Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

835: The Best of No BS with Dan Kennedy Sep 07, 2022

Show notes

835: The Best of No BS , Dan Kennedy, NoBSBooks.com

The Best of No BS

Dan Kennedy, NoBSBooks.com

– The Sharkpreneur podcast with Seth Greene Episode 835 Dan Kennedy

Dan S. Kennedy is the provocative, truth-telling author of several popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1 million to $1-billion in size; and he influences well over 1-million independent business owners annually.

Listen to this illuminating Sharkpreneur episode with Dan Kennedy about his new book, The Best of No BS.

Here are some of the beneficial topics covered on this week’s show:

- How your brand should be enviable, desirable, and valuable.

- Why social media engagement doesn’t automatically lead to sales.

- How reality always reasserts itself and why there has been a significant downturn in paid social media advertising in 2022.

- Why you should only use media that can prove itself valuable by a measurable ROI.

- How people should be applying the principle of profound performance and what that means.

Links Mentioned:

https://www.nobsbooks.com

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834: Growing Your Business with a Book with Michael DeLon Sep 05, 2022

Show notes

834: Growing Your Business with a Book , Michael DeLon, Paperback Expert

Growing Your Business with a Book

Michael DeLon, Paperback Expert

– The Sharkpreneur podcast with Seth Greene Episode 834 Michael DeLon

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.

Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Listen to this illuminating Sharkpreneur episode with Michael DeLon about growing your business with a book.

Here are some of the beneficial topics covered on this week’s show:

- How having your own book automatically makes you an expert in your field.

- Why you don’t want to look and sound like all your competitors.

- How having a book differentiates you and is something you can give to prospects.

- Why you must remember people make decisions emotionally and then back them up with logic.

- How books are a fantastic way to get referrals from existing clients.

Connect with Michael:

Guest Contact Info

Facebook

facebook.com/PaperbackExpert

LinkedIn

linkedin.com/in/michaeldelon

Links Mentioned:

paperbackexpert.com

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833: Putting the Personal Back in Personal Injury Law with Jonathan Rosenfeld Aug 31, 2022

Show notes

833: Putting the Personal Back in Personal Injury Law , Jonathan Rosenfeld, Rosenfeld Injury Lawyers

Putting the Personal Back in Personal Injury Law

Jonathan Rosenfeld, Rosenfeld Injury Lawyers

– The Sharkpreneur podcast with Seth Greene Episode 834 Jonathan Rosenfeld

Jonathan Rosenfeld is an Illinois lawyer with a nationwide practice who represents members of our society who have been seriously injured or killed due to the irresponsible acts of an individual or company. The injured have the same rights as everyone else — to be treated with compassion and respect — but their vulnerability means they need special protection and representation against those who injure, neglect, or abuse them.

Listen to this illuminating Sharkpreneur episode with Jonathan Rosenfeld about putting the personal back in personal injury law.

Here are some of the beneficial topics covered on this week’s show:

- How a person has to have a substantial and legitimate injury to receive a settlement.

- Why people deserve financial compensation for their injuries.

- How one of the biggest mistakes people make is not hiring a lawyer for their personal injury case.

- Why you should reach out to a personal injury attorney immediately after an incident.

- How hiring an attorney can yield substantially more money than handling a personal injury incident on your own.

Connect with Jonathan:

Guest Contact Info

Twitter

@rosenfeldj

Facebook

facebook.com/Rosenfeld.Injury.Lawyers

LinkedIn

linkedin.com/company/rosenfeld-injury-lawyers

Links Mentioned:

rosenfeldinjurylawyers.com

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832: Growing Your Business with Travel Incentives with Marco Torres Aug 29, 2022

Show notes

832: Growing Your Business with Travel Incentives , Marco Torres, MarketingBoost.com

Growing Your Business with Travel Incentives

Marco Torres, MarketingBoost.com

– The Sharkpreneur podcast with Seth Greene Episode 832 Marco Torres

Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold using incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing using “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

Listen to this illuminating Sharkpreneur episode with Marco Torres about growing your business with travel incentives.

Here are some of the beneficial topics covered on this week’s show:

- Why good reviews and video testimonials are powerful marketing tools.

- How affiliate marketing is a great way to help your business grow.

- Why businesses must create their own internal incentives.

- How the offerings have no strings attached from MarketingBoost.com.

- Why MarketingBoost.com is a win-win-win for Marketing Boost, the Marketing Boost member, and the consumer.

Connect with Marco:

Links Mentioned:

MarketingBoost.com

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831: Crushing It with Content Marketing at Message Lab with Ben Worthen Aug 24, 2022

Show notes

831: Crushing It with Content Marketing at Message Lab , Ben Worthen, Message Lab

Crushing It with Content Marketing at Message Lab

Ben Worthen, Message Lab

– The Sharkpreneur podcast with Seth Greene Episode 831 Ben Worthen

Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data, and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear.

Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.

Over the last two years, Message Lab has won 7 Content Marketing Awards and been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.

Listen to this illuminating Sharkpreneur episode with Ben Worthen about crushing it with content marketing.

Here are some of the beneficial topics covered on this week’s show:

- How most people are looking to be entertained or informed, they aren’t looking to buy something.

- Why companies don’t know how to reach people when they aren’t looking to buy.

- How you want to expand the ways in which you can build a relationship with a potential customer.

- Why making someone a repeat customer of your ideas will likely make them a customer of your products.

- How you want to create content that people choose to pay attention to.

Connect with Ben:

Guest Contact Info

LinkedIn

linkedin.com/in/benworthen

Links Mentioned:

messagelab.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

830: Marketing Lessons Learned from Horses with Justin Long Aug 22, 2022

Show notes

830: Marketing Lessons Learned from Horses , Justin Long, Springhill Equine Veterinary Clinic

Marketing Lessons Learned from Horses

Justin Long, Springhill Equine Veterinary Clinic

– The Sharkpreneur podcast with Seth Greene Episode 830 Justin Long

Justin B. Long is an author, business owner, and the host of the podcast, Straight from the Horse Doctor’s Mouth which he produces with his wife, Dr. Erica Lacher. His best- selling book series, The Adventures of the Horse Doctor’s Husband, has been enjoyed by readers all over the world. While his wife’s mission is to make the world a better place for horses, Justin’s mission is to make the world a better place for people by helping men learn to understand themselves and grow into their full potential.

Justin’s current book, The Righteous Rage of a Ten-Year-Old Boy, is a raw, intense examination of his childhood, the traumatic events that formed his negative self-image, and his journey through therapy to overcome it all.

Listen to this illuminating Sharkpreneur episode with Justin Long about marketing lessons learned from horses.

Here are some of the beneficial topics covered on this week’s show:

- How educating your clients on where their money is best spent is a good marketing strategy.

- Why it’s important to have a strong mission statement for your company.

- How you can build client relationships through writing a book and having a podcast.

- How you can use your podcast to have difficult conversations you couldn’t have with your clients.

- Why you should be cross promoting yourself on your different media channels.

Connect with Justin:

Guest Contact Info

Instagram

@springhillequine

Facebook

Facebook.com/SpringhillEquine

Links Mentioned:

springhillequine.com

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829: The Power of Podcasting with Jason Cercone Aug 17, 2022

Show notes

829: The Power of Podcasting , Jason Cercone, Cercone Consulting

The Power of Podcasting

Jason Cercone, Cercone Consulting

– The Sharkpreneur podcast with Seth Greene Episode 829 Jason Cercone

Jason Cercone is a brand strategist, podcaster, and Founder of Cercone Consulting where he helps entrepreneurs, leaders, and professionals leverage the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate growth. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. Jason is on a mission to give you a well-rounded understanding of the podcast platform and utilize it to tell stories, enhance awareness, build confidence, and take their brands to the next level.

Listen to this illuminating Sharkpreneur episode with Jason Cercone about the power of podcasting.

Here are some of the beneficial topics covered on this week’s show:

- How you can make an impact by both being a guest on a podcast and having your own podcast.

- Why there is so much value in the medium of podcasts and how you can accomplish so much if you do it right.

- How you’re missing out on connecting with your audience when you don’t appear on podcasts.

- Why the best way to grow your podcast and its audience is by going on other podcasts.

- How you want to maximize your ability to network every time you host or appear on a podcast.

Connect with Jason:

Guest Contact Info

Twitter

@jasoncercone

Instagram

@jasoncercone

Facebook

facebook.com/podtheory

LinkedIn

https://www.linkedin.com/in/jasoncercone

Links Mentioned:

jasoncercone.com/sharkpreneur

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828: “Cuban” Estate Planning with Leslie Marenco Aug 15, 2022

Show notes

828: “Cuban” Estate Planning , Leslie Marenco, Trust Counsel

“Cuban” Estate Planning

Leslie Marenco, Trust Counsel

– The Sharkpreneur podcast with Seth Greene Episode 828 Leslie Marenco

Leslie V. Marenco is a partner who focuses her practice in the areas of Asset Protection, Estate Planning, and Corporate Transactions. Leslie is an attorney dedicated to helping both domestic and foreign families and businesses make the very best legal decisions throughout their life. She develops lifelong relationships with her clients, serving as a trusted advisor to them and to their families. Leslie expertly guides her clients as they preserve and protect their assets and legacies, including their intellectual, spiritual, and human assets.

Listen to this illuminating Sharkpreneur episode with Leslie Marenco about the importance of having a comprehensive estate plan.

Here are some of the beneficial topics covered on this week’s show:

- How the coordination of your assets including your business and estate plan is crucial.

- Why your estate planner needs to know what your corporate documents say when planning your retirement.

- How people don’t realize the tax consequences that could happen by changing ownership of properties.

- Why people should be seeking good advice from their estate planners and attorneys.

- How professionals in similar fields are a great way to gain new clients.

Connect with Leslie:

Guest Contact Info

Facebook

facebook.com/MarencoLaw

Links Mentioned:

https://trustcounsel.com

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827: Inventing Our Modern Communication Systems with Aleksander Szlam Aug 10, 2022

Show notes

827: Inventing Our Modern Communication Systems , Aleksander Szlam, Szlam Enterprises

Inventing Our Modern Communication Systems

Aleksander Szlam, Szlam Enterprises

– The Sharkpreneur podcast with Seth Greene Episode 827 Aleksander Szlam

For the past several years, Aleksanader Szlam has provided consulting services focused on helping businesses achieve incredible results through strategy, technology and innovation.

Previously, as Chairman and CEO of Melita International, Inc. and Inventions Inc. (businesses he founded in 1979 and renamed in 2002 under the trading name of eShare Communications, Inc.), Mr. Szlam and wife Halina took the companies from one-employee business operating out of their garage and evolved it into a publicly traded, profitable debt-free global leader. The innovations and business solutions conceived by Melita Int’l and Inventions Inc laid the foundation for Call Centers and the intelligent Customer Interaction Management (CIM) industry, with its presence in 45 countries. Company’s first innovation, the auto dialer and inbound/outbound call processing systems were used by schools to alert parents of child’s absence and by utility companies for emergency notifications and deployment of service personnel.

Mr. Szlam’s personal vision, and the foundation of his business philosophy, is to provide solutions that enhance communications and benefit people around the world. Throughout Mr. Szlam’s career, he has been a driving force behind establishing contact center industry standards, including: student truancy dialers, answer detection, predictive dialing, Caller ID, inbound/outbound call blending, skills-based intelligent call routing, announcing ‘predicted hold time’ with options for call back, Computer Telephony Interface (CTI) enabling PABXs to serve Call Centers, etc., while building solutions based on innovative technologies and human factors. As a prolific and active inventor, Mr. Szlam’s name is associated with more than 50 US and International patents and more than 100 pending applications throughout the world, for hundreds of technological inventions and business solutions, including technologies upon which global contact center industry and mobile telecommunications are built today.

Listen to this illuminating Sharkpreneur episode with Aleksander Szlam about inventing our modern communication system.

Here are some of the beneficial topics covered on this week’s show:

- How discovering what people need before they know they need keeps entrepreneurs on the cutting edge.

- Why entrepreneurs should want to create solutions that help people live a better life.

- How working with someone close to you can be beneficial for your company.

- Why merging with a multi-million-dollar corporation might not be in the best interest for your company.

- How you want to hire people for your company who are committed team players.

Connect with Aleksander:

Guest Contact Info

LinkedIn

Linkedin.com/in/aleksander-szlam-793160

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826: Art of Tea with Steve Schwartz Aug 08, 2022

Show notes

826: Art of Tea, Steve Schwartz

Art of Tea

Steve Schwartz, Art. of Tea

– The Sharkpreneur podcast with Seth Greene Episode 826 Steve Schwartz

Steve Schwartz is known by many authoritative figures in the tea industry as a Master Tea Blender. He has blended award winning teas under our Art of Tea brand and his blends have won awards offered under our private label program for tea companies around the world. His drive and passion for expanding people’s knowledge and history of tea is captivating. Steve has lectured sold out tea blending classes for World Tea Conventions and frequently travels to offer educational programs on tea and tea blending.

Through his travels in Asia, India, Africa and the Middle East, Steve and Art of Tea have developed close relationships with farmers and distributors. These personal relationships, a hallmark at Art of Tea, make possible the offering of top tier organic teas and select botanicals, while ensuring that both employees and teas are treated with great respect. At Art of Tea, our intensive care program combines aesthetics with passion, flavor and high-quality control.

Art of Tea offers Customized Tea Menus, Retail Teas, Pyramid Tea bag Line, Hospitality Tea Program, Customized Blends, and Training.

Listen to this illuminating Sharkpreneur episode with Steve Schwartz about his brand, The Art of Tea.

Here are some of the beneficial topics covered on this week’s show:

- How hiring people is important but must be done to grow your company.

- Why you should focus on what you’re good at and hire people to do the rest.

- How there will be people out there who love to do what you hate doing for your company.

- Why it’s important to constantly focus on innovation as an entrepreneur.

- How innovation includes listening carefully to what your customers are looking for.

Connect with Steve:

Guest Contact Info

Twitter

@artoftea