SEO 101

Latest Episodes:

SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out Jul 31, 2025

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In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommendation for AI indexing.

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SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO Jul 24, 2025

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In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages and AI-driven search.

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SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings Jul 17, 2025

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In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation.

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SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update Jun 26, 2025

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In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering.

We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, exploring the implications for SEO strategies.

Stay informed on these critical updates to enhance your SEO efforts!

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SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates Jun 18, 2025

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In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console.

We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and multimedia for better engagement.

Tune in for essential insights to enhance your website's visibility and performance in search results!

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SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger Jun 05, 2025

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In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first employee, Jim Hedger.

The topics discussed range from the early days of SEO to Jim’s predictions for generative engine optimization over the coming years and what business types can succeed.

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SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management May 30, 2025

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In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers.

They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strategies and the latest developments that could impact your SEO practices and web publishing success!

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SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights May 23, 2025

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Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates, essential SEO best practices, and memorable guest interviews.

We share personal insights and stories that highlight our growth and connection with you, our loyal listeners. Whether you’re a long-time fan or a newcomer, you won’t want to miss this celebration of our shared passion!

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SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies Apr 16, 2025

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In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the updated Quality Raters Guidelines, discusses AI's influence on search visibility, and shares actionable strategies to enhance engagement and optimize for AI-driven searches.

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SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt Apr 09, 2025

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In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We also discuss an exciting opportunity for an AI crawler version of the robots file called LLM.text.

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