Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest Episodes:

SPS 060: 1M+ Books Sold Through An Infomercial...And How I'm Selling 5k+ Copies/Week With A Free + Shipping Funnel with Dean Graziosi Jul 01, 2020

Show notes

Join me for an exciting interview with Dean Graziosi, a renowned entrepreneur, New York Times Bestselling author, real estate expert, and captivating speaker. In this episode, we delve into Dean's remarkable journey and explore how he has leveraged books to build a thriving knowledge-based business. Get ready to be inspired as Dean shares his insights and experiences.

Dean's most recent book, "Millionaire Success Habits," has transformed the lives of millions worldwide. Through his bestselling book and podcast of the same name, Dean has empowered individuals to take action and unlock their true potential. Additionally, Dean joined forces with Tony Robbins to launch the Knowledge Business Blueprint, a groundbreaking program that empowers entrepreneurs to leverage their expertise and create successful ventures.

In this episode, Dean emphasizes the importance of sharing your knowledge and passion authentically. He advises overdelivering on value with initial offerings, creating anticipation for your big-ticket item, and ensuring that readers expect exceptional value from you.

Tune in to discover the pivotal role mindset plays in the book creation process, and how writing a book can profoundly impact your life. Dean also shares invaluable tips on extracting marketing pieces from your book and discusses his current strategies for selling thousands of books daily. Learn why books hold the essence of their authors and how crafting an exceptional book can enhance your credibility and influence.

Don't miss this insightful conversation with Dean Graziosi, where he reveals the secrets to building a knowledge-based business through the power of books. Gain the tools, inspiration, and knowledge you need to embark on your own journey to success.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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SPS 059: The Ultimate Guide To Publishing A Cookbook That Sells (Growing Your Business As A Health Expert Using A Book) with JJ Virgin Jun 24, 2020

Show notes

Discover the secrets of crafting a captivating cookbook in this episode featuring special guest JJ Virgin. Join us as we delve into the world of cookbook writing with JJ, an esteemed personality in the fitness industry, a four-time New York Times Bestselling Author, and an accomplished entrepreneur. Her insights and experiences will equip you with the knowledge to embark on your own cookbook writing journey.

In this episode, JJ shares her personal journey into book writing, starting with her first book written during her relationship with a screenwriter. While offered a substantial sum by the publisher of Chicken Soup for the Soul, she made the bold decision to self-publish and entered into a contract with her boyfriend that shaped her future endeavors.

Her second book, "Six Weeks from Sleeveless to Sexy," led her on a unique publishing journey, where an editor at Simon and Schuster immediately expressed interest upon seeing her book. JJ highlights the differences between traditional and self-publishing, emphasizing the advantages of self-publishing, including the ability to release updated editions more easily.

Drawing from her experience writing "The Virgin Diet," JJ reveals the challenges of naming and publishing a cookbook, especially when faced with a competing title released by another author. She provides valuable advice on marketing and the intricacies of cookbook creation that every aspiring cookbook author should know

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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Nonfiction Book Outline Template
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SPS 058: Transitioning From Writer To Speaker Using "Endless Referrals" & "The Go-Giver Way" with Bob Burb Jun 17, 2020

Show notes

Get ready for a fun and insightful episode as we welcome Bob Burg, a renowned speaker and author of captivating books like "The Go-Giver," "The Go-Giver Series," and "Endless Referrals." Bob shares his secrets on how to turn your book into a series while delivering an uplifting and fulfilling approach to business that is not only emotionally rewarding but financially lucrative.

In this engaging conversation, Bob recounts his journey in the speaking industry and how he experienced significant growth after heeding the advice of fellow professional speakers. They suggested that he write a book to take his career to the next level. Bob quickly realized that his book could serve as a proactive tool to sell his services more effectively, efficiently, and consistently.

Discover Bob's unique process of contacting professionals and utilizing strategic questions to gauge their interest, needs, and budget. He reveals the power of obtaining permission to send someone your book, as it positions your work as a valuable resource that they will appreciate.

Prepare to be inspired as Bob reveals how he successfully sold 950,000 books and provides actionable tips on transforming your book into a series. Discover how to leverage your book to grow your speaking business and the importance of building systems and processes to achieve your goals.

Tune in now and uncover the secrets to turning your book into a captivating series. Gain valuable insights from Bob Burg's expertise and learn how go-givers and go-getters can go far in the world of business.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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SPS 057: A Skeptic's Guide To Writing A Book with Dave Hollis (How We Use Books To Drive Everything We Do At The Hollis Company) Jun 10, 2020

Show notes

Join Dave Hollis, a #1 New York Times Best-Selling author and top motivational speaker, in this episode as he shares invaluable insights on how to write a business-based book. Dave, along with his wife Rachel Hollis, co-founded The Hollis Company, a leading inspirational brand dedicated to empowering individuals to make positive and lasting change in their lives. With their media, products, and supportive community, they have transformed countless lives.

In this engaging conversation, Dave discusses his journey of scaling his business while venturing into book writing. Despite initial doubts, he embraced the process and now celebrates over four million copies sold. Discover Dave's personal experiences and reflections as he navigated the challenges of authenticity and vulnerability in writing about his struggles and the tools he employed to become a better father and husband.

With a candid and honest approach, Dave explores the importance of owning one's story and the difficulty of sharing critical experiences. Additionally, he reveals how he adapted his book launch during the COVID-19 pandemic and adjusted his mindset to effectively deliver his message.

Tune in to learn how writing became a therapeutic process for Dave and how his book resonated with readers. Discover the power of authenticity in connecting with your audience and gain valuable tips on writing a business-based book that captures readers' attention. Whether you're a seasoned author or a budding writer, this episode provides actionable insights to help you embark on your own journey of writing a compelling business-based book.

Don't miss this opportunity to learn from Dave Hollis and unlock the secrets to writing a successful book that leaves a lasting impact. Start your journey towards becoming a published author and gain the knowledge to share your story with the world.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki (Turning Your Book Into A Brand & A Board Game) Jun 03, 2020

Show notes

Joining me today is Robert Kiyosaki, the esteemed author of over 18 books, including the renowned finance classic "Rich Dad Poor Dad," which has sold over 40 million copies worldwide.

Robert Kiyosaki has transformed the way millions of individuals perceive money, challenging conventional wisdom and empowering them to take control of their financial futures. As an entrepreneur, educator, and investor, he firmly believes in each person's ability to make positive changes and live an abundant life.

In this episode, Robert shares his remarkable journey, including the creation of the CashFlow board game, which initially faced rejection from major game companies due to its perceived difficulty. Undeterred, he developed a catalog for the game, titled "Rich Dad Poor Dad," and took the self-publishing route after New York publishers failed to resonate with the book's concepts.

Robert opens up about his own struggles, from flunking high school due to writing difficulties to becoming one of the world's most renowned authors. He emphasizes the importance of his unique strategy of learning from the smartest individuals around him, while also challenging societal expectations. With a focus on achieving best-selling status rather than perfection in writing, Robert highlights the crucial role of salesmanship in becoming a successful author.

Don't miss this opportunity to tap into the financial wisdom of Robert Kiyosaki. Tune in now and discover practical strategies for achieving financial independence, making wise choices, and unlocking your full potential.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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SPS 055: Why This Former Publishing Company CEO Is Self Publishing Books...And How He Sold 500k+ Copies Of His Self Published Planner with Michael Hyatt May 27, 2020

Show notes

Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driven Leader."

Michael believes that books are a powerful tool for networking and expanding his reach. He views books as working for him even while he sleeps. When it comes to advertising, Michael reveals his approach of using Facebook Ads primarily for lead generation rather than direct sales, especially for self-published books. By offering valuable content and encouraging readers to opt-in and purchase the book, he creates a funnel that leads to additional product sales.

Listen in to discover how Michael successfully sells books directly from his website, how he transitions potential clients from his lead funnel to his business, and the channels he employs to sell over half a million planners annually. Learn why his planners have gained popularity in major corporations, the importance of having a clear vision for your company, and the pitfalls of lacking a vision script as a leader.

Don't miss this episode as we explore Michael Hyatt's proven strategies for driving book sales. Gain insights into his marketing game plan for book launches, the value of a clear Vision Script, and the core elements of a successful business ideology. Whether you're an author or a business leader, these insights will help you boost your book sales and achieve greater success in your endeavors.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance) May 20, 2020

Show notes

Join me for an engaging conversation with Joey Coleman, an esteemed speaker, teacher, and author of the book "Never Lose a Customer Again."

In his book, Joey emphasizes the critical message that to thrive in business and earn the privilege of continued success, we must prioritize taking care of our customers. Focusing on the clients who have joined our business family is key.

Recognizing the limitations of reaching only a fraction of the people he wanted to impact through speaking engagements, Joey felt compelled to create a product that would serve a broader audience. His motivation to write a book stemmed from the desire to provide lasting principles to those who may not have the opportunity to hear him speak.

During our conversation, Joey and I explore different types of publishers and delve into why he chose to work with a traditional publisher. We highlight the importance of clarifying your objectives and understanding what you wish to achieve with your book before selecting a publishing route. Additionally, we discuss the financial aspects associated with using a publisher and the opportunities that arise from a book beyond book sales alone.

Don't miss this episode as we uncover Joey Coleman's primary goals for writing his book, the realities of the costs involved, and how he secured a six-figure advance. Gain insights into how his book has enhanced his speaking fees, along with his strategic book marketing plan.

Listen in now to discover Joey's journey in book marketing and the lessons he has learned along the way. Find out why leaving reviews for authors is crucial, the significance of relationship building when pitching a publisher, and the power of providing value to your customers.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Follow Chandler Bolt

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SPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores) May 13, 2020

Show notes

Join me for an enlightening conversation with Joey Coleman, a renowned speaker, teacher, and author of the book "Never Lose a Customer Again." In this episode, we dive deep into the world of book marketing and explore Joey's insights on how to effectively promote and sell your book.

Joey's book delivers a powerful message: to succeed in business and maintain long-term success, prioritizing customer care is essential. As we discuss his book, we uncover strategies for book marketing that Joey has implemented to reach a broader audience beyond his speaking engagements.

Discover Joey's motivation to write a book that offers lasting principles and serves readers who may not have the opportunity to hear him speak. We also delve into the financial aspects of book marketing and the opportunities it presents beyond traditional book sales.

Throughout our conversation, we explore various aspects of book marketing, including selecting the right publisher for your book and clarifying your objectives and goals before embarking on the publishing journey. Joey shares his firsthand experiences with securing a six-figure advance and how his book has positively impacted his speaking fees.

Join us to learn Joey's effective book marketing strategies, including leveraging reviews, building relationships with publishers, and utilizing internet advertising. Gain insights into how to provide value to your customers and develop a robust marketing plan to maximize your book's reach and sales.

Don't miss this episode filled with valuable tips and strategies to elevate your book marketing efforts. Boost your book sales and establish a strong presence in the market with Joey Coleman's expert guidance.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book) May 06, 2020

Show notes

Join Ruth Soukup, a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast, as she shares her experiences and recommendations on the traditional and self-publishing routes in the publishing industry.

In this episode, Ruth dives into her personal journey, having explored both traditional and self-publishing methods. As a seasoned blogger, she decided to write a book and embarked on her publishing adventure.

After being referred to an agent and investing in a book proposal, Ruth's blog exploded with popularity. While in the midst of pitching one book, she took the opportunity to write and self-publish "How to Blog for Profit" based on the repetitive questions she received. The book received incredible feedback, leading her to build Elite Blogging Academy to further support her audience in generating income from their blogs. By the time her traditionally published book was released, Ruth had already written and self-published another book.

While Ruth initially signed a contract for two books with her publisher, after fulfilling her obligations, she decided she would never choose the traditional publishing route again. Despite briefly revisiting traditional publishing later on, she now prefers self-publishing due to the control she has over her books and the ability to retain nearly 100% of her royalties.

Tune in as Ruth shares her experiences from both sides of the publishing world and emphasizes the importance of aligning your publishing method with your overall goals for your book. Whether your book serves as an introduction to your company or you aim to establish yourself as an author, Ruth's insights will help you make an informed decision about your publishing journey.

If you're on the fence about which path to choose, don't miss this episode. Ruth lays out the pros and cons of traditional and self-publishing, allowing you to make a well-informed choice.

Discover the publishing world through the lens of Ruth Soukup and gain valuable insights to guide you on your publishing journey.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company) Apr 29, 2020

Show notes

Join Russell Brunson, the founder of ClickFunnels and author of three highly successful books—Dot Com Secrets, Expert Secrets, and his latest release, Traffic Secrets. In this episode, we delve into Russell's book funnel strategies for the final installment of his trilogy and uncover his secrets for leveraging book funnels to grow a company.

As ClickFunnels experienced exponential growth, Russell found that nothing extended his message as effectively as book funnels. Although he never initially planned to write a trilogy, the opportunity to acquire Traffic Secrets led him to realize the potential of creating a series.

Despite the impact of COVID-19 on his book launch, Russell's book funnel continues to drive thousands of visitors to his website, resulting in a remarkable conversion rate of 20,000 books sold per month for his latest edition. His strategic book funnel comprises three phases, incorporating social media, podcast interviews, and long-form content.

Tune in to discover how COVID-19 affected Russell's book launch, his effective utilization of book funnels, and the various ad types employed to drive traffic to his funnel. Learn how Russell leverages the content of his book to generate traffic, short-term and long-term strategies for book funnel promotion, and his plans to incorporate radio, infomercials, and social media buys in the three-phase book launch.

Don't miss this episode as we uncover Russell Brunson's invaluable insights and tactics for using book funnels to fuel business growth. Gain insights into email marketing, click funnels, mobile-friendly design, and the lessons he has learned from writing his trilogy.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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