Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

534: The Accidental Marketer with Mitch Tobol Jan 08, 2021

Show notes

534: The Accidental Marketer Mitch Tobol, CGT Marketing

– The Sharkpreneur podcast with Seth Greene Episode 534 Mitch Tobol

Mitch Tobol’s broad range of experience includes international work with the New York State Department of Economic Development GEMS (Global Export Marketing Services) Program assisting local companies to establish international distribution and representation.Mitch’s marketing/advertising expertise is matched by his insatiable desire to learn and teach. He has taught a wide range of courses in local colleges, including in the Hofstra University Certificate in Entrepreneurship Program, and at C.W. Post, and Long Island University. He is also a dynamic speaker who is called upon for topics such as branding, the new marketing paradigm, and LinkedIn.

Mitch has been acknowledged in Long Island Business News 2002, Who’s Who in Graphic Communications, and received the 2003 Long Island Ad Club Marketing Award for corporations under $5,000,000.

Listen to this illuminating Sharkpreneur episode with Mitch Tobol about marketing businesses correctly.

Here are some of the beneficial topics covered on this week’s show:

● How marketing is only as good as the company culture allows for.

● Why COVID-19 has been like gas on a fire for anything digital.

● How marketers have to agile and be able to pivot on a dime.

● Why some businesses don’t know what kind of marketing they need.

● How every company needs to understand their target market intimately.

Connect with Mitch:

Guest Contact Info

Twitter

@CGTmarketing

Instagram

@cgtmarketing

Facebook

facebook.com/CGTmarketing

LinkedIn

linkedin.com/company/cgt-marketing-llc

Links Mentioned:

cgtmarketingllc.com

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533: Secret Sushi with Adam Helweh Jan 07, 2021

Show notes

533: Secret Sushi

Adam Helweh, Secret Sushi

– The Sharkpreneur podcast with Seth Greene Episode 533 Adam Helweh

Adam Helweh is the CEO of the performance marketing agency Secret Sushi. For the last 20 years, he's helped clients navigate the evolving digital marketing landscape and harness it to grow their business. He believes that In the age of the connected customer, understanding what it means to be a connected marketer is critical to being successful. He's also passionate about teaching and has guided students and entrepreneurs in addition to marketing leaders from major brands like Sephora, SAP, and Peet’s Coffee. You can listen to his take on marketing on his new podcast called "Marketing in the Raw with Adam Helweh." Outside of work, he pursues his most significant role as a first-time father, re-experiencing life through his son's eyes.

Listen to this illuminating Sharkpreneur episode with Adam Helweh about the digital marketing landscape.

Here are some of the beneficial topics covered on this week’s show:

Why people need to use the right kind of marketing for their clients.

How people are realizing they need to rely more on digital channels.

Why being the hero and champion for your customers is a win-win.

How a company’s culture is important to attract and keep employees.

Why the work you do should pay off and be something you love.

Connect with Adam:

Guest Contact Info

Twitter

@secretsushi

Facebook

facebook.com/secretsushi

linkedin.com/company/secretsushi

Links Mentioned:

secretsushi.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

532: Never Go With Your Gut with Dr. Gleb Tsipursky Jan 06, 2021

Show notes

532: Never Go With Your Gut Dr. Gleb Tsipursky, Disaster Avoidance Experts

– The Sharkpreneur podcast with Seth Greene Episode 532 Dr. Gleb Tsipursky

Dr. Gleb Tsipursky is an internationally-renowned thought leader on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-makings trategies. His cutting-edge thought leadership was featured in over550 articles and450 interviews in USA Today, Time, Fast Company, CBS News, Business Insider, Inc. Magazine, and elsewhere. His expertise stems from his background of over 20 years of consulting, coaching, speaking, and training on decision making and risk management strategy as CEO of Disaster Avoidance Experts.

He is behavioral scientist with over 15 years in academia and dozens of peer-reviewed publications. He wrote several best-selling books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. His newest book is called Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic.

Listen to this illuminating Sharkpreneur episode with Dr. Gleb Tsipursky about why people shouldn’t go with their gut.

Here are some of the beneficial topics covered on this week’s show:

● How our gut intuitions are not good indicators of modern world problems.

● Why an empathetic response is better in sales than an aggressive response.

● How you can’t cultivate relationships if you are always in fight or flight response.

● Why people tend to avoid losses instead of betting on themselves.

● How in the modern environment we can invest our resources and take risks.

Connect with Gleb:

Guest Contact Info

Twitter

@Gleb_Tsipursky

Instagram

@dr_gleb_tsipursky

Facebook

facebook.com/DrGlebTsipursky

LinkedIn

linkedin.com/in/dr-gleb-tsipursky

Links Mentioned:

diasteravoidanceexperts.com/nevergut

Learn more about your ad choices. Visit megaphone.fm/adchoices

531: Amazon Acceleration with Andrew Morgans Jan 05, 2021

Show notes

531: Amazon Acceleration

Andrew Morgans, Marknology

– The Sharkpreneur podcast with Seth Greene Episode 531 Andrew Morgans

Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales and repeated this more than once with several different businesses.

With this success, he launched both the Landlocked Co Apparel brand, and Marknology, an Amazon Brand Accelerator. Marknology has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.

Listen to this illuminating Sharkpreneur episode with Andrew Morgans about Amazon acceleration.

Here are some of the beneficial topics covered on this week’s show:

● Why a lot of brands need help growing their businesses on Amazon.

● How brands are failing to invest in the right expertise when it comes to Amazon.

● How the pandemic has allowed small food brands to grow through Amazon.

● Why advertising should only be used after the listings are optimized.

● How Amazon rewards programs if when people advertise them properly.

Connect with Andrew:

Guest Contact Info

Twitter

@MarknologyE

Instagram

@marknology_ecommerce

Facebook

facebook.com/MarknologyKC

Links Mentioned:

marknology.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

553: Growing Your Affiliate Program Matt McWilliams, MattMcWilliams.com Jan 04, 2021

Show notes

553: Growing Your Affiliate Program Matt McWilliams, MattMcWilliams.com

– The Sharkpreneur podcast with Seth Greene Episode 553 Matt McWilliams

Matt McWilliams has spent the last 10 years working with some of the most amazing people. Entrepreneurs and companies such as Michael Hyatt, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Peter Voogd, Claire Diaz-Ortiz, Ziglar, Inc., and Jeff Goins have trusted him to run their affiliate launches.

Matt helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.

Listen to this illuminating Sharkpreneur episode with Matt McWilliams about growing your affiliate program.

Here are some of the beneficial topics covered on this week’s show:

● Why affiliate programs are the fastest and easiest way to scale companies.

● How affiliate marketing is beneficial for both the company and the affiliate.

● Why people don’t have to have personal relationships with every affiliate.

● How the first email to an affiliate shouldn’t be longer than four sentences.

● Why following up with potential affiliates is vital to creating an affiliate program.

Connect with Matt:

Guest Contact Info

Twitter

@MattMcWilliams2

Instagram

Facebook

facebook.com/mattmcwilliamsconsulting

LinkedIn

linkedin.com/matthewmcwilliams

Links Mentioned:

youraffiliatelaunchcoach.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

530: The Real Perspective with Michael Brown Jan 04, 2021

Show notes

530: The Real Perspective

Michael Brown, Red Fox Capital

– The Sharkpreneur podcast with Seth Greene Episode 530 Michael Brown

Michael is Co-founder and Managing Member of Red Fox Capital, an income producing fund allowing accredited, high-net worth investors to place capital with other like-minded investors, diversify their risk, grow income, and own larger more lucrative properties than would be possible on their own. Michael oversees the company’s executive initiatives and co-directs the Red Fox Capital fund’s overall investment strategy and general management. He brings over 20 years of experience in commercial real estate and investments.

Listen to this illuminating Sharkpreneur episode with Michael Brown about his new book The Real Perspective.

Here are some of the beneficial topics covered on this week’s show:

Why every real estate deal is unique and different.

How COVID-19 has affected commercial real estate.

Why working remotely has changed how commercial real estate looks.

How Dollar General has been able to grow during the pandemic.

Why industry disrupting services do so well in the market.

Connect with Michael:

Guest Contact Info

linkedin.com/in/Michael-brown-ccim-micp-887b2540

Links Mentioned:

redfoxwealth.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

529: Your Brand’s Emotional Archetype with Brian Gregory Dec 31, 2020

Show notes

529: Your Brand’s Emotional Archetype

Brian Gregory, Admanity.com

– The Sharkpreneur podcast with Seth Greene Episode 529 Brian Gregory

Brian Gregory is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. The 5-minute, simple ADMANITY Test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY Protocol is the only algorithm that can identify a company’s emotional archetype and then identify the advertising strategies, tactics, formulas - even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come.

Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY Protocol and its testing platform, he has written over 2,000 pages of ADMANITY curriculum and training materials as well as being the author of the book Sheep Don’t Eat Complicated Grass! Brian is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Listen to this illuminating Sharkpreneur episode with Brian Gregory about your brand’s emotional archetype.

Here are some of the beneficial topics covered on this week’s show:

● How there are fifteen different emotional archetypes for businesses.

● Why people should focus on the primal emotions that sell products.

● How the emotional archetypes function and what the archetypes are.

● How one of the fifteen emotions will be the correct one for your brand.

● Why there is nothing more valuable than attracting customers to your brand.

Connect with Brian:

Guest Contact Info

Twitter

@CoachBGregory

LinkedIn

linkedin.com/in/brian-gregory-07a823188

Links Mentioned:

admanity.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

528: Podbooker with Daniel Gefen Dec 30, 2020

Show notes

528: Podbooker Daniel Gefen, Gefen Media Group

– The Sharkpreneur podcast with Seth Greene Episode 528 Daniel Gefen

Daniel Gefen is the #1 International Bestselling author of The Self Help Addict and host of ‘Can I Pick Your Brain?’ which has reached over 150,000 downloads and ranked in the top 100 business podcasts in iTunes. He’s appeared on over 100 top rated podcasts and major publications. Daniel was also named the top 25 most influential influencer by Influencive. After realizing the power of podcasts, he launched his 6th child: Gefen Media Group.

Listen to this illuminating Sharkpreneur episode with Daniel Gefen about Podbooker.

Here are some of the beneficial topics covered on this week’s show:

● How podcasting is a business that continues to grow every year.

● How you can leverage other people’s audiences to build your podcast.

● Why it’s important for PR agencies to build relationships with podcast hosts.

● How there are there many guests without PR agencies who want to be booked on podcasts.

Connect with Daniel:

Guest Contact Info

Twitter

@ipickbrains

Instagram

@iamdanielgefen

Facebook

facebook.com/gefendaniel

LinkedIn

linkedin.com/in/gefenmedia

Links Mentioned:

podbooker.com

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527: Xero Shoes with Steven Sashen Dec 29, 2020

Show notes

527: Xero Shoes Steven Sashen, Xero Shoes

– The Sharkpreneur podcast with Seth Greene Episode 527 Steven Sashen

Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.

Listen to this illuminating Sharkpreneur episode with Steven Sashen about Xero Shoes.

Here are some of the beneficial topics covered on this week’s show:

● How Xero Shoes protect people’s feet and allows their bodies to move correctly.

● How Xero Shoes started as a do-it-yourself sandal building company.

● Why Xero Shoes has grown their business around their customers’ needs.

● Why companies need to know what they are doing and why they are doing it.

● Why people have to make the offer and ask just right to find good investors.

Connect with Steven:

Guest Contact Info

Twitter

@XeroShoes

Instagram

@xeroshoes

Facebook

facebook.com/xeroshoes

Links Mentioned:

xeroshoes.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

526: MicroFamous with Matt Johnson Dec 28, 2020

Show notes

526: MicroFamous Matt Johnson, MicroFamous

– The Sharkpreneur podcast with Seth Greene Episode 526 Matt Johnson

Matt Johnson is a marketing agency founder, podcaster, and musician. He runs a podcast launch and production agency based in San Diego. He has an international team that helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous.

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Listen to this illuminating Sharkpreneur episode with Matt Johnson about becoming MicroFamous.

Here are some of the beneficial topics covered on this week’s show:

● How using the marketing ecosystem makes a podcast be really effective.

● Why using podcasts to drive social media content works really well.

● How people need to identify a clear and compelling idea for a podcast.

● Why over 60% of podcast growth comes from word of mouth.

● How changes in social media are making some podcasts hosts frustrated.

Connect with Matt:

Guest Contact Info

Twitter

@pursuingresults

Instagram