Scalable Law Podcast

Latest Episodes:

Best Practice For Onboarding Clients - Never Lose Another Client Again Due To A False Start! (Ep 66) Jun 23, 2021

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Welcome to another episode of the Being Unstoppable Podcast! This week, we will be diving into the Client Onboarding Process and talking about how to successfully nurture your new client’s through the first stages of your service. There is nothing worse than successfully retaining a new client, for the relationship to start off rocky or for them to leave your business in the early stages.
I recently had an experience whereas a customer, I was excited to invest in a top-tier package from a reputable brand. I was enticed by their convincing sales pitch, and as soon as I paid for the service & signed the documents, the incredible service stopped. As if the business were thinking "okay great, we have her now & our job is done." I was left feeling like I had wasted my money and that I had been forgotten.
What happened next… you will have to listen to the podcast for the full story.
This is a common mistake that is often made in business.
In this week’s podcast we discuss why it is so important to have an onboarding process that works for every client so that you can build a business full of raving fans. So, what is the process for a successful client onboarding experience?
1.Have an onboarding system in place If you have a team, you need to ensure that everyone is on the same page regarding onboarding. In addition, your team will need to be aware of precisely what will happen to the client and who will do what. In my law firm, Collective Family Law, our process is systemised so that we always welcome every new client’s in a smooth transition from lead to client.
2.Start the relationship off on the right foot If you create trust in the relationship between your business and the client, you will be off on the right foot, leaving your new client feeling confident that they have chosen the perfect law firm for them. You will set the tone for an ongoing, positive ongoing relationship where your client’s expectations of your law firm are set. This will save you from putting out future fires and increase referrals to your firm and help you gain positive reviews.
3.What are the best practices for onboarding clients?

Understand your customer. You should know back to front your client's persona and what unique obstacles each of your clients has, and what their pain points are. For my law firm in family law, even though 95% of matters are not urgent, we know that their persona and pain points lead them to believe that their matter is of the 5% of urgent matters. We understand that our new clients need immediate attention and support from our firm. They need these touchpoints to feel that again, we have got them.

Set clear expectations. Before a client retains you, they must know exactly what to expect from you, your business and what your team's process looks like. Setting your client's expectations up throughout the onboarding process as well as during your sales practice will save you time and time again. It is vital to reiterate the value of your service and what your client should be prepared for, including potential setbacks. Informing clients of potential setbacks will lead you to avoid disputes and misunderstandings.

Show value. Before your client engages your firm, you need to emphasise the value of your service and exactly how it will transform them. Informing your new client on how your service can help change their circumstances will help them focus on their goals, where they are heading, and how your law firm can help them get the results they desire.

Stay in constant communication with your client. Don't assume that your client is aware of every step that is before them. You and your team know every step, but don't assume your client does as well. Without undermining your client, explain to them exactly what the plan is for them. Put it in uncomplicated terms that even a 4-year-old could understand and outline every single step. You can never over-communicate! Remember your client may have never been in this situation before or they may have never engaged a lawyer before.

Go above and beyond. Your goal is to impress your client so much so, they refer you clients or leave you a raving review! This is what will make all the difference to your law firm growth and create a reliable name for your business. In my law firm, we go the extra mile to 'surprise and delight' our clients. What we do to surprise and delight our clients is sending them a custom box full of wellness goodies.

Even if you are a solopreneur, it is important that you have processes in place for every aspect because as your team grows, you can have over your process.
For the full details, listen to the episode on the podcast.
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Now, if you’re feeling extra loving, I would genuinely appreciate it if you could leave a review of what you think! The reviews help me be heard in the big podcast world.

How Taking A Holiday Can Improve Your Business (Ep 65) Jun 14, 2021

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Welcome back to the podcast! This week I am coming to you from my office on the Gold Coast, but not for long! This week I am off to New Zealand for two weeks which is so exciting as I haven't visited home for a long time due to Covid!
Today I wanted to talk about just how important it is as a leader to take time off, to reset, rest and recharge to become more productive and be at the peak of your performance! I know it sounds counterintuitive that going on holiday can make you more money and more productivity, but it really can!
If you are new to business, it can feel like you are bogged down and can't take a break - this is exactly when you need to take a break. The whole reason you started your business was so you can have more time and freedom, right?
Before COVID, I was taking long breaks frequently. From 4-6 weeks at a time and Christmas breaks and flying places for extended weekends. Since COVID, I found that I was getting very bored and bogged down at home, which is the number one cause for unproductivity.
When you are fresh, your well-being is at its peak, and you can perform at a higher level! When you break up your day-to-day work life, you will find that you will enjoy what you do when you get back to your business!
If you are a person working 50, 60, 70 hours per week, perhaps you can't turn your emails off on the weekend - you need to tune out so you can recharge. The chance to escape your daily routine will revitalise and reset your mind so you can be a better leader.
Not yet convinced you can or should take a break? Let's go through the top points as to why it will benefit your business:
1.Having a holiday can reduce stress; When you take a break, it can reduce your stress. It allows you to take time away from routine and responsibilities. You go somewhere completely new so that you can switch off your regular thoughts and relax! Once your stress levels come down and you return to your routine - you will be a renewed human who loves what they do.
2. There are physical health benefits; Who said Cosmos on the beach isn’t good for you? Once you begin to relax and loosen all tensions in your body, you will find that your thought process and state of mind will be clearer when you return to work. Too much stress can lead to a whole range of health issues that will catch up with you. Overeating, sitting for too long, lack inactivity can all lead to poor physical health, getaway and reset your mind to produce peak physical health!
3.Your brain will thank you! Mentally, tuning out of your day-to-day life will do you a world of good. When you have the enormous burden of a business, a team, clients, home life, it can be overwhelming at times, which can rapidly decrease your productivity. Once you slow down on your holiday, your creativity comes back because you have the mental capacity to hold onto it!
You can see why turning off does more good than bad. It will help you to reconnect with yourself and align your priorities. At the end of the day, you aren't built to work yourself to the bone, and you only have one life!
4.When you have something to look forward to, life is better! You are so much more satisfied with your life. You feel happy and content. Taking regular holidays can help to create a healthy work/life balance that makes you happy! It is an excellent chance to spend time with the ones you love and reflect on your wonderful life. You did not start a business, so you can work your butt off 1000 hours a week. You started your business so you could have more freedom and time with those who you love. You don't want to be working for the worst boss you have ever had, yourself! Be kind to yourself and add holidays into your schedule.
5.Time off = increased creativity! As a business owner, you are the visionary! There is no other person in your business to be the visionary you can be! You are in the driver's seat, so you can see where it can all go wrong if you don't feel inspired? Taking a holiday will give you the time to read the books you want to read, relax in a beautiful environment as well as repair your brain to make space to scale!
So, you're convinced that it is time for a holiday? Now, how exactly do we get this holiday on track?
You need to systemise your law firm so that you can step away and know it is in safe hands!
When you have reliable systems in place for your business, when you are absent - there is no need to worry! Your staff and yourself will know exactly what needs to be done, where, when, and how. If you have the certainty that things are still going to be getting done as if you were there, then you can easily step away and go on holiday.
This may mean that you jump online to give your staff tasks for an hour a day while you are on holiday or to approve tasks to ensure you don't come home to an inbox of emails.
To be engaged with your family and loved ones is so important. It doesn't need to be a whole week or more, but spare yourself two nights in a road trip distance to appreciate the states we live in and get inspired!
I challenge you to lock something in today for the future holiday you are going on. Have your downtime so that you can be the best business owner possible! DM me where you are off to, I would love to know! I will be sharing my New Zealand trip on my Instagram, so jump on over and maybe even get some inspo for your upcoming holiday! CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

Why Doing A Profile Test Can Help You In Your Business (Ep 64) May 31, 2021

Show notes

Now that Dancing CEO is over and the whirlwind of raising nearly $40,000.00 for women and children in domestically violent homes, I am turning my energy to the Scalable Business Lounge.
The Scalable Business Lounge is the exact place to come for support and guidance as to how to scale your law firm to create more freedom for yourself and your family. With over 20 years of being a business owner and now running a 7-figure law firm, I guide the members on how to scale their law firms and help them work on your business rather than in your business.
To see how the Scalable Business Lounge can help you, fill out the form here.
This week in the Being Unstoppable Podcast, I hone into why a personality test can help you in your business.
I recently did a profile test for business owners, and it has been amazing how it solidified the strengths and weaknesses I have. This has helped me understand why some business tasks drain me and why others energise me.
There are plenty of tests out on the market. However, I was impressed with the profile test by Wealth Dynamics as it is specifically for entrepreneurs or business owners. The results of the test were so accurate for both myself and my senior counsel who is our team leader at my law firm.
Why take the test? The Wealth Dynamics test costs $97.00 US, and it is worth every cent to help you understand the dynamics of your team and or who you need to hire. The results highlight how to make things easier for yourself in your business & investments by working smarter, not harder. You can do this by focusing on your strengths and hiring to your weaknesses. It helps to create a clear focus on where your highest talents lie. This means that you can hire people where your shortcomings lie to help you grow your business in a way that you cannot do alone.
I want to share my test results with you, and how I am utilising the information projected from the test. When we did this profile testing, it was incredible how accurate it was, and both Jenni and I understood precisely why we hold the roles we do at Collective Family Law Group. I don’t excel at every aspect of my business. That is why I have hired Jenni, as she is my opposite and enjoys the tasks that I am not good at. For me, to then see this laid out in front of us in the test results, I could see what cracks she filled in for me and what I filled in for her. We laughed as it was absolutely hilarious just how ACCURATE this test was!
What will result in you doing this test? It will help you to identify exactly what your strengths are, and therefore, you then understand why things flow so much easier for you in different areas. You will then see where your weaknesses lay, which helps you understand why something is so unenjoyable and hard for you, and that is okay! It also helps you avoid pitfalls and takes the tasks you aren’t best at to then go off when making your next hire to fill the gaps! Knowing your strengths and weaknesses are as a business owner can help you to create a team of incredible people. It also helps you to understand your employees better so that they can thrive in your business and make their best contribution.
What was the result? The results of the test for me showed that I am a creator! This is very accurate as I love to start new projects, create new things, and forever be inspired by up-and-coming ideas! Whereas Jenni is an accumulator which means that she loves detail and spreadsheets. Many businesses test their potential staff members during the interview process. This is a great idea so that you employ the people you need to make your team complete. Below is a list of all the profile types from Wealth Dynamics:
Give it a go! If you have a team, or if you are on your own - I would highly recommend doing the Wealth Dynamics test. The test is extensive, which is great because it goes into detail about where you are, what your strengths are, and where your weaknesses lie. If you are able to insightfully look at these results, you are then able to really progress your business by hiring someone to essentially fill the gaps!
Let me know how you go! I would love to know if you sit the test and what progress you will take into your business from it!
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

The Three Mistakes People Make When Trying To Grow Their Team (Ep 63) May 17, 2021

Show notes

This week on the Being Unstoppable podcast, we dive into the three mistakes business owners make when growing their team. The reality is that you are only one person, and you can only do so much yourself - your time is limited. If you want to scale your business beyond your hours, you will need to hire a team. These are three mistakes that I see law firms and service providers make.

Having the limiting belief that there is nobody who can do the work as well as you can.

Does this one resonate with you? Many business owners people make this mistake, especially service providers. The reality is that you feel like this because you are very good at what you do, which is why you started your business. You know that your work is of incredible quality, and it can be hard to trust someone else when your name is on the door. I get it!
Time and time again, I see firm owners who believe that if you want it done well, you need to do it yourself! The problem with this attitude is that they become overworked and tired with little to no results in the end.
Truth bomb: You can’t scale your firm if you are the only service provider in your business, long term. You also have a business to run. Being overworked and underpaid is the formula for resenting your business.
Systems and automation in your business will be the best thing you ever implement into your business - trust me! When you have systems in place, you can trust that your team will do things the way you want them done. This way, you never need to sacrifice quality.
2. Not hiring because they are afraid of not having consistent income to pay the team; Making that first hire can be scary. From there, creating new roles also feel risky! What if there is not enough money to pay the wages? When you don't have predictable data and you have collated it roughly in your head, it is scary.
When you run your business using data, everything becomes more predictable and clearer. Instead of guessing, you have real figures to back you up.
What do I mean by data? Sourcing numbers such as the following (but not limited to):

How many clients do you need to turn over to make consistent income?
What is your average dollar spend for each client that comes through the door?
How many service providers do you need to service the number of clients you retain?
What will the monthly revenue be for each service provider?
What costs will be for each service provider?

This data is easily available to you, but many business owners surprisingly don’t know these numbers. If this idea overwhelms you, then don't worry I have got you. The Scalable Business Lounge takes all of the guesswork out of it. I guide you through exactly where and what you need to do to scale by breaking down everything you need to know for you to be able to work on your business rather than in it.
3. Only considering hiring juniors because they are less expensive.
Many business owners start by hiring juniors because they are less expensive, and it seems less scary. The issues are that juniors are not an investment (not right away), but instead, they are an expense. They take a lot of training and time. When you are already stretched for time, this is a recipe for disaster. It becomes unsustainable, as what happens from here is that you end up spending all of your time training this junior, and you become frustrated because you are already overworked. Do you see this issue? It is exhausting and overwhelming for the business owner. Then the business owner forms the view that there are no good people out there, and they may as well do the job themselves. It is a vicious cycle.
It is wiser to invest by hiring up and getting a team member to support you as the business owner. Hire a team member that is even better than you are and start creating a power team.
If you need help scaling your law firm, join Caralee in the Scalable Business Lounge. Jump over to caraleefontenele.com for more information.

How To Know That It Is Time To Let Go Of Old Ideas (Ep 62) May 10, 2021

Show notes

Today in the poddy, we discuss what the signs are when it is time to let go of ideas that no longer serve you or your business!
In business and life, there are times where we start something, and then we hang onto it, yet it actually doesn’t serve us or propel us forward. I have learned this myself, and I have found that we do it because we put so much time and energy into this particular venture or idea that we don't want to just let it go! However, by hanging onto it, we are prevented from making room for new and better things.
We can apply this ideology to many areas of our life, but today we will apply it to business.
When we hold onto things in our business, it may be as big as your business model or even just your Instagram account handle, for example, when you have evolved and moved on from that name or offer.
If you have been around for a while, you will know that in 2012 I started a brand called Real Food Pledge (totally separate from my law firm). My Instagram and Facebook business account used to be @realfoodpledge. You may have noticed my rebrand of these accounts to my own name a few years back.
The Real Food Pledge website was created in 2013, and there were a lot of things I loved about the model, including sharing all the recipes, creating books, going to food shows, and talking about food. In 2016 I created an online course that guided people to happier, healthier lives, yet it never succeeded in the way I thought it would, and even though I absolutely loved it.
I had to let it go and make room for things that served me, but it was hard. I didn’t want to let go and it took a number of years. The good things that I got out of Real Food Pledge are that I learned a lot about Facebook ads, blogging, websites, lead magnets, setting up lead pages etc. I have been able to apply to my law firm and now the Scalable Business Lounge! There is always room for evolution, and although it feels so scary to let go of it and leave the idea of making it work. If you have been working on something over and over, yet see no growth - when is it the time to move on and let go?
1.You have tried different ways to make it work, but it just never does! Your heart has changed, but we just keep ongoing, almost like flogging a dead horse. Not every idea we have is meant to work out the way we want it to, sometimes it comes along to guide us to where we are truly meant to be!
2. Justifying the negatives Listen to your justifying as warning signs that something needs to change. If you need to justify something, that is enough to know deep down what the truth is! Let it help you grow.
3. If it isn't helping you move forward, let it go! To become successful, you need to grow, pivot, and move! It will make you feel stuck and stagnant if you hold onto old things. Don't fear change, it will help you grow!
4. If something is holding you back, you are wasting time, energy, and motivation. You got into business for a reason, right? Not every day will be exciting; sometimes it is downright hard. If you are emotionally attached to the big ideas you have for this certain plan, it will start to make you feel like you've failed. It will zap away your motivation, leading to a negative mindset rather than a positive pivot!
For me, it took a long time to leave my Real Food Pledge because I loved the creation of it! It was fulfilling, yet the reality was that I only got the joy of creating it and not its actual content. I have created three beautiful books with Real Food Pledge and I have learned so much along the way, yet I knew that it was time to let it go.
It is so important to have the mindset that leaving these paths behind may be challenging, but it has been a stepping stone in exactly where you need to be. So, ensure you shoo away those feelings of time wasted, and realise that you are exactly where you are meant to be!
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

The Business Book That Changed My Life and Built My Business (Ep 61) May 04, 2021

Show notes

This podcast episode is a MUST LISTEN if you are in business, interested in business, or starting your own business; I promise this will be worth your while.
When I was in my early twenties, I was fortunate enough to go to a business event in Auckland, New Zealand, run by Brad Sugars - this event changed the course of my life. At the time, I was 21, and I had just started a new business. This was such a massive learning curve for me as I gained so much knowledge and a method to pursue business.
In the duration of the event, we were introduced to a book, and it has been life-changing for me, so of course, now I feel I must be your Brad Sugars!
No matter what type of business you have, you need to read this book as it is relatable to any business that you may run, even a law firm!
Introducing...The E-Myth Revisited by Michael Gerber!
Why is this book worth the hype?
The E-Myth stands for the entrepreneurial Myth, which is the flawed assumption that business owners who are experts in their industry will ensure that they are successful in their business. The reality is that most of us start a business in the area that we are trained in. For example, I started a family law firm because I am a fabulous family lawyer. The book’s principle is that just because you are running a business in an area that you are great in doesn't mean that you will have a great business.
The E-Myth is the go-to guide on how to create a successful business, it is different from other business books as it is straightforward, and the principles are very relatable. There is a very well-known statistic that 80% of businesses fail in the first year. This is broken down in the book and gives you strategies to ensure you remain uncounted from that statistic. The E-Myth is heavily focused on structured systems and how they will help create more freedom, profit, and an excellent team!
The E-Myth is structured around the idea of working on your business, not in your business which is exactly what my business coaching program, the Scalable Business Lounge preaches! The Scalable Business Lounge shows you and helps you implement systems to ensure your business would be covered if you needed to take a break or take leave.
The all-inclusive Scalable Business Lounge includes instant access to the Scalable Business Formula and exclusive live events. It also includes but is not limited to:
· Monthly Accountability · Monthly Live Workshops · Live Group Coaching Calls · Scalable Business Formula Online Program where we focus on marketing, automation, and data-driven results.
I would highly recommend jumping to get ahold of The E-myth for yourself and if you are considering a business - get on it! I promise you that it will be one of those things you will never forget and be so grateful that you have read. If you would like to combine this with the Scalable Business Lounge, click here to learn more.
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.
Now if you’re feeling extra loving… I would truly appreciate it if you could leave a review of what you think! The reviews really help me be heard in the big podcast world and they are also super motivational for me to read.

Facebook Ads VS Google Ads - What Is The Difference? (Ep 60) Apr 19, 2021

Show notes

Today on the Being Unstoppable Podcast, we are talking all things - PAID TRAFFIC!
In particular, we will be talking about Google AdWords and Facebook Ads. Just a disclaimer, I am not a qualified expert in this area, but I have been running Google Ads for about ten years, and I have been running Facebook Ads for about eight years. I have learned a lot in this time as a business owner about these two types of paid traffic.
Paid ads are incredible if you know how to use them properly! Using ads can be very expensive, which takes a lot of confidence initially as you learn. I understand the fear you may face if you are new to ads or a small marketing budget. Let me help grow your confidence by sharing with you everything I have learned in the paid traffic world.
I have spent hundreds of thousands of dollars on paid traffic on both Google ads and Facebook ads over the years. These two ad types are not the same. There are some significant differences between Google Ads and Facebook Ads, so what are they?
Google Ads, what are they? Google ads have a different audience type from what the Facebook audience is. Google is a search engine, whereas Facebook is not a search engine. What that means is that if someone identifies that they have a problem, and they type that problem in with the keyword contrary to your running ad, your ad may pop up at the top of Google.
What are the benefits? With Google Ads, you have instant clients ready to take action if your ads are set up correctly. This is because the client has taken the initiative to Google a solution for their problem. Along with this, Google Ads is very measurable, which is a huge benefit because if we don't measure, how are we to know whether money is being invested well?
Facebook Ads, what are they? Facebook and Instagram ads are the same channel as Facebook owns Instagram, which is awesome because the same ad can go out to two channels. Facebook (and Instagram) are different from Google ads as people are not searching. Instead they are scrolling for nothing in particular. The targeting is different as it taps into even deeper audience targeting through behaviour, demographics and interests
What are the benefits? Facebook ads are amazing to grow your email list full of ideal clients. Once you get someone off Facebook and Instagram and onto your mailing list you can then form a relationship with them to nurture that client.
The other great use for Facebook ads is that the retargeting strategy. This can be very successful. Retargeting is when a client lands on your website for example, or has engaged with you on social media and then a Facebook and Instagram ad then appears in their feed. Now lets's talk about the juicy stuff... The Disadvantages!
Google Ads, what are the disadvantages?

Google Ads can be complicated to set up, and I wouldn't recommend doing it yourself. It is best to have a Google Ads expert to set this up unless you are prepared to do a lot of learning and spend some money on ads that don’t work while you learn.
Google are not as targeted as Facebook,
The cost per conversion is VERY competitive.
The way it works is that you are bidding and completing e for the first place.

Facebook Ads, what are the disadvantages?

You have people who are randomly scrolling, your ad pops up and they haven't searched for you which can result in the ad going to waste. There may be action takers who are scrolling, but it is not the same as Google ads where people specifically search your business.
Often these people are not willing to buy straight away, so you do need to set up a funnel for them. This means you get the client's information through an offer, i.e. Sign up now for your free checklist. Once they put their email into your form, they go onto a list where future content will be distributed from, which is a long-tail process, rather than Google, where it has been intended to take action right away.

If you haven't yet experimented with paid traffic, whether it be Facebook or Google, give it a go. It is worth the investment if you do it right and have a basic understanding! I recommend starting with a very small budget and working your way up. You don't have to start with a huge budget, you want to grow in confidence, grow your budget and then grow your audience!
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

How to Smash Imposter Syndrome to Shine on Social Media (Ep 59) Apr 12, 2021

Show notes

Putting content on social media can be daunting, and when it comes to being vulnerable and putting your true self out there, it can be debilitating! You worry about who might be listening, who might be judging, who might be watching, all sorts of fears creep in there! On top of that, you may have fears around what to post, when to post, how to post, and what platforms?
All of those imposter syndrome feelings start creeping in, and they can stop you from putting your brand out into the world. In turn, this prevents you from making a positive impact on people’s lives. If you want to create a successful brand and business, you need to share yourself with the world.
If you don't put your brand out there, nobody will know, like, and trust you, which results in them not knowing how you can help them. Therefore, it is vital to overcome the fear and start putting your brand out there!
In this podcast episode, I will take you through the easy steps of tapping on social media to establish your brand to attract your ideal clients, partners, and team members. A successful social media campaign relies on these pillars;
Relatable + Memorable = Followers
Whatever industry you are in, you still need to work on these two strategies, or you will become lost in the sea of social media posts. No matter what business you are in, this is possible, even when you are in a very non-sexy business like law! Look at my firm, where we specialise in divorce! It isn't sexy, so how do I make it relatable and memorable?
Don't shy away from showing your personality. Stand out and show it! Sometimes when we feel like we are being funny or showing our true selves, the difficulty is that we are then not appearing to be professional. Simply not true! The truth is you can still be professional and show your personality it will draw your client in as they can see you are human. Remember, your vibe attracts your tribe!
You can express yourself in many ways. Talking in front of a camera may seem daunting, but you can ease into it. Begin to show your character by sharing your morning coffee, beach walks, or a funny thing that happened to you! Humans buy from humans, and I guarantee that it will capture attention and help clients to know, like, and trust you.
When you provide content, ensure that it speaks to your clients! If you are posting things that relate to your audience and align with their values, it is only a matter of time before you will begin to see people sharing and interacting with your content. Have you ever clicked through a piece of content and thought, 'that is exactly how I have felt.' I bet you have and I bet you there is a business that has just popped into your head that did just that. Keep this in mind when being authentic, you can be that person who captures the memory of someone else. Step into your client's shoes. How will your client feel? If you have not been in them in the past, research!
Ask questions and engage! Put questions out there, interact with the people who follow you. Don't leave them hanging. You want to create a relationship between yourself, your content, and your audience. Authentically share yourself with your audience because people will love you! You don't need to worry about what people think, you are not going to be for everybody, but you don’t need to be. Whoever you are worried about isn't your client anyway. When you put content out there, think about how you will positively impact people. What is the worst that can happen?
CONNECT WITH Caralee:
Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

How To Build Your Brand On LinkedIn (Ep 58) Mar 22, 2021

Show notes

Do you find LinkedIn overwhelming? Perhaps you are unsure how you want to brand yourself or connect with the correct audience? Caralee breaks down how you can take advantage of LinkedIn to build your brand and become unstoppable!
Often LinkedIn can be seen as less valuable than other social media platforms, as it has a reputation for recruitment or employment. However, it is so much more than that! It has over 600 - million users, so it is very likely your ideal client or referrer is on there just waiting for you!
How exactly do I use LinkedIn to become unstoppable and optimize this platform? Listen up as Caralee breaks down 5 quick tips to ensure you aren't overwhelmed but get a kick start into this epic community!
1. Make your account relevant to your ideal client; 2. Be intentional with connecting with your ideal clients and referrers; 3. Use LinkedIn to your advantage; 4. Stand out from the crowd - Create articles and share them; and 5. Build your brand on LinkedIn.
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

The Unsexy Side of Business with Melanie Miller from The Profit Lovers! (Ep 57) Mar 15, 2021

Show notes

Today on the Being Unstoppable Podcast, we are joined by the incredible Melanie Miller from The Profit Lovers.
Melanie is passionate about influencing females to take control of their finances, and to see the unsexy side of women in business! Melanie teaches women how to create Profitable, Livable, Loveable businesses (without fear or guilt).
During the podcast, Melanie and Caralee dive into the importance of:
• Profit and Loss Reports, what is this and why is it so important to read this? • The interior is just as important as the exterior! (business-wise and personally!) • Not falling into the trap of business comparison; • Cashflow forecasting, do you have this under control? • Fishing in the right pond is key! • The five most important, and the five least important topics in biz; • How much is your time worth? • Financial security, why this is so vital to your life; • What does it mean to make 7 figures?; and so much more!
This podcast is powerful, important and will preach the importance of how to create a sexy business, by focusing on the unsexy side!
To find out more about Melanie and her powerful brand, The Profit Lovers click below!
CONNECT WITH Melanie: Website: https://www.theprofitlovers.com/ Instagram -@theprofitlovers Facebook - @theprofitlovers
AND
CONNECT WITH Caralee: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele

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