Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

815: Privacy and Technology Law with Gabe Kotch Jul 04, 2022

Show notes

815: Privacy and Technology Law , Gabe Kotch, Invicti Security Corp.

Privacy and Technology Law

Gabe Kotch, Invicti Security Corp.

– The Sharkpreneur podcast with Seth Greene Episode 815 Gabe Kotch

Gabe Kotch has been practicing for nearly 20 years, with the majority of that in-house. He started as a litigator but has practiced in the privacy and technology transactions space for a large part of his practice. He has held several in-house rolls, with advancing leadership, and is now Assistant General Counsel with a cybersecurity technology provider.

Listen to this illuminating Sharkpreneur episode with Gabe Kotch about privacy and technology law.

Here are some of the beneficial topics covered on this week’s show:

- Why business owners should hire in-house council to help them.

- How business owners should not negotiate their own agreements.

- Why lawyers must prove to business owners the value of in-house council.

- How you might need help from outside council on certain cases.

Connect with Gabe:

Guest Contact Info

LinkedIn

linkedin.com/in/Gabriel-kotch-esq-cipp-us

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814: Scaling Your Business with Stuart Leo Jun 29, 2022

Show notes

Scaling Your Business

Stuart Leo, Waymaker.io

– The Sharkpreneur podcast with Seth Greene Episode 814 Stuart Leo

Stuart Leo leads the team at Waymaker.io. Waymaker is the intelligent business strategy software that helps you dynamically manage business growth and goals in the 21st century.

Like a smart watch listens, diagnoses, tracks and empowers a user to set goals for a healthy life; Waymaker listens, diagnoses, tracks and empowers users to set goals for dynamic business growth.

Listen to this illuminating Sharkpreneur episode with Stuart Leo about scaling your business.

Here are some of the beneficial topics covered on this week’s show:

- How most business owners don’t have a way to strategically plan their businesses.

- Why leading people and managing businesses must be different than it was in the 10th century.

- How many businesses don’t have a decision-making tool that lets them have a course of action.

- Why our enemy in business is the gap between where you are today and where you want to be.

- How you gain great awareness about your business through objective reality.

Connect with Stuart:

Guest Contact Info

Instagram

@waymaker.io

LinkedIn

linkedin.com/company/waymaker

Links Mentioned:

waymaker.io

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813: Get Your Customers to Refer Like Crazy with Luke Acree Jun 27, 2022

Show notes

Get Your Customers to Refer Like Crazy

Luke Acree, ReminderMedia

– The Sharkpreneur podcast with Seth Greene Episode 813 Luke Acree

Luke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships. By teaching the principles of relationship marketing, he’s helped more than 100,000 entrepreneurs and small businesses grow their companies.

He’s grown his own company, ReminderMedia, to over $300 million in sales and earned it a place on Inc. 5000’s list of the Fasting Growing Companies in America four years

in a row. ReminderMedia’s also been included on Philadelphia’s Top 100 Places to Work.

Luke co-hosts a podcast with his CMO called Stay Paid, which routinely appears in the Top 30 Marketing Podcasts on Apple Podcasts. He’s been featured in Entrepreneur magazine, Forbes, Yahoo Finance, Disrupt magazine, Inman News, and Foundr.com. And he’s a frequent guest on podcasts including SharkPreneur with Kevin Harrington and Seth Greene, Marketing Genius with Grant Wise, and Real Estate Rockstars.

Listen to this illuminating Sharkpreneur episode with Luke Acree about getting your customers to refer your business.

Here are some of the beneficial topics covered on this week’s show:

- Why print has become more popular since the pandemic hit and is a great tool.

- How people are starved for good quality content right now.

- Why print can create an emotional impact with people and how they remember it longer.

- How sending out a magazine can be better than using your business card.

- Why business need relationship-based marketing and how to achieve that.

Connect with Luke:

Guest Contact Info

Twitter

@ReminderMedia

Instagram

@remindermedia

Facebook

facebook.com/ReminderMedia

LinkedIn

linkedin.com/company/remindermedia

Links Mentioned:

remindermedia.com

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812: Supporting the Personal Injury Industry with Mitchell Holland Jun 22, 2022

Show notes

812: Supporting the Personal Injury Industry , Mitchell Holland, Vitality Health Inc.

Supporting the Personal Injury Industry

Mitchell Holland, Vitality Health Inc.

– The Sharkpreneur podcast with Seth Greene Episode 812 Michell Holland

Dr. Mitchell Holland is the current Executive Director at Vitality Health Group, the California based nationwide medical service organization for injury victims. He is also Director of Client services at Spartacus Law firm in Nevada. As a medical evaluator for the State of California and a financial educator for over 30 years, his expertise is a nexus of medical, legal, and financial subject matter which makes him uniquely qualified to assist injury victims, their doctors, and their legal counsel through the difficult waters of recovery and just compensation, and to provide deep financial assistance and expertise to all parties involved in the process. A victory for one is a victory for all.

Listen to this illuminating Sharkpreneur episode with Mitchell Holland about supporting the personal injury industry.

Here are some of the beneficial topics covered on this week’s show:

- How it’s vital to remember that you are not alone when you’re a personal injury victim.

- Why injury victims are at such a disadvantage to large corporate interests.

- How many personal injury cases settle because people don’t have the time or expertise to continue.

- Why lawyers sometimes must pay upwards of a million dollars to pay for medical experts.

- How having a large network can lead to business through referrals.

Connect with Mitchell:

Guest Contact Info

Facebook

facebook.com/vitalityhealthinc

Linkedin.com/company/vitalityhealthinc

Links Mentioned:

vitalityhealthinc.org

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811: Disrupting the Publishing Industry with Scott Turman Jun 20, 2022

Show notes

811: Disrupting the Publishing Industry , Scott Turman, BrightRay Publishing

Disrupting the Publishing Industry

Scott Turman, BrightRay Publishing

– The Sharkpreneur podcast with Seth Greene Episode 811 Scott Turman

Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.

Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA. Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.

Listen to this illuminating Sharkpreneur episode with Scott Turman about disrupting the publishing industry.

Here are some of the beneficial topics covered on this week’s show:

- How books are a good way to get new business and build a brand.

- Why writing a book can be beneficial to business owners and entrepreneurs.

- What a knowledge panel on Google is, how it works, and how to get on it.

- How to get around gatekeepers to facilitate your dream connections.

- Why entrepreneurs should think of themselves as synonymous with their brand.

Connect with Scott:

Guest Contact Info

Twitter

@ScottTurman

@BrightrayPub

Instagram

@ascottturman

@brightraypublishing

Facebook

facebook.com/scott.turman

facebook.com/brightraypub

LinkedIn

linkedin.com/in/scottturman

linkedin.com/company/brightray-publishing

Links Mentioned:

brightray.com

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810: Exploding Your Revenue Through New Customer Retention Technology with John Turnham Jun 15, 2022

Show notes

Exploding Your Revenue Through New Customer Retention Technology

John Turnham, Wallet Inc.

– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 810 John Turnham

John Turnham, founder and chief technology officer of Santa Barbara, California-based Wallet Inc., recognized these issues were creating a barrier between businesses and consumers that could soon undermine what is largely considered a mutually beneficial relationship. So, in 2014, he leveraged his more than 20 years of software-development expertise and created Wallet Inc. – a proprietary, web-based software as a service (SaaS) system that combines rewards organization, customer relationship management (CRM), digital-payment technology, and a direct-to-consumer marketing platform.

Listen to this illuminating Sharkpreneur episode with John Turnham about exploding your revenue through new customer retention technology.

Here are some of the beneficial topics covered on this week’s show:

- How Wallet Inc. is a customer retention tool used by casinos and small business.

- Why customer retention is so important and how to achieve that.

- How there are four different kinds of customers, what they are, and how they function.

- Why businesses need to understand the behaviors for different types of customers.

- How many businesses don’t know who their customers and why that is a problem.

Connect with John:

Guest Contact Info

Twitter

@wallet_inc

Instagram

@wallet_inc

LinkedIn

linkedin.com/company/wallet-inc

Links Mentioned:

wallet.inc

wallt.inc/shark

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809: Breakthroughs in Advancing Humanity with Dr. John Demartini Jun 13, 2022

Show notes

Breakthroughs in Advancing Humanity

Dr. John Demartini, The Demartini Method

– The Sharkpreneur podcast with Seth Greene Episode 809 Dr. John Demartini

Dr. John Demartini is a polymath and a world-renowned human behavior expert. He has over 4 decades of research across multiple disciplines. His work has been described by students as the "most comprehensive body of work," "an extensive library of wisdom" and "wisdom of the highest and most valuable order."

Dr. Demartini's mission and vision is to share knowledge and wisdom that empowers you to become a master of your own life and destiny.

He's an internationally published author, a global educator and the founder of the Demartini Method, a revolutionary tool in modern psychology.

His education curriculum ranges from personal growth seminars to corporate empowerment programs. He shares life, business, financial, relationship and leadership empowerment strategies and empowerment tools that have stood the test of time.

Listen to this illuminating Sharkpreneur episode with Dr. John Demartini about breakthroughs in advancing humanity.

Here are some of the beneficial topics covered on this week’s show:

- How delivering more than what people expect sets you up well in business.

- Why people have self-limiting beliefs and get in their own way.

- How people compare themselves to other and then do things that aren’t a priority.

- Why you shouldn’t put people on pedestals and minimize yourself.

- How you shouldn’t require extrinsic motivation to do what’s important to you.

Connect with Dr. John:

Guest Contact Info

Instagram

@drjohndemartini

Facebook

facebook.com/drjohndemartini

LinkedIn

linkedin.com/in/drjohndemartini

Links Mentioned:

DrDemartini.com

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808: Condition Specific Marketing with Robert McDermott Jun 08, 2022

Show notes

Condition Specific Marketing

Robert McDermott, Condition Specific New Patient Marketing Solutions

– The Sharkpreneur podcast with Seth Greene Episode 808 Robert McDermott

Robert McDermott is Founder and Chief Marketing Officer at Condition Specific New Patient Marketing Solutions, Inc. For the past 19 years he has been "in the trenches" helping chiropractors and dentists fill their offices with the exact type of patients (and case fees!) they want.

He does this using his direct-response, PSA-style, 30-second TV commercials to generate the leads. Then he uses his proprietary email follow-up system to nurture and convert the leads into new patients. What's "old' is new again.

With Google and Facebook constantly changing their algorithms and businesses getting deplatformed and "cancelled' left and right, they're discovering the benefits of TV advertising. People think TV advertising is way too expensive for them. And it is, if you do it the way the sales reps at the TV stations want you to. They want you to invest tens of thousands of dollars, using image-type ads to "build your brand". Robert’s direct-response, PSA-style commercials are the direct opposite. He’s an old school Dan Kennedy guy and subscribes to the old marketing adage, “Never do any marketing where the result can’t be track.”

Listen to this illuminating Sharkpreneur episode with Robert McDermott about condition specific marketing.

Here are some of the beneficial topics covered on this week’s show:

- How writing articles about your product instead of ads can lead to more sales.

- Why you need to have an email follow-up to convert leads into customers.

- How leads who don’t convert are waiting for the right time and need to be nurtured.

- Why dentist and chiropractors need help with their marketing strategies.

- How you should advertise on platforms that cater to your market.

Connect with Robert:

Links Mentioned:

conditionspecificmarketing.com

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807: Creating Organic Referrals with Red Zone Marking with Maribeth Kuzmeski Jun 06, 2022

Show notes

Creating Organic Referrals with Red Zone Marking

Maribeth Kuzmeski, Red Zone Marketing

– The Sharkpreneur podcast with Seth Greene Episode 807 Maribeth Kuzmeski

Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation’s top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start as the 5th client in her firm happened to be a financial advisor. This advisor had only $10 million in money under management that Maribeth helped grow into $200 million in under 5 years through niche-based marketing strategies.

She has written 9 books including the bestseller, The Connectors. Maribeth is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine, has spoken at The Million Dollar Round Table, and is a regular presenter at Barron’s Top Producer conferences.

Maribeth, who teaches an integrated marketing course at Oklahoma State and Columbia University, brings an evidence-based approach to her audiences enabling them to learn from what has been researched, is working elsewhere, and can be applied to their own lives. Maribeth is also a frequent media contributor appearing on Fox News, USA Today, The New York Times, Wall Street Journal, Forbes, and hosts a popular podcast featuring inspiring businesswomen. Maribeth also has her own charitable foundation supporting women in business, The Red Zone Leadership Foundation.

Listen to this illuminating Sharkpreneur episode with Maribeth Kuzmeski about creating organic referrals using Red Zone Marketing.

Here are some of the beneficial topics covered on this week’s show:

- How business owners need to make a concerted effort to get more referrals.

- Why you must focus on converting a referral into a client.

- How there is a huge disconnect between what your clients know, and prospects think.

- Why your clients must know how to have the right conversation with potential clients without a script.

- How the client experience can be structured in a way that generates organic referrals.

Connect with Maribeth:

Guest Contact Info

Twitter

@MBKuzmeski

Instagram

@mbkuzmeski

LinkedIn

linkedin.com/company/red-zone-marketing-llc

Links Mentioned:

Redzonemarketing.com

Ultimatereferralsummit.com/offer

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806: Growing Businesses with GoMobile Live Mobile Technology with Damien Zamora Jun 01, 2022

Show notes

806: Growing Businesses with GoMobile Live Mobile Technology

Damien Zamora, GoMobile Solutions

– The Sharkpreneur podcast with Seth Greene Episode 806 Damien Zamora

Damien Zamora is President and CEO of GoMobile Solutions and since the age of 15 he has tackled myriad new technologies and business opportunities with a zeal and enthusiasm few have seen in the industry. He has started and developed started several million-dollar enterprises. When Damien is not reinventing and repurposing new technologies, he is busy working with young and hopeful entrepreneurs, coaching, speaking and giving back to those who want to learn and succeed. As Damien always says, “GoMobile or GoHome!”™

Listen to this illuminating Sharkpreneur episode with Damien Zamora about GoMobile Live Technology.

Here are some of the beneficial topics covered on this week’s show:

- Why it’s important to engage with your audience through technology.

- How it’s time to go mobile since everyone is glued to their smartphone anyway.

- Why a business should go mobile and what that looks like.

- How we use apps to do many things in our everyday lives.

- Why you should use GoMobile to regain your profits and engage directly with customers.

Connect with Damien:

Guest Contact Info

Twitter

@DamienGoMobile

Instagram