Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

935: One Man’s Trash is Another Man’s Treasure with Ryan Kugler Jun 26, 2023

Show notes

One Man’s Trash is Another Man’s Treasure

Ryan Kugler, APlanBe.com

– The Sharkpreneur podcast with Seth Greene Episode 935 Ryan Kugler

Ryan Kugler is the President and owner of three different companies, A5 Events, Ideal Content, and Plan B (which is one of the nation’s largest secondary wholesalers in the country).

Born in Chicago, Ryan moved to Los Angeles at a young age where he took a strong interest in the film industry and made his way onto several studio lots. When he was 13, Ryan developed a friendship with Ted Danson while on the set of NBC’s hit TV show Cheers. At the request and urging of Danson, Ryan wrote and directed his own short film entitled “The Question.” The film was shot on the Paramount Lot and starred Ted Danson, Kirstie Alley, Woody Harrelson and George Wendt. From then on Ryan knew he wanted to work in the entertainment industry.

Ryan began working at the family business called DVA (a film distribution company), on his summer breaks while attending school. Upon finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes, and he quickly moved up to Buyer, soon followed by VP of Purchasing. With his unique blend of creative and operational strengths as well as his exceptional skills in sales, Ryan founded the Wholesale Division of DVA, Inc., which would help make DVA, Inc. one of the nation’s largest video wholesalers bringing in annual sales of upwards of $20 million.

In 1998, Ryan brought his wholesale division to Los Angeles. Since then, he has developed exclusive relationships with many of the major movie studios, finding secondary homes for films and distributing to over 350 accounts including Best Buy, Target, and other major retailers (totaling over 24,000 storefronts at the time). In 2013 Ryan saw the writing on the wall (DVDs declining and people watching films on line) and thus left the family business of DVA, and started not 1, but 3 different companies (testing his wits); Plan B, which buys and sells closeouts from manufacturers, and retailers (Plan B has help moved some 500 million pieces of inventory across many different products, giving a second life to the product life cycle, with combined sales of some 500 million over the his last 30 years). Ryan also started an event company named, A5 Events which produces corporate events for large corporations and Non-Profits organizations which helps raise funds with charity events such as 5K/10K Run walks nationwide; and lastly Ryan started a marketing company called, Ideal Content which works with Fortune 500 companies producing very unique and high-end marketing material that stand apart from the others.

As a public face for the entertainment industry, and the event industry Ryan has appeared both on national TV and in print. He has appeared on the CBS Early Show, ABC7 News, and KTLA Prime Time News and has been featured in Entrepreneur Magazine, Fortune Magazine, the Washington Post, the LA Times, the Los Angeles Business Journal, Moviemaker Magazine, and the New York Times.

Listen to this informative Sharkpreneur episode with Ryan Kugler about how one man’s trash is another man’s treasure.

Here are some of the beneficial topics covered on this week’s show:

- How businesses in the liquidation industry must constantly pivot to meet new needs.

- Why its beneficial to buy products in bulk.

- How knowing what your customers want will set you up for success.

- How there are many different facets to the liquidation business.

- Why technology has made it more difficult to get ahold of companies who may want to sell or buy from you.

Connect with Ryan:

Guest Contact Info

Links Mentioned:

aplanb.com

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934: BlinkPR with Kat Fleischman Jun 23, 2023

Show notes

BlinkPR

Kat Fleischman, BlinkPR

– The Sharkpreneur podcast with Seth Greene Episode 934 Kat Fleischman

Katherine Fleischman is the President and CEO of BlinkPR. BlinkPR first blossomed from a passion for the fields of public relations, fashion, and the arts. Katherine graduated from the University of Michigan with a focus on Art History and Psychology, Spending her summers at Teen Vogue Magazine, Katherine assisted editors in the fashion closet and realized she had truly found her niche in the heart of Manhattan’s fashion world.

With a Masters degree in Public Relations from New York University, Katherine worked in the advertising industry and dabbled as a freelancer at several PR agencies. BlinkPR’s clientele range from fashion designers to artists. The common thread that drives BlinkPR’s philosophy is that it breeds and supports talent in the fashion and lifestyle sectors.

Listen to this informative Sharkpreneur episode with Kat Fleischman about BlinkPR.

Here are some of the beneficial topics covered on this week’s show:

- How building relationships allows you to make winning connections in business.

- Why having a good idea at a normal price point allows you to scale and expand quickly.

- How businesses should not try to over sell themselves or their product.

- Why ChatGPT shouldn’t be used to replace a PR person or to create a real press release.

- How your press releases should include what your product does and how it serves your clients.

Connect with Kat:

Guest Contact Info

Twitter

@thinkblinkpr

Facebook

facebook.com/thinkblinknyc

Links Mentioned:

BlinkPR.com

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933: Great Results Marketing with Dan Cricks Jun 21, 2023

Show notes

Great Results Marketing

Dan Cricks, Great Results Marketing

– The Sharkpreneur podcast with Seth Greene Episode 933 Dan Cricks

Dan Cricks is the founder and CEO of Great Results Marketing, LLC, a marketing business coach and consultant, a mastermind coach, and a nationally known speaker and successful entrepreneur.

Dan has been a true entrepreneur since 1981. He has owned several different successful businesses over the years. In 2002, he began helping other business owners and entrepreneurs take their businesses to new heights. Because of his extensive hands on experience he has been given the moniker “The Been There Done That Marketing Guru” and “The Mastermind Coach”.

Dan is a Certified Independent Business Advisor for Northeast Ohio. Dan currently provides business marketing advice and private consultation to clients all over the world, many on a monthly basis.

Dan is an author who has had the privilege of participating as a contributing author, with two “Best Selling” New York authors, Dan Kennedy and Sydney Biddle Barrows in Uncensored Sales, Strategies. Dan also co-authored The Ultimate Success Secretwith Dan Kennedy. He is a contributing author along with Dan Kennedy in the recently released book titled Secrets of Successful Marketers. He has been published in the Insider’s Journal, an international business magazine and featured in “Magnetic Marketing for the Emerging Economy”. Dan is a contributing author with bestselling international author Bill Glazer in the business book titled Outrageous Multi-Step Marketing Campaigns that are Outrageously Successful.

Dan presented in San Diego at the Outrageous Marketing Live Event to business owners, sales professionals and private practice owners from all over the world. Sought after as a public speaker, Dan has presented to business groups of all types at various local, national and international business gatherings and trade shows, around the country.

Dan works with automotive repair shop owners all over North America, Australia, Ireland and Russia, helping them to grow their sales and more recently to find and hire skilled technicians.

Dan hosts several local and national Dan Kennedy/Napoleon Hill style mastermind groups attended by business owners and professionals from all over North America, designed to assist them in taking their businesses to the next level.

Two of Dan’s clients entered international marketing competitions. After competing and being named “Australian Marketer of the Year”, Carl Smith was recognized as the U.S. Marketer of the Year”. Dan’s long-time client CJ Bronstrup was named “Outrageous Marketer of the Year”.

Listen to this informative Sharkpreneur episode with Dan Cricks about marketing that yields great results.

Here are some of the beneficial topics covered on this week’s show:

- How believing in your offer and working in a niche market will lead to success.

- Why setting a high price for your services allows you to gain bigger clients.

- How it’s a good to your competitors complaining about your product or service.

- Why getting the right marketing help is important for the success of your business.

- How many business owners don’t have marketing training.

Connect with Dan:

Guest Contact Info

Twitter

@dancricks

Facebook

facebook.com/profile.php?id=100057595991866&ref=hl

LinkedIn

linkedin.com/in/dan-cricks-6abb205

Links Mentioned:

GreatResultsMarketing.com

NoBSCleveland.com

GreatResultsMarketing.com/USS

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932: Eliminating Risk While Growing Your Nest Egg with Larry Kriesmer and Bernard Surovsky Jun 19, 2023

Show notes

Eliminating Risk While Growing Your Nest Egg

Larry Kriesmer and Bernard Surovsky, Measured Risk Portfolios

– The Sharkpreneur podcast with Seth Greene Episode 932 Larry Kriesmer and Bernard Surovsky

Larry Kriesmer graduated from the University of Redlands as an English Major and then began his career in financial services as a registered rep and insurance advisor. In that role, he quickly passed the General Securities Representative Series 7 exam and subsequently passed the Series 24 Registered Principal exam and holds the designations of Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) from the Society of Financial Service Professionals. He is a member of the National Association of Insurance and Financial Advisors (NAIFA) and the Society of Financial Service Professionals (FSP).

Frustrated by his observations with Modern Portfolio Theory and exposure to potential losses even with diversified portfolio positions, Larry Kriesmer, CLU, ChFC set about finding a portfolio risk management solution over which he could feel more in control. Finding nothing that fit his objective, he drew on his early training as an insurance professional, and along with his business partner, Bernard Surovsky, formed Measured Risk Portfolios, a registered investment advisor, in 2007. Initially deployed on a few select clients, the strategy is now used by the majority of his personal clients and hundreds of accounts that are referred to the firm by outside advisors.

Bernard Surovsky graduated from the University of Cape Town with a Bachelor of Science in Construction Management and Economics. He emigrated to the US in 1992 and passed the General Securities Representative Series 7 exam in 1996 and holds the designations of Certified Fund Specialist (CFS) from the Institute of Business & Finance.

Frustrated with the results of Modern Portfolio Theory and the significant losses incurred in client accounts, he set about finding a more predictable solution to managing portfolio risk. Finding nothing that fit the need, he drew on his early training as an insurance professional, and along with his business partner, Larry Kriesmer, formed Measured Risk Portfolios, a registered investment advisor, in 2007. Initially deployed on a few select clients, the strategy is now used by the majority of his personal clients and hundreds of accounts that are referred to the firm by outside advisors.

Listen to this informative Sharkpreneur episode with Larry Kriesmer and Bernard Surovsky about eliminating risk while growing your nest egg.

Here are some of the beneficial topics covered on this week’s show:

- How the old way of doing things in financial services doesn’t work during a crisis.

- Why you must do something different to achieve a different outcome.

- What an Index Annuity is and isn’t and how they work.

- Why a small allocation can control a large amount of capital and yield the desired return.

- How softened portfolios still carry a tremendous risk for clients.

Connect with Larry and Bernard:

Guest Contact Info

LinkedIn

linkedin.com/company/measured-risk-portfolios

Links Mentioned:

measuredriskportfolios.com

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931: Turning Email into a Profit with Tyler Cook Jun 16, 2023

Show notes

Turning Email into a Profit

Tyler Cook, Hypermedia Marketing

– The Sharkpreneur podcast with Seth Greene Episode 931 Tyler Cook

Tyler Cook is an experienced email marketing expert with a proven track record of helping companies grow and scale through building email marketing funnels, connected customer journeys, and ensuring high email deliverability and inbox placement. He is passionate about making email marketing simple and effective.

Listen to this informative Sharkpreneur episode with Tyler Cook about turning email into a profit.

Here are some of the beneficial topics covered on this week’s show:

- How an email allows entrepreneurs sell to many people at once.

- Why you learn how to speak and communicate better when you read the right books.

- How entrepreneurs and online marketers need to take email marketing more seriously.

- Why it’s for important businesses to build up a good sender reputation.

- How having a good sender reputation means you’ll reach more inboxes with your email marketing.

Connect with Tyler:

Guest Contact Info

Links Mentioned:

hypermediamarketing.com

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930: Turning Adversity into Global Opportunity with Brad Burton Jun 14, 2023

Show notes

Turning Adversity into Global Opportunity

Brad Burton, BradBurton.biz

– The Sharkpreneur podcast with Seth Greene Episode 930 Brad Burton

Brad Burton was born in Salford, Manchester and was brought up by his mum Brenda after his father left when he was just 6 months old. In his childhood, Brad moved homes 14 times. During his school life, Brad was the class clown, entertaining his friends yet leaving with no qualifications. Now, Brad is a professional motivational speaker, entrepreneur, and disruptive business expert as well as entertainer, educator, a true motivator.

Listen to this informative Sharkpreneur episode with Brad Burton about turning adversity into a global opportunity.

Here are some of the beneficial topics covered on this week’s show:

- How hitting rock bottom doesn’t define what you’re capable of doing in your life.

- Why making your mess your message can and will inspire other people.

- How you have to think bigger in order to become successful.

- Why you have to convince yourself of your brilliance first to thrive.

- How you can make the shift from getting in your own way to using your mistakes as fuel to become prosperous.

Connect with Brad:

Guest Contact Info

Twitter

@bradburton

Facebook

facebook.com/TheBradBurton

Links Mentioned:

BradBurton.biz

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929: Telling Powerful Stories that Change the World with Nick Bruckman and Ryder Haske Jun 12, 2023

Show notes

Telling Powerful Stories that Change the World

Nick Bruckman and Ryder Haske, People’s Television

– The Sharkpreneur podcast with Seth Greene Episode 929 Nick Bruckman and Ryder Haske

Nicholas Bruckman is the founder and CEO of People's Television, a production studio and creative agency that produces award-winning independent films as well as video storytelling for the world’s leading brands.

His feature documentary Not Going Quietly, executive produced by Mark and Jay Duplass, premiered at the 2021 SXSW Film Festival where it won the Audience Award and Special Jury Prize, and was nominated for Best Documentary and Best Director of the year at the IDA awards. The film was critically acclaimed and acquired for distribution by Greenwich Entertainment (theatrical), PBS POV (broadcast), Vice World News (international), and Hulu (streaming).

He previously produced the narrative feature film Valley of Saints, shot under lockdown in Kashmir, which won the Audience Award at the Sundance Film Festival and the Asia Africa Prize at the Dubai Film Festival. His first documentary La Americana broadcast worldwide on networks including National Geographic and Al Jazeera.

He has executive produced numerous short films, including Rosa, which won Best Short at the Woodstock Film Festival and was acquired by HBO Max, and Desert Mourning, which premiered at Mountainfilm Telluride.

Nick has participated in numerous labs, fellowships, and markets worldwide, including the Rotterdam Producers Lab, the IFP Cannes Producers Fellowship, and the Film Independent Producers Lab. His work has been supported by foundations including the Sloan Foundation, Cinereach, Rooftop Films, and the International Documentary Association.

Through People’s TV, Nick regularly produces branded films for clients including Airbnb, Greenpeace, Meta, and Dropbox, and works with A-list talent and CEOs. He has shot in over 25 countries around the world, including across Latin America, Europe, and Asia.

Ryder Haske has been a partner at People’s Television for over 10 years. During his tenure, he directed and produced commercials and ad campaigns for fortune 500 companies, federal agencies, and global foundations. He was a Cinematographer and Executive Producer on the feature documentary Not Going Quietly and has won multiple AAF and Telly awards. Ryder’s work has brought him to nearly every state and over 25 countries. Based in Washington, where he oversees the DC office, Ryder’s work ranges from mental health awareness to environmental conservation and social justice.

Listen to this informative Sharkpreneur episode with Nick Bruckman and Ryder Haske about telling powerful stories that change the world.

Here are some of the beneficial topics covered on this week’s show:

- How character driven stories can be the most impactful for an audience.

- Why many people don’t know that they have a powerful story to tell.

- How most people intuitively skip over advertising, which is why you need a compelling story.

- Why the storytelling techniques learned in film school, or a creative writing class apply to storytelling in ads.

- How you want your story to be so interesting that it will be shared past potential customers.

Connect with Nick and Ryder:

Guest Contact Info

Twitter

@peoplestv

Instagram

@peoples.tv

Facebook

facebook.com/pplstv

LinkedIn

linkedin.com/company/people’s-tv

Links Mentioned:

peoples.tv

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928: Protecting Your Merchant Accounts with Maria Sparagis Jun 09, 2023

Show notes

Protecting Your Merchant Accounts

Maria Sparagis, DirectPayNet

– The Sharkpreneur podcast with Seth Greene Episode 928 Maria Sparagis

As President of DirectPayNet, Maria Sparagis makes it her mission to help merchants find the best payment solutions for their online business, especially if their business model involves online subscriptions or continuity products and services. She helps setup localized payments modes and has tons of other tricks to increase conversions and in turn your revenue!

Prior to starting DirectPayNet over 10 years ago, Maria was a founding Director at MANSEF Inc. (now known as MindGeek), where she led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. She is an avid traveler, conference speaker and loves to attend any event that allows her to learn about technology. She is fascinated by anything related to fintech and can offer you a wealth of information on new trends and technology regarding payments around the globe.

Listen to this informative Sharkpreneur episode with Maria Sparagis about protecting your merchant accounts.

Here are some of the beneficial topics covered on this week’s show:

- How there are two different types of risk: reputational risk and charge back risk.

- Why having a lot of charge backs can lead to issues with your payment processor.

- How being a high-risk merchant means you can have large repercussion in your business and little recourse.

- Why relying on aggregators like Stripe and PayPal is a huge risk you shouldn’t take.

- How you lose all your traffic and subscriptions if your aggregator shuts down your account.

Connect with Maria:

Guest Contact Info

Twitter

@directpaynet

Facebook

facebook.com/directpaynet

LinkedIn

linkedin.com/company/directpaynet

YouTube

https://www.youtube.com/channel/UCiPxIjN4s6iZskqf7BvP43Q

Links Mentioned:

directpaynet.com

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927: Why CryptoCurrency Regulation with Dr. Christopher Smithmyer Jun 07, 2023

Show notes

Why CryptoCurrency Regulation

Dr. Christopher Smithmyer, BlackWalletLTD

– The Sharkpreneur podcast with Seth Greene Episode 927 Dr. Christopher Smithmyer

Dr. Christopher Smithmyer is the cofounder of BlackWalletLTD, a professor of MBA business at Doane University and the Vice President of International Affairs at Brāv Online Conflict Management. Dr. Smithmyer is one of the most lettered men in the world with 9 degrees (8 graduate). He is also one of the projects leads on the KIROS spiderweb bridging project to help make the cryptoverse more accessible and safer for people around the world. He is one of the authors of “Dragons of The Digital Age: How Unilateral Cryptocurrency Regulation is a Threat to Consume the Entire Global Economy," "Digital Exquecher," and "Smithmyer's Encyclopedia of Cryptocurrency and Blockchain Dynamics" Volume I - VIII and Appendix (only Volume I image including).

Listen to this informative Sharkpreneur episode with Dr. Christopher Smithmyer about crypto currency regulation.

Here are some of the beneficial topics covered on this week’s show:

- How the concept for Blockchain has been around since the 1970s, started forming in 1990, and was monetized in 2009.

- Why many people don’t understand what crypto currency is.

- How you must look at each individual currency to see how they will function.

- Why crypto currency isn’t the problem, it’s unilateral crypto regulation that threatens to consume the global economy.

- How creating cookie cutter regulations don’t fit the different forms of crypto.

Connect with Dr. Smithmyer:

Guest Contact Info

Links Mentioned:

blackwalletltd.com

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926: Using API Tech to Track Audiences with Rocco Baldassarre Jun 05, 2023

Show notes

Using API Tech to Track Audiences

Rocco Baldassarre, Zebra Advertisement

– The Sharkpreneur podcast with Seth Greene Episode 926 Rocco Baldassarre

Rocco Baldassarre is best known as the Founder of Zebra Advertisement. As the CEO and public face of the company, his main responsibility lies with consulting clients to develop customized advertisement strategies. Rocco was awarded Microsoft’s Most Valuable Professional for his consulting work for Bing Ads and The Forbes 30 under 30 for Marketing and Advertising. He is the youngest person and only marketer to ever be awarded. His digital marketing agency manages $2 Billion in Ad Spend and is a three time Google Partners All Stars Winner and Stevie Award Winner. Clients include Facebook, Google, Microsoft, Yellow Pages, Thomson Reuters, and among many others.

Listen to this informative Sharkpreneur episode with Rocco Baldassarre about using API tech to track audiences.

Here are some of the beneficial topics covered on this week’s show:

- How you can’t be a good marketer unless you understand what works for your company.

- Why you need to be financially invested in a company to learn how good marketing works.

- How Zebra Advertisement looks at your whole business to help market and scale it.

- Why you shouldn’t hire a marketer who only does campaigns.

- How understanding what goes on in your company will make you an effective marketer.

Connect with Rocco:

Guest Contact Info

Twitter

@TheZebraTeam

Instagram