your influence (Episode: 232) Feb 17, 2023

Show notes

SHOW NOTES

Title: “How to leverage professional conferences to build your network and increase your influence” — Episode: 232

Ever attend a professional conference or networking event and feel like you haven’t gotten your money’s worth? Or maybe you’re skeptical of the value in the first place?

Building your network and investing in different types of relationships is critical for building and sustaining your influence, and certainly for growing your business and professional credibility. Professional conferences and networking events can be incredibly valuable tools to help you achieve this, but there are a few best practices that can help you maximize your investment of time and money.

This week, I’m doing a deep dive into the topic and sharing some great tips and advice — some crowdsourced and some of my own. These tips align with the three key areas — story, investment, and intention — that we need to build and sustain influence in our lives and careers.

KEY TOPICS:

How can “story” impact the way you approach a professional conference or networking event?
Why investments of time and money in professional conferences can help you grow your network and make it more sustainable
What it means to engage with “intentional persistence”
Two types of networks: “bonding capital” and “bridging capital” and why they both matter
The types of planning should you do before the conference or event
Why reach out to potential new contacts in advance?
How to make sure attending with a buddy or colleague increases your connection potential v. discouraging it
Using social media before, during and after the event
Carve out time to reflect, review and recalibrate
Follow up!

I’d love to hear some of the other ways you use professional conferences and networking events to create connections and to build relationships. Send me an email: info@shesaid.media or you can reach via the contact link below. Be sure to reference Episode 232.

You can also share your thoughts with me on social: Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 232:

The Southern Coterie – our She Said/She Said Podcast collaboration series with TSC launches February 24, 2023!

ARE YOU ENJOYING SHE SAID/SHE SAID PODCAST?

Until next week, you take care, and I’ll talk to you soon.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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The post How to leverage professional conferences to build your network and increase your influence (Episode: 232) appeared first on She Said / She Said.

How changing your perception can change your reality! Episode 231 Feb 10, 2023

Show notes

SHOW NOTES

Episode 231:

TITLE: “How changing your perception can change your reality!”

GUEST: CHRISTINA EANES

Have you ever totally misread a situation? Maybe it was one where you were so convinced that what you thought was happening was happening, but in fact your perception was completely off? Maybe you missed some critical element in a conversation or perhaps your focus was geared too internally on your own emotion causing you to miss some critical clues?

We’ve all been there. Some of us more times than we might like to admit!

But perception, when it’s faulty, can also impact our ability to build influence. Here’s why: you might mistakenly misinterpret the motives of others which can lead to misunderstanding and can impact your ability to build a rapport; or you might not fully appreciate your own value which can impact your confidence and ultimately undermine your ability to build influence. Additionally, faulty perceptions can also result in bias which can drive the wrong outcomes and can impact the quality of relationships.

Why does this happen? And, how can we train ourselves to get better at learning to read and decipher those important clues?

THIS WEEK’S GUEST:

Christina Eanes is a former FBI violent crime analyst turned author, career coach, professional speaker, and podcast host. Her fascinating career has helped her develop a deeper understanding of how we can train ourselves to be more perceptive. Christina shares what she has learned about building the skills needed to help decipher clues that can be tricky and difficult to read.

I actually joined Christina on an episode of her podcast which is called “Quit Bleeping Around” and we talked about what I’ve learned about influence and how we can build it. You can find that conversation in the links below. It’s a good one because it compliments what we talk about here.

KEY TOPICS EPISODE 231:

How our perceptions create our reality.

The role of mindset related to our perceptions.

The value of setting intentions before you are called to the stage or asked to comment.

Why Christina has found escape rooms to be a particularly useful teaching tool and what we can learn about ourselves and others from using them.

Why Christina uses an accountability approach and how she developed that approach.

The impact of managing energy v. managing time.

Why questioning and reflecting on your thinking, especially in conflict situations, can be a helpful exercise to test your perceptions especially about others’ motives, as well as our own.

One of Christina’s tips for how to weather a setback, ask yourself, “What gift is this (setback, failure, or obstacle) bringing me?”

There is so much great advice and perspective in this episode, and I’m excited to hear your feedback. Have you ever misread a situation only to find out later — maybe after a bridge has been burned, that you misread it? I’d love to hear about what you learned, and how this week’s episode relates to what you experienced. Send me an email: info@shesaid.media or you can reach via the contact link below. Please be sure to reference Episode 231.

You can also share your thoughts with me on social: Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 231:

Christina Eanes

Quit Bleeping Around Podcast Episode 394 “Using influence to get what you want”

Book Rec: “Hard Goals”: the secret from getting where you are to where you want to be.

The Southern Coterie – our She Said/She Said Podcast collaboration series with TSC launches February 24, 2023!

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Until next week, you take care, and I’ll talk to you soon.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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The post How changing your perception can change your reality! Episode 231 appeared first on She Said / She Said.

How to create more productive, collaborative relationships – even with those you can’t stand! (Episode 230) Feb 03, 2023

Show notes

SHOW NOTES

Title: “How to create more productive, collaborative relationships at work and at home”

Episode 230

Guest: Dr. Deb Mashek, author “Collabor(h)ate: How to build incredible collaborative relationships at work, even if you’d rather work alone”

THIS WEEK’S TOPIC:

Collaboration is a good thing, right? So why is it so difficult to collaborate, especially with those who have a different point of view, or just rub us the wrong way? If we’re honest, it can be very hard to navigate those differences, and to do so in a way that yields the most constructive and potentially innovative results, while at the same time maintaining some semblance of a personal relationship. This challenge lies at the heart of what it often means to build and sustain influence in our lives and careers. So what can you do when you’re forced to collaborate with someone you simply cannot stand? What then? That’s the topic of this week’s conversation.

ABOUT THIS WEEK’S GUEST:

Dr. Deb Mashek joins me to discuss her work and her newly released book ““Collabor(h)ate: How to build incredible collaborative relationships at work, even if you’d rather work alone.” Named one of the top 35 women in Higher Education by Diverse Issues in Higher Education, Deb’s is an experienced business advisor, professor, higher education administrator and national nonprofit executive, having served as the first Executive Director of the Heterodox Academy.

She is also the founder of Myco Consulting, LLC where she “helps businesses navigate the relationship headwinds that tank timelines, bottom lines, and well-being.” Deb applies “relationship theory to understand and improve how individuals relate to others and to help people achieve together that which cannot be achieved alone.”

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

Why we need collaboration and the value it brings to projects and teams.

Why we aren’t better at collaborating, why the problem is getting worse, and what we can do to develop these skills.

Why avoiding conflict is actually one of the worst things we can do.

How to rebuild a relationship where trust and credibility have been lost.

How Deb’s childhood informed her passion for collaboration and her career journey.

Whether you are collaborating in the workplace, in your own business, at home, at school or maybe all of the above, Deb’s tips and perspective can help make these interactions less painful and ultimately much more productive.

Deb gives us so much to think about related to how we approach collaboration, and she shares some important ways we can draw out the most creative, innovative thinking from diverse groups.

There is so much great advice and perspective in this episode, and I’m excited to hear your feedback. Are there any adjustments you might make in tackling your own challenging collaborations? Please be sure to let me know. I’d love to hear! You can reach me via the link in the show notes which you’ll find at shesaidshesaidpodcast.com (click on Episode 230), or email us directly: info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 230:

Deb’s book: “Collabor(h)ate: How to build incredible collaborative relationships at work, even if you’d rather work alone”

About Deb

Heterodox Academy

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Hi friend, I have a favor to ask of you: Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Those reviews help me improve the content so that YOU get more of what you enjoy and are looking for from She Said/She Said Podcast. Plus, it’s what friends do! And it’s free! So when you have a minute please consider. I’d be truly grateful.

Until next week, you take care, and I’ll talk to you soon.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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Is perfection holding you back? Understanding the link between fear and perfection, and what you can do about it! (Episode 229) Jan 27, 2023

Show notes

SHOW NOTES

Title: Is perfection holding you back? Understanding the link between fear and perfection (and what to do about it!)

Episode 229

Guest: solo

THIS WEEK’S TOPIC:

The past few weeks on She Said/She Said Podcast we’ve talked about making our goals stickier, building our digital brands, and communicating our value. All of these things can be very important to building our credibility and also our influence.

But there is often a roadblock we haven’t discussed that can sit in our path when we consider doing these things. It can also be an obstacle to our telling our most authentic and powerful stories, and taking the risk to do so.

It’s perfection, and the fear and self-doubt that often underpin it.

This week, I’m tackling this topic, along with how to recognize the signs and some ways to stop perfectionistic tendencies from fueling self-doubt.

ABOUT THIS WEEK’S GUEST:

I’m solo this week, which gives me a chance to share my own perspective and experience with perfection, and some of the ways I work to manage it. For me, perfectionism never fully leaves me. I think that can be true for many people who struggle with perfectionism. But, learning to understanding that, and learning to do a better job of recognizing the signs can be the key to truly managing it. Just because you experience perfectionism doesn’t mean it has to hold you back!

WHAT YOU’LL LEARN IN THIS EPISODE:

How perfectionism can impact our ability to build our strongest brand and tell our most impactful and authentic stories

Why I don’t think perfection ever completely leaves you

Two often overlooked signs of perfection: fear and procrastination

The dangers of over-preparation

How “doing” builds confidence, and can help counteract perfectionism

5 specific tips for keeping perfectionism in check:

Be proactive and create opportunities to challenge yourself.
Create a pre-game strategy by making a list of what you think you will learn in advance of taking on a risk or trying something new and difficult.
Create a post game analysis by keeping track of how those challenges turned out and what you learned in the process.
Review your story and your mindset. How were you thinking about the challenge or risk going into it?
Get some external feedback.
Give yourself a grade on how well you handled the feedback (HT: Adam Grant — I loved this suggestion!)

I’d love to hear if perfectionism, or the challenges I talked about in this episode, resonate with you, and also what strategies you use that help. You can message me at the contact link on shesaidshesaidpodcast.com . Click on Episode 229, or you can find me on social media: Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 229:

She Said/She Said Podcast Episode 226: How Story Can Make Your Goals And Resolutions Stickier In The New Year And Beyond! (Episode 226)

She Said/She Said Podcast Episode 227: How To Stop Missing Out On Career Opportunities By Creating A Strong Digital Brand! (Episode 227)

She Said/She Said Podcast Episode 228: Why Doing Great Work Just Isn’t Enough! You Need To Speak Up!

10 Percent Happier Podcast Episode 547 with Adam Grant on perfectionism

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Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Those reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast. Plus, it’s what friends do. And it’s free! So when you have a minute please consider. I’d be truly grateful.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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The post Is perfection holding you back? Understanding the link between fear and perfection, and what you can do about it! (Episode 229) appeared first on She Said / She Said.

Why doing great work just isn’t enough. You need to speak up! Episode 228 Jan 20, 2023

Show notes

SHOW NOTES:

Title: Why doing great work just isn’t enough! You need to speak up!

Episode 228

Guest: Dr. Laura Camacho, communications coach, author, and host of “Speak Up with Laura” podcast

THIS WEEK’S TOPIC:

Tell me if this sounds anything like you: You put your head down and work, work, work. Folks often tell you, “you are the hardest worker we have on this team!” But, all that work, work, work hasn’t necessarily led to big promotions for you. What gives? Or, maybe that big idea that the team decided to pursue was actually yours, but you find you aren’t getting any credit for it. What could you have done differently? Or, maybe you were laid off, and your boss explained that it was because the company wasn’t clear what you actually do all day and how you add value.

All of these problems may boil down to how effectively you are communicating not just the work itself, but the value you are providing, and how you are able to think about and communicate your value not only to the team, but more broadly.

If you are a regular listener to She Said/She Said Podcast, you know that a particularly important dimension needed to build and sustain influence is story. The power of story applies in how we think about our value and how we communicate it, and how it helps us create more visibility for the value we are already providing.

Today’s conversation dives into this topic and will give you lots to think about and some great tools for communicating your value so that you can build more visibility, and ultimately more influence! This Episode is also a great build on last week’s Episode 227 where we focused on building a digital brand with Be The Brand Founder Madeline Fetterly.

ABOUT THIS WEEK’S GUEST:

Dr. Laura Camacho is a communications coach, the author of “The Practical Guide to Effective Communications,” and the host of “Speak Up with Laura” podcast. One of Laura’s particular specialties is helping those who might identify as introverts to more effectively communicate their contribution, and the value of their work.

There is so much synergy between Laura’s area of focus and my own that we decided to do a podcast exchange! Laura joins me here in this week’s Episode 228, and I’ll be joining her on “Speak Up with Laura” in a few weeks!

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

The link between effective communications and influence

Increasing your visibility: how to do that effectively, and why it matters

Visibility as a differentiator

The impact of using the right (or wrong) language

Introverts and extroverts and how each processes information differently

Laura’s origin story

Why the advice to “just speak up more” isn’t particularly good advice for building credibility and influence.

Beware “overthinking” when someone asks for your view

How to avoid “Self-sabotaging language”

The role of emotion and creating intention around it

There is so much great advice and perspective in this episode. I know you’re going to love it, and I’m excited to hear your feedback. Please be sure to let me know what struck you in this conversation? I’d love to hear. You can reach me via the link in the show notes which you’ll find here in Episode 228: shesaidshesaidpodcast.com .

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 228:

How to stop missing out on career opportunities by creating a strong digital brand! She Said/She Said Podcast Episode 227 With Madeline Fetterly

“The Practical Guide to Effective Communications” by Dr. Laura Camacho

Speak Up With Laura Camacho Podcast

The Southern Coterie

The Lydia Menzies Supper Club

“Quiet” by Susan Cain

Mindset by Dr. Carol Dweck

HOW ABOUT SHOWING SOME LOVE TO YOUR FAVORITE PODCAST?

Friend, if you are enjoying the show and getting value from the episodes, please be sure to let me know. A great way to do that is by sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Those reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast. Plus, it’s what friends do. And it’s free! So when you have a minute please consider. I’d be truly grateful.

Until next week, you take care and I’ll talk to you soon.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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The post Why doing great work just isn’t enough. You need to speak up! Episode 228 appeared first on She Said / She Said.

How to stop missing out on career opportunities by creating a strong digital brand! (Episode 227) Jan 13, 2023

Show notes

SHOW NOTES:

Title: How to stop missing out on career opportunities by creating a strong digital brand!

Episode 227

Guest: Madeline Fetterly, Founder/CEO, Be The Brand Collective

THIS WEEK’S TOPIC:

Building a personal brand and getting noticed for your work takes more than just “doing the work and doing it well.” While that’s important, one way to supercharge awareness of your potential is to invest in a digital strategy, and not just use social media to post photos of your dog (even though I’m sure she or he is very cute).

As you think about the best ways to use the array of social media tools available, it can be confusing and overwhelming! How is the best way to get started tweaking your digital brand? Which platforms work best for which purposes? How often (and where) should you post for maximum impact? What if it all feels just too much, and like you are bragging?

ABOUT THIS WEEK’S GUEST:

We’re tackling all those questions and lots more with digital branding strategy pro Madeline Fetterly, the founder and CEO of Washington, DC-based Be The Brand Collective.

Madeline’s advice in this episode will help you demystify the array of possibilities, while also helping you avoid some common pitfalls as you think about what to post, when and where, and also how to set some helpful goals to determine how your posting and sharing is going.

Madeline’s original inspiration for Be The Brand grew from seeing incredibly accomplished, high-profile women missing out on opportunities because they failed to invest in their digital brands, or weren’t comfortable using and leveraging social media to promote their work.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

Who needs a digital strategy and why?

What are some initial considerations when trying to decide where to invest in your digital brand?

How to demystify the different platforms and tools

Who are you trying to reach or influence?

How can you make your strategy sustainable?

How you can align your digital strategy with other goals

How to ensure that you are creating an authentic, multidimensional digital brand that truly reflects you

How to get the best results when working with a third party or consultant to developing your brand

What’s the best balance between creating original content v. sharing others’ content?

How you can use social media “prompts” to inspire your content

The biggest mistake Madeline sees people make

Why your story and how you craft it for your digital brand matters

Best practice: Someone visiting your website or landing page should get a good sense of who you are in 3-4 scrolls.

Key Quote: “Nobody will start talking about you unless you start talking about you. So you have to be an anchor to position your work.” — Madeline Fetterly

There is so much great advice and perspective in this episode. I know you’re going to love it, and I’m excited to hear your feedback. Please be sure to let me know what struck you in this conversation? I’d love to hear. You can reach via the link in the show notes which you’ll find here in Episode 227: shesaidshesaidpodcast.com .

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 227:

Madeline Fetterly

Be The Brand Collective

HOW ABOUT SHOWING SOME LOVE TO YOUR FAVORITE PODCAST?

Until next week, you take care and I’ll talk to you soon.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

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The post How to stop missing out on career opportunities by creating a strong digital brand! (Episode 227) appeared first on She Said / She Said.

How story can make your goals and resolutions stickier in the New Year and beyond! (Episode 226) Jan 06, 2023

Show notes

SHOW NOTES

Title: How ‘story’ can make goals and resolutions stickier in the New Year! Episode 226

THIS WEEK’S TOPIC:

Story is a powerful element needed to build and sustain influence, but it may also provide the key to helping you stay on track with your goals.

In this week’s New Year/new season episode 226, we dive into how story can provide an essential tool for goal setting, and more importantly “goal sticking” in the New Year and beyond.

ABOUT THIS WEEK’S GUEST:

I’m solo this week! Which gives me a chance to talk about why I created she said/she said podcast podcast, and what you can expect in the weeks and months ahead.

WHAT YOU’LL LEARN IN THIS EPISODE:

What makes She Said/She Said Podcast unique?

Why “influence”?

What to expect from the season of She Said/She Said Podcast

Today’s Episode:

Why do most people fail with resolutions and goals?

The power of story

How story can help you align intention, and why that matters

Why you should consider “planning to fail”

When you think about YOUR story, does it reflect who you really are, and who you aspire to become? Is it focused on growth and learning? Are you giving yourself credit for progress made?

QUESTION FOR YOU:

Do you set goals and resolutions for the New Year? I’d love to hear about your process and what works for you! You can message me at the contact link on shesaidshesaidpodcast.com . Click on Episode 226, or you can find me on social media: Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!

LINKS MENTIONED IN EPISODE 226:

The Southern Coterie – Summit Feb. 1-3, 2023

“Collabor-hate” by Dr. Deb Mashek

She Said/She Said Podcast Episode 202 With Guest Sukhinder Singh Cassidy

Sukhinder’s book: “Choose Possibility”

She Said/She Said Podcast Episode 169 With Guest Wharton Professor Katy Milkman

Katy’s book: “How to Change”

More about Laura’s Personal Year In Review process — She Said/She Said Podcast Episode 133

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The post How story can make your goals and resolutions stickier in the New Year and beyond! (Episode 226) appeared first on She Said / She Said.

BONUS “How to create more trust with your customer or client, and turn that trust into influence! ” (Episode 225) Dec 27, 2022

Show notes

SHOW NOTES

TITLE: “How to create more trust with your customer or client, and turn that trust into influence! ” (Episode 225)

BONUS EPISODE: 225

THIS WEEK’S TOPIC:

One of the most important components for building a real connection and relationship with your customer or client requires that you establish credibility and trust — something that is also important for building and sustaining influence. That means: doing what we say we’ll do, being honest, being who we really are, standing by our products, and doing our best to do the right thing where others — especially those we want to build some type of relationship with — are concerned. When we allow these pillars to guide us, we also increase –exponentially– the opportunity for building both trust and real influence with our intended client or customer, our employees, our partner or spouse, our children, and our neighbors.

THIS WEEK’S GUEST:

This week’s conversation is a little holiday bonus — I’ve repackaged a conversation from earlier this year with BURU Founder Morgan Hutchinson. Morgan and I recorded this conversation as part of She Said/She Said Podcast’s collaboration with The Southern Coterie in 2022.

She Said/She Said Podcast will be the official podcast sponsor again in 2023, and I’m so excited about the incredible content that we’re working on for you as part of that!

As I work on those plans, it seemed like a perfect opportunity to share one of my favorite conversations from last year’s Summit.

Morgan is the founder and chief designer of Shop BURU. You’ll find her on Instagram @ShopBuru, and if you are looking for great fashion inspiration and incredible items, look no further!

BURU is a women’s clothing line made primarily in Morgan’s factory in downtown Los Angeles, CA. Together with Brett Hutchinson — Morgan’s cofounder, business partner, and husband — Morgan has built a unique and innovative brand with a very clear view of: who her customer is, what she’s concerned about, and how she’ll help her customer solve a problem.

As a mother of three young kids, Morgan’s journey into motherhood provided the initial inspiration for the BURU brand. In fact, breastfeeding — specifically — inspired the initial designs, but she’s continued to evolve the brand as her life and motherhood journey have evolved.

I had a great time hosting Morgan for a BURU pop up for a few friends just before Thanksgiving — something I hope will become a regular tradition because it was the perfect way to pick up a few great holiday items to complete holiday outfits!

Morgan focuses on establishing a high level of trust with her customer. You see that in her marketing efforts, especially on Instagram and on her blog, and you’ll feel that in today’s conversation. There’s also a level of vulnerability she shares with her customer and that she shares with me and ultimately with you as you listen.

KEY TOPICS IN THE CONVERSATION:

TRUST: Morgan and I talk about what creating trust with your customer (or potential client) looks like.

ENTREPRENEURSHIP JOURNEY: How her earlier experience starting her previous company “Passport Panties” informed how she and her husband Brett created BURU.

PARTNERSHIP: We talk about why Morgan and Brett make good partners and what each brings to the table.

FUNDING YOUR BUSINESS: We talk about why the choice she and Brett made to bootstrap BURU has been an important factor for balancing family, work and life. This is a really fascinating part of the conversation, and if you are trying to build a product-based business you won’t want to miss this!

MENTAL HEALTH: Morgan is incredibly candid in our conversation and talks with me about her struggle with bipolar disorder. I was particularly struck by this part of the conversation and think you will be too because it further underscores the importance of showing vulnerability in building trust with her customer. As she tells us, she shares her story to give others who are struggling hope, while also helping to change the stigma associated with mental illness. If you or someone you love or care about is struggling, I’ve included some helpful links below.

MORGAN’S BEST MOM TIPS: Morgan shares a couple of her favorite tips for both prioritizing and for traveling with little people!

COLLABORATION SERIES WITH THE SOUTHERN COTERIE: I recorded this conversation as part of our She Said/She Said Podcast / The Southern Coterie Collaboration in 2022. If you missed any part of this collaboration, I hope you’ll go back and listen. We’ve featured some amazing women (including Morgan) who are part of the Southern C network. They’ve included: fashion designer Lela Rose, business coach Sallie Holder, designer Mignonne Gavigan, Red Clay hot sauce CEO Molly Fienning, Partake Food CEO Denise Woodard, and Sandra Campos . We’re gearing up for another amazing lineup in 2023!

If you are interested in learning more about The Southern Coterie and The Southern C Summit 2023 – Feb. 1-3, 2023, click here.

I WOULD LOVE TO HEAR FROM YOU!

Friend, I hope you found this episode a great investment of YOUR time! I’d love to know what you thought of this or any of our she said/she said podcast episodes! DM me @lauraCoxKaplan on Instagram, or reach me via the contact link on my website. I’d love to hear from you! And, if you are feeling generous, please be sure to leave a review on iTunes or wherever you listen to podcasts.

MORGAN HUTCHINSON:

Shop BURU

About Morgan

MENTAL HEALTH AWARENESS RESOURCES & LINKS:

https://www.dbsalliance.org

https://www.nami.org/home

https://ibpf.org

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The post BONUS “How to create more trust with your customer or client, and turn that trust into influence! ” (Episode 225) appeared first on She Said / She Said.

Two ways to battle overwhelm and create more focus! Episode 224 Dec 16, 2022

Show notes

SHOW NOTES

Title: “How to Battle Overwhelm and Regain Focus” – EPISODE 224

THIS WEEK’S TOPIC:

Feeling a bit overwhelmed and losing focus especially around the holidays? This week I’m sharing my two favorite, incredibly easy self-management tips that can help you pull up and get back on track.

How does this relate to influence?

How we invest in ourselves is a key component for building influence. That also includes investing in those strategies that help us stay focused, but that also help us get back on track when things simply get to be too much. Even when we plan carefully, this still happens. It can be helpful to have some quick fix strategies we can use until we have a chance to develop longer term ones.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

TACKLING “OPEN LOOPS”: Open loops can leave you overwhelmed and can work against your ability to focus. In the same way that your brain gets stuck on a particular refrain in a song or when you feel compelled to finish a Netflix series (even one that you don’t love because you just have to get to the end), your open tasks, to do’s, and projects can create the same type of mental loop. Without some process for corralling all of those things, your brain will operate in an often exhausting mental spiral that causes it to use more energy “looping” than actually solving the problem or dealing with the item on your list.

HOW TO QUICKLY AND EASILY CLOSE OPEN LOOPS! This is so easy you will not believe how well it works!

BOOK: “Getting Things Done” by David Allen [Check out all my book recs on this Amazon List]

SCHEDULE A DATE WITH YOURSELF: Ideally after you have captured your “open loops.” Ideally, this is scheduled and something that will help your brain reset and regain focus.

BOOK: “The Artist’s Way” by Julia Cameron [Check out all my book recs on this Amazon List]

Friend, these are quick fixes, but if you are anything like me, sometimes it’s the quick and easy things that you need to hit the reset button and get youself back on track. If you try these, let me know how they work for you. And, if you have other tips, please share. I’d love to hear what works for you! You can reach via the link in the show notes which you’ll find here in Episode 224: shesaidshesaidpodcast.com .

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all of my episodes and content here!