Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Latest Episodes:

503. Does It Matter If We Use A Trade Specific Digital Marketing Company w Chris Yano Jan 20, 2021

Show notes

Tersh talks with Chris Yano from Ryno Strategic Solutions!

Chris is one of the OG's (original gangster for those less hip in the new slangs...lol) of internet marketing for the skilled trades. He started working on Search Engine Optimization or SEO back in 2004, and he really stayed focused on the digital side of things the entire time.

Chris has also been honored with developing a relationship with Gary Vaynerchuk, and he drops some pure gold that he has learned while being mentored by Gary Vee!

In today's episode, Tersh and Chris talk about 10 reasons that it is in your best interest to use a digital marketing agency that is solely focused on home service businesses when it comes to digital marketing. Tersh is quick to put Chris on the hot seat and ask the really hard questions surrounding how we should be holding our agency accountable.

Our Deep Dive~

What have you learned while being mentored by Gary Vee?
Is SEO dead?
If so, what is next?
If not, what should we be doing when it comes to SEO?
Tell me more about GMB or Google My Business...
Should we be on TikTok?
Voice search...is it here yet?
...you'll have to listen to the rest of the episode for these juicy details!

How long does it take your website to go from brand new to killing it in my area?!

RESOURCES

Reach out to Chris Yano & his team via email at info@rynoss.com
Learn more about Tersh by visiting https://serviceemperor.com
https://Siteliner.com Visit this site to scan your website to show you any errors you may have, and it will show you if you have any content that is copied from your other pages!
Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/servicebusinessmastery/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Learn more about Tersh at https://serviceemperor.com

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502. How Do You Know What Message You Should Send To Your Target Clients w Brian Gregory of Admanity Jan 13, 2021

Show notes

Go here and read as you listen!!

Our guest today is Brian Gregory, CEO, and Founder of ADMANITY.com. If you've ever wished that a professional ad agency would coach you about your brand but found out you couldn't afford it, you're going to enjoy our show today. ADMANITY has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually, they just don't know how...and today he's going to reveal exactly how you can do it!

Brian Gregory is the Founder and CEO of ADMANITY.com and the creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. The 5-minute, simple ADMANITY® Test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company's emotional archetype and then identify the advertising strategies, tactics, formulas - even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol and its testing platform, he has written over 2,000 pages of ADMANITY® curriculum and training materials as well as being the author of the book Sheep Don't Eat Complicated Grass! Brian is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Connect with Brain on LinkedIn.

Connect with Tersh on social @tershblissett

Service Business Mastery Podcast

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501. How to use agile and growth mindsets to accelerate your growth w Frank Forte Jan 06, 2021

Show notes

Today's episode is with Frank Forte. We talk about what it takes to lead and grow a high-performance team!

Frank began learning about high performing teams while serving in the Navy on nuclear-powered submarines during the Cold War. There he experienced the effectiveness of high performing teams and some of the leadership principles that help build them. Today, Frank speaks, coaches, and consults for individuals and companies on how to affect change using lean-agile thinking. Frank is a Certified Executive Coach who holds a BSCIS and has done graduate work in Software Engineering.

He has been part of 6 startups in various industries and phases of funding.

Frank's new book: A.G.I.L.E. Thinking Demystified - Mindset over Mechanics, is due to be released soon. The word agile has moved far beyond its original meaning in helping to transform large organizations. We now know that agile is used as a tool to accelerate an organization's ability to adapt and thrive in a world of accelerating change. This book provides the missing link of how to shift mindsets and how to enable teams to work effectively.

The framework of the book will help grow a new way of thinking and is anchored in:

Adaptability

Growth

Improvement

Leadership

Experience

A.G.I.L.E. will challenge everything you think you know about leading and working in large organizations. Embrace this challenge and the opportunities to improve because this is the only way to fully realize A.G.I.L.E and experience the benefits.

https://www.forteleadertech.com/

Service Business Mastery Podcast

Learn more about Tersh

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500. 3 Reasons Businesses Fail How To Avoid Them w Adam Lean Jan 02, 2021

Show notes

This episode is a re-release from a past episode with Adam Lean. Adam is my bookkeeper and people are constantly asking me about bookkeeping and accounting, so I thought it best that I release this episode! Keep in mind, I sound like a baby podcaster and gave out the wrong email address (it redirects) but the content is still golden!

Adam Lean knows what he was meant to do. After graduating from college, he became an accountant, but quickly realized it was not his calling. He started an eCommerce store, and things started out great. But before long, something felt off. Sales were up, his business seemed to be growing, but his profits just weren't telling the same story. Even as an accountant, he couldn't figure out why. Like many business owners, Adam was wearing ALL the hats in his business and struggled to devote the necessary time/energy to take a closer look at what was working, what wasn't working, and what he should be doing to boost the financial health of his company.

So Adam set out to find out exactly what he should be focusing on. And from this quest, Adam started the CFO Project. Today, Adam and his team of "Chief Financial Officers" work with business owners who are struggling to make the right decisions to yield profit. Together, they plot out a roadmap to guide each client (and each client's business) to become more profitable and have more cash flow, allowing those business owners to finally take control of their business and finances. They're not like most business coaches, consultants, or gurus. They're more like financial business coaches that focus on RESULTS. To Adam, results mean more profit & more cash flow for a business.

https://thecfoproject.com/sbm/

https://serviceemperor.com

@tershblissett on social media.

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485 - What Can Be Accomplished By Learning Your Numbers w Diane Gardner Dec 30, 2020

Show notes

Tersh talks with Diane Gardner about how important it is to really learn your numbers, and how so few service businesses know their numbers! Diane is certified in Profit First and she shares that insight with us on today's episode.

Learn where you could profit more by taking Diane's short Profit Meter Quiz here https://profitcoach4you.com/master

Speaker, Author, EA, CTC (Certified Tax Coach), and Mastery Level Profit First Professional, Diane is committed to helping Service Business owners maximize profits and minimize taxes through her "Path to Increased Profitability" program and through her tax planning services. Utilizing the Profit First principles, Diane gives service business owners tools to uncover the profit leaks in their business so owners can have a better cash flow, less stress, and be more empowered while making more money.

Learn more about Tersh by visiting https://serviceemperor.com Connect on social media @tershblissett

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484 - How To Navigate The Skilled Trades As A Female w Danielle Putnam Dec 23, 2020

Show notes

On today's show, Tersh has the honor of speaking with Danielle Putnum of The New Flat Rate & the past president of Women in HVAC/R. We talk about navigating the trades as a female and some of the things they offer ladies who are interested in joining the trades.

Plus we did a bonus deep dive into business processes, and Danielle has a special gift for you! Reach out to her via email and request your copy of her 7 Page Hiring Package! Her email is Danielle@menupricing.com

Connect with her team by visiting https://thenewflatrate.com/

Learn more about Tersh by visiting https://serviceemperor.com

and connect with Tersh on social media @tershblissett

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483. 3 Things to Focus on in an Uncertain Economy Dec 16, 2020

Show notes

"Cashflow problems are just a symptom of a bigger issue"

-Courtney DeRonde

www.tdtpc.com/SBM

Tersh gets to talk with Courtney DeRonde from TDT CPAs & Advisors about the 3 things I should be focused on during an uncertain economy!

Courtney is kind enough to share a special offer for you as a listener of the Service Business Mastery Podcast! Just click the link above! The first 25 listeners will get the course for 50% off and an e-book! PLUS, a 1-hour phone call with their team to help answer any questions you may have about the ebook or the video course!

The course will dive much deeper into the three things below.

Don't wait for PERFECTION; Focus on PROFIT!
Don't look at where you have BEEN; Focus on where you are HEADED!
Don't miss this OPPORTUNITY; Focus on things you want to CHANGE!

We went into a ton more detail on each of these three things listed, and you'll be smarter once you have listened to the episode!!

Connect with Courtney and her team by visiting their website www.tdtpc.com/SBM

Connect with Tersh on social media @tershblissett on most every platform...except snap chat...he's not hip enough for that!

www.ServiceEmperor.com

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482. Let's Talk The Newest Water Filtration Technology for Your Home - Currie Gauvreau Dec 09, 2020

Show notes

Tersh talks with Currie Gauvreau from Honest Water Filters and Visionary Training Solutions about the latest products from Honest Water Filters. They also talk about #businessmanagment and how to offer these products! Check out this episode to learn more about offering water filtration to your residential clients!

www.honestwaterfiltration.com

Currie@honestwaterfiltration.com

www.visionarytrainingsolutions.com

Currie@visionarytrainingsolutions.com

www.ServiceEmperor.com

Tersh@serviceemperor.com

@tershblissett on all social media

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481. How To Eliminate Workplace Dysfunctions - Brandon Smith Dec 02, 2020

Show notes

Brandon Smith - Author, Speaker, Executive Coach Founder of The Worksmiths, and Host of "The Workplace Therapist". He went from not being able to order a pizza due to a debilitating stutter to become a master communicator. He went on to teach communication in two leading business schools and has won 12 teaching awards for his work in the classroom. Through his work with businesses, Brandon has helped countless employees go from being on the verge of getting fired to becoming some of the company's top performers. Brandon learned the secret of urgency, what he calls 'Hot Sauce', and how different people react differently to it. Today he is the author of 'The Hot Sauce Principle'. Used in the right amount, hot sauce can be the very thing that turns a bland or stressful workplace into a place of flavourful productivity. www.theworksmiths.com www.theworkplacetherapist.com Check out Brandon's podcast too! The Work Place Therapist Podcast

Check out Podium for your client communications platform too! www.Podium.com/starter to get started for free!

Connect with me on IG, Facebook & LinkedIn @tershblisett

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480. How to Sell if You're not a Salesman - Chris Spurvey Nov 25, 2020

Show notes

Chris is a sales mentor, author, podcast host, and speaker. After consciously choosing entrepreneurship as a means to create a better life for his family, Chris realized that negative beliefs about sales were holding him back from taking his ventures to the next level. He saw this as a major hurdle to not only his businesses but the businesses of virtually every other entrepreneur. Chris went to work on himself and found a way to sell that felt right.

Chris spearheaded the growth of Plato Consulting to the point it was acquired by one of the largest management consulting firms in the world (KPMG). In the process, he sold over $300 million in consulting services. Following the acquisition, Chris turned his focus to helping other "non-sales sellers" find a way to grow their revenue in a consistent, stress-free manner.

Check out Podium for your client communications platform too! www.Podium.com/starter to get started for free!

Connect with me on IG, Facebook & LinkedIn @tershblisett

--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

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