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Mara Roszak: Celebrity Hairstylist and Rōz Founder Apr 29, 2024

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Mara Roszak has had quite a multifaceted career within the hairstyling industry. After enrolling in beauty school at just 16 years old, Roszak landed an assistant role at Chris McMillan's iconic salon, where she quickly earned her own chair. While there, she also began working on red carpet events and press tours with her first celebrity client, Sarah Michelle Gellar, and today, her client roster has grown to include Emma Stone, Michelle Yeoh, and Zoe Saldaña. Aside from her hairstyling career, she's embarked on entrepreneurial pursuits. In 2016, she opened her own salon called Mare, and in 2021, she launched her line of clean, high-performance hair products—Rōz.

Who What Wear with Hillary Kerr: Trend Forecaster and Content Creator Mandy Lee @oldloserinbrooklyn on Her Viral #75HardStyleChallenge and 2024 Met Gala Predictions Apr 24, 2024

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Mandy Lee, or @oldloserinbrooklyn, has made a name for herself creating thoughtful, well-researched fashion content online. Since starting her TikTok during the pandemic, Lee has amassed over half a million followers and become an authority in the world of trend forecasting. Lee started the viral #75HardStyleChallenge and hosts an annual Met Gala watch party on TikTok that is not to be missed. Last year, she predicted that Doja Cat would dress as Karl Lagerfeld’s cat, Choupette, and over 70 million of her viewers watched as her prediction came true. This week, Lee joins us to chat about the impact of her style challenge—and she’s even sharing her coveted Met Gala predictions for this year!

Allison Messner: Yardzen Co-Founder and CEO Apr 22, 2024

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In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape designer to help them rebuild their green space, but they quickly realized how difficult, long, and expensive the process was going to be. The two began developing an idea to make the process more efficient and accessible by incorporating new technology, and in 2018, they launched Yardzen, a digital landscape design and build platform. Today, the company operates in all 50 states with a network of hundreds of designers and architects. But before Allison disrupted the landscape industry, she reported as a journalist in Alaska, worked at a prestigious PR firm, was CMO of the tech company OpenDNS when it was acquired by Cisco for $635 million, and even started her own venture capital firm.

Who What Wear with Hillary Kerr: Celebrity Stylist Jamie Mizrahi on Creating Lived-In Looks for Jennifer Lawrence, Jeremy Allen White, and Adele Apr 17, 2024

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Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless times since they partnered up, and we've watched the influence of J.Law's elevated yet effortless street style ripple through the community in the recent surge of simple, polished basics. Whether she's advising Jeremy Allen White on which button to unbutton or creating a new custom black gown for Adele's Vegas residency every single weekend, Mizrahi's through line is always to give her clients a lived-in look that emphasizes their unique sense of style. This week, Mizrahi shares why she generally ignores fashion industry standards and encourages clients to rewear pieces, dig into the past seasons' archives, and dress in a way that feels authentic.

Shereene Idriss: Dermatologist and Founder of Dr. Idriss Skincare Apr 15, 2024

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Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to set the record straight. With her background as a clinical dermatologist, she began posting educational Instagram Stories from her bed, and soon, a follower aptly dubbed her the #PillowtalkDerm. Today, Idriss’s influence in the skincare world is threefold. Since graduating from her seven-year medical program, she’s amassed an audience of over 3 million people, opened her own dermatology practice, and created a skincare line called Dr. Idriss, which just launched at Sephora.

Who What Wear with Hillary Kerr: Is the Algorithm Killing Personal Style? Featuring @pigmamiii and @jalil_johnson_ Apr 10, 2024

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In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing creativity. Who What Wear assistant shopping editor Ana Escalante recently dug into the topic of style fatigue (check out the full story here!), and today, she joins Editor in Chief Kat Collings to discuss the big, bad algorithm and how it's impacting personal style. Escalante tapped a couple of fashion insiders to get their takes, so you'll also hear clips of her conversations with style curator and writer Heather Hurst (@pigmamiii) and Saks Fifth Avenue fashion coordinator and writer Jalil Johnson (@jalil_johnson_).

Nidhi Kapur: Founder and CEO of Maiden Home Apr 08, 2024

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As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi worked at major companies such as McKinsey & Company and Google before landing a role as the director of business development at the beauty subscription-box company Birchbox. But when she bought her first apartment and began the interior design process, she quickly recognized a lack of accessible and convenient custom furniture companies in the market. Soon after, she combined her longtime love of design with her deep knowledge and experience in business development to create industry disruptor Maiden Home.

Who What Wear with Hillary Kerr: Our April Cover Star Sydney Sweeney on Producing, Elevating New Storytellers, and Diving Into Horror Apr 03, 2024

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Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior editor Eliza Huber sits down with Sweeney to talk about all of her recent projects, from launching her own production company to filming rom-com Anyone But You, action film Madame Web, and horror flick Immaculate. There's a lot to cover. Sweeney also discusses how producing has transformed her career, how she navigates the many impacts of fame, and why she keeps her private life private.

Brigette Romanek: Interior Designer, Founder of Romanek Design Studio, and Author of Livable Luxe Apr 01, 2024

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Brigette Romanek is the brilliant interior designer behind the homes of celebrities such as Gwyneth Paltrow, Demi Moore, and Beyoncé. In addition to maintaining a roster of high-profile clients, she also lends her design eye to retail locations, such as beauty destination Thirteen Lune and clothing brand The Great. With so many incredible projects under her belt, this past October, Brigette released a book called Livable Luxe, which details her process, some of her favorite spaces, and her design ethos. Though Brigette always knew she wanted to be creative, she spent her early career as a singer and handbag designer before ultimately realizing that interior design was her calling.

Who What Wear with Hillary Kerr: Tapping Into 2024’s Biggest Spring/Summer Trends With Levi’s Mar 27, 2024

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With fashion month behind them, Editor in Chief Kat Collings and Associate Director of Special Projects Kristen Nichols are here to give their 2024 spring/summer trend report. The ladies have identified the leading styles from both on and off the runway, and this spring, you can expect to see casual layering, Western-inspired details, and tons of denim. We'll also be shifting away from frilly bows and Barbie pink and moving toward a more modern, mature way of dressing. In addition to taking a closer look at how these trends have emerged, Kat and Kristen turned to our friends at Levi’s to help tap into each of these looks. They’re sharing their favorite Levi's picks for each aesthetic, easy outfit formulas, and helpful styling tips to ease you into spring fashion.

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