Seeking Wisdom with David Cancel

Latest Episodes:

#Operations 1: Special Announcement: Introducing #Operations – Go Under the Hood of Hypergrowth Companies like Amazon, Okta & Salesforce Mar 08, 2019

Show notes

To all the marketing and sales ops pros out there deep in the trenches, we know automation work isn’t glamorous. And maybe it seems like no one cares about your Salesforce hack or that Marketo lead routing program you built from scratch at 2 in the morning. But we're here to change all that. Because without you, there would be no hypergrowth companies. Which is why we're introducing something brand new. #Operations – a podcast just for you. Every other Friday, you'll hear from Sean Lane, aka SAL, Director of Operations at Drift. We'll go under the hood of companies including Salesforce, Amazon and Okta to find out what it truly takes to scale through hypergrowth. Finally. A show about ops. See you back here soon for the first official episode of #Operations.

#147: Invert, Always Invert: A Secret to Solving the Most Difficult Problems. Mar 04, 2019

Show notes

What happens when you flip a problem on its head? Today on Seeking Wisdom, DC and DG are talking about inversion: a beloved mental model of Warren Buffett’s billionaire business partner, Charlie Munger. Inverting a problem or challenge has endless practical applications in business and everyday life. Be sure to tune in to hear how you too can use inversion to overcome some of your biggest obstacles.

#146: This Billionaire Investor Bet Big On Meritocracy (Here’s How He Did It & Why You Should Too) Feb 25, 2019

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Results matter, but how do you create a performance-based culture from scratch? Today on Seeking Wisdom, DC and DG talk about meritocracies – and why they think every high-performing business should be one. In a meritocracy, the best ideas rise to the top based on merit alone. DC shares his three-part framework for how to create a meritocracy and evaluate team members based on loyalty, harmony, and results.

#Growth 6: When & How to Make Your First Growth Hire Feb 20, 2019

Show notes

On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base. Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering. Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

#145: 10 Books That Will Change How You Lead Feb 11, 2019

Show notes

In this episode of Seeking Wisdom, DC, DG and special guest Maggie Crowley are talking about one of their all-time favorite topics – books – about leadership. We’ll give you an inside look at the books that have made a difference to us – from experts like Christina Wodtke, Kim Scott, Bernadette Jiwa, and Patty McCord. So, if you’re looking to up your leadership game in 2019, this episode is for you!

#Growth 5: The Most Remarkable Product Onboarding I've Ever Seen Feb 06, 2019

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On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made." No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.

#144: Stop Waiting for Perfect Feb 04, 2019

Show notes

Add this to your list of things to stop doing in 2019 – waiting. On this episode of Seeking Wisdom, DC and DG are at it again, this time talking about why it’s time to stop waiting for perfect. This episode is for anyone who’s ever waited for everyone to agree, only to reach a consensus that is so watered down, you forgot what you were trying to solve in the first place. Or for anyone who’s ever waited to have all their ducks in a row before taking a big leap, and then missed out on the opportunity altogether. Waiting gets in the way of progress and innovation. DC and DG share their tips for how to stay out of the waiting trap and keep the momentum going.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @dcancel @seekingwisdomio.

More details on this episode: https://drift.com/blog/waiting-for-perfect/

Special Announcement: The book is here 📚 Jan 30, 2019

Show notes

It's here! The OFFICIAL book on Conversational Marketing from David Cancel and Dave Gerhardt is now available for order everywhere books are sold. Grab your copy of Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) at drift.com/book.

#143: Did We Forget How Sales Actually Works? With Trish Bertuzzi Jan 28, 2019

Show notes

Today on Seeking Wisdom, DC and DG sit down with sales legend Trish Bertuzzi, author of the transformative book The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales. Together they discuss why it’s harder than ever to engage, but easier than ever to sell. Plus, how specific buyer types want to be approached and sold to. Hint: Sales likes video and the phone, marketing likes email and white papers. Later, Trish shares the four books she recommends to every sales leader. You can learn more about Trish and The Bridge Group here. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @bridgegroupinc, @seekingwisdomio. Find this episode’s full show notes on the Drift blog.

#Growth 4: How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools. Jan 23, 2019

Show notes

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @guillaumecabane, @drift and @seekingwisdomio. You can get more info on this episode of #Growth at: https://drift.com/blog/growth-tools/

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