Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

915: Growing Brands with Traction with Adam Kleinberg May 10, 2023

Show notes

Growing Brands with Traction

Adam Kleinberg, Traction

– The Sharkpreneur Podcast with Seth Greene Episode 915 Adam Kleinberg

Born and raised in New York, Adam Kleinberg bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home.

In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB.

Adam and his partners founded Traction in 2001 (in the spare bedroom of Adam’s apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world's greatest brands have borne out that philosophy. In 2019, he led the transformation of Traction into a brand experience consultancy to better serve the needs of marketers in today's fast-paced, data-driven environment. He plays a hands-on strategic role with Traction's clients to help ensure that their business objectives are aligned with the needs, desires and behaviors of their customers.

A prolific writer, Adam has spoken at dozens of industry conferences around the world and published over one hundred articles in industry publications such as Adweek Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year.

Listen to this informative Sharkpreneur episode with Adam Kleinberg about growing brands with Traction.

Here are some of the beneficial topics covered on this week’s show:

- How it is possible to make a great living by being creative.

- Why having confidence and believing in yourself can make you a success.

- How a lot of hustle and a little bit of luck can help your business land big accounts.

- Why providing value to your customers is the most important part of owning a business.

- How being able to pivot your business will benefit you in the long run.

Connect with Adam:

Guest Contact Info

Twitter

@traction

Instagram

@tractionco

LinkedIn

Linkedin.com/company/traction

Links Mentioned:

tractionco.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

914: Rapid Enlightenment with Tom Ross May 08, 2023

Show notes

Rapid Enlightenment

Tom Ross, TomRossTalks.com

– The Sharkpreneur Podcast with Seth Greene Episode 914 Tom Ross

Tom Ross is a Master Practitioner of the Advanced Rapid Enlightenment Process developed by Matthew Ferry, co-founder of the Center for Rapid Enlightenment.

Drawing on his studies with Matthew and the body of work documented at the CRE, Tom teaches his principles of Defiant Spirituality and Practical Mysticism to students around the world. He donates his time and practice of Assisted Karmic Rebalancing to interested veterans suffering from posttraumatic stress disorder.

Tom is a mortgage industry veteran currently leading a top producing team specializing in residential loan origination. Tom is an avid climber and lives in Phoenix with his wife and kids.

Listen to this informative Sharkpreneur episode with Tom Ross about the Advanced Rapid Enlightenment Process.

Here are some of the beneficial topics covered on this week’s show:

- How shifting your thinking about the world can bring forward peace.

- Why people really need to understand how their minds work.

- How people have unconscious reflexes that they should examine and dismantle.

- How most of the things you think you are reacting to are unconsciously programmed.

- Why people need live consciously and move through limiting belief patterns.

Connect with Tom:

Guest Contact Info

Links Mentioned:

tomrosstalks.com

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913: Increase Leads with Frank Motola, Brandtastic May 05, 2023

Show notes

Increase Leads

Frank Motola, Brandtastic

– The Sharkpreneur podcast with Seth Greene Episode 913 Frank Motola

Frank Motola is the founder and president of Brandtastic, a marketing company that works across the US. Brandtastic is a small but powerful agency with over 30 years of experience. Frank demystifies what it really takes to get better results on the web. He is one of the few “real” experts on SEO and has an extensive track record of delivering top results for all of Brandtastic’s clients.

Frank speaks at conventions, conferences and meetings across the country on subjects that relate to web marketing for small businesses. As more and more companies feel the need to rank well on Google, SEO (Search Engine Optimization) is quickly becoming the new currency of marketing success.

As a frequent speaker on topics of SEO, internet marketing, content marketing, branding, and online ad campaigns, Frank seeks to empower small businesses with the knowledge to succeed on the web.

Listen to this informative Sharkpreneur episode with Frank Motola about increasing your leads.

Here are some of the beneficial topics covered on this week’s show:

- How businesses must use the internet to continue to get leads to come in.

- Why your business should be easily searchable online.

- How business owners shouldn’t have to worry about whether the work is coming in.

- Why SEO has become confusing for many business owners.

- How you have to do all the right things in the right order to get results.

Connect with Frank:

Guest Contact Info

Twitter

@brandtastic

Instagram

@brandtasticmarketing

Facebook

facebook.com/BrandtasticGetsResults

Links Mentioned:

brandtastic1.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

912: Exploding Your Business with a High-Ticket Offer with Dominque Fraser May 03, 2023

Show notes

Exploding Your Business with a High-Ticket Offer

Dominque Fraser, DominiqueFraser.com

– The Sharkpreneur podcast with Seth Greene Episode 912 Dominique Fraser

As one of the pioneers in the digital economy (beginning in 2010), Dominique Fraser is an entrepreneur, author, speaker, and investor. According to the Hardbacon app, she is one of the Top 10 influencers discussing money in Canada. She helps 6- to 7-figure entrepreneurs build a powerful offer and attract a steady supply of clients willing to pay 5 or 6 figures to work with them.

With more than 80,000 followers, Dominique showcases her strategies on social media - increasing her influence by encouraging successful entrepreneurs to grow their businesses faster by adding an ultra-premium package.

Listen to this informative Sharkpreneur episode with Dominique Fraser about exploding your business with a high-ticket offer.

Here are some of the beneficial topics covered on this week’s show:

- How many businesses need a high ticket offer to be able to scale.

- Why entrepreneurs often don’t start out with a high-ticket offer.

- How it’s possible to have a high-ticket offer regardless of the niche you find yourself in.

- Why you shouldn’t believe it is impossible or your company to sell a high-ticket item.

- How you need to find the right offer and the attract the clientele searching or that offer.

Connect with Dominique:

Guest Contact Info

Links Mentioned:

dominiquefraser.com

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911: Investing Like the 1% with Salvatore Buscemi, HRN LLC May 01, 2023

Show notes

Investing Like the 1%

Salvatore Buscemi, HRN LLC

– The Sharkpreneur podcast with Seth Greene Episode 911 Salvatore Buscemi

Salvatore M. Buscemi is the CEO and Co-Founding Partner of HRN, LLC a private multi-family investment office, and CEO for Dandrew Partners Capital Management, his own investment office. Mr. Buscemi also is the Managing Partner for several other direct investment vehicles across several asset classes in commercial real estate and credit, fine art private credit facilities, special situations, and several well-performing life sciences investments, among several others.

Mr. Buscemi has started and successfully operated two distressed real estate credit platforms, at 29, the first being a distressed whole loan fund with a $2 billion Park Avenue investment manager.

Mr. Buscemi is also the author of several books on fund management and real estate private lending. His first book, Making the Yield: Hard Money Lending Uncovered quickly became one of the most expensive books on real estate investing on Amazon. His second book, Raising Real Money: The Handbook for the Aspiring Real Estate Fund Manager speaks of the experiences Mr. Buscemi saw firsthand working through a $600 million portfolio of distressed private credit assets and funds while co-managing Oasis and provides a reference to emerging managers looking to a practical guide to operating a real estate credit or equity fund.

His third book, Investing Legacy: How the .001% Invest Mr. Buscemi gives a peek through the keyhole into the investment biases and other non-quantitative drivers for investment decision-making between the middle class and the world’s wealthiest and most powerful families, commonly called the .001% of society.

In 2020, Mr. Buscemi with two other partners created HRN to be the preeminent multi-family office platform as a direct result of the successes the founding partners and their respective families have enjoyed across statement-class real estate assets and venture capital. HRN has made direct investments into SciTech Development, 25Madison, Geneius Biotechnology, Immunicom, Apricity Health, Shinnecock Partners, DazzleNow, Thrive Biosciences, and AiScout.

Mr. Buscemi is a frequent speaker and guest lecturer on real estate finance at professional symposia and has written numerous articles on the topic of real estate and private equity finance in various publications, including Investor’s Business Daily, Business Insider, Forbes, guest contributor for Entrepreneur.com.

Listen to this informative Sharkpreneur episode with Salvatore Buscemi about investing like the 1%.

Here are some of the beneficial topics covered on this week’s show:

- What the Fine Art Enhanced Income Credit Fund is and how it works.

- Why the most priceless collateral is ultra-fine art.

- How it’s important to take possession of the asset you’re lending against.

- How many VCs are about to blow up because they invested in companies founded by coders, not business owners.

- How private equity is not a riskier venture if you can control the terms and the price.

Connect with Salvatore:

Guest Contact Info

Twitter

@SMBuscemi

Instagram

@salvatorebuscemi

LinkedIn

linkedin.com/in/salvatore-buscemi-b829305

Links Mentioned:

salvatorebuscemi.com

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910: Accelerated Conversion with Carl Weische Apr 28, 2023

Show notes

Accelerated Conversion

Carl Weische, ACCELERATED

– The Sharkpreneur podcast with Seth Greene Episode 910 Carl Weische

Carl Weische is co-founder of ACCELERATED, an AI-Driven CRO Agency based in Germany. Combining the logical and emotional side of advertising with hard-backed data, they’ve been able to scale their client portfolio to a $400M yearly run-rate. Having a background in sales psychology and NLP, they’ve been able to help their clients maximize their profitability and scalability through their sales funnel.

Listen to this informative Sharkpreneur episode with Carl Weische about helping businesses accelerate conversion.

Here are some of the beneficial topics covered on this week’s show:

- How conversion optimization should focus on influencing customer behavior online to get them to buy.

- Why online businesses should figure out for themselves how to get conversions from their website.

- How 70% of digital advertising is spent on META services like Facebook and Instagram.

- Why advertisers need to be careful when constructing the language of an ad for Facebook or Instagram.

- How having a different advertising approach allows you to stand out in your marketplace.

Connect with Carl:

Guest Contact Info

Twitter

@CarlWeische

Links Mentioned:

acceleratedagency.com

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909: Scaling Your Digital Agency with Juliana Marulanda Apr 26, 2023

Show notes

Scaling Your Digital Agency

Juliana Marulanda, ScaleTime

– The Sharkpreneur podcast with Seth Greene Episode 909 Juliana Marulanda

Juliana Marulanda is a business operations expert, speaker, and the founder of ScaleTime. With over 13 years of experience across Wall Street, the non-profit sector, technology startups, and family-owned businesses, she now helps service-based businesses. For the past 3 years, ScaleTime has implemented custom processes and systems for on-boarding clients and team members, deal flow, and streamlining day-to-day operations, resulting in consistent rapid revenue growth and reclaimed time for their clients. She studied at the London School of Economics and received a BS in Economics from Trinity College, where she graduated with honors and was the recipient of the prestigious Pi Gamma Mu award.

Listen to this informative Sharkpreneur episode with Juliana Marulanda about how to scale your digital agency.

Here are some of the beneficial topics covered on this week’s show:

- How business owners should strive to hire better and train faster.

- Why entrepreneurs need to know how to effectively speak to each client.

- How you need to be able to quickly change strategies because the algorithm can change at any given moment.

- Why your team must be trained on systems, processes, documentation, and metrics.

- How everything in the business world can change so quickly and why you and your team need to be aware of those changes.

Connect with Juliana:

Guest Contact Info

Instagram

@julianamarulanda

Facebook

facebook.com/ScaleTime

LinkedIn

linkedin.com/julianamarulanda

Links Mentioned:

ScaleTime.co

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908: Real Estate Returns Without Real Estate with Dan Ryder Apr 24, 2023

Show notes

Real Estate Returns Without Real Estate – Prime DeFi

Dan Ryder, Prime DeFi

Dan Ryder is the Founder of Prime DeFi, the World’s #1 DeFi Education Company obsessed with helping clients achieve financial freedom leveraging DeFiCashFlow opportunities. Prepare to prosper!

Listen to this informative Sharkpreneur episode with Dan Ryder about how to use Prime DeFi.

Here are some of the beneficial topics covered on this week’s show:

- How DeFi allows anyone to outperform hedge fund managers easily.

- What DeFi is and why it’s worth looking in to.

- How Smart Contracts removed the need for a centralized custodian to oversee your investments.

- Why individuals don’t need a bank charter to get into the world of lending.

- How Prime DeFi educates people on what DeFi is and how it is not like bitcoin.

Connect with Dan:

Guest Contact Info

Facebook

Facebook.com/Dr.Daniel.Ryder

Links Mentioned:

rydermedia.com

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907: Big Ticket Life with Jeff Giagnocavo Apr 21, 2023

Show notes

Big Ticket Life

Jeff Giagnocavo, The Big Ticket Life

– The Sharkpreneur podcast with Seth Greene Episode 907 Jeff Giagnocavo

Jeff Giagnocavo does business in your bedroom. He co-owns Gardner’s Mattress & More, the region's premier better sleep store. He is fanatical about the 5-star experience and has gathered thousands of 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.

As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries.

Jeff’s marketing skills and knowledge are regularly featured and acknowledged online, in books, and in magazines.

He is best suited working with clients in a fractional visionary role with high performing integrators who realize they can hit new levels but just need an ally and visionary to support their efforts to get there.

Listen to this informative Sharkpreneur episode with Jeff Giagnocavo about the pathway to success with The Big Ticket Life.

Here are some of the beneficial topics covered on this week’s show:

- How business owners should work on their business not in their business.

- Why a business owner’s sole focus should be making good decisions for the companies he owns.

- How business owners need to commit to delivering a high level of service to their clients.

- Why business owners should always be thinking about their next step for growth.

- How it’s important to position yourself so your unlike anyone else in your market.

Connect with Jeff:

Guest Contact Info

Instagram

@jeff.giagnocavo

Facebook

facebook.com/jeffgiagnocavo

LinkedIn

linkedin.com/in/jeffgiagnocavo

Links Mentioned:

TheBigTicketLife.com

The JeffG.com

GardnersMattressAndMore.com

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906: Generating over $40M in Sales with Direct Response Copywriting with Mike Stenger Apr 19, 2023

Show notes

Generating over $40M in Sales with Direct Response Copywriting

Mike Stenger, MikeStenger.com

– The Sharkpreneur podcast with Seth Greene Episode 906 Mike Stenger

Mike Stenger is a direct response copywriter primarily serving financial, self-development and ecom. He's helped generate over $40 Million in sales for clients and currently resides in sunny San Diego.

Listen to this informative Sharkpreneur episode with Mike Stenger about generating over $40 million in sales with direct response copywriting.

Here are some of the beneficial topics covered on this week’s show:

- How you should approach copywriting line by line to make sure each line is pulling people in.

- Why it’s important for copywriters to be able to take feedback and improve.

- How you must stay on top of the trends when you use email and digital marketing.

- Why copywriters shouldn’t be afraid of being replaced by AI if they are created great or excellent copy.

- How storytelling is an effective tool to use in copywriting.

Connect with Mike:

Guest Contact Info

Facebook

facebook.com/mikestenger

Links Mentioned: