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    Business

    She Did It Her Way

    Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).

    With millions of downloads and growing every day, She Did It Her Way continues to inspire women all across the world to take massive action on their business idea and create freedom in their life. Now it is YOUR turn to start doing it YOUR way!

    Advertise

    Copyright: © 2019 She Did It Her Way

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    SDH 430: The 5 Most Important Things I Learned This Year with Amanda Boleyn Dec 21, 2020
    Show notes

    Hey there, welcome back to the podcast. I don’t know about you but I am loving this month so far. Mike and I got back from Charleston the Saturday after Thanksgiving and have been soaking up the holiday vibes in Chicago, including the chilly weather ever since. It has been such a treat to wake up in the morning when it is dark out and sit by the Christmas tree to read and journal. And because it is December that means January is right around the corner. I love January, not because it is my birthday month (shout out to all the Capricorns) but because it symbolizes the start of something new. It can be so fun to set new goals and start fresh, which I’ll be diving into on the podcast next month, it is equally important to reflect as well as set new goals.

    Part of my ritual every year is to reflect on the 5 most important things I have learned from the previous year. They are typically themes or lessons that have been inspired by specific experiences.

    I know it can be tempting to want to rush into setting new goals, trust me I’ve been there. But it is important to take in the lessons learned in order to become aware of them so that you don’t repeat them.

    Lesson #1: Letting Go of Needing to Plan so Far in Advance

    When I first started She Did It Her Way, and in the first two years of it being a business, I was so focused on planning everything for the entire year. At the beginning of this year I realized I was doing it from a place of wanting control. As I’ve grown as a business owner what I’ve found, especially this year, is that it is extremely helpful is to set goals and vision for the year but really focus from a detail standpoint on the quarter that is ahead, rather than trying to get into the details for the entire year.

    Know your metrics for the year and then focus on how you can achieve those for the quarter. I’m going to be diving into this next month on the podcast.

    The downside of trying to plan everything in detail from the start of the year is…

    Things shift and change. If you spend so much time planning the whole year right at the start of it, things will most likely shift and change, and all that time you spent planning, has now become and inefficient use of your time.

    No room for magic. If we decide that “This is how it must be,” there may be no room for magic to come through.

    When planning for the next year it is important to know the following:

    Your ONE goal for the year broken down into quarter (typically financial)

    The person who you need to be and operate from in order to achieve that one goal

    The daily habits and behaviors that will impact that goal

    By knowing your quarterly goal, you then can plan accordingly. Often times what happens when trying to plan the entire year is overwhelm sets in. Bringing the timeline closer makes it easier for you to know what you need to do and what goals to achieve.

    Lesson #2: Saying “No” is a Good Thing

    This year I really exercised my right to use the word, “No,” or “No thank you,” rather. And if you’re new to the podcast for so much of my life I was a “Yes” person because I never wanted to miss out, let people down, I wanted to be all the things to all people and everywhere.

    Learning to practice saying the word, “No,” is a skill. At the end of 2019 and beginning of 2020 I found myself over leveraged and trying to balance all the commitments that I had said ‘yes’ to.

    I realized that it was difficult for me to focus on the things that matter because I was saying YES to everything.

    Every time we say YES to one thing, we’re indirectly saying NO to another thing.

    It is important to know ahead of time what we want to say YES to so we’re prepared to say NO to the other thing. There will always be opportunities to say YES to something but it is important to say YES to the things that matter to you. Not just in business but also in personal life.

    I honored my desire to not overcommit or fill my schedule with all the things. I turned down 90% of invites to participate in a digital online summits. I turned down podcast interviews. I turned down affiliate opportunities. I turned down sponsorship opportunities. This year it became more clear the difference between what is stuff and noise vs what has a direct impact on the business and moving the needle forward.

    Saying “No” is also about protecting your time and energy. Keep the main thing, the main thing.

    Lesson #3: Tune Out to Tune In

    Continuing with saying, “No” it also allows you space to tune out so you can tune in. There is so much noise from podcasts, content, videos, social media, courses that we can consume. When we over consume we run the risk of being overwhelmed and that is when our brain spins our because it isn’t sure what to think and then we start operating form a place of reaction rather than an intentional action. You no longer think for yourself because all the inputs are from other people.

    Finding time this year to disconnect and create a quieter space was super helpful to get clear on what mattered most to me in my business and personal life, rather than thinking I needed to be doing something because someone else was doing said thing. I put limits on how much screen time I was allotting for myself (including Instagram). I condensed work days from 8 hours to 6 hours on average. This constraint helped me stay focused and made it so that I didn’t have time to consume other content.

    I encourage to take time off of social media and consuming because it gives you space to pause and think rather than rushing from one thing to the next. It is a great exercise to gain perspective and helps keep the main thing the main thing.

    Lesson #4: Do It Your Way

    Continuing from saying, “No” and “tuning out to tune in,” stay focused on what feels good and right for you rather than thinking you need to do something because someone else is doing it and you think you should be doing it. Doing it your way requires you to go inward and listen to your intuition and practice that muscle.

    What does doing it your way mean? It means that regardless of how you’re supposed to do something you tune into yourself, you stay in your lane because by doing what feels good and inspiring to you will lead to greater abundance than trying to follow a templated approach from someone else. And sometimes you need to follow someone else’s approach to learn what does doing it your way look like? But when you get swopped up in it all.

    It is hard to see the forrest from the trees because you’re in it.

    It is like trying to reach the label of a bottle when you’re inside of it. You can’t. This year I learned that I can, will and have acquired more abundance not just financially but health, relationships and more by doing it my way than someone else’s way. Always check in with yourself every step of the way and listen. If something feels off, it is probably off. Go with what lights you up. Follow that.

    Lesson #5: My Business Will Only Grow to the Extent I Grow

    There is something called the “law of the lid” and that is that as a leader in an organization, your team can only rise up to the level in which you are at. So if on a scale of 1-10 you are operating at a 7, your team will not rise above the lid. This goes for personal growth. Deeply, truly recognizing that my business will only grow to the extent I grow.

    The way to achieve a half a million dollar business, or 7 figures, is to continue growing who I am. This year I learned what happens when you truly invest in yourself so that you can expand and operate from the place you need to in order to become the person you need to be to achieve your goals. I used to think that meant doing all the things and it was actually the opposite. It meant become an even better keeper of my time, focus, yes’s and continuing to take massive action.

    I’m excited over the next handful of podcast episodes to take you through my planning process from reflecting on the past year, identifying goals and who you need to be in order to achieve those goals.

    I’m so excited for you and the next year ahead.

    I’ll talk to you next week. Until then, keep doing it your way!


    Insights:

    • “Know your metrics for the year and then focus on how you can achieve those for the quarter.“
    • “It is important to know ahead of time what we want to say YES to so we’re prepared to say NO to the other thing.”
    • Saying “No” is also about protecting your time and energy. Keep the main thing, the main thing.”
    • “Finding time this year to disconnect and create a quieter space was super helpful to get clear on what mattered most to me in my business and personal life rather than thinking I needed to be doing something because someone else was doing said thing.”
    • “Stay in your lane because by doing what feels good and inspiring to you will lead to greater abundance than trying to follow a templated approach from someone else.”
    • “invest in yourself so that you can expand and operate from the place you need to in order to become the person you need to be to achieve your goals.”

    SDH 429: Run Your Dream Business While Working Your 9-5 with Lindsay Maloney Dec 14, 2020
    Show notes

    Hello, She Did It Her Way listeners, welcome back to another episode of the podcast. Today I am welcoming Lindsay Maloney as my podcast guest.

    Lindsay is a self made business and success coach who specializes in teaching women how to start and scale their dream coaching business with simplicity and confidence. She believes that you should always choose to use your intuition to guide you as you grow your business with step-by-step teachings and creative guidance. You'll feel inspired to take her tips into action to push your business forward and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Standout Coaching Academy and the host of Book Your Dream Clients Podcast.

    Lindsay started her business 10 years ago and currently coaches women all over the world. Whether it's just a dream in their head, or they have a specific goal in mind, because they have been doing this for a while, she helps them start to scale, specializing in the coaching business.

    Additionally, she works a regular 9 to 5, not because she has to but because she genuinely enjoys it. She has worked from home for about 14 years, since she was around 21 years old. With three kids at home with me too she homeschools so her plate is quite full. Lindsay is the kind of person that likes to be busy, constantly doing something.

    Lindsay also shares the importance of her rituals involving prayer and her daily devotional. It is so important to have a tool you can utilize when challenges happen. One big recommendation Lindsay shares for new business owners is to cut the clutter and stop listening to everything. Decide what you want to focus on and stop allowing yourself to be sidetracked. Trust yourself to do what is best for you and for your business, but at the same time look back and help those who are still on their journey as well.

    In 2021, in addition to her next launch, Lindsay is excited to change up her podcast a bit, featuring more solocasts, and also dabbling with a new webinar style.

    Lindsay still works her beloved 9-5 because it is so satisfying for her. She truly enjoys it and it meets her emotional needs allowing her to use her talents differently. She also has her coaching business where teaches women how to start and scale their coaching businesses with one-on-one coaching packages. Id addition to the academy, she also runs the Confident Coach Club.

    In this episode, you will…

    • Learn to clear away the clutter and decide what to focus your time on
    • Discover new ways to deal with life when things get tough
    • Figure out what the best planning method for you is
    • Hear Lindsay’s story about how she juggles her 9-5 and still finds time to fuel her passion for coaching

    Insights:

    • “We don't need to just be sponges. You need to move. You need to do something.”
    • “Your path needs to be really clear in order for people to be able to trust you to ask you to bring them where you are now.”
    • “Stop being a control freak over your business and just let it grow and blossom the way it's supposed to.”
    • “Meditation or prayer is so important to keep in perspective what's most important.”
    • “I got a roof over my head. I have water. There's a toilet. I got a bed. It's all good.”


    Resources:

    • Lindsay Maloney
    • Book Your Dream Clients Podcast
    • Lindsay’s Freebie Vault
    • Dream Client Community
    • Find Lindsay on Instagram
    • Law of Divine Compensation
    • Lara Casey’s Power Sheets
    • 90X Goal Planner
    • Bando Planners

    SDH 428: Create Your Opt-in Page & Email Sequence + 10 Places to Share Your Freebie with Amanda Boleyn Dec 08, 2020
    Show notes

    Know you need to build an email list but overwhelmed by how to get started and all of the tech? ConvertKit is your go-to email platform that helps entrepreneurs like you turn your passions into a full-time career by growing your audience, promoting your business, and building a meaningful relationship with your fans. You can do all of this on their free plan.

    You can showcase your product and upcoming projects by building a custom landing page in minutes, saving time to help you focus on your business. ConvertKit’s email designer helps you create beautiful, simple emails that help turn your casual audience into true fans. Writing professional and personalized emails about your business and products helps connect you with your audience. ConvertKit helps entrepreneurs earn a living by evolving their side hustle, with tools to help sell products and grow their business.
    Go to convertkit.com/shedidit to sign up for a free account and find your audience faster.

    After you create your freebie and it is ready to be shared with the world there are few things you’ll need to do. In this episode I’m going to dive in to what needs to be done before you share it with the world and 10 places you can share your freebie.

    At this point, you’ve decided which software program you’re going to use. Many of the software solutions have what is called an opt-in page option or a way to embed a signup box on your website.

    You can also decide to create a separate opt-in page on your website whether you Squarespace or Wordpress. When you create an opt-in page on your website you’ll most likely need to embed the signup box on your website.

    Based on my experience, I recommend the easiest way is to create a landing page with whatever email marketing software tool you decide to use and create a redirect for your opt-in.

    For example let’s say you create a checklist. Your Squarespace website URL redirect may be “www.thenameofyourwebsite.com/checklist”. When someone goes to your website URL they are then redirected to the opt-in page you created through your email marketing software.

    Now, within your email marketing software, you’ll want to create what is called an “automation”, meaning that when someone goes to the opt-in page you created and enters in their name and email address, they’ll automatically (hence the word automation) receive your download via email.

    To create the automation, you’ll first need to write the email that then sends your opt-in to them.

    Let’s recap:

    You have your website

    Your email marketing software

    Your freebie

    Still to create:

    Your opt-in page via your email marketing software

    Your automated email that delivers your opt-in + a nurture sequence

    Still to do:

    Create your URL redirect

    Create your automation

    When you create your opt-in page make sure it is short, simple, and straight to the point as to what it is someone can expect to receive when they sign up. What is the benefit to them? Why should they subscribe? Keep the ability to opt-in and subscribe above the fold and don’t clutter your opt-in page. Be sure to include a photo of you at the bottom along with a blurb about your journey. This can also be referred to as a “credibility statement.”

    When you write your email sequence, there are many ways to go about this. The purpose of a “nurture email sequence” is to nurture those that download or opt-in. The guide that someone just downloaded may be their first real interaction with you. Your nurture sequence consists of a series of emails to build the relationship with your subscriber and take them from a cold, to warm, to hot lead for the purpose that they convert to a client.

    An example might look like a series of 4 emails over the span of 7 days.

    Email 1 - Day 0: The first email is sent immediately once someone signs up for your opt-in. This email is short and simple. “Here’s your download! I’m so excited for you to dive in. I’ll be in touch tomorrow to share a little bit about myself and my relationship with BLANK. Sign off.”

    Email 2 - Day 1: Share your story and ask them a question. Ask them to reply. Create that engagement from the start.

    Email 3 - Day 3: Check-in about the guide, share a pain point and solution.

    Email 4 - Day 5: Invite them to a discovery call

    Again, every sequence will look different depending upon your goal but in the beginning keep it super simple and don’t overwhelm yourself with trying to do all the things.

    10 Places to Share Your Opt-in Page:

    Website homepage via a banner

    Website pop-up feature

    Instagram bio CTA

    Email signature

    Your Facebook group

    Facebook business page

    Blog posts

    Youtube channel

    Podcast episodes

    IG stories (drive traffic to the opt-in page)

    Remember: Your first freebie will not be your last. The sooner you get started, the sooner you start. It isn’t about getting it perfect, it is about getting started and taking action. Be kind to yourself as your navigating the learning process. Take advantage of tutorials that email marketing software companies offer. Lastly, sign up for an email marketing course. I love Amy Porterfield’s List Builders Society.

    This concludes our 3-part training series about list building. I would love for you to connect with us on Instagram. Take a screenshot of you listening to the episode and tag us!

    Until next time, keep doing it your way.


    Insights:

    “Based on my experience, I recommend the easiest way is to create a landing page with whatever email marketing software tool you decide to use and create a redirect for your opt-in. “

    “To create the automation, you’ll first need to write the email that then sends your opt-in to them.”

    “Your first freebie will not be your last.”

    “The sooner you get started, the sooner you start.”

    Resources:

    Convertkit

    Squarespace

    Amy Porterfield’s List Builders Society


    SDH 427: Create Your 1st Freebie in 5 Steps Dec 03, 2020
    Show notes

    Know you need to build an email list but overwhelmed by how to get started and all of the tech? ConvertKit is your go-to email platform that helps entrepreneurs like you turn your passions into a full-time career by growing your audience, promoting your business, and building a meaningful relationship with your fans. You can do all of this on their free plan.

    You can showcase your product and upcoming projects by building a custom landing page in minutes, saving time to help you focus on your business. ConvertKit’s email designer helps you create beautiful, simple emails that help turn your casual audience into true fans. Writing professional and personalized emails about your business and products helps connect you with your audience. ConvertKit helps entrepreneurs earn a living by evolving their side hustle, with tools to help sell products and grow their business.
    Go to convertkit.com/shedidit to sign up for a free account and find your audience faster.

    Today's episode is part two of a three-part series. In the first episode, I dive into high-level strategy on the importance of list building. I also share with you my journey of list building and what it's been like. Because when you start to build your email list and you start working with the tech, it can be overwhelming. Part of list building is making sure that you are creating something of value in exchange for an email and that's what we're going to get into today's episode.

    I have seen time and time again that so many people stall out from building their email list because they can't get past the actual building of the opt-in. Not knowing what type of opt-in to create, not knowing what the content part of the opt-in is, let alone even just physically, or digitally, in this case, building the opt-in.

    So in today's episode, I'm going to walk through brainstorming how to decide what type of freebie you should create and how to outline the content for your freebie. We will also go over how to build your freebie in Canva, or if you should consider buying a template.

    In the next episode, I'm going to share with you some things that you'll want to make sure you do after you have your freebie when it comes to your email automation along with places where you can share your opt-in to drive what is called traffic so that you can nurture them through email and grow your list.

    Insights:

    “We want to make sure that we create something that is of value, that isn't overwhelming, and that isn't going to take too long for them to complete.”

    “I always think that it's important that as you're growing your business and building it, to identify the areas and things that are not in your zone of genius or is not something that you don't particularly love doing or aren’t necessarily great at.”

    “The most important thing is to take messy and perfect action that is aligned with the results that you want to create.”

    “Think about how you can help your audience what are some of the questions that you receive currently, from your current clients and from your past clients, and really brainstorm and outline how can I put this into a downloadable guide that allows people to take quick action and get good not just results, but value from your opt-in as well.”

    Resources:

    Canva

    Creative Template Shop by Abagail and Emylee of Boss Project

    Evernote

    Convertkit

    Creative Market


    SDH 426: Email List Building with Amanda Boleyn Nov 30, 2020
    Show notes

    Know you need to build an email list but overwhelmed by how to get started and all of the tech? ConvertKit is your go-to email platform that helps entrepreneurs like you turn your passions into a full-time career by growing your audience, promoting your business, and building a meaningful relationship with your fans. You can do all of this on their free plan.

    You can showcase your product and upcoming projects by building a custom landing page in minutes, saving time to help you focus on your business. ConvertKit’s email designer helps you create beautiful, simple emails that help turn your casual audience into true fans. Writing professional and personalized emails about your business and products helps connect you with your audience. ConvertKit helps entrepreneurs earn a living by evolving their side hustle, with tools to help sell products and grow their business.
    Go to convertkit.com/shedidit to sign up for a free account and find your audience faster.

    Welcome, welcome friend. Today I want to talk to you about email list building; specifically the importance of it and how it impacts your business growth. Now, if you’re anything like I was in the beginning stages of when the She Did It Her Way podcast first launched in 2015, I heard of list building but didn’t quite fully buy into it. I actually thought, “I can build a business without an email list” and honestly, that was me trying to opt-out of trying to figure out “how do I even get started?”

    So if you don’t have an email list yet or you’re just starting out, this episode (and the next two episodes to come) will be super helpful on your journey of list building.
    First, let’s talk about what is an email list and why is it important to your business…

    Your email list is your direct contact with your audience. It is how you can interact, engage, serve up value to them. This is how you intentionally nurture them. You nurture your email list the exact way you may nurture a child, you take care of them and continue to provide them with resources and value.

    Building an email list is crucial because it is the best way to build a relationship with your audience so you can build the ‘know, like and trust’ factor, which is important when you go to offer them something, whether it is your offer or an affiliate partnership.

    The more subscribers, the more people on your list, specifically the right people on your list, the more your business can grow. The reason why I say “the right people” is because you can have a list of 300 subscribers that are your ideal client and those that you can help, it could essentially perform better than someone who has a list of 1,000 subscribers but aren’t your ideal customer or someone that you want to work with. This is key because it can be easy to assume that just because you have a larger list, it is better but what matters most is having the right people on your list.

    Email List Building Strategy

    There are many ways to build your email list. Ultimately the purpose of building your email list is that you can offer something. For example, if you have a paid blogging course you’ll want to create an opt-in that is related to your paid blogging course. So maybe your opt-in is a free downloadable guide, a webinar, a cheat sheet, a checklist, or a course. Something that correlates with your paid offer.

    If you don’t have an offer yet, don’t let that stop you from creating opt-ins and building your email list. You can use that time to nurture them, to serve value, and educate them.

    Expect to create multiple opt-ins to see which one your audience resonates with the most. We’ll talk about the process of creating your freebie in the next episode.

    How to Get Started

    I recommend building your freebie first, before signing up for your email provider.

    Why? Because building your first freebie doesn’t cost you anything except your time and energy. You can use a free Canva account to create it.

    Decide an email provider to house your subscribers and communicate with them. There are many service providers out there like Mailchimp, ConvertKit, and Podia. Spend time researching each one before making the decision.

    When it comes to the tech side of things, carve out 30 minutes every day to spend learning about the platform and using it. This was a major shift for me when I started to build my email list. For so long I procrastinated building my list because in my mind I thought it was this massive undertaking. However, once I started to get familiar with the tech and began spending 30 minutes a day or even a few times a week working inside the platform, I focused more on the time I was spending just being in the tech rather than specific about what I wanted to get out of my time. That to say, once I started to get the hang of it, I was able to be more specific on how I wanted to spend my time.

    A Final Note!

    Next week I’m going to walk you through my process of creating a freebie and after that, I’m going to share where and how to share your freebie so that you can start to build your email list.

    Until next time, keep doing it your way!


    Insights:

    If you don’t have an email list yet or you’re just starting out, this episode (and the next two episodes to come) will be super helpful on your journey of list building.”

    “What matters most is having the right people on your list.”

    “If you don’t have an offer yet, don’t let that stop you from creating opt-ins and building your email list.”

    “Ultimately the purpose of building your email list is that you can offer something.”

    Resources:

    Convertkit

    Canva

    MailChimp

    Podia


    Happy Thanksgiving! Nov 23, 2020
    Show notes

    Hey friend! If you live in the states then this week you’re most likely celebrating Thanksgiving and this week the She Did It Her Way Team is taking off to be present with friends and family.

    I want to tell you a little story...5 years ago I battled with myself to be grateful. My brain was focused on lack, what wasn’t in my life, and also focused on what was wrong.

    What I want to offer up to you, not just this week, but as a tool for life is…

    The practice of gratitude.

    Abundance and scarcity are two completely different energetic vibrations. You cannot criticize your current life and business all while expecting something greater to manifest. It doesn’t work like that. It took me years to understand this. I used to look at my bank account and get mad and frustrated that there wasn’t more in the account. For years it was stagnant. It wasn’t until I decided to look at the number in my account and express gratitude for what was there that it then started to grow.

    The quickest way to shift from scarcity thinking to abundant thinking is to bring into awareness what you are grateful for. It changes your energetic vibration. Whenever you’re overwhelmed by life and business, take a pause and acknowledge three things that you’re grateful for. This creates awareness and perspective.

    With that, I’m so grateful for each and every single of one of you who are showing up and tuning into this podcast every single week. It is because of you that I get to do something that I love and I don’t take that for granted. I’m so grateful for you as my listeners, my clients, my family, spouse and home, and what is yet to come.

    I hope you have an amazing week and holiday. I’ll talk to you next week. Keep doing it your way!

    Insights:

    “You cannot criticize your current life and business all while expecting something greater to manifest.”

    “The quickest way to shift from scarcity thinking to abundant thinking is to bring into awareness what you are grateful for.”

    “Whenever you’re overwhelmed by life and business, take a pause and acknowledge three things you’re grateful for.”


    SDH 425: If You've Been Holding Yourself Back, Listen to This with Amanda Boleyn Nov 19, 2020
    Show notes

    In today’s episode, I’m going to unpack how your brain may be holding you back from taking action and achieving your goals and dreams.

    Maybe you want to start a business but can’t seem to get yourself to take that first step.

    Maybe you’ve started your business but working on going full-time.

    Maybe you’ve made your ultimate leap and you’re full-time.

    No matter where you’re at in building your business there will be times when there’s something you want to achieve but can't quite get yourself into action and you’re holding yourself back. This isn’t a YOU thing, this is a mindset shift thing.

    First, you have a primitive brain and it likes to keep you safe. Because it likes to keep you safe, it likes to repeat the past because that is what it knows best. If you’ve ever tried to change a habit, good or bad, you probably find it challenging. The reason is that your brain loves safety and comfort. That’s why it is important to create a culture in your life and business that is centered around getting comfortable with discomfort. Once you know this, it will be easier to navigate your thoughts and actions to move through the discomfort because you will realize that it is your brain and not you. The brain is wired for survival so anything that your brain senses as ‘danger’, or in this case ‘new’, it freaks out.

    The reason why we hold ourselves back is usually stemmed from fear and that fear could be driven by multiple things such as fear of what others will think of us, fear of failure, fear of loss, fear of the unknown, fear of making a mistake, etc.

    Here I want you to name what you’re afraid of. Resist the urge to say “I don’t know why I’m holding myself back.” I’ve shared in previous episodes that when your brain hears “I don’t know why…” it won’t come up with an answer. So instead, ask yourself, “But if I did know, why am I holding myself back?” Next is to unpack your fear and get as specific as possible about what is causing your fear. Naming, whether it is your fear or emotions, is extremely important in bringing the awareness you need in order to unpack what is happening in your brain so you can think different thoughts and take intentional action to produce the result you want.

    Insights:

    “If you’ve ever tried to change a habit, good or bad, you probably find it challenging. The reason is that your brain loves safety and comfort.”

    “So many dreams and goals are not realized because we hold ourselves back.“

    “Naming, whether it is your fear or emotions is extremely important in bringing the awareness you need in order to unpack what is happening in your brain so you can think different thoughts so that you take intentional action to produce the result you want.”

    “Our thoughts create an emotion, that leads to an action (or inaction) and produces a result.”

    “I can do hard things.”

    Resources:

    The Life Coach School podcast by Brooke Castillo

    Think and Grow Rich by Napoleon Hill


    SDH 424: How to Practice Saying No and Defend Your Calendar with Amanda Boleyn Nov 16, 2020
    Show notes

    This podcast episode is about how to practice saying “No” and defending your calendar. Sometimes that “No” is to someone outside of you and sometimes that “No” is to you, yourself as the business owner. As you're building your business there are so many things that are vying for your attention, from what is happening in your personal life, to all of the things that you need to get done in your business. The most important thing for you in the beginning stages is to keep the main thing, the main thing and you do that by saying, “no.” Because when you say “YES” to one thing you’re indirectly saying “NO” to another.
    If you say YES to a night out with girlfriends, what is the trade-off, what are you indirectly saying NO to? Where your focus goes, energy flows, and results will show. It is easy to say you’re going to work on your business every Monday and Tuesday night from 6-8 PM, but when the invite to do a girls’ dinner comes across via text, then what?

    The goal isn’t to say your decision is right or wrong, the goal is to bring awareness to the decision so that you can make an intentional decision knowing what the trade-offs are.

    In this episode, you'll hear...

    • Reasons why we don't say no
    • What happens when we don't say no
    • Where to start and what to expect
    • Final notes

    Insights:

    • “The most important thing for you in the beginning stages is to keep the main thing, the main thing and you do that by saying, “no.” Because when you say “YES” to one thing you’re indirectly saying “NO” to another.”
    • “The goal isn’t to say your decision is right or wrong, the goal is to bring awareness to the decision so that you can make an intentional decision knowing what the trade-offs are.“
    • “No one else will protect or defend our calendars or goals for us, we must do that.”
    • “Do your best to make decisions ahead of time and not in the moment.”
    • “Make decisions based on what you truly want and your goals.”

    SDH 423: How to Clean Up Your Systems in Your Business with Amanda Boleyn Nov 12, 2020
    Show notes

    Today’s podcast episode, I’m walking you through my entire systems streamlining and overhauling process along with how you can organize yours from the start. This is something that I’ve wanted to do for several months and am so excited the time has come for me to dig in! There were so many times earlier this year that I wanted to streamline my systems, clean up redirects, and opt-ins but it wasn’t a priority because of other stuff that was taking place in the business.

    In this episode I’m going to share:

    • What all my software and system clean up entails
    • Why I’m doing a systems and software clean up now
    • My overall approach to the cleanup
    • The dashboard I built
    • What’s still left to do
    • Best practices on how to stay organized from the start

    My software and systems clean up consists of the following:

    • Site mapping and url redirects within my Squarespace site
    • Clean up of all opt-ins from the opt-in page, email sequences, and actual opt-in
    • Move any Leadpages to Podia to help consolidate software systems
    • Clean up and delete any unused or outdated ConvertKit opt-in forms
    • Clean up and delete any used Podia forms, courses, or downloads
    • Clean up our show notes and podcast episodes

    Why a systems and software clean up now?

    1. I know a lot more about websites and SEO now than I did when I first built our website. I knew I had left too many “dead bodies” lying around. Meaning, I knew that there were pages that either went to a 404, ones that were live and you could find but weren’t relevant anymore, call-to-actions for trainings that are no longer offered...it just was a bit of a hot mess.
    2. We also went through a rebrand on our site and moved from www.shediditherwaypodcast.com to www.shediditherway.com so what a perfect time to make some intentional updates!

    My approach to the clean up:

    1. First, I recommend making a plan for how and when you’re going to do this clean up. Be as detailed as possible when planning. Also, ignore everything else in your life and business during that time. My inbox has been on ‘pause’ and all my notifications have been turned off.
    2. I took an inventory of all my current systems. In Leadpages I think I had over 50 different Leadpages created; I put them all into a Google Doc on their own respective tabs. In Squarespace, I took note of both the URL mappings and all pages that have been created. Finally, Convertkit and Podia opt-ins, podcast episodes, and show notes.
    3. Next, I created a “desired” url mapping list. For example, there were lots of pages around trainings/ challenges that we’ve done and work with me pages. Instead of having 10 random pages that have traffic going to them, I created one “work with me” page and went into my Squarespace account, and redirected all the random pages to that one “work with me” page. The main pages starting out that you’ll most likely have are your homepage, work with me page (offer/sales), and any CTA’s that you’ve created.
    4. I went through the “Current URL Redirects” and made sure that all traffic was going where I wanted it to go and if not, noted where I wanted to point it instead. Once I finished that, I actually made the changes in Squarespace.
    5. Once I identified the live call-to-actions that were out there, I then created a separate tab to track them. I was able to go into Canva and update the downloads.
    6. Then I migrated everything from Leadpages to Podia. Instead of creating individual landing pages and call-to-actions, I put all my freebies and trainings into a vault and made one opt-in page on Podia with one email onboarding sequence. Because I did this, I went back to my URL redirects and made sure that all traffic was pointing to www.shediditherway.com/thevault. If you previously downloaded our Ultimate Leap Checklist and Starter Kit you would have gone to www.shediditherway.com/leap and you still can but now it forwards to www.shediditherway.com/thevault so I’m able to strategically capture that traffic, plus when you create an account on Podia you get access to ALL of the freebies, instead of just one.
    7. At this point, I didn’t need any of my Leadpage anymore so I was able to deactivate my account - yah! One less software system - woot woot! Leadpages is great if you want to get fancy with your marketing automations, but based on where we’re heading with She Did It Her Way, my goal is to keep things as simple as possible.

    I also made a copy of my dashboard that you can access by heading to www.shediditherway.com/thevault.
    What’s still left at the time of this recording?

    • I still need to go back and clean up ConvertKit. Some of the landing pages and sequences I made are no longer relevant. I’m still keeping ConvertKit for now because migrating email marketing to Podia a) will take significant time and b) I want to properly assess if we’re ready. I love Podia but ConvertKit is a little more robust with email marketing. To be continued…
    • We’re doing a complete overhaul with our podcast episodes. We have over 400 of them and we’ll be going through each of them one by one; listening for time-sensitive information that is no longer relevant, updating call-to-actions, intros, and outros. I will be leaning on my team to help with this process because it would take a long time for me to do solo. Not only will we be updating the audio, but we’ll also be going into Simplecast and make sure we’re optimized from a searchability standpoint.
    • With that, we’ll also be combing through all our shownotes to make sure they are optimized and have the right call-to-action insert in the show notes as well. My goal is to complete all of this by the end of the year.

    Best Practices:

    • Make an effort to track as much as you can from the beginning of your business journey. Download my dashboard and start tracking today. It will save you a ton of time along the way. Plus you’ll also know where traffic is being directed to and what people are clicking on.
    • If you’re starting out and want to keep things simple, I recommend using Podia. If you want to layer in email marketing tactics, sign up for ConvertKit as well, as their ystems can talk to one another.
    • While you’re doing the “clean up”, focus only on one part of it at a time. Don’t try to do two different types of tasks at the same time. For example, start with the download; take inventory of everything and get it in your dashboard before you start to make changes or clean up.
    • Make the clean up a part of your routine whether it is once a year, twice a year, or quarterly.

    Again, if you want to snag my dashboard, you can sign up for our entire vault of resources by heading to www.shediditherway.com/thevault.

    Insights:

    • “There were so many times earlier this year that I wanted to streamline my systems, clean up redirects, and opt-ins but it wasn’t a priority because of other stuff that was taking place in the business.”
    • “I know a lot more about websites and SEO now than I did when I first built our website.“
    • “Keep things as simple as possible.”
    • “Make an effort to track as much as you can from the beginning of your business journey.”
    • “Make the clean up a part of your routine whether it is once a year, twice a year, or quarterly.”

    Resources:

    • Podia
    • Leadpages
    • ConvertKit

    SDH 422: My #1 Time Management Tool: Calendar Your Life with Amanda Boleyn Nov 09, 2020
    Show notes

    In this episode, I'm sharing a tool that I’ve been practicing diligently for the past 9 months. It is what has attributed to me accomplishing my goals, not giving in to overwhelm, and knowing when my workday is done.

    Time management. What does it actually mean to manage your time? Managing your time is you decide ahead of time how you’re going to spend your time and exactly what you’re going to do with it.

    The problem with time management for most people is that they’re reactive to their schedule and work from a never-ending to-do list.

    When you work off a never-ending to-do list, it is, therefore, never-ending. Right from the start, you set yourself up for failure in the sense that you’ll always be “behind”.

    And when you feel behind, you put yourself in a closed loop of being behind.

    Napoleon Hill, the author of “Think and Grow Rich” shares that our thoughts create our feelings, which creates an emotion, inspires an action, which produces a result. If your thought is “I’ve got so much to do” (because it is triggered by your never-ending to-do list), you’re going to feel overwhelmed. Most often this results in either not taking or initiating action but also not following through. Ultimately, this becomes your story and what you identify with.

    Today, I want to offer you a tool I use that actually allows me to throw my to-do list away and feels so freeing. It is a tool called “Calendering,” meaning everything that needs to get done, goes on the calendar. No longer are you trying to track down your multiple sticky notes, rather you have ONE central location that you work from. This method definitely works better with a digital calendar rather than a traditional paper calendar because you may find yourself needing to switch things around, and doing this digitally is much easier than on a paper calendar.

    The idea is that anything and everything that needs to get done has a place on your calendar. The benefit of this is that you no longer have a to-do list and you become more proactive with your time; you know exactly how you’re spending your time and what you’re producing during that time, plus, you save energy by having a system in place.

    In this episode, you will:

    Learn how to effectively block time on your calendar for business and personal use

    Find out how I break down tasks to maximize my working hours

    Hear how to make the switch from using a paper calendar to a digital one

    Discover the importance of planning out the usage of your time

    Insights:

    “The idea is that anything and everything that needs to get done, has a place on your calendar.”

    “Our thoughts create our feelings, which creates an emotion, inspires an action, which produces a result.“ - Napoleon Hill

    “The Six-P Formula states that ‘Proper Prior Planning Prevents Poor Performance.’”

    “You want to make sure that you pick a time every week where you sit down and plan your schedule.”

    “One of the worst uses of time is to use it to do something very well, that need not to be done at all.”

    Resources:

    Google Cal

    Six-P Formula


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