Sales Funnel Radio

Latest Episodes:

DMs FIX the Gaps Created by Well-Meaning Internet Marketers with Sean Malone Sep 28, 2023

Show notes

It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey.

Sean got into sales in pursuit of this most frequently asked question–how to make a boatload of money?

Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that didn’t make him quit sales.

He learned sales systems to master his craft, and lo and behold, he became one of the greatest sales geniuses I’ve met in my entire life.

Interestingly, after hearing how Sean has been crushing business after business with his sales system, I realized that marketing is only measured in lead gen.

I’m not saying there’s no advantage to publishing a video that gets tons of likes, but sometimes that’s just the awareness part.

It’s important to remember to build a SALES company rather than a MARKETING company. After all, you’re here to sell.

So, here’s how DMs can help you make the transition.

(Also, if you haven’t yet, get your ticket at OfferLaunch.com and learn from experts like Sean how to (re)launch lucrative offers that make 6-7 figures.)

Key Takeaways:

Intro (00:00)

Meet Sean Malone (02:36)

The birth of FlowChat (14:18)

How to utilize DMs for stronger launch (17:26)

What makes FlowChat different (23:38)

The truth about social media (24:24)

What internet marketers and funnel builders don’t know (27:23)

DM is the online hallway (30:32)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

- Interview me on your show

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

New Paid Ads Method Brad Langan Is Using To Scale Sales Funnels Sep 21, 2023

Show notes

I’ve worked with many different ad agencies, but this one stood out to me.

Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner.

Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It is such a unique thing!

If you think about it, the shift is quite simple but essential for cheaper conversions.

That’s what made Brad and his agency one of the top paid ad agencies in the industry.

And so, I can hardly wait for him to share all about it at the upcoming OfferLaunch event.

For now, here’s a sneak peek at how they’ve changed the paid ad and sales funnel landscapes.

Key Takeaways:

Intro (00:00)

Meet Brad Langan and his works (01:41)

How Brad got into the media buying space (05:26)

Traffic and launching mistakes that funnel people make (09:59)

Brad’s comprehensive marketing strategy (13:59)

The value of warming people up (19:23)

Final thoughts (22:11)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Big Business Valuation Mistakes Internet Marketers Create with Raleigh Williams Sep 14, 2023

Show notes

Come to think of it… I have made 55 products in three years, many of which have been taken down.

I didn’t see the real value they bring when it comes to business valuation.

Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner.

Raleigh started as a mergers and acquisitions lawyer–working at a big law firm in New York and then later in Texas.

When he saw how these big companies earn millions (and even billions) of dollars through acquiring businesses or selling divisions of their companies, he got into building his own business.

He went from earning $2M a year in profit from his family entertainment business to selling the entire business for $26M.

Then Raleigh made me realize the biggest mistakes that internet marketers like me create.

Let us share them with you in detail and hopefully enlighten you.

Key Takeaways:

Intro (00:00)

Meet Raleigh Williams (02:03)

Why you should have a business exit strategy plan (07:18)

Two main mistakes that marketers make (10:22)

The key man risk concept explained (12:49)

Advantage of digital marketers compared to the usual M&A deal (14:45)

Business ownership vs. entrepreneurship (17:32)

Episode wrap-up (19:51)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How to Become Entrepreneurially Self-Reliant Aug 10, 2023

Show notes

It was probably two years ago while I was at a Funnel Hacking Live…

That I had one of the most meaningful epiphanies of my life as an entrepreneur.

I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad.

Honestly, I don’t know what it is.

All I know is that I want to be one of those entrepreneurs who helped create solutions even for something they do not have specialties in.

This project allows me to give back and make an impact.

And so I talked to my coach (yes, I have business and personal coaches, too), and that’s where I came to know these powerful immortal words from Aristotle: "Nature abhors a void.”

It means that nature will always fill any empty spaces.

So if you’re frustrated that you don’t have the clarity yet to some of your biggest business ideas, don’t fret.

There’s beauty in asking questions even without immediate answers.

Lemme tell you how you can apply this principle in real life and in marketing.

Key Takeaways:

Intro (00:00)

My trip to Africa (00:52)

The pros and cons of capitalism (02:07)

The “nature-abhors-a-void” concept (04:54)

An example of “nature-abhors-a-void” (09:55)

Comparing different business models (13:21)

How to be an idea pioneer (18:32)

What is it to be entrepreneurially self-reliant? (20:52)

The power of asking questions (25:44)

Additional Resources

- Connect with me here

- Interview me on your show

- Join the OfferLaunch 2023 event here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The 5-Year-Old in the Ferrari Aug 03, 2023

Show notes

It's not the first time I've had this type of insight.

But it resurfaced after years while I was filming a video about how unique the offer launch is.

And that's what spurred the thought.

I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with.

However, there are also certain things that it's best to model what has worked.

One of the biggest frustrating aspects I have in teaching my frameworks to others is that "some" people would do differently from what the framework says.

And they'd come up to me and say...

"Steve, your framework doesn't work."

Yeah? No way!

Well, it feels like I'm handing a Ferrari to a five-year-old who can't reach the pedals yet.

Lemme tell you more about what I mean by this...

Key Takeaways:

Intro (00:00)

There's a certain playroom within the framework (01:37)

What is the Red Ocean Analytics? (04:27)

Two main reasons why people take reckless risks (05:48)

Why you should copy the category king (07:15)

The story behind the Ferrari framework (10:48)

You got to learn to reach the pedals (12:44)

Closing thoughts (14:53)

Additional Resources

- Connect with me here

- Interview me on your show

- Join the OfferLaunch 2023 event here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Why You Should Survey Your Customers Jul 27, 2023

Show notes

Here I was, sitting and thinking about the very first successful sales funnel I made for another company.

And it got me asking what made it so successful compared to my previous attempts.

Obviously, I had good copies on my sales funnels, good sales videos, etc.

But I think the answer is really simple…

Survey your customers!

As customers come and go, I surveyed my customers to fully understand what they need. It might seem like a leap, but it does benefit you in the long run.

Find out how.

Key Takeaways:

Intro (00:00)

Why you should survey your customers (00:55)

Other benefits of surveying your customers (02:28)

One of the biggest things my audience has requested (04:27)

Scaling a business model (05:20)

What have I been up to lately? (06:54)

Best resources for learning about surveys (12:34)

Surveys and quizzes (13:14)

Join my mastermind group (14:44)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

So, Will Sales Funnel Radio Continue? Jul 20, 2023

Show notes

“If you're still doing the same thing in 20 years, I'm gonna kill you.”

Although those weren't his original words (he got them from the movie The Good Will Hunting), my business coach of three years, Brian, made me think hard about what I really wanted to do.

For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of Sales Funnel Radio.

But now, I'm already entertaining the thought and feeling of "Where do I go next?".

‘Coz, no matter how much I'm invested in funnel land, I know it won't be where I will build my kingdom.

No doubt... I'm honored to have produced over 350 episodes for this amazing Sales Funnel space.

But here's my vision of the future of this show though...

Key Takeaways:

Intro (00:00)

Saying yes too much isn’t a blessing (01:11)

A lesson from The Good Will Hunting (04:19)

Where can I build my next castle? (08:25)

Owning the thought leader in me (10:39)

Surround yourself with this kind of people (13:34)

My future plans (14:29)

Is this the end of Sales Funnel Radio? (16:48)

The Capitalist Pig brand (20:02)

What’s in the Capitalist Pig Newsletter? (24:24)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The #1 Thing That Will Guarantee Client Failure Jul 13, 2023

Show notes

I have been speaking on stage for years.

And one of the most triggering things someone can ask me while I'm on stage is...

"Steve, this is really powerful. But will it work for me?"

Man, when I hear that, I just want to flip a desk because I already know that person will fail.

I understand your good intentions; you want to help your customers solve their problems.

You've put your blood and sweat into your course materials so you can share the formula that has worked for you and others.

But while you're here to solve a valuable problem for your customer, they'll never get the result they're paying for if you don't do this one thing.

Let me tell you more about it....

Key Takeaways:

Intro (00:00)

The sad post-learning pattern (01:22)

Modeling somebody vs. carving your own path (04:52)

Simplicity always wins (06:30)

One of my biggest pet peeves (08:36)

The power of having a can-do attitude (10:41)

You are your own hero (12:33)

Funnel Hacking Live freebies (13:55)

Overcoming self-doubt and taking extreme ownership (14:37)

Complaining is not bad (19:20)

How to deal with haters (20:17)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How to Get Yourself Interviewed by Others Jul 06, 2023

Show notes

I remember my first few interviews. Man, those weren't the best of me.

But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now.

It cemented me in this industry which eventually led to bigger opportunities.

Yet, most people often overlook this marketing strategy.

Getting yourself interviewed is actually one of the most powerful and SIMPLEST forms of marketing.

Why? 'Coz it never leaves the internet.

And if you know how to tie your answers into whatever you're promoting, you'll have leads for LIFE!

Being interviewed is one of the key pieces of the publishing game, and it comes with some prerequisites.

So here's how I started getting myself interviewed...

Key Takeaways:

Intro (00:00)

My I’m-not-gonna-publish backstory (01:28)

Why publishing is so important (05:24)

How to get interviewed by others (10:05)

Interview request sample (13:54)

#1 rule when interviewing me (14:30)

Two ways to pitch yourself for interviews (15:59)

The danger with a purely interview-based show (16:57)

Handy interview tips (20:29)

Closing thoughts (24:14)

Additional Resources

- Connect with me here

- Interview me on your show

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Creating My Linchpin-Style Event Funnel Jun 29, 2023

Show notes

I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model.

But I haven't seen anyone turn their event funnel into this Linchpin model yet.

So while I was on an airplane to Miami, with some caffeine and dubstep, I had another epiphany that blew my mind.

I created a fantastic new event funnel type using the Linchpin model!

And I can't wait to share it with you. Here's how it goes…

Key Takeaways:

The new Linchpin model (01:25)

How to do a Linchpin-style event funnel (02:21)

My plans for Offer Launch and Offer Mind (07:51)

The reason why I've slowed down (10:17)

Blackout speaking explained (11:38)

The future of Sales Funnel Radio (12:34)

Additional Resources