Sales Funnel Radio

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**Sales Funnel Radio**

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).

Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

I’ve learned enough to see a few flaws in my baby business…

So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

Latest Episodes:

The Best Funnel For FULFILLMENT Jun 22, 2023

Show notes

When it comes to funnels, most marketers would think of it as purely for customer acquisition.

But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways!

And the first thing you have to do is do what the market leader is doing. That's it.

It's just ridiculous not to copy how leaders acquire customers.

Come to think of it. When you straight out clone the content king, you also limit the number of variables you're risking. And customer acquisition is something you should not gamble on in the first place.

From there, you can use the same customer acquisition funnel to make an EPIC funnel for onboarding and fulfillment.

And in today's episode, I will describe in detail what I mean about this.

Key Takeaways:

Origin stories are not just for people (01:31)

The best strategy for customer acquisition (03:59)

Just do what the market leaders are doing (05:34)

The truth about FREE challenges (09:11)

My biggest realization about funnels and fulfillment (13:34)

Episode wrap-up (15:02)

Additional Resources

- Connect with me here

- Interview me on your show

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

When To Sell Your Own Social Media Channels Mar 16, 2023

Show notes

Funnel builders and internet marketers know the power of creating content.

We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're pushing.

But most content creators don't know how to really use what they've built.

That's what I realized after my friend and business partner, Raleigh Williams, and I bought MediaAcquire.

MediaAcquire is an online marketplace to buy and sell media assets.

In this episode, Raleigh and I talk about how marketers can monetize all the media sawdust they've created along the way and when to actually sell their social media channels.

Key Takeaways:

The power of creating content (00:29)

What is MediaAcquire? (05:13)

Most content creators don't know how to monetize their platforms (05:59)

On building products vs. building distributions (10:53)

A message to new entrepreneurs (14:38)

What to look for in something sellable or valuable? (21:40)

Can you sell a media asset even if it's on a downtrend? (29:55)

On monetizing your media sawdust (33:08)

Additional Resources

- Connect with me here

- Interview me on your show

- Connect with Raleigh Williams here

- Looking to sell your media assets? Check MediaAcquire here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How We're Using Sales Funnels In Business Acquisitions Feb 16, 2023

Show notes

In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal.

Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms.

Overseeing purchases and sales agreements for like $20 billion dollars plus deals, and getting paid a number that is way much smaller than what he deserved, made him realize to walk away from his lucrative job.

He has gone on doing his own business acquisitions. And now, we're combining his M&A knowledge and my sales funnel expertise to value and acquire businesses and help them optimize through marketing.

Join us in this special episode as we talk about how we're using sales funnel in business acquisitions, the criteria we're looking for in an M&A, and our business plans.

Key Takeaways

From small business consulting to mergers & acquisitions (01:02)

Meet Raleigh Williams (01:47)

Turning passion business into a sellable asset (04:02)

Traditional M&As vs. funnel-driven M&As (08:50)

When you buy out a business built around a person (11:27)

The numbers behind our latest business acquisition (14:59)

Misconception on M&As (20:35)

What to look for in a business when doing an M&A (22:05)

How we plan to keep this business going (24:33)

Additional Resources

- Connect with me here

- Interview me on your show

- Check out our latest business venture here

- Connect with Raleigh Williams here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How I Know What My To-Do List is Each Day Feb 09, 2023

Show notes

I was at this event, and during the Q&A section, this gentleman in front said something that really threw me.

And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves."

First of all, it's a super common train of thought, especially for entrepreneurs.

But it was the way this gentleman said it that made me realize that he wasn't taking action fast enough and was instead hyper-obsessing over every single move as if life depended on itself.

He didn't know that being an entrepreneur means nobody is giving you a to-do list. You have to create something with the resources that are there.

And how do you know that you're making the right move? You don't.

But you get better at not making the bad moves as you go.

So here's how I plan my to-do list as an entrepreneur to ensure I eventually get to where I want to be and get better at avoiding bad moves.

Key Takeaways

Taking a day to think through what I want to be done in a year or three years (02:43)

Understanding that I am an entrepreneur (03:28)

How do you know if you're making the right moves? (04:34)

The heroes' two journeys (05:19)

Entrepreneurship is not about perfection as taught in schools (06:21)

Improving your skills by putting in the reps (07:06)

Learn under someone else's wing (16:02)

Additional Resources

- Connect with me here

- Interview me on your show

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Still Solving the “Obscurity” Problem 6, 7, 8, and 9 Figures Later... Feb 07, 2023

Show notes

You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue.

Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big companies.

I remember looking at the industry leaders and saying, "Man, if I just had their list, all my problems would go away.". But boy, I was utterly wrong.

Yes, having a larger list helps. But if you can't do it with the smallest list, how would you know how to do it with a big list? How would you pull the money out of your audience?

So if you're not where you want to be, look at it as putting in the reps or the "mat time", and it's what most of us know as practicing the fundamentals. And once you've put in the reps, you'll eventually face the same problems, use the same process, but just better at solving them.

Key Takeaways

- Same process, same problems, but just better at solving (00:30)

- False belief: when you're big, the obscurity problem is solved (02:00)

- What you're doing now is putting in the "mat time" (07:08)

- Be grateful for the path you're on right now (08:28)

- Just rinse, and repeat (09:52)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Getting Funnel Traffic Is A Matter Of Messaging... Feb 02, 2023

Show notes

When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging.

Bad messaging = sucky traffic and vice versa.

Ads do not solve a traffic problem as many businesses tend to do. Ads are just an accelerant, but messaging is at the core of your marketing and traffic. If you need more traffic, you must figure out the messaging better.

So the question is how you get your messaging right?

By learning what your dream customers are searching for and standing in front of those searches. That's it…. it's that easy!

Don't create something and then ask how you can get people to see it; you've already lost at that point. All you do is create what people are looking for already.

Key Takeaways

- The many ways to get traffic without ads (02:04)

- Don't try to create traffic; stand in front of it (04:20)

- The non-negotiable musts of every company we buy (05:50)

- Why traffic is a messaging problem (07:51)

- If you need more leads – improve your messaging (12:18)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Distribution Channels Go On A Balance Sheet Jan 31, 2023

Show notes

Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily.

I'm looking at the distribution channels as much as I'm looking at the P&L and other financials.

If the distribution channels are in place and big enough, I can use my 12-step offer and launch framework to flip the company around.

If a company doesn't have established distribution channels, they better have freaking amazing financials for me to continue considering it.

Here’s what I mean...

Key Takeaways

- Traffic is nothing more than a hook and messaging issue (02:38)

- What distribution channels have you built? (06:16)

- Sales are about traffic and eyeballs (10:31)

- Think of ways to create sales-based marketing style noise (11:04)

- It's not just the P&L (11:25)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Using Funnels In Company Acquisitions Jan 26, 2023

Show notes

Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here's what's happening…

I've been asking myself what's in play for me in the next 5 years that I can get so focused on to delete 80% of everything else, which is a super hard thing to do, but I've done it anyways.

We've just started buying partial or full companies at certain stages and fixing them up.

And since season two of this show is dedicated to documenting my journey to 100 million, I think this new M&A vehicle will get me there faster.

Tune in to hear what we are doing in this space.

Key Takeaways

- What we've been doing (00:29)

- Why we got into mergers and acquisitions (03:05)

- From a consultant to a business partner (06:46)

- The vehicle to take me to $100 million (07:30)

- Getting my drive back (10:14)

- Taking my funnel background into M&A (13:10)

Additional Resources

- Work with Steve

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

My Next Funnel Moves In The Results-Based Economy… Jan 05, 2023

Show notes

Removing your own time from the business is the simplest start to building a REAL business in the results-based economy.

I like selling in the results-based economy and not the time-based economy.

If time is how you measure value, you are still stuck in the lower-class economy. The results-based economy is a better life. Nobody cares how long it takes if you get the result they want.

What does all this mean?

It means creating a scalable offer and business that relies on systems and processes, not your time as the offer creator.

You are not the offer!

Here are the moves I'm making to jumpstart 2023 in the results-based economy…

Key Takeaways

- Are you stuck in the lower class economy (00:48)

- Value is not measured in time but in results (02:30)

- Selling in the results economy (04:34)

- You are not a cog in the business machine (07:25)

- How to craft your offer to deliver results (08:47)

- What you can do to provide a better result (10:08)

- Work for Steve (16:25)

Additional Resources

- Work with Steve

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Help Wanted: Funnels and Marketing… Jan 03, 2023

Show notes

I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying.

I'm looking for someone with experience in funnel building, but that will not be the main thing. You'll also do a lot of project management, social media stuff, and everything else I do.

This paid position will also help you gain marketing and funnel experience, which you can use to do your own thing later.

I don't expect you to remain with me forever, and I just ask for a minimum of 12 months.

Tune in for more details about this role and how to apply if interested.

Key Takeaways

- Why I decided to become a funnel builder (00:47)

- My real degree outside of school (02:50)

- What I need you to help me with (04:43)

- How to apply for this role (07:00)

- Give me a solid 12 months; then you can leave (08:41)

Additional Resources

- Work with Steve

- Connect with me here