Seven Strong with Holly Hillyer

Latest Episodes:

The biggest mistakes you are making with your lead magnet, and how to fix them Apr 16, 2024

Show notes

I strongly believe that using Instagram as your free top of funnel strategy is the first step in growing your business, but it really is just step one. And that is what I teach inside the Seven Strong Society. But what you build from there is really where the magic happens.

And the bridge between growing an audience on Instagram and growing your business is a value packed lead magnet. The way I teach creating a lead magnet is not the same as other “freebie” trainings out there, and in fact those trainings are causing a lot of business owners more harm than good. And in this episode I am breaking down the big mistakes most people are making with their lead magnets, and how to fix them.
In this episode, I cover:
- The first question you need to ask yourself when creating your lead magnet
- The power of focusing on the outcome
- What step in the journey your lead magnet should solve
- The easiest way to get people your solution fast
Want to create your own irresistible lead magnet? I have created a new workbook to help you walk through this process and create your lead magnet fast!
Head to https://www.sevenstrong.com/leadmagnet

The Real Reason You Need an Email List Apr 09, 2024

Show notes

When I started email marketing 9 years ago, things looked quite a bit different. And we have come a long way from me sending emails one by one from my gmail account after bedtime, but that is where it all started. And for the last 9 years, my email list has been my biggest source of predictable revenue in both my businesses.

Yes, I can teach you how to grow on social media, and I love doing that, but if you want to grow and scale your business without spending all your time on social media, you need to build an email list.
In this episode, I am sharing:

- My story of where we started with email marketing (it wasn’t pretty)
- How much email marketing has impacted my business growth of the last 9 years
- The truth about social media, and how little control you have
- Why I will never stop growing an email list
- The biggest reason you need a list (and it's not because you might lose your social media account)
Plus I shared more about my new free workbook that walks you through how to create an irresistible lead magnet that converts your followers into clients while you sleep. Want to check it out?
Head to https://www.sevenstrong.com/leadmagnet

Hack your brain for success with Mindi Huebner Apr 02, 2024

Show notes

This week I am sitting down with intuitive mindset mastery coach and NLP practitioner, Mindi Huebner and diving deep into the subconscious programming that might be limiting your success.

As I have shared before, entrepreneurship is really the most powerful personal growth experience and our businesses can only grow as much as we grow ourselves. Mindi shared her wisdom on how to hack your subconscious mind for success to overcome any plateaus you might be experiencing.
We talked about:
- How what you say literally creates your reality
- Why “acting as-if” is one of the most effective ways to change your thoughts
- How to create a vision board that activates your subconscious mind for growth
- The power of reverse engineering to create “24 karat” results
- How to hack your performance like an Olympic athlete
- And why you should show up with “Of Course” energy.
Plus, get your hands on my completely free guide for creating your first irresistible lead magnet! Grab your copy now and let's dive in!

Want to level up your content game so you can get off the app and still grow? The doors to the Society are now open! We are so excited to welcome this new class of members into the membership and if you are an online business owner, you don’t want to miss this opportunity to go all in on your growth this year!

Want to learn more? Go to https://www.sevenstrong.com/society
(use the code PODCAST to save $50 off your first month)

How I grew my list by 1200+ leads in 90 days on autopilot Mar 26, 2024

Show notes

If you want to grow your business to 6 figures and beyond, there comes a point where you can't do everything by hand. And the great news is, in 2024 you don't have to. One of the ways I have been able to grow two businesses to 7 figures while being a mom of 3 is automations.
And in this episode, I am breaking down the steps by step of my list building funnel that has not only helped me grow my list by 1200+ new leads, but also convert over 10% of them into paying clients in that same time frame.
I am breaking down:
- The key to creating a lead magnet people will be begging you to send them
- How I use evergreen content to build my list around the clock
- The no fuss automation tool that does all the heavy lifting for me
- How I position these new leads to buy

Plus launching here for the first time, my totally free guide to creating your first irresistible lead magnet! Get your copy and let’s dive in!

Links:

Free Guide to creating your first irresistible lead magnet!
ManyChat
ManyChat Mastery
FloDesk (50% off your first year!)
Launch by Jeff Walker

Break through your growth ceiling with Megan Blacksmith Mar 19, 2024

Show notes

If I have learned nothing else in my 10+ years running a business, it’s that entrepreneurship is the ultimate personal growth journey. And that is exactly what my guest Megan Blacksmith and I are diving into today.
Megan Blacksmith is a holistic health coach, Functional Diagnostic Nutrition Practitioner, speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.
Each time I have reached a growth or revenue ceiling in my business, I know it’s time to look within and uncover what subconscious beliefs or mental blocks are the root cause. And if you have found yourself hitting a ceiling yourself, this episode is for you.
During our chat, we talk about:

How identity influences our aspirations
The ease of making decisions that resonate with our core values
Why embracing who we truly are can lead to more fulfilling choices, both personally and within our careers
The radical ah-ha moment that helped me break through my own ceiling and connect with my audience
And how challenging conversations can actually strengthen our connections with others

This one is real juicy, and I can’t wait to hear what you think!
You can follow Megan at @Becomingzesty and tune in to her show, the Becoming Zesty Podcast.

My Secret Weapon for Automated Lead Gen Mar 12, 2024

Show notes

As a business owner, growing your email list with new leads should be at the top of your to-do list. But turning followers on social media into email leads can be harder than it sounds, especially with social platforms doing their best to keep people on their app.
This is where the magic of ManyChat comes in. ManyChat is the automated chat bot behind the “DM or Comment the word [X] below” craze on social media right now. This little behind the scenes automation is hacking the Instagram Algorithm and resulting in amazing results for accounts of all sizes. And on today’s episode, I am going to tell you all about it!
Today I am doing a deep dive into:
- What is Manychat, and how long has it been around
- Why the Instagram Algorithm hates “link in bio” but LOVES ManyChat automations
- The real importance of email list growth, and why you should be doing it already
- How Manychat makes the whole process so easy
- And my plug and play system to get your automations set up in 1 hr or less!

My ManyChat Mastery plug and play template system is everything you need to set up your own ManyChat account, and start growing your list on autopilot. Not only do we walk you through the whole process, we also give you our best performing templates you can upload right into your own account.
Plus, you can get a month of the Premium account for free when you join (though we have templates for the free level too!)
Want to learn more? Click here for all the details

Failure is the Secret to Success with Kathi Reuter Mar 05, 2024

Show notes

Is your money mindset keeping you from making more? We all have money stories and beliefs that we were brought up with, and oftentimes we don’t even know them until we start a business and want to make more money.
This is exactly what my friend Kathi and I are chatting about on this week’s episode of the Seven Strong Podcast!
Kathi is a transformational mindset coach for entrepreneurs and she has helped dozens of entrepreneurs break through their internal limits and unlock their next levels of success.
On this episode, we discussed:
- Why you need to redefine failure to find success
- What real life struggles business owners face, and how to overcome them
- How your uncertainties are keeping you stuck
- The importance of developing a positive money mindset
- What growing abs has to do with your business
Kathi also shared her upcoming free training, "Unleash Your Business Potential." This training is designed to help you rebuild momentum after feeling stuck in your business, by showcasing how small tweaks in your thinking can ignite significant leaps in your life and business.
If you are feeling stagnant or stuck in your business growth, and are ready to break through the invisible barriers that are holding you back, you don’t want to miss this!
The free training is taking place on Wednesday, 3/13/24 @ 8PM EST or Thursday, 3/14/24 @ 11:00AM EST (A correction from the information in the episode)
Click here to register for the free training now!

Lessons and takeaways from one year of weekly podcasting Feb 27, 2024

Show notes

What would happen if you commit to doing something in your business for a whole year? And where would you be a year from now if you started today?
This episode is a pretty exciting one because we are celebrating our 52nd weekly episode, meaning 1 FULL year of weekly podcasting. And I have to say there were a few times I wasn’t entirely sure we were going to make it this far.
This has been an incredible year, and I am so proud of the growth we have seen, not just from a business standpoint but from a personal one as well. And I am spilling it all on this episode.
On today’s episode, I am sharing:
- Some of our biggest wins (and biggest lessons) from the last year
- One of the most surprising things to come from growing the podcast
- How much my husband (and business manager) David has been key to strategic growth
- My favorite thing about having guests on the show
- And more!
Plus, I am announcing our Anniversary Giveaway! When you leave a review of the show (and DM a screenshot to me on Instagram with the keyword CELEBRATE) you will be entered to win one of our amazing prizes!*
Thank you for hanging out with me every week in your earphones, and I can’t wait to celebrate for many years to come!
*Giveaway ends 03/03/2024 at 11:59 PM EST

Grow your audience on Instagram without being on the app Feb 20, 2024

Show notes

One of the number one things I heard from people who were in the InstaGrowth Bootcamp last week was that they want to grow their audience on Instagram, but they want to spend LESS time on the app to do it. And while you might think that sounds counterintuitive, I actually think that is the whole point.
When I was struggling to create content that actually grew my account, I was spending so much time trying to create content. And truth be told, most of that time was spent scrolling through the reels trying to find someone else’s idea that I could re-create.
But then I realized- when you are copying someone else, you are already behind the trend. You have already missed the boat. Which is why when I started creating content strategically, with an actual plan, everything changed.
In this episode, I break down my simple 3 step plan to create content FASTER so you can create MORE of it without spending any more time on the app. And if you are trying to get off the gram while growing on the gram, this episode is spilling some of my best kept secrets.
In this episode, I am sharing:

What you really need to focus on with your content, vs what is wasting your time
How to determine what content your audience really cares about (and what you can skip)
Where to start when creating content (and it's easier than you think)
How I discovered the formula for creating viral content
The best way to use the tools inside the Society to start creating content in just minutes, not hours

The mindset shift that changed how I show up on Instagram Feb 13, 2024

Show notes

Last summer, I was feeling stuck on Instagram. My personal brand account was stuck at 40K followers for over 2 years, and I felt like I was doing everything under the sun to get my content seen by my ideal clients and nothing was working. I was frustrated, blaming the algorithm and feeling fed up by creating content.

Maybe you can relate.
But after blaming the Instagram algorithm for my struggle for so long, I decided to stop sitting in blame, and start asking better questions. And in this week’s episode, I am sharing the breakthrough that kickstarted my Instagram growth again, and completely changed the way I think about creating content.

On this episode I chat about:
- How I got stuck at 40K followers for 2 years, even though I was giving “value”
- What my ideal clients were telling me they wanted (and why I started to listen)
- How I stopped blaming the algorithm and started looking at it from a different perspective
- The simple question I asked that changed how I look at creating content
This week I am sharing exactly what I did to start growing on Instagram again in my InstaGrowth Bootcamp. Want to learn more? Register at https://www.sevenstrong.com/instagrowthbootcamp

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