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    Technology

    SEO 101

    SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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    Latest Episodes:
    SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies Nov 25, 2024
    Show notes

    In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and best practices for maintaining strong website rankings.


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    SEO 101 Episode 486 - A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices Nov 18, 2024
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    In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and a fundamental tip on how to be found with SearchGPT. Tune in for practical insights to enhance your SEO strategy and improve your website's visibility in search engines!


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    SEO 101 Episode 485 - Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch Nov 11, 2024
    Show notes

    In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide insights into the evolving landscape of SEO best practices.


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    SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights Nov 04, 2024
    Show notes

    In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge panels, and John Mueller’s insights on Core Web Vitals and ideal content length.


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    SEO 101 Episode 483 - A Major Acquisition, Bing and Google Accused of Stealing Recipe Content Oct 28, 2024
    Show notes

    In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!


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    SEO 101 Episode 482 - Impact of Google's Breakup Talks and Interstitials on SEO Oct 21, 2024
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    In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along with best practices for their use.


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    SEO 101 Episode 481 - Google's Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing's Generative AI Search Update Oct 14, 2024
    Show notes

    In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on Bing's generative search experience, and highlight warnings about JavaScript-generated product markup in SEO strategies. Stay informed on the latest trends!


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    SEO 101 Episode 480 - Author Recognition in SERPS and Disastrous Fake Review Handling Oct 07, 2024
    Show notes

    Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display of blue map pins in search snippets.


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    SEO 101 Episode 479 - Google Image Labeling and User Intent SEO Optimization Sep 30, 2024
    Show notes

    Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode.


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    SEO 101 Episode 478 - Google AI and Maps Insights and When to Worry About Ranking Changes Sep 23, 2024
    Show notes

    Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management strategies and tactics for elevating search rankings in this must-listen SEO primer!


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