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    Business

    Second Life

    Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they’ve learned through fearlessly daring to pivot, and how they’ve used skills from their “first lives” to navigate their winding career journeys.

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    Latest Episodes:
    Karla Welch: Stylist and Co-Founder of The Period Company Mar 25, 2024
    Show notes

    Karla Welch is back on the show! Karla first joined us back in 2018 on our Life Lessons mini-series to discuss her incredible styling career, her clothing brand, xKarla, and more. Since we last chatted, Karla founded The Period Company, which offers affordable period products, including reusable pads and absorbent underwear in a variety of styles and fabrics. The brand is sold at retailers such as Walmart, Urban Outfitters, and Amazon, and has donated over 1 million pairs of period underwear as part of its effort to end period poverty worldwide. In addition to her company, Karla also continues to style an enormous roster of talent including Justin Bieber and two of our favorite Barbie stars, America Ferrera and Greta Gerwig. On top of all that, she’s also a MasterClass teacher, founder of the styling app Wishi, and co-founder of the creative studio The Welch’s Creative.


    Who What Wear with Hillary Kerr: Supermodel Ashley Graham on Becoming an Entrepreneur, Putting Her Money Where Her Mouth Is, and Mentoring Female Founders on Her New Show, Side Hustlers Mar 20, 2024
    Show notes

    After making history as the first size-14 model featured on the cover of Sports Illustrated Swimsuit in 2016, supermodel and entrepreneur Ashley Graham has used her star power to repeatedly confront and redefine the fashion industry’s archaic beauty standards. Graham has actively pushed brands to take a chance on her—learning the business of fashion, developing her own lines, and becoming an investor along the way. Today, Ashley’s sharing how her own entrepreneurial journey led her to her latest role as co-host and executive producer of Roku’s Side Hustlers, where she and Good American Founder Emma Grede mentor and invest in female entrepreneurs looking to turn their side hustles into full-time gigs.

    You can watch the full first season of Side Hustlers for free at roku.com!

    This episode was brought to you by eBay.


    Abby Jimenez: Best-Selling Author and Founder of Nadia Cakes Mar 18, 2024
    Show notes

    From building the wildly successful bakery mini-chain Nadia Cakes to becoming a best-selling romance author, Abby Jimenez is no stranger to a career pivot. Jimenez spent her early career in a variety of service and retail roles, but when she was suddenly let go from her job as a retail manager, she leaned into her love of baking. With a Michaels cake-decorating course under her belt, Jimenez soon began selling cakes and cupcakes out of her home kitchen, and since then, her bakery, Nadia Cakes, has opened three brick-and-mortar locations, was crowned the winner of Food Network’s Cupcake Wars, and has grown its menu to include over 200 cupcake flavors. After successfully growing Nadia Cakes, Jimenez began writing romance novels in her newly earned free time. With some encouragement from her family and constructive feedback from online critique groups, she turned yet another hobby into a full-on career and has since published five novels. Jimenez’s sixth novel, Just for the Summer, comes out on April 2. Preorder it today here: https://www.barnesandnoble.com/w/just-for-the-summer-abby-jimenez/1143886130?ean=9781538769409.


    Who What Wear with Hillary Kerr: The Story Behind Emma Stone's Oscars Dress, as Told by Her Stylist, Petra Flannery Mar 13, 2024
    Show notes

    And just like that, an eventful 2024 award season has come to a close. Today, we’re joined by super stylist Petra Flannery, whose roster of clients includes Emma Stone, Zoe Saldana, Reese Witherspoon, Claire Danes, and Emilia Clarke. Flannery is here to dish about the Oscars and give us the behind-the-scenes details on Emma Stone’s greatest red carpet looks, from the pale-yellow slip dress at the Poor Things premiere to the stunning mint-colored peplum dress she wore while accepting her second Oscar for Best Actress. And yes, we’re talking about that pesky zipper.

    This episode was brought to you by eBay.


    Gail Simmons: Food Writer, Culinary Multi-Hyphenate, and Top Chef Judge Mar 11, 2024
    Show notes

    Gail Simmons is the ultimate culinary multi-hyphenate. Though she’s perhaps best known for her 21-season tenure as judge on the competition reality show Top Chef, which debuts its latest season on March 20, she’s also made a lasting impact on so many other areas of food media. Simmons has spent 15 years of her career leading teams at Food & Wine (including organizing the Food & Wine Classic in Aspen); has written numerous books; and has even launched her own production company, Bumble Pie Productions, which focuses on bringing women’s voices to the food landscape. But before Simmons was making a name for herself as a food expert, she spent her early career gaining industry knowledge by attending culinary school; working at the iconic restaurants Le Cirque 2000 and Vong; assisting Vogue food critic Jeffrey Steingarten; and running special events for Daniel Boulud’s legendary restaurant group.


    Who What Wear with Hillary Kerr: Celebrity Hairstylist Mara Roszak on Crafting Emma Stone's Award-Season Looks and Getting Red Carpet–Level Hair at Home Mar 06, 2024
    Show notes

    With the Oscars only days away, celebrity hairstylist and Roz founder Mara Roszak is dropping all the details behind creating her gorgeous red carpet looks. Her client list includes stars like Olivia Wilde, Juno Temple, and Zoe Saldaña, but it's been an especially busy award season for her longtime client Emma Stone on the heels of her Oscar-nominated film Poor Things. Roszak is not only sharing the inspiration for Stone's hair looks this season, but she's also giving the full breakdown of how you can re-create her sleek Golden Globes lob and romantic BAFTA braid at home. Plus, if you've ever wondered how to achieve the elusive "wet look"—as seen on Roszak's clients Kristen Wiig and Natalie Portman—look no further.


    This episode was brought to you by eBay.


    Sandra Oh Lin: Founder and CEO of KiwiCo Mar 04, 2024
    Show notes

    Sandra Oh Lin is the founder and CEO of KiwiCo, the company that’s helping millions of children develop creativity and problem-solving skills through art- and STEM-based activities. Remembering how much she loved participating in hands-on projects with her mom when she was a child, Lin sought to inspire that same sense of innovation and “creative confidence” in her own kids. Soon, other parents began asking about the activities she was creating for her children’s playdates, and she realized that she wasn’t the only parent wanting to provide fun, educational experiences for her kids. With her engineering and business degrees, alongside her experience at major companies like eBay, Procter & Gamble, and PayPal, Lin started KiwiCo out of her garage. Over the last decade, she has scaled the company to include more than 1500 products, sent out 50 million shipments of KiwiCo products, and developed partnerships with over 400 educational organizations.


    Who What Wear with Hillary Kerr: Zac Posen on Designing Costumes for the Epic Black and White Ball Scene in Ryan Murphy's Feud: Capote vs. the Swans Feb 28, 2024
    Show notes

    Zac Posen is an internationally acclaimed fashion designer whose designs have been worn by Natalie Portman, Oprah Winfrey, former First Lady Michelle Obama, Sarah Jessica Parker, and Rihanna, among many others. Posen is known for his fine craftsmanship and glamorous gowns, and powerful women have historically sought him out to dress them for significant moments in their lives. Because of this, it only made sense that Ryan Murphy and Gus Van Sant called upon Posen while developing FX's Feud: Capote vs. the Swans to craft costumes for the reimagining of a real-life event: Truman Capote's 1966 Black and White Ball. He's giving us all the details about how he walked the line between historical accuracy and his signature stylistic flair to create showstopping looks for all ofFeud's leading ladies.


    This episode was brought to you by eBay.


    Dianna Cohen: Crown Affair Founder and CEO Feb 26, 2024
    Show notes

    Crown Affair is a haircare brand that empowers people to create ritual out of their hair routine. Launched in 2020 with four products (a towel, a brush, an oil, and a comb), Crown Affair has since grown to include a range of hair products and tools; has become one of the buzziest beauty brands on TikTok; and is now sold at retailers such as Goop and Sephora. But before Cohen founded Crown Affair, she spent her early career in marketing and partnerships and later consulted for some of the most influential direct-to-consumer companies of the time. Think Away luggage, Outdoor Voices, Harrys, Buck Mason, and more. But when a Google Doc detailing her other passion (aka her haircare routine) began circulating, Cohen realized it was time to take a pause on building other people’s companies and create one of her own.


    Who What Wear with Hillary Kerr: New York Fashion Week F/W 24 in Review Feb 21, 2024
    Show notes

    New York Fashion Week just wrapped, and Editor in Chief Kat Collings and fashion editor Jasmine Fox-Suliaman are here to give you the inside scoop on what the fall-winter 2024 collections had to offer. Tune in to hear which emerging designers to have on your radar, who's giving a sultry update to workwear, which types of interesting necklines we can expect to see everywhere this fall, and what it was like breathing the same air as Beyoncé at the Luar show.

    This episode was brought to you by eBay.


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