Business

SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Latest Episodes:

1065: Broadcast Your Expertise: Leveraging Television for Business Growth with Mitch Carson Jul 17, 2024

Show notes

Mitch Carson’s background includes starting his first business in college and selling it for more than 7 figures USD by the age of 28. His second startup with partners (Planet Recycling, Inc.) was sold in 1993 to Waste Management for an undisclosed sum. He started Impact Products Marketing in 1997 and grew its sales by speaking throughout the USA pitching advertising services to professional practices of lawyers, doctors, dentists, chiropractors, and real estate professionals. He found it made any business grow exponentially faster by mastering the use of selling one-to-many versus one-on-one. This simple twist in marketing grew Impact Products to a business generating more than $10,000,000 USD in less than 3 years. His agency was sold to Halo Branded Solutions in 2008. He has self-published several books with one published in 2008 by John Wiley and Sons with “The Silent Salesmen.” It was translated into German and sold more than 16,000 copies in a niche market.

Listen to this informative Sharkpreneur episode with Mitch Carson about leveraging television for business growth.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to have a clear, expertly packaged personal brand to attract television opportunities.

- Why television appearances should be designed to significantly ehane a clients professional credibility and marketability.

- How entrepreneurs should possess some media or professional content like a book or a podcast.

- Why television is the top-tier platform for establishing credibility.

- How it can be difficult to convince people of the substantial value of guaranteed media appearances.

Connect with Mitch:

Guest Contact Info

@MCarsonOffical

Instagram

@mitchcarsonofficial

Facebook

facebook.com/MitchCarsonOfficial

linkedin.com/in/mitchcarsoninstantcelebrity

Links Mentioned:

mitchcarson.com

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1064: Mastering Cold Email Marketing with Adam Rosen Jul 15, 2024

Show notes

Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, a lead gen marketing agency, helping over 50 companies get sales through cold email. He also owns thenomadcloud.com, a newsletter with over 200k subscribers, supporting entrepreneurs and business professionals who want to explore the world and grow professionally.

Listen to this informative Sharkpreneur episode with Adam Rosen about mastering cold email marketing.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important for businesses to have multiple domains and email accounts to adapt to the evolving landscape of email marketing and to ensure deliverability and compliance.

- How the cold email campaigns are versatile and effective for all business sizes.

- How eocworks.com continuously adapts its strategies to the changes made by email providers like Google and Microsoft.

- Why it’s vital to have proper email infrastructure setup to ensure email deliverability.

- How cold emails need to have compelling content and a follow-up process in place to enhance engagement and conversion rates.

Connect with Adam:

Guest Contact Info

Links Mentioned:

eocworks.com

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1063: From T-Mobile to Top Marketer: Crafting a Million Dollar Brand with Andy Audate Jul 10, 2024

Show notes

Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.

Listen to this informative Sharkpreneur episode with Andy Audate about crafting a million-dollar brand.

Here are some of the beneficial topics covered on this week’s show:

- How many businesses post social media content without calls to action and they lack systematic follow-up.

- Why businesses should be using automated systems instead of manual processes to enhance their scalability and effectiveness.

- How it’s vital to create leaders within your business to ensure growth and sustainability.

- Why it’s important for entrepreneurs to have mentors and while continually striving to elevate their circumstances.

- How Progreda helps businesses capture, nurture, and convert sales opportunities through automation.

Connect with Andy:

Guest Contact Info

@andyaudate

Instagram

@andyaudate

Facebook

facebook.com/andyaudate

linkedin.com/in/andyaudate

Links Mentioned:

andyaudate.com

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1062: The Art of Effective Email Outreach with Gabriella Rosen Jul 08, 2024

Show notes

Gabriella Rosen distinguished herself as the youngest client partner globally at Spotify, where she led initiatives that significantly expanded the company's market presence. Driven by a passion for wellness, she founded a startup focused on delivering high-quality wellness workshops, quickly propelling the business to achieve multiple six-figure sales. Currently, Gabriella directs partnerships at a leading email marketing firm, working closely with the founders to enhance their strategic alliances. She is also the creator and owner of Nomad Cloud, a newsletter that she has impressively grown from 5,000 to over 200,000 subscribers, establishing a robust community of engaged readers. Gabriella's career is marked by a successful blend of corporate achievement and entrepreneurial spirit, underlining her commitment to both innovative marketing solutions and personal wellness.

Listen to this informative Sharkpreneur episode with Gabriella Rosen about the art of effective email outreach.

Here are some of the beneficial topics covered on this week’s show:

- How email outreach should have a clear purpose, identify a problem, propose a solution, give social proof, and have a specific call to action.

- Why AI tools have made it more complicated to reach someone’s inbox.

- How randomizing emails and managing sender reputation while employing multiple domains and email addresses enhances email deliverability.

- Why small adjustments in email campaigns can significantly affect the reply rate and overall success.

- How companies often underestimate the complexity of effective email marketing and have unrealistic expectations about outcomes.

Connect with Gabriella:

Guest Contact Info

Links Mentioned:

energizinghabits.com

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1061: Revolutionizing Tax and Legal Advice for Main Street America with Mark Kohler Jul 03, 2024

Show notes

Mark Kohler, M.PR.A., C.P.A., J.D., is a highly respected Founding and Senior Partner at KKOS Lawyers, specializing in tax, legal, wealth, estate, and asset protection planning. With a reputation as a YouTube personality, best-selling author, and national speaker, Kohler is dedicated to guiding clients through complex legal and financial landscapes to achieve their American Dream. He also serves as the co-founder and Board Member of the Directed IRA Trust Company and has launched the Main Street Certified Tax Advisor Program to train CPAs and Enrolled Agents nationwide. As the co-host of The Main Street Business Podcast and The Directed IRA Podcast, he simplifies intricate topics like legal and tax strategy, asset protection, retirement, investing, and wealth growth. Mark Kohler's commitment to helping entrepreneurs and small business owners attain success and financial security has made him a trusted expert in the field, benefiting countless individuals and businesses in navigating the financial and business world with confidence.

Listen to this informative Sharkpreneur episode with Mark Kohler about revolutionizing tax and legal advice.

Here are some of the beneficial topics covered on this week’s show:

- How small business owners need to take an active role in their financial and legal planning.

- Why business owners shouldn’t overly rely on passive advice from accountants and lawyers.

- How regular, proactive engagement between clients and their financial advisors optimizes business planning.

- How there is a lack of proactive strategic advice from traditional financial advisors.

- Why financial literacy and proactive management among small business owners is vital.

Connect with Mark:

Guest Contact Info

@markkohler

Instagram

@markjkohler

Facebook

facebook.com/markkohler

LinkedIn

linkedin.com/in/markjkohler

Links Mentioned:

markjkohler.com

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1060: Escaping the Owner’s Trap: A Guide to Business Autonomy with Bradley Hamner Jul 01, 2024

Show notes

Bradley Hamner, an entrepreneur with a tenacious drive, started his first business in 2009 against all odds. Overcoming initial challenges, he developed effective operating systems through relentless trial and testing. Today, Bradley is a Business Growth Coach and Value Builder consultant, empowering entrepreneurs to become architects of their own success. He shares his revolutionary BlueprintOS methodology, unlocking businesses’ true potential and driving remarkable achievements.

Listen to this informative Sharkpreneur episode with Bradley Hamner about escaping the owner’s trap and finding business autonomy.

Here are some of the beneficial topics covered on this week’s show:

- How systems and professes are important for business scalability.

- Why BlueprintOS specializes in service-based businesses such as marketing agencies and insurance companies.

- How over-dependence of businesses on their founders or primary operators can become an issue.

- Why businesses should have a clear three-year vision, one-year objectives and key results, and quarterly targets.

- How many businesses on INC 5000’s fastest-growing companies fail due to unsustainable growth practices.

Connect with Bradley:

Guest Contact Info

Facebook

facebook.com/blueprintos

linkedin.com/company/blueprintos

Links Mentioned:

blueprintos.com

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1059: Balancing Acts: How Married Entrepreneurs Can Thrive in Business and Marriage with Kay Lee and Robert Fukui Jun 26, 2024

Show notes

Robert and Kay Lee Fukui are the co-founders of i61, inc., a business consulting company. They assist married entrepreneurs create better work/life balance by structuring the business to scale while giving precious time back to the owner to invest into their marriage.

Robert received his marketing degree from San Jose State University and experienced 25 successful years in sales/marketing with companies such as Coca-Cola, Novartis Pharmaceutical and Bristol-Myers Squibb. He played instrumental roles in the launch of six major brands, directly responsible for over $150 million in revenue and a recipient of national sales and leadership awards.

His business acumen allows him to help family businesses build a more profitable, efficient and sustainable company. Kay Lee Fukui earned her business degree from the University of La Verne. She worked in the banking industry for many years and in her family business as operations manager for over 10 years before meeting the love of her life, Robert. She understands the highs and lows of running a family business and the sacrifices the owners make; often at the expense of marriage and family. Her passion is to see marriages flourish in the midst of building a profitable business and to help the entrepreneur couple understand that you don’t have to sacrifice the marriage and family for the business.

Together, they have developed an innovative consulting program, Power Couples by Design™, which equips the married entrepreneur to build a Thriving Marriage AND Prosperous Business. They have also authored the book, Tandem: The married entrepreneurs’ guide for greater work-life balance.

Listen to this informative Sharkpreneur episode with Kay Lee and Robert Fukui about how married entrepreneurs can thrive in business and marriage.

Here are some of the beneficial topics covered on this week’s show:

- How traditional business coaching or marriage counseling often fails to address the interconnected challenges of married entrepreneurs.

- Why most entrepreneurs don’t need more time but should improve how they use their time.

- How work life balance is less about the quantity of time spent on work or home, and more about the quality and intentionality of that time.

- Why couples should have regular business meetings ensuring they are both on the same page.

- How many entrepreneurs overlook their pricing strategies, which can lead to profit erosion.

Connect with Kay Lee and Robert:

Guest Contact Info

Instagram

@thrivingintandem

Facebook

facebook.com/thrivingintandem

linkedin.com/in/robertfukui

Linkedin.com/in/kayleefukui

Links Mentioned:

https://build.marriedentrepreneur.co/balance-business-marriage-better

https://www.thetandembook.com/

https://marriedentrepreneur.co/

https://marriedentrepreneur.co/blog

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1058: From Marketing to Multimillion-Dollar Developments: The Evolution of Invata Global with Brice Holmes Jun 24, 2024

Show notes

Brice Holmes is a serial entrepreneur, investor, and founder and CEO of Invata Global Capital. Since 2013, Brice has invested in over 2,000 multifamily units across six Class A properties, as well as over 250,000 rentable square feet of trophy Class A office space. Dedicated to fostering growth within the global entrepreneurial community, Brice has also harnessed his expertise to mentor and empower over 4,000 entrepreneurs across more than 140 countries. Other vested interests for Brice and Invata Global Capital include short-term rentals and boutique hotels, focusing on a steadfast commitment to ecotourism, sustainability, and conservation.

Listen to this informative Sharkpreneur episode with Brice Holmes about the evolution of Invata Global.

Here are some of the beneficial topics covered on this week’s show:

- How shifting from marketing to real estate was an organic process.

- How Invata Global manages over 2000 units including houses and short-term rentals.

- Why navigating different real estate rules and doing your due diligence across boarders can be challenging when dealing with international real estate.

- How real estate activities are variable which keeps daily routines engaging and diverse.

- How Invata is looking to expand in Costa Rica as well as the United States.

Connect with Brice:

Guest Contact Info

@InvataGlobal

Instagram

@invataglobal

Facebook

facebook.com/InvataGlobal

linkedin.com/company/invata-global-marketing

Links Mentioned:

invataglobal.com

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1057: Solar Solutions: Turning Rooftops into Revenue with Joshua Schuster Jun 19, 2024

Show notes

Joshua Schuster is a visionary leader at the forefront of real estate development and strategic initiatives, with a particular focus on delivering sustainable renewable energy outcomes. With his expertise in renewable energy, he has brought fresh attention to the solar sphere and its potential for Florida real estate investors and Wall Street.

As the CEO of Solarback LLC, a Florida-born initiative acting as a private equity fund and quasi-REIT, Mr. Schuster has positioned himself as a key figure in the industry, attracting Environmental, Social, and Governance (ESG) investors. With over 20 years of experience in the real estate industry, he seamlessly transitioned into the energy sector, leading the company's overall direction, and focusing on new markets, customers, and project development.

Listen to this informative Sharkpreneur episode with Joshua Schuster about turning rooftops into revenue.

Here are some of the beneficial topics covered on this week’s show:

- How Solarback leases large rooftop spaces to install solar panels, which then generate for the building below.

- How there are approximately 13 billion square feet of commercial roof space in the U.S. that could potentially be used for solar installations.

- Why partnering with top professionals to ensure quality control and long-term service sets Solarback apart in the industry.

- Why it’s vital to think about unique challenges in insuring solar installations in areas that are prove to severe weather like hurricanes.

- How solar installations help small businesses reduce utility costs and provide landlords with additional income streams.

Connect with Joshua:

Guest Contact Info

Links Mentioned:

solarbackusa.com

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1056: Behind the Scenes Brilliance: Crafting Compelling Stories with Diane Strand Jun 17, 2024

Show notes

Diane Strand is an award-winning Executive Producer at JDS Studios and the TV show Spirit of Innovation, the first Riverside County local news and information program. She is the majority owner of JDS Video & Media Productions, Inc / JDS Actors Studio and the founder of nonprofit JDS Creative Academy, she is also a published author who talks about entrepreneurship, and providing pathways for career opportunities in the visual, performing and digital arts.

Diane's passion for Workforce Development in the arts, led her to write two approved curriculums for video production. One is a Title 17 program designed for adults with developmental disabilities. The other is a California State approved apprenticeship program for college graduates. These programs provide Hands-On training and paid supported internship opportunities, designed to break down barriers to gainful employment in video production, post production and acting. Diane's prior career life holds credits from A-List shows like; General Hospital, Friends, Veronica's Closet and building the high-def control room at Staples Center, for the last 17 years Diane has been a successful entrepreneur of her own, a multi-award winning production company, working with clients like Abbott Vascular, City of Temecula, Cal State San Marcos and United Healthcare Services to name a few.

Diane has launched over 100 videos and acting careers into the mainstream entertainment and video production industry. She sets out to provide H.O.P.E. which Diane defines as; Helping One Person Everyday!

Listen to this informative Sharkpreneur episode with Diane Strand about crafting compelling stories.

Here are some of the beneficial topics covered on this week’s show:

- How JDS Productions specializes in corporate marketing and communications creating content like training videos and PSAs.

- Why JDS Productions targets large corporations in industries like biotech.

- How content creation, from social media posts to large-scale marketing campaigns helps businesses achieve success.

- How JDS can create broadcast quality television shows for marketing purposes.

- Why small changes can significantly impact storytelling.

Connect with Diane:

Guest Contact Info

@JDSProductions

Facebook

facebook.com/JDSProductions