Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest Episodes:

SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn Jan 30, 2018

Show notes

In this episode, we are joined by J.F. Penn, a bestselling thriller author, to explore the nuances between writing fiction and nonfiction. Our special guest, Joanna Penn, is a creative entrepreneur, podcaster, professional speaker, and avid traveler. She has achieved remarkable success in both fiction and nonfiction writing and is widely recognized as an expert in the publishing and self-publishing industry. Joanna shares her wealth of knowledge on various aspects of writing, including the significance of genre selection, the importance of finding quality editors, the value of setting deadlines, effective research techniques, favorite writing tools, and recommended books for aspiring authors.

For aspiring authors seeking valuable insights and practical advice, this episode is a treasure trove of knowledge. Joanna Penn's expertise and experiences serve as an invaluable guide, equipping writers with the tools and inspiration needed to navigate the intricacies of both fiction and nonfiction writing.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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SPS 039: 80/20 Book Sales & Marketing with Perry Marshall Jan 23, 2018

Show notes

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWords litigation.

Perry discusses the transition from self-publishing to traditional publishing, highlighting the benefits of being established as an expert through a published book, despite earning less income. He emphasizes the long-term value of becoming a number one author on platforms like Amazon. While there are trade-offs in the traditional publishing route, there can be compelling reasons to pursue it.

Motivated by the desire to share the secret behind his success, Perry wrote the "80/20 Sales and Marketing" book, addressing its application in various aspects of marketing. He explains how purchasing a book is akin to racking a shotgun, as it can have a profound impact on readers' understanding and actions. Perry also delves into the idea that only 20% of book buyers will actually read the entire book, and 20% of those readers will become customers.

Throughout the conversation, Perry provides valuable insights into the world of book sales and marketing, drawing on his expertise in web advertising and his experience as an accomplished author. His practical advice and perspectives offer valuable guidance for authors looking to navigate the intricacies of book marketing and maximize their impact in the industry.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

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Nonfiction Book Outline Template
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SPS 038: Using Books to Build Passive Income with David McKay Jan 16, 2018

Show notes

In this episode, we are joined by David McKay, a successful photographer and author who, along with his wife Ally, has built a thriving photography business called McKay Photography. David has leveraged his bestselling books and speaking engagements to propel their company to new heights. David is the author of the Photography Demystified book series and shares his insights on how he used his books to build his business and generate passive income.
While the book itself may not recoup all the costs, David views it as a powerful avenue to attract people to his photography tours, which generate revenue for his business. By continually evolving and adapting to market demands, David has successfully created multiple streams of passive income.

Throughout the episode, David's experiences and strategies offer valuable insights for authors and entrepreneurs seeking to generate passive income through book sales and marketing. His focus on building relationships, leveraging partnerships, and utilizing the power of a dedicated email list demonstrate the potential for long-term success in the publishing industry.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys Jan 09, 2018

Show notes

To write news articles effectively, it's important to follow certain guidelines and techniques. In this episode, we have Kelsey Humphreys, a media entrepreneur and motivational journalist, who will share her insights on writing news articles and achieving success in the media industry.

Kelsey is known for her talk show and podcast called "The Pursuit," where she interviews influential personalities such as Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, and Brendon Burchard. She has written articles for reputable publications like Success Magazine, Entrepreneur, LifeHack, and the Huffington Post. Additionally, she is the author of the book "Go Solo."

During the episode, Kelsey discusses her book and the positive impact it had on her success. She emphasizes that while the book played a role, her own determination and hard work were equally significant. The conversation delves into various motivational ideas and strategies for achieving personal and professional goals.

Although the specific details of writing news articles may not be covered extensively in this episode's description, Kelsey's background as a motivational journalist provides valuable insights for aspiring writers in the media industry. Her experiences in interviewing influential individuals and contributing to prestigious publications offer a glimpse into the world of news writing.

Overall, this episode promises to be an engaging discussion about Kelsey's journey, her book, and the motivational ideas that have propelled her success. Listeners can expect to gain inspiration and valuable advice on writing news articles and achieving their own goals in the media industry.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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SPS 036: How to Build an Author Platform with Steve Scott Jan 01, 2018

Show notes

In this episode, we have Steve Scott, a renowned author, blogger, and podcaster, who has published over 50 books in three different niches. Steve's expertise lies in building a platform and leveraging it for massive success in Kindle book publishing.

Steve initially ventured into Kindle publishing in February 2012 with the intention of driving traffic to his blog. However, he quickly realized the potential for generating income through his books. He then focused on an untapped niche that he was interested in and dedicated himself to writing in-depth books about habits. He leveraged his knowledge of internet marketing to give away free content and build an email list, which became instrumental in building his platform and achieving Kindle publishing success.

Throughout the episode, Steve shares his experiences and strategies for success in Amazon book publishing. He emphasizes the importance of understanding micro-topics, creating valuable content, and building an email list to promote and sell books. Steve also discusses the significance of launching books at a promotional price, utilizing email sequences, and continuously releasing new books to maintain momentum and attract readers.

Steve's approach revolves around creating a platform that combines content marketing, email marketing, and Amazon's platform. He highlights the value of content upgrades, checklists, and leveraging platforms like SlideShare to reach a wider audience. Additionally, Steve emphasizes the importance of driving readers back to content and email lists, rather than solely focusing on social media.

Listeners can expect to gain valuable insights into building a successful platform, leveraging Amazon's platform, and implementing effective marketing strategies for Kindle book publishing. Steve's experience and expertise in the field make this episode a valuable resource for authors and aspiring self-publishers looking to achieve success on Amazon.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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SPS 035: Using a Book To Get Booked with Grant Baldwin Dec 26, 2017

Show notes

Grant Baldwin is a nationally known keynote speaker, author, and entrepreneur who has made a name for himself in the speaking industry. He is the creator of the Booked and Paid to Speak training program and hosts The Speaker Lab Podcast, providing valuable training and resources for speakers at all levels. Grant has delivered hundreds of presentations and spoken to over 400,000 people in various states across the United States.

In this episode, Grant shares his journey of discovering his career as a speaker and why he wrote his book, "Reality Check." The book was inspired by the questions high school students often asked about preparing for life after graduation. Grant saw it as an opportunity to provide valuable insights and resources while also using it as a tool to secure speaking engagements and generate additional revenue.

Grant chose to self-publish his book, recognizing the synergy between speaking and book sales. When he speaks at events, he has a built-in audience who can easily purchase his book afterwards. He emphasizes the importance of setting deadlines and creating a timeline to stay on track during the writing process. Grant also highlights the value of seeking input from editors and utilizing professional printing services.

As a seasoned speaker, Grant advises aspiring speakers to clarify their purpose, target audience, and desired topics before diving into the speaking industry. He emphasizes the significance of having a well-designed website, demo video, and book cover to make a positive impression on potential clients. Grant shares insights on creating impactful demo videos that leave the audience wanting more.

Additionally, Grant discusses effective strategies for reaching out to event organizers and securing speaking opportunities. He suggests using Google to find relevant events and contacting organizers to inquire about their speaker hiring process. Grant emphasizes the importance of building relationships through phone conversations and treating speaking as a relationship business.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran Dec 19, 2017

Show notes

John Corcoran is a versatile professional with a diverse background in law, writing, and politics. As a former speechwriter for the Governor of California and the Clinton White House, John has honed his writing skills in high-profile environments. In this episode, John shares his journey of landing a writer job at The White House after college and provides valuable insights and advice for success.

John emphasizes the importance of positioning oneself for success by staying connected with contacts and seizing opportunities. He shares his own experience of keeping in touch with former colleagues at The White House, which eventually led to him being asked for a writing sample. By being prepared and having a published letter to the editor in The New York Times, John was able to showcase his writing skills and secure the job.

Throughout the episode, John provides valuable insights into the world of writing, speechwriting, and effective communication. His experiences in high-pressure environments and interactions with influential individuals offer practical wisdom for aspiring writers. By embracing unique opportunities, nurturing connections, and continuously improving writing and communication skills, listeners can position themselves for success in writing jobs and beyond.

Listeners will benefit from John's engaging storytelling, valuable advice, and unique perspectives on writing and communication. Whether you're interested in politics, speechwriting, or simply improving your writing skills, this episode offers practical insights and inspiration.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Follow Chandler Bolt

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SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas Dec 12, 2017

Show notes

John Lee Dumas is a renowned entrepreneur and the host of the highly popular podcast, Entrepreneurs on Fire (EOFire). In this episode, John discusses his journey as a podcast host and author, shedding light on his first book, Podcast Launch, and the subsequent success of his podcasting course and community, Podcaster's Paradise.

Writing a book was a natural step for John as his podcast, EOFire, gained immense popularity. Listeners were eager to learn about his podcasting method, prompting him to share his story and insights through a book. Together with his partner Kate, John wrote Podcast Launch, which became an instant success upon its release, reaching the number one rank on Amazon for podcasting-related books. Despite undergoing multiple revisions, the book was completed in a single weekend, highlighting John's commitment and expertise in the field.

The release of Podcast Launch not only provided valuable information to aspiring podcasters but also led to the inception of Podcaster's Paradise in October 2013. Writing the book helped John realize the process he followed and inspired him to create a comprehensive podcasting course and community. Podcaster's Paradise became a significant earner for John, demonstrating the power of combining a book with a related course or program.

Throughout the episode, John shares insights into his journey as a podcaster and author, offering practical tips and strategies for authors interested in podcasting. He highlights the significance of starting, despite the challenges, and emphasizes the power of combining a book with other products or services to maximize revenue and provide additional value to readers.

Listeners will gain valuable insights into the world of podcasting, book writing, and lead generation through John's experiences and success. Whether you're an aspiring author, podcaster, or entrepreneur, this episode offers inspiration and actionable advice to leverage the power of podcasting and books to build a successful brand and community.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Follow Chandler Bolt

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SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss Dec 05, 2017

Show notes

Ryan Deiss is a highly successful entrepreneur and marketing expert, known for his expertise in email marketing, sales funnels, and product creation. As the founder and CEO of DigitalMarketer, a leading online community for digital marketers, Ryan and his team have conducted extensive marketing tests, generated millions of unique visitors, sent billions of emails, and run thousands of split tests, amounting to an impressive track record.

In this episode, Ryan discusses his book, "The Invisible Selling Machine," which focuses on the power of email marketing. The book serves as a valuable resource for marketers, providing email templates and strategies. Ryan explains how writing a book can be an effective tool for jumpstarting a business and emphasizes the importance of having a well-developed back end in place.

To expedite the writing process, Ryan employed a unique webinar concept to test the book title and gather insights. This approach allowed him to write the book swiftly while ensuring its alignment with market needs. Ryan also shares his collaboration with an editor and his meticulous editing process to maintain his unique voice throughout the book.

Beyond discussing the book, Ryan shares valuable insights into marketing, writing, and effective entrepreneurship. Listeners can expect to gain valuable knowledge and strategies from his experiences and expertise in the field. Ryan's success in email marketing and product creation showcases his deep understanding of marketing principles and his ability to generate significant results.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Facebook
Follow Chandler Bolt

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SPS 031: Building my Business & Group Coaching Program with Jaime Tardy Nov 28, 2017

Show notes

Jaime Masters (formerly known as Jaime Tardy) is an accomplished business coach, keynote speaker, bestselling author, entrepreneur, and a remarkable guest on today's show. She is the mastermind behind the Eventual Millionaire website and podcast, where she has interviewed over 200 millionaire entrepreneurs. Jaime has also gained recognition through features on major news outlets such as CNN, MSN, Success Magazine, and Yahoo.

In this episode, we delve into Jaime's bestselling book, "The Eventual Millionaire," and its impact on her business and coaching endeavors. We explore the marketing strategies employed to promote the book and discuss how it has contributed to Jaime's professional growth. As a close friend, the host is particularly enthusiastic about this conversation, having had frequent discussions about the book with Jaime.

During the episode, listeners can expect to gain valuable insights into book advertising and marketing strategies, as Jaime shares her firsthand experience in promoting her book. Her expertise in reaching a wide audience through various media outlets and channels makes this episode particularly valuable for authors and aspiring authors looking to maximize the reach of their books.

Furthermore, the episode offers a glimpse into Jaime's entrepreneurial journey and her ability to connect with influential individuals in the business world. Her accomplishments as a 7-figure business coach and her success in building a thriving platform demonstrate her dedication and proficiency in the industry.

Overall, this episode provides a wealth of information for aspiring authors, entrepreneurs, and individuals seeking inspiration and guidance on their path to success. Jaime's expertise, combined with her engaging storytelling, makes for an enlightening and inspiring conversation.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

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...

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