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    Business

    Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you’re in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!

    Advertise

    Copyright: Skilled Trades Syndicate - Tersh Blissett and Josh Crouch © 2025

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    Latest Episodes:
    Leveraging Your Business Partnerships to Build a Better Team w/ Larry Shoemaker & Carl Pinto Dec 26, 2022
    Show notes

    Surrounding your business with as many high-quality partnerships as you can makes ALL the difference. Leveraging your partnerships and using your network can enhance the skills of your employees and help you build a better team. How? Tune in to find out from these two experts…

    Meet Carl Pinto, the Senior Director of Marketing Communications for Bradford White Corporation and Larry Shoemaker, Owner of Deluxe Plumbing & Heating.

    Join us as we talk with Larry and Carl about how to leverage your partnerships with distributors, manufacturers, and even local tech schools to grow and train your staff so you can build a business that doesn't rely on experienced technicians.

    In this episode we discuss:

    • How to enable your technicians to build confidence in selling.
    • How to create mutually beneficial relationships with your suppliers and manufacturers
    • Skills and characteristics to look for when hiring new technicians.
    • Partnering with local tech schools to hire and train interns, apprentices, and techs.
    • Why it's so powerful to invest in accessible educational training for your staff.
    • How to avoid being constantly sold to by your manufacturing reps and suppliers.

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
    • Bradford White's For the Pro Training Academy
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guests:

    Carl A. Pinto, Jr. is the Senior Director of Marketing Communications for Bradford White Corporation. Carl's responsibilities include the oversight of Bradford White's corporate and subsidiary marketing, public relations and internal communications. He also represents Bradford White as a liaison to various industry organizations, where he helps to support initiatives focused on driving Plumbing & HVAC industry awareness and workforce development. Carl began his career with Bradford White in 2012, after having served for nearly three decades in a variety of marketing, public relations and process improvement roles with several Fortune 100 companies such as Prudential Financial, General Electric, AIG and UnitedHealth Group. He is a certified Six Sigma Green Belt and holds a variety of communication and leadership certifications. Carl is a graduate of the Lock Haven University of Pennsylvania.

    Check out Bradford White: https://www.bradfordwhite.com

    Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-p-472990b6

    Facebook: https://www.facebook.com/bradfordwhitewaterheaters

    Instagram: https://www.instagram.com/bradfordwhitewaterheaters

    Twitter: https://twitter.com/bw_waterheaters

    YouTube: https://www.youtube.com/channel/UCi-oYLoNWypYViDdntdy9MQ

    Email him about training: training@bradfordwhite.com

    Larry Shoemaker is the Owner of Deluxe Plumbing & Heating in Bethlehem, PA and has been in the plumbing field for 23 years. He holds a Master Plumbers license and also teaches for the Allentown Master Plumbers Association.

    Check out Deluxe Plumbing & Heating: https://www.deluxeplumbing.com

    Email Larry: larry@deluxeplumbing.com

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    How To Turn Your Service Business Into A Profitable Machine w/ Justin Riley Dec 23, 2022
    Show notes

    You might be thinking, why should I hire an HVAC and plumbing digital agency?

    And that's a valid question.

    After all, service businesses have been around for a long time and most don't use digital marketing tactics.

    So, what's the big deal? Why does your business need to be any different?

    The answer is simple. In today's economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That's where a digital agency comes in.

    By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently.

    They can also help you track your progress so you can see exactly what's working and what's not.

    In this episode of Service Business Mastery, Tersh and Josh chat with Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing and revenue attribution for YOUR business.

    In this episode we discuss:

    • What the steps are to get more clients and make more money for your service business using the "4 R's" strategy: reactivation, recovery, reputation and relationship.
    • Why it is difficult for small businesses to maintain high gross profit margins.
    • How to acquire customers when first starting your business, through paid media programs.
    • Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest cost way to get into consumer's houses immediately.

    So, if you're looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!

    Check out these resources we mentioned during the podcast:

    • This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket.
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Justin Riley, President at Upfrog LinkedIn

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    The Secret to Creating Viral Content for Your Service Business w/ Brendan Kane Dec 22, 2022
    Show notes

    Have you ever scrolled through another business' Facebook feed or watched a YouTube video? Some content just seems to have that certain something that makes it go viral. But what is that certain something? How can you make your content catch on like wildfire? As it turns out, there's a science to going viral, and Brendan Kane is an expert in reverse engineering virality.

    Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spend for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he's helped generate over $1 billion in revenue.

    Whether you're a big corporation or a small business just starting out, Kane has the experience and knowledge to help you take your social media presence to the next level.

    In this episode of Service Business Mastery, Tersh and Josh sit down with Brendan Kane to discuss:

    • What platforms you should focus on creating content for as a business owner. According to Brendan, it is best to focus on one platform and master it, rather than try to post content across all platforms without success.
    • Why getting into the head of your target audience is key to creating content that resonates with them for your service based business.
    • How people can spot a sales or marketing pitch in an email from a mile away. To be successful, think about how you would write an email to a friend about the same topic.
    • Brendan Kane also explains how the algorithms that control reach and distribution of content on these platforms are designed to maximize user retention. [Going viral on social media platforms requires creating effective content that engages users.]

    So if you're looking to make your content go viral, Brendan Kane is definitely someone you want to learn from.

    Check out these resources we mentioned during the podcast:

    • This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket.
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Brendan Kane, Managing Partner at HookPoint. Connect with him on LinkedIn

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    How To Use Pay-Per-Click Digital Marketing To Grow Your Business w/ Forrest Perry Dec 21, 2022
    Show notes

    When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user's attention on your website?

    These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week's guest is here to make it all make sense…

    Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment.

    Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.

    In this episode, we discuss:

    • How to outperform the average landing page conversion rates in your industry.
    • How to know your marketing agency is or isn't performing well.
    • What is pay per click advertising and how does it benefit service businesses?
    • Advice on how to better leverage the work your marketing agency is doing.

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
    • Learn more about Forrest Perry Digital Marketing
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Forrest Perry is the Owner of Forrest Perry Digital Marketing, a pay per click marketing agency that works with 80 home service businesses to increase their efficiency, ROI, customer lifetime value, and much more.

    Visit his website: https://forrestperry.com

    Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestperry

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    How to Build Long-Term Wealth as a Service Business Owner w/ Backbone Planning Partners Dec 20, 2022
    Show notes

    When it comes to building your long-term wealth, being proactive is crucial. Throughout every stage of growth and change, it's important to nurture, preserve, and protect your business, and that's exactly what this week's guests do!

    Meet Austin Peterson and Landon Mance, Representatives of Backbone Planning Partners and hosts of the Tycoons of Small Biz Podcast. Backbone Planning is a wealth management firm that works closely with you to design a financial plan to support all aspects of your life and business. Austin and Landon are not CFOs or CPAs, but they know exactly what business owners need to thrive.

    Join us as we speak with Austin and Landon about long-term wealth-building strategies you can start implementing today!

    In this episode we discuss:

    • The key differences between a CPA, CFO, and Wealth Manager/Advisor.
    • How a Fractional CFO can benefit your service business.
    • Long-term wealth-building strategies for trades business owners.

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
    • Backbone Planning Partners
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Austin Peterson and Landon Mance are hosts of the Tycoons of Small Biz Podcast. They're also Representatives of Backbone Planning Partners, a cross-disciplinary wealth management firm that specializes in family-owned/closely held businesses and high net-worth individuals. They believe your business and personal goals are intertwined, and they work to design a financial plan to support all aspects of your life.

    Links to content here:

    Visit their website: https://www.backboneplanning.com

    Connect with them on LinkedIn: https://www.linkedin.com/company/backbone-planning-partners

    Listen to Tycoons of Small Biz Podcast: https://tycoonsofsmallbiz.com

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    How to Leverage Job Photos to Enhance Your Marketing & Team's Communication with Claire Ficke of CompanyCam Dec 19, 2022
    Show notes

    We often talk about CompanyCam and their major SEO benefits, but let's dive deeper into how their other features are turning inefficient service businesses into leaders in their field.

    Meet Claire Ficke, the Trade Manager at CompanyCam. Claire drives growth within HVAC and home services trades and she's here to help YOU do the same. Ready to learn how their photo documentation and other unique features can level up your business?

    Join us as we talk with Claire about how CompanyCam's one-of-a-kind technology can improve your team's performance, communication, and customer experience.

    In this episode we discuss:

    • Why photo documentation is vital to mastering your service business.
    • The power of photos for the growth of your customer base, your team, and your company as a whole.
    • CompanyCam features, benefits, and SBM's special offer.
    • Is CompanyCam right for your business? Find out!

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website).
    • Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Claire Ficke drives growth within HVAC and home services trades at CompanyCam. She has been in tech sales since 2018 and has a passion for educating service professionals about the use of technology for business growth. As Trade Manager, Claire works with CompanyCam's multiple home services partner to help their members learn about the importance of visual documentation for the protection and growth of their businesses. Outside of work, Claire enjoys living in sunny Santa Barbara, CA, hiking, playing bluegrass tunes, and traveling with her friends and family.

    Links to content here:

    https://www.linkedin.com/in/claire-ficke-a6300096

    https://companycam.com/claire

    https://www.instagram.com/companycamclaire

    https://www.instagram.com/companycamapp

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    Customer Recovery: Strategies for Creating Loyal Customers w/ Justin Riley & Noah Carter Dec 16, 2022
    Show notes

    If you're utilizing technology and even basic psychology in your marketing tactics, you too can turn your business into a growth engine. Even better, you can turn disengaged and dissatisfied customers into PAYING customers (pretty quickly, too).

    This isn't click bait, it's proven! Automation and strategic messaging are two powerful ways you can recover old customers and stubborn leads and convert them into loyal customers.

    Joining us today are two experts in digital marketing, Justin Riley, President of UpFrog, along with Noah Carter, Head of Operations at UpFrog.

    Last time we talked with Justin and Noah about customer reactivation, so this time we're talking about customer recovery.

    In this episode, we discuss:

    • What is customer recovery and why is it so important for service businesses?
    • How your marketing messaging and timing is impacting your sales and customer engagement.
    • Simple ways to convert dissatisfied/disengaged customers into loyal, paying customers.
    • How important are customer reviews?

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guests:

    Justin Riley is the President of UpFrog, a digital agency and growth engine dedicated to helping local businesses thrive in the ever changing technology era.

    Connect with Justin on LinkedIn: https://www.linkedin.com/in/justintriley

    Noah Carter is the Head of Operations at UpFrog.

    Connect with Noah on LinkedIn: https://www.linkedin.com/in/noah-carter-97514b151

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    The Truth About Improving Efficiency w/ Billy Stevens Dec 10, 2022
    Show notes

    In a service business, growth can be a double-edged sword. On one hand, it's great to see your company expanding and taking on new clients. On the other hand, growth can put a strain on your resources, making it difficult to maintain the same level of service.

    That's why it's important to focus on efficiency when you're trying to save money and improve profitability. In other words, rather than simply raising prices, look for ways to cut costs and increase productivity.

    For example, you might consider offering extended warranties to your customers. While this can be beneficial for companies, self-warrantying can cause issues with valuation if not done correctly.

    In this episode of Service Business Mastery we discuss:

    • How focusing on improving efficiencies within a company can help save money and improve profitability, rather than simply raising prices.
    • When considering changing pricing, businesses should look at their overall financial state and make data-driven decisions.
    • Why offering extended warranties can be beneficial for companies, but self-warranting can cause issues with valuation if not done correctly.

    The bottom line is that when it comes to pricing, businesses should look at their overall financial state and make data-driven decisions. By taking a strategic approach to pricing, you can ensure that your service business remains profitable as it grows!

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Billy Stevens began his professional career in 1996 with Berkeys, an HVAC and plumbing business based in South Texas. Billy purchased Berkeys in 1996.

    Not having much experience in the trades allowed him to look outside of the box as the company grew.

    Billy cleaned up the image of plumbers and implemented other time saving strategies. These things seem ordinary now but no other companies were doing this at the time.

    One important thing Billy learned at Berkeys: Dispatchers are pulled in every direction... by technicians, CSRs, managers, owners, customers & support staff.

    Compounding the problem, current software requires even MORE staff.

    The key obstacle to growth is the chaos in the office. Industry software is fundamentally flawed... It not only ignores the chaos, it compounds it!

    And nobody has created a viable solution!

    Until now.

    Enter: **drum roll** .... ServiceSHIFT!

    Links to content here:

    LinkedIn: https://www.linkedin.com/in/billy-stevens-a54a1819/

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    Going Beyond the Numbers with PlumbBooks w/ Cheryl Lanahan Dec 08, 2022
    Show notes

    As the service business industry continues to grow, it's more important than ever for business owners to have a firm handle on their finances. That's where Cheryl Lanahan from PlumbBooks comes in.

    On this episode of Service Business Mastery, Cheryl discusses her background and how she got started with PlumbBooks. She talks about the problems she saw when working with contractors and how she turned that data into actionable intelligence. Cheryl explains what the process looks like for cleaning up books that are in disarray. Finally, she gives advice on what business owners should be thinking about as they plan for the new year. Joshua Crouch from Relentless Digital discusses with Cheryl about:

    • How she got started with PlumbBooks and her professional background
    • What problems Cheryl saw working in the service business industry and how she applied that data towards improving the business' financial process and output for clients.
    • When business owners should be thinking about their work as they plan for the new year.
    • What the process looks like for cleaning up books that are in disarray.

    Whether you're just getting started in the service business industry or you've been in business for years, this podcast interview is a must-listen. You'll come away with actionable advice that will help you take your business to the next level.

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit there website).
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Cheryl Lanahan is the Founder of PlumbBooks. She is dedicated to providing meaningful, accurate, and on-time custom reporting so that decision makers understand their financial position and can make informed money moves. Cheryl's goal is to have a business where people love to work, clients are wowed with their services, and providing value is #1. PlumbBooks has helped clients grow their businesses, adjust their spending so that they are more profitable, and feel completely at peace that their books are in great shape. When not working, Cheryl enjoys playing a little Zelda Breath of the Wild, and she can't wait for the next one to come out.

    LinkedIn: https://www.linkedin.com/in/cheryl-lanahan-531560a8/

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

    Digital Marketing Do's & Don'ts for HVAC and Plumbing Pros with Ryan Redding Dec 05, 2022
    Show notes

    Digital Marketing Do's & Don'ts for HVAC and Plumbing Pros with Ryan Redding You're not a marketing expert, you're an HVAC or plumbing pro! So, instead of throwing money at pay per click ads every time you're waiting for the phone to ring, tune in to this episode to learn a few digital marketing tips and tricks that will help you get more leads.

    Our guest, Ryan Redding, is the Founder of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Ryan is an experienced strategist who has led organizations of all sizes to solve complicated challenges and exceed goals. Thus, there's no better person to help you develop a more effective marketing strategy (and better yet, save money doing it!).

    Join us as we chat with Ryan about digital marketing strategies that work (and don't work) for home service businesses!

    In this episode we discuss:

    • Common mistakes business owners make with digital marketing.
    • Are Local Service Ads worth it for my business?
    • How leadership and self-development determines your business's growth and success.

    Check out these resources we mentioned during the podcast:

    • This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
    • DP Marketing Services
    • Join the Service Business Mastery Facebook group

    Meet the Hosts:

    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

    Meet the Guest:

    Ryan Redding is a business consultant & marketing strategist with experience in multiple industries and market sectors. He is the Owner of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies, and has extensive experience in non-profit sector.

    Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals.

    Links to content here:

    Learn more about DP Marketing Services: https://www.dpmarketing.services/

    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

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