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**Sales Funnel Radio**

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).

Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

I’ve learned enough to see a few flaws in my baby business…

So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

Latest Episodes:

SFR 98: Funnels! NOT Just For Sales… Dec 30, 2017

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I use funnels to sell AND manage…

What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels.

And now, here's your host: Steve Larsen.

Hey, guys. I can't believe that we are almost to episode 100. That's crazy. That's ridiculous. Seems like we just passed 80,000 downloads, and we're almost at 85,000 already, which is kind of crazy.

Anyway, thanks to all you guys who are listeners out there. Hopefully, the holidays went well. I know that's the political way to say it, but whatever. I'm Christian, so I'll just say it: Merry Christmas!

Happy to have all of you guys here on the show. Really appreciate every one of you. Hopefully, whatever's goin gon for you right now, you're enjoying it.

It is the day after Christmas, here. I'm not going to lie: after three days of vacation, Saturday, Sunday, and then Monday, technically, I have today off. What is it? It's 5:00. I have spent almost 10 hours building funnels today.

Yes, for fun.

That's what I do.

I had a hard time. Even yesterday, at the end of the day, I was like "I got to get back to work." You know what I mean? I don't know if that's a problem or an issue or whatever.

There's snow all over the place, which is very fun. We had snow Christmas Eve, Christmas Day. It's snow all over the place.

I grew up in Littleton, Colorado. Denver area. Kind of a suburb of Denver, right up against the mountains. The elevation's pretty high there. There's a lot of really high mountains and snows like crazy.

There was one year that there was a five-foot snow storm. I always laugh. Here, in Boise, Idaho, where we live now, last year they called it Snowmageddon. "There's so much snow! It's Snowmageddon! Oh, my gosh!"

There was, like, maybe six inches on the ground. It wasn't that much snow. I was laughing at how big of a deal everyone made it. But there's actually a good amount on the ground here.

Anyway, growing up there was this golf course that we grew up on. We grew up on the back nine, on fairway 16. It was a public golf course. Not super fancy schmancy or anything like that.

It was kind of fun, though, because every time it snowed super, super hard, even just a foot or two, which is pretty frequent in the winter, we would jump the fence. Yes, I know. I'm confessing right here on the podcast.

We would jump the fence, though. We would go out onto the fairway of the golf course. Obviously, there's no golfers out or anything, so it was this massive snow playground. We would build these huge snow forts. We'd build two of them. The other one would be 20 paces away from the other one.

What we'd do is we would go grab bottle rockets and roman candles, and all sorts of fireworks and paraphernalia, and we would load up two different teams and we'd shoot back and forth at each other, between the two snow forts.

We had very minimal injuries, doing this, but it was a lot of fun.

Every time I see snow, in any kind of accumulation, I always remember that experience for some reason. A whole bunch of others as well, but, specifically, that one.

Anyway, hopefully, it's been good. Hopefully, you had time to spend time with family, and you remember the reason you got into this business in the first place.

"Steve, what have you been building today?" Funny you should ask. I've been building a lot of management funnels.

You're like, "What? Oh, my gosh! Steven, what is this? Holy crap!" (laughs)

Anytime that there's a process, internally, that I have to do over and over and over and over again, that drives me crazy. I'm not an efficiency snob, but I do love variety enough that I hate doing the same thing over and over and over again.

I will go automate it. I will go automate as much of it as I can. I'll go automate every piece, every little nook and cranny, as much as possible, so that there is enough variety in my own business life.

It's almost a move, for me, of self-preservation. Funny enough.

Some people are like, "You're efficiency snob!" Not really. It's kind of a mess, where I am right now. I've got parts of guns around me, as I've been toying around, tweaking some stuff with some guns. I've got packages, things I got to finish shipping.

I'm not necessarily a neat freak. I'm not necessarily an efficiency snob. It's the other way around. I love variety so much that, if I have to do the same task over and over and over again... Whether you are an efficiency snob, or whether or not you're like me and you crave variety constantly, whatever it is, you can use funnels not just for sales, but for the actual automation of things.

What I've been doing... I do this a lot. I've done this a lot.

Who's that I was talking to? I think it was Miles! Miles Clifford! Shout out to you buddy!

A few days ago he was asking, "Is Zapier the tool that seems to be really underutilized? That really opens up the rest of ClickFunnels?"

I said, "Yes! Absolutely!"

If you've never used Zapier, especially when it comes to the management funnels and the management funnel topic. Zapier is like the ring from Lord of the Rings. It's the ring of power. That's how I look at it because I'm not a coder! I have no idea how to code.

What I will do a lot of times is, automatically, anytime anyone buys, or anytime anyone becomes a lead, I will pass that data on to Google Sheets. Whether it's a VA, and I don't want to give them access to my ClickFunnels account, or whether it's somebody... I will go and I will automate those different things, so that, A, no one else has access to my ClickFunnels account, then, B, everything's automated.

Steve Larsen: I can say, "Anytime a contact hits this sheet, go ahead and follow up with them about X, Y, and Z, and do the one, two, and three. That's exactly what I've been doing.

I've wanted to build this for a while. I've wanted to build this for quite a while. I don't like automating stuff right off the bat, when there's no need. You know what I mean? I like to look where the biggest pain point is.

I started looking at all these different articles of when to automate, when to do X, Y, and Z. Stuff like that. And, quite honestly, people get really intense with it, which is great. It's not exactly my huge thing. But I love management funnels. That's why I call them.

These are like internal processes. A lot of people don't know that, before I worked for ClickFunnels, my job was to go around and to create internal processes so that the company could run better, rather it was shipping or automating tasks to support agents. All these internal processes. That's what I was doing. Very heavily, very strongly.

I was very good with Infusionsoft, plus ClickFunnel's integrations. The integration back and forth between them. That's what I was doing.

There's a side of me tha...

SFR 97: Mastermind Or Die... Dec 28, 2017

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Untold ideas are already dying....

Hey, guys. I am very excited for this episode...

I've actually had this episode on my mind for, I don't know, it's been a while. I've had a hard time trying to figure out how to actually present it. I want to walk you through a little bit of, I don't know.

About four years ago I decided that I would create, every January 1st, I would go and I would create a video that would basically publicly declare my financial goal for the next year, and it's the scariest thing that I do pretty much every single year.

It's interesting what has happened though because of those videos. They're on YouTube. If you go to my YouTube channel, you can check it out.

About four years ago, it's me, I'm in the army, I've got a shaved head, and I'm like, gosh, you know what guys, if I could just make an extra $1,000 a month that would change my life. That's where I was.

I was like, hey, and here's my plan. That was the video for that year.

Then three years ago I was like, "Hey, if I could just do $3,000 a month that would be crazy. Oh my gosh, that would change my life." It's crazy, because what I do then as I go through each one of the months and I say, hey, here's what I did, here's how I did.

Then the year before this one, I was like, "hey, I just want to do $30,000 a month". That's excluding salary income, excluding any other income on the side. Just my own stuff.

I'm pleased that I hit that several times this last year, which is awesome. I want you to know that that's on the side, working for somebody else more than full-time doing ... Still have a family, two kids, a wife. You know what I mean?

This is not meant to be that video, but about four-ish years ago. Let me check actually. About three-ish years ago, I so badly wanted to be able to just start being around other people who shared my common interests. I was in college at the time.

It was 2015. It was wrapping up the year, and I just wanted to be around other people. I felt like I was very alone, funny enough, even in my marketing degree, my marketing classes, which I love school for the environment it gave me to learn, but I didn't actually learn that much stuff that I use now, hardly at all, which is true for pretty much any education now.

That's fine.

I had been following Russell for quite some time at that time, and I knew that Russell was really into things like masterminds, and he had this Inner Circle and stuff like that.

Honestly, before Russell, before I ever knew who Russell Brunson was, I thought masterminds ... I'm just going to be open and honest with you. Because I had no other expectations at all, I thought masterminds were a way to get more money from people.

I didn't know what they were.

I had no idea if there was any kind of value or anything like that. My perception was just that it was a high-ticket experience to hang ... It was a reason to hang out with people who paid you a whole bunch of money to hang out with them. You know what I mean? That's what I thought it was.

Then when I saw that Russell was doing masterminds and he came out with his Inner Circle, I was like, huh, that's kind of ... Pre-Russell my attitude towards masterminds was very like, "Meh. You're just trying to take my money," or something like that. You know what I mean? That was my attitude. It's more of a scarcity mentality as well by then. This is like three, four years ago now. A lot's changed since then.

After figuring out who Russell was though, and after seeing more of what he was doing with his Inner Circle and more what he was doing with that, it became very apparent to me very quickly that this was not a normal thing, that this was an extremely rare opportunity to learn in some really, really high-speed ways.

I was seeing the results that some of these people were coming out and saying like, "Hey, I've got these results, X, Y, and Z." And be like, "Holy crap. That's awesome. You get that from the mastermind?" I had to change my mentality. I had to change the way I was looking at it. I found myself really wanting to go attend one of these masterminds. Granted, they're not all the same. The only thing I knew of Russell at the time was his DotComSecrets X product, DotComSecrets book was out, and I had read that definitely by this time. I believe so, anyway. I really just wanted to learn more from him, and I really, really wanted to get into his Inner Circle.

I knew I did not have 25 grand though at the time to be able to do something like that.

Fascinating, right? Fascinating experience. Fascinating predicament. I know if you're listening to this podcast right now, you've probably been in the same boat before. You've probably experienced it before, be like, "Hey, I wish I could be a part of this program. I wish I could do this or that." The FAT event and funnel hackathon event, secrets masterclass, 2 Comma Club Coaching, he has few different names for it. That's 15 to 25 grand, and for very, very specific reasons.

I understood the reasons. I understood why he was charging that much, but I was in college and I still wanted to be a part of that. One day Russell sent out this email, and in fact I can tell you it was December 14th, 2015 at 5:44 p.m. I remember it.

I remember this moment. This was a huge moment for me. I went and I actually found the email. I found the email, and Russell said, "Hey, look, there's 74 out of 100 spots taken. As you probably know, I have a small group of entrepreneurs that I personally coach and I call them my Inner Circle. For the past two years, I've had dozens, and dozens of success stories come from this group, in fact."

Anyway, he went through and he started talking about it, saying, "Look, this is a new development. I'm going to say that when we're at 100 spots I'm going to end it." I was devastated. I was so devastated. I remember exactly where I was. I was in the campus basically rec center. There was a pool in that room or in that building.

I was standing in the hallway and I was walking down in the stadium steps, the basketball stadium steps. Smell of chlorine from the pool from several rooms over was in the air. It was quiet. I was one of the only ones in that room standing in the middle or almost in the middle of the basketball stadium. It was quiet, and I remember reading this email, and I remember out loud actually saying, "No! No! Crap. No!"

I was pissed that he was closing down his Inner Circle at 100 people because I knew I would make it somehow, but I knew I couldn't make it at the speed he was filling it. I just knew that I couldn't make it. I was like, "Oh my gosh. No." I remember I sent a message to my wife, and I was like, "He's closing it down."

She didn't really know what it was at the time still, or what I was really doing or what I was into and stuff like that. She said like, "Oh, that's too bad." ...

SFR 96: My New Talent Directory... Dec 27, 2017

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WHO Is The Best At XYZ?...

What's going on everyone? This is Steve Larsen, and I've got a bit of a treat for you guys today. I think you're gonna like it a lot, here on Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host Steve Larsen.

All right, you guys. Hey, so as I have been moving along the entrepreneurial path, as I've been putting things today. One of the things that I've noticed that I need more, and more, and more is people; like just straight up talent.
The longer I've been doing this stuff I've realized ... Here's an example, okay, I'm sitting at my desk and I was working, I was getting some things done, and I sat up and I looked across the room and I was like "Man, Russell dude, I want to go ... I would be so nice if I understood more Java Script. I'd love to be able to code out a few pieces just here and there, things that I wish that I knew how to do."

He looked at me, he goes, "Why would you want to know how to do that?" And I was like, "'cause it would be so cool, like, look at all the things I could go do." And he goes, "Dude, you don't need to know how to do that, we have people for that."

And I was like, "yeah, but like I ... It might be faster if I go learn."
He's like, "No. It would be faster at first, it might ... It's gonna take you all to go learn it, you get distracted, and now you become like slightly renaissance man." He said something like that, I can't remember what exactly. But, that was the point, is don't be a renaissance man. And I was like, "Huh, all right that makes sense. That make sense."

You sitting there listening might be like, "Well, yeah, it does Stephen." But, to me from where I sit, most people are like, "I got to learn this next thing in order to be successful. I can learn this next piece, I can learn this next piece."

Over the last 18 months working there ... Guess it's been 20 now, but he ... There's been repeated times ... It's funny how it's been like a topic, and it finally ... It sunk in now enough that it's not just something I know, it's something I'm applying that you don't ... You don't just go learn crap for the sake of learning it, you learn it because you need it in the exact moment.

It's kind of what I call that Learning Cycle. The Learning Cycle for me is very heavy as soon as I'm about to enter an industry, 'cause I go learn as much as I can then I stop. Actually, I put the books down, I stop learning on purpose.
Then, I only learn for the problem that sit directly in front of me. How do I solve the exact problem that's in front of me? What he was telling me though, and what he's told me repeatedly over and over again is like, "Stop obsessing over learning all the little nitty gritties."

He's like, "Dude, no, we got a guy for that." I was like, "[Cabe 00:02:38], it'd be fun to go learn that." He's like, "No, go ... Dude, we have a guy for that too." He's like, "Dude, just because you can learn something doesn't mean you should." I was like, "Aah man, that's massive, that's a huge ... Wow, okay. Yeah, that's right. That's right."

Conceptually I understood that, I understood it before but I hadn't been applying that at the time. So, I've got a bit of a gift for you guys, I was looking at some people's websites, and I was looking at some of their funnels and things like that. I came across a persons' site and ... I know a lot of people do this, but it was a directory of all the valuable internet marketing apps.

All the valuable internet marketing software, and I was thinking like, "This is kinda cool. It's kinda cool." I mean, I visited the page once, maybe twice but that's about it. The problem I had with it is that most of those apps, most of those pieces of software, I'm like, "Hey, I got to find an email platform." Or like, "Hey ..."
I mean, these [inaudible 00:03:27] but ... Or "Hey, I wanna find ... Where can I find anything, any piece of tool that I'm looking for, the first place I'd go is Google. Or I'd ask a few buddies and see what they're using, and then I'd go to Google.

Honestly, YouTube see what the best reviews are, maybe a blog or two see what the best reviews are there.

Those are kind of easy to find, so I was like ... I was thinking through I was like, "Okay, I wanna ... How do I combine this concept that Russell just talked to me about versus ... And combine it with this whole directory kind of model?"
So, I've got kind of a gift for you guys. So, I wanna take a step back and I realized that the first four minutes of this episode might feel like it's all over the place; let me kind of bring it all together.

I want you to know what's going on inside my head. So, let me take a step back from the episode and where we're currently are right now. I am in a place right now where I am realizing ... Not realizing, but I'm applying all the stuff that I have been learning from the man himself.

Honestly, I've been ... I started honestly doing that at least two years ago, and I was hiring out tons of people, and I was ... I'm a huge fan of freelancer.com, I'm all about getting things done through other people who would rather do them.
I could go figure out how to code stuff, but frankly, the guy over there is begging to do, and he wants to do, and he loves doing it. He loves doing it more ... as much as I love building funnels, so let's let that guy do it 'cause he's gonna be ... He's gonna throw passion behind it, whereas I'll just throw an objective behind it.
So, I like hiring people to go do these things, I don't want to be a Solopreneur.

Most of the time when I see a Solopreneur usually they don't go very far, because you can't do it on your own for very long. Or you can't do very long and you actually go that far. It requires other people, it requires a team.

So, I was think like, "Where do I find like the best of the best of everything. Where do I find the best of this topic over here? The best of this topic over here? The best of these different skill sets around?

I was thinking, "How cool ..." I don't actually remember where I got the idea, I think it was a couple mon ... Maybe two months ago-ish almost, and I was sitting there I was like, "What if I made a Talent Directory."

A Talent Directory, so, it's not so much about like ... It's not so much about like, "Hey, here's the best softwares if you're trying to this. Or here's the best companies if you're trying to do that." People, who is the best individual that does JavaScript? Who's the best individual to get for this? Who's the best individual for this?

So, what I was thinking was like, "How can I ..." 'cause I believe I'm a huge proponent you guys of pumping as much value into the marketplace as I possibly can, so that when it comes time, anytime I come ... Excuse me, anytime I come back and I'm like, "Hey, market please pay me for said product."

There's so much reciprocity that I've created, and there's such a relationship that I've gone through and actually put together. That the market is like, "Sure, here you go." You know what I mean? It's...

SFR 95: My Launch Calendar... Dec 23, 2017

Show notes

There Are Two Things On MY Calendar. Events, And Product Launches...

Hey, what's going on everyone? This is Steve Larsen, and you're listening to an early morning Sales Funnel Radio

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

I am literally about to go downstairs into my garage. In my third car garage, I've got a full gym, got the squat rack, the dumbbells, the barbells, the bench, the pull-up bars. I love it, I love it. That's always been a part of my life. When I first graduated from college, it's only been about two years ago, I actually stopped all those things and I have missed them greatly. So I've loved diving back into it all in the last month and a half, two months here. I'm excited.

I was about to go downstairs and get going. The hard part is that I know that outside right now it is 29°, so I was bundled up. I was like, "Uh. Right now it sounds more fun for me to do a podcast," actually for something that's been on my mind for quite a while. It’s cool that ... Okay. I'll tell you the story.

Two or three days ago, I was standing next to Russell and he said something that summed up something that I have been wanting to say for a while. I was standing there, I was in his office, and he goes, "Yeah, check out my calendar. My life is run by deadlines."

I was like, "Hm, That’s a good phrase right there. My life is run by deadlines." It's true. If you look at his calendar, and mine actually, the one that's right next to me on my left right here on that wall, it’s run by deadlines. I have a huge full calendar. I'm sorry, massive calendar on my wall, and I circle dates.

Now, some of the dates are events that I’m going to, that I'm going to speak to, or I've already been asked to speak at like eight different events next year, which I'm very excited about. Then, so one category is an event. The other category, though, that’s on here though is a product launch, something that I’m actually going to be putting out into the market.

You know what’s funny about that, and what’s funny about the pattern that we would work by, you guys have got to know that since I'm leaving ClickFunnels, what I've been trying to do is I'm trying to extract every lesson that I can that I learned there and I’m trying to publish it, not just so that you guys can know what it is but also that it sticks in my head. What I've been doing is I'm going and just trying to nitpick and pull out all the little things here.

So some of these last episodes, especially episodes 90 to 100, know that that's what the goal really is. I've got more and more of those coming...

I did that episode called 11 Brunsonisms, but I keep trying to pull out some of the best and biggest lessons, and you need to know how we operated there and how I'm going to continue to attempt to operate on my own come January 1st when I’m totally solo. Just know this is how we did it, is we would set a ... Okay. Please note that the reason I want to go through this is because I see people launching stuff really slowly. I understand there's a full team at ClickFunnels, Russell and I working in tandem, but a designer, traffic guy. There’s all these different elements, videographers, copywriters, email person, this person, and I get that. I understand that.

There's a full team there, but still, I think it goes to say, I think you need to know why we launch so fast, why and how. I want to go through both of those things real quick, so if you look at his calendar, like I said, there's really two different types of things on his calendar. One is product launches and the other one is events that he’s traveling and speaking at, and things like that. It gets full really fast for the full year every single time, and we never want to erase it because it’s almost like a ... I don't even know what to call it. It’s cool, it's awesome to look at it.

You're like, "This is what I did this year," and that's what we call them, funnel years. Anyway, so the way we launch stuff and the way I launch stuff is, the way I'm going to keep doing it, is we will set the date for when we want to put something out. Too often ... I'm sorry, it's like five 5 AM right now and I'm trying to wake up still so let me get this out there. Too often, what I’ve noticed is that somebody will ... In fact, here’s a good example. The other day I was on a coaching call and I was coaching somebody. I said, "Hey. When are you going to launch this thing?"

The individual was like, "Oh, you know what? I think I'll launch it on, maybe I'll do it on Thursday." I was like, "No, no, no. When are you going to launch it?" The person goes, "You know what? Maybe I'll launch it on ... Maybe I'll do like Thursday or Friday or Saturday." I said, "No. When are you going to launch it?" I had to get forward about it, and the person was like, "You know what? Maybe Saturday." I was like, "You're not understanding what I'm telling you. When are you going to launch it? Choose the freaking date. Choose the time and the date right now and you hold your own feet to the fire on it."

The person was like, "Okay. I'm going to do it this day." I was like, "Cool, what time?" The person was like, "I'm going to do it at this time," and I was like, "Cool. Awesome. Now you have the time. Now the trick is to hold your own feet to the fire. What mechanism can you put in place to hold your own feet to the fire?" Guys, that’s one of the keys of what I’m trying to teach you right here. When you set a launch date for product or a funnel that you're putting out, or anything at all, one the biggest keys is to ask yourself, "What is the mechanism, to hold your own feet to the fire."

One of the easiest ways to do it, one of the ways that we do it, one of the ways I’ve done it is to be public about the launch date. It’s real easy to let that launch date come and pass if you’ve told nobody. It’s one of the reasons why I've told a ton of people about a product that I’ve been ... I'm putting out on January 4th. It’s not totally done yet, and the reason why is because it’s public so I have to finish it. Does that make sense? That’s how we ran everything at ClickFunnels. That's why we put everything out there. We literally ... You know the Expert Secrets book funnel, guys we started that funnel two days before the actual launch. That was the freakiest thing.

I don't recommend that. That's a full team of fanatic experts to pull off in two days. We did not sleep for ... Oh my gosh, that was ridiculous, but you get the point though? You get the point. I hope you get the point. What’s the mechanism of you being able to just ... That’s one of the reasons you launch as fast as you can. Just set the date, set the date, set the date, and get as much stuff as you can done before the actual launch.

You're being public about what isn’t done. In the sales picture, telling people, "Look, you're part of this first group. I'm going to take you through it personally, and we're going to finish building out this thing together," or "Look, this first time I want to take a...

SFR 94: The "Biggest Pile of Cash" Rule... Dec 22, 2017

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I'm A Huge Fan of Learning From Those WhoAre DOING, Rather Than Just Talking....

What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels. And now, here's your host, Steve Larsen.

How are you guys doing? Hope everyone's doing great. It is barely 5:00 AM here. I set the alarm for 4:00 AM, but I slept in a little bit. Anyway, it's a Saturday, though, and a lot of you guys will be like, "What the heck are you doing up so early, Steven?" Well, number one, my brain works too fast. Sometimes I can't sleep, so I just get up. Number two, the real reason is because today, I'm not sure totally if I'm supposed to talk about this, but I'm actually really, really excited. Today, what's going to happen is one of my buddies ... You guys all know him.

I actually interviewed him probably several dozen episodes ago. His name's James Smiley. He's the man.

James Smiley was kind enough to send his own videographer, who's totally awesome, up to Boise, and today, Saturday, we are spending the entire day filming Gary V. styled videos, which is kind of cool. I'm getting up early so I can lift, honestly, and so that I can start prepping the different storylines.

They want to film at least 12 different storylines, 12 different videos, that they can turn into those fast-paced, cool, Gary V. styled little snippets, those little vignettes that he puts out all the time on Instagram.

Quite honestly, I don't really get on Instagram too much, but I am excited to get my own series of videos filmed like that. It's kind of cool. It's very exciting. I'm going through my podcast, and guess what I'm doing? I'm hacking my own self. Which means I'm going through my podcast, looking at all the stats, seeing which ones resonated with people the most. Those are the ones that will be turned into awesome videos. Just so you know, that's the process. They're like, "What's 12 cool things you could talk about?" I think everything that I put out is cool, and that's why I talked about it, but what did everyone else think was cool?

So let's go look at the stats. Let's look at what people liked and shared and things like that.

So I'm going through my show. I use a software called Libsyn, which I talked about in episode 1661, if you want to learn more about how I podcast. I'm going through all the stats, and I'm looking at basically seeing which 12 are the coolest ones. Then, I've got a whole bunch of thoughts on my own that I'll have to go add, as well. I'm excited, though.

I'm supposed to bring a whole bunch of different changes of clothes as we continue to move around Boise to different locations that are undisclosed. I have no idea where we're going today. I have no idea, really, what we're doing. I'm just pumped. I'm excited about it. I'm extremely honored to be able to do it. It's going to be fun. It'll be cool. I'm just kind of swinging with it, honestly. To have 12 different videos and stuff like that ... The thing that I have a hard time with is I am so anti ... Not professionalism.

There's certainly an awesome thing that comes with trying to be professional. It's when it makes you put so much starch in your shirt that you can't be your own personality. You know what I mean? Like I'm trying to wake up right now. I'm not going to lie. I probably should not have started podcasting. I don't want to come across in these videos in a way that it's like, "Hey, Steven is getting pre-framed and pitched and framed as if he's this pro guy." I don't look at myself like that. I don't look at myself like that. I don't look at myself as this ... I don't know. It's weird.

I feel like drinking your own Kool-Aid can really kill you. You know what I mean? It's something that I've seen many times, especially with where my job has been over the last two years, sitting next to Russell Brunson. It's something that we'll see, not from him, ever, but we'll see other people in different communities and things like that start to drink their own Kool-Aid. The moment you start doing that, you start to try to distance yourself from your own audience. When you start to distance yourself from your own audience, guess what happens?

They leave you. Why would I try and act like I'm someone I'm not? Anyway, that's actually my biggest fear with this. I'm excited. It'll be awesome.

Hey, the whole purpose of this podcast today, though, is something interesting that was brought up. I was at ClickFunnels' HQ. I don't think anyone really touches the ground there. Everyone just kind of floats and glides around. I can't remember what I was doing. I think I was grabbing a drink from the conference room or something like that or the event room. I was walking back in, and Russell was talking to someone else, too, and he and I ended up walking at the same time back to his office.

He goes, "Everyone needs to be more like Steven." I was like, "What are you talking about?" He goes, "You follow ... " What did he say? You follow the biggest pile of cash rule, biggest pile of gold rule. I was like, "What's that, man?" He goes, "It's the biggest pile of gold rule. Whoever has the biggest pile of cash, that's the person you go and follow." I was like, "That's kind of interesting." He was like, "Everyone should be more like that." He's like, "That's super cool that you're ... " He's like, "You're naturally like that, man."

It felt a little bit from left field, the comment did, but he must have been talking about it from somebody else. What I did is I went online and ... You guys got to understand that when I met my wife, i was 6% body fat. I was working out at least once a day, a lot of times twice a did. I did a couple three days. It was all self-driven. I really like it. I'm very aggressive as an individual physically. I like to push my body. As I have been married and in school and college and the pressures of everything, I'm not going to lie, I gained a little weight.

I want to change that. About six weeks ago, I got on YouTube with the intent of finding a buff dude that I could hire. What I did is I went on YouTube and literally found the most shredded guy I could, the guy who has to walk sideways through doors. You know what I mean? I wanted to find the guy that could kill me in a single flex. Not punch, flex. So I went and I found this guy. He's massive. He won all these fitness competitions.

I just messaged him totally out of the blue. I didn't know if he did any coaching at all. I was like, "Hey, man, I really want to get ripped. How can I hire you?" I was like, "I've been disciplined to do it before on my own. I want help with the meal plan. I'd like help with the X, Y, and Z. The lifting part is easy. I want help with the meal plan. Please help me with that." He was like, "Sure, man, sounds good." He's been working with me for the last six weeks. I have no idea where he lives. It's all been remote. I am not, by any means...

SFR 93: Creating and Repurposing Content... Dec 20, 2017

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Here's the Pattern I've Noticed 'the Greats' Following...

What's going on everyone. This is Steve Larsen, and you're listening to Sales Funnel Radio.

Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Steve Larsen: Hey, you guys, super excited for this episode here. I've got somewhat of a treat here. This is a little bit different. One of my buddies, Ben Willson, totally the man, been friends forever with him, actually made my first dollar online with him, while I was in college. He's the man. Anyway, he and I chat all the time, super good friends, and he had a question about content creation strategies and how to go about doing it in a way where it doesn't suck up your entire life. What I wanted to do is drop in a Vox conversation that we had about that very topic.

So what I'm going to do is I'm actually ... I have the Voxers right here, and I'm just going to drop them in right here, so you guys can hear them. It is a little bit long, but I think the strategies that I say in here should connect a lot of dots for people and help people understand more about how we can produce so much content in such a little amount of time. This is literally how I am doing it. There's more of this that I'm implementing personally, as well, my own processes.

Honestly, when you start looking at about how all the gurus actually create so much stuff, most of them are doing variations of this, if not this exact same thing. So let me go ahead and go over to the episode here, and please let me know if you enjoyed this, and give a shout out to Ben Willson for asking the question and sucking this information out of me, because sometimes I don't realize some of the things I'm doing. I'm just doing them. You know what I mean? So this was helpful.

Ben Wilson: What am I doing? What am I doing? How should I say this. I spent eight months creating my first info product before I ever sold any of it. You know that I mean? Eight months, and it sucked, and I thought I was doing it the right way, but it was the total wrong way, because I still had not hung around Russell to realize what he actually was doing. Now, though, I know exactly how he does it, which is awesome.

The way he pumps out so many freaking products ... because he has a hold. I mean, granted he's got a graphics guy. He's got a video guy. He's got a Facebook guy. He's got this. He's got this, whatever, but he's still the main creative, you know? He is. He's still the main innovator of products there.

What I've noticed, watching him, is that ... so I spent eight months creating that first product, and no one bought it for months after it was done. Instead, and this is the scariest thing on the planet, but it is ... How should I say this? Dude, he sells stuff before he ever, ever starts creating it, and it's the way he rolls it out, and he pre-frames it with everybody, so they know that it's not ready.

He says, "Hey, look," two weeks from the time that it starts ... I'm sure that, I've talked about this on my podcast before, so you're probably like... That's how, though, like "Hey, it starts in two weeks. Part of the early bird pricing is we're going to give a little price drop as a thank you. It's $9.97 to join."

Then one week out, "Hey, it's one week away, $9.97 to join, early bird pricing." Then on the actual day, "Hey, guess what? It's actually, opened today, but we're still accepting the early bird pricing deal," right? Then a week after you've opened the cart. "Hey, good news. You guys don't have to wait like everyone else did. You can get started right now, for just $9.97."

Same thing two weeks in. "You don't need to start. There's already two modules that are already done in there for you." But really, what you're doing is, so that's the surface level that everybody sees but what you're actually doing and this is how I build Secrets Masterclass what you're actually doing is you put an ask campaign onto every single module, so you know at least what the models are gonna be but they're not created yet.

So on every single module you have an ask campaign. So let's say the first module was about how to drive Facebook ads and module number two is about how to talk to people on the phone, I don't know I'm just making stuff up. Let's say module number three is about whatever. You would go and you would say, "Okay, I'm so excited for this module with you guys." Sorry, "So excited for this module with you guys." Module number one's going to be all about Facebook ads just so I make sure I've got the content correctly, addressing your needs. What is your number one question or challenge about Facebook ads right now?

And they're, when they go through and answer it they're giving the freaking content that they're asking you to create. It's funny because I usually go way past what they're expecting, way overboard. I have totally done that on this [inaudible 00:05:17] products thing. 100%, you know what I mean? Because I'm building stuff that they didn't even know existed, which is fine 'cause I'm going to use it in other areas, but I won't probably sell it like this in the future. Anyway, so that's one way as far as rolling out courses and you probably, I mean you probably know that, I'm sure.

Here's another way, I'm just going off the top of my head, like here's several ways of repurposing content like an absolute beast. So we'll have, do you know the difference between, this is also one of the major keys, it's the difference between an opportunity switch and an opportunity stack. If you, I know you've read "Extra Secrets" but, when it's an opportunity stack, those are way easier than opportunity switches, with an opportunity stack and we're just doing like one off sales when they're, "Hey we should sell this," but it's not like a continuity, it's not like easily continuity based thing like, Funnel Immersion, do you remember that?
I don't know if you ever saw that but Funnel Immersion was like the back archives of all the treatings he had done for his inner circle. So like 300 bucks. It was amazing.

And on day two it was like $400 for the same content. On the third day it was $500 for the exact same content because on the fourth day it closed out and you still can't buy it. If you go to Funnelimmersion.com you still can't buy it but what it did is it let us create a product. Sorry. It let us create a product and get paid for the creation of the product. Okay he doesn't like to create content without getting paid for it.

So he always sells it first and then he goes out and he creates the content second. So it's the same kind of thing so all he did was he had these pre-created things and all I did was I aggregated them and we sold it, it made 300 grand in like three days it was ridiculous and we closed it out but now what we know is that that offers awesome. So it becomes a very easy upsell in other funnels. So, I can't remember which funnels I'm part of right now, but you can't buy it on the open web, which is awesome because it's let us say in the pitch now, on the first OTO, "Hey this is literally not available o...

SFR 92: The Purge of Pricing Dec 18, 2017

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I STOLE from Russell Brunson when I was poor (one of his favorite stories), but here is what I learned from it....

What's going on everyone, this is Steve Larsen, you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen.

Steve Larsen: Alright guys hey, real quick I just want to let you know about the time that I stole. Okay, I do not condone this behavior, I have since gone to these people and said sorry, and actually this is one of Russell's favorite stories, 'cause I actually stole from Russell.

I stole from Russell when I was in college and we had nothing, we had like hardly any money, and I knew that if I just could get my hands on one of his courses that I would be able to be successful with the thing that I was going forward with. It was true, and I was, and it was great, but I got a copy of his course from a bootlegger and I don't totally know how, I think I was poking around on YouTube trying to find versions of it and things like that. I was like I've just got to, if I could just do this one piece I know I'd be successful with it.

I went and I, there was some guy in the description who was telling everybody, hey if you need copies of X, Y and Z go ahead and reach out to me. So I was like sweet, oh awesome, and I feel bad, like don't do this okay. This was a stupid thing, it was a very bad decision and I don't know what else I can say because I mean it's not right and I do take that seriously. You know what's funny is so I got the course and I learned a lot from it, it was great, it was awesome. It was actually Dot Com Secrets X, you know one of the earlier courses.

I shouldn't say earlier, I mean he had been having lots of courses out there and stuff. But this one was a three month course, it was awesome, I went through it. It was fantastic, it actually was very life changing for me, it was very life changing. Changed what I was doing, and I mean it was awesome. I was laughing that I ended up getting hired by Russell, and one day I was like I've got to tell Russell this story.

For the sake of number one apologizing and you know I obviously offered to pay for it, I offered to pay the price for the course and everything, you know I felt bad. I mean it's wrong, and it's not something that I'm honestly proud of that I did, but I often would sit back ... The reason I bring this up is because I would often sit back and I would think to myself, like why would this marketer, why would this guru, why would this individual not give his course away to me for cheaper? It was a question that would go through my head a lot, not that I was mad, I wasn't mad at all, but I was just like gosh like why can't I get this?

I would love to go through this course, I would love to learn what this guys teaching, maybe it could change my life. I knew that I would take it seriously, if I could just have the content, if I could just have the stuff, right?

What's funny about the whole thing is that, okay so I ended up going and I got the course and I went through it and I applied it and it was great. A lot of times what would happen was there were these pieces of jealousy that I would kind of go through, this is kind of early on in my endeavors on the Internet anyway. I'd kind of get jealous and a little bit mad and be like come on, like give this to me cheaper, I would love to have this thing. I was excited when I finally got Russell's, but I was ... I just wanted the discount, you know, and you may have gone through this before, I just wanted to know. I just wanted the discount, I just wanted to be able to go through the content.

There was, I think I was in the gym, I think so anyways, I'm recalling a lot of memories right here. But I was listening to a podcast of Russell's, okay keep in mind I had just stolen a course from him.

I had stolen the course and what I learned from the whole thing was that he basically said that like look I don't discount prices, pretty much ever, because if you can't afford this thing it means you actually need it even more. I know it's kind of a weird way to say that, but think about it this way, if I ... Let's say I was in like high school okay, in a high school when I was going through these different classes, or even in college when I was going through these different classes. Actually college is probably a better example, you don't start at the senior level classes, right? You don't, what happens?

You'd go into the senior level classes, obviously there's like some crazy person out there who probably did, and did great at it or whatever. But you don't start at the senior level classes, you start at freshman level, and you start with basic stuff, and you start with foundational things and you hustle through a little bit of Mr Miyagi type of things out there. Like why am I doing this? Paint the fence and the floor, you know stuff like that.

It's good that an individual wants to be able to go and get the course, that they'll go and they want to pay coaching, to get coaching from the guy. They want to be able to spend time doing the thing, you know what I mean? What I realized though is that a lot of personal development happens inside of business because prices are set as they are.

Meaning, when I couldn't get to Funnel Hacking live, I had to do a ton of stuff, a lot of experimenting, a lot of soul searching. A lot of grinding, a lot of problem solving on my own that I would not have had to have gone through if I had just been able to just buy the tickets outright. I had to get creative, I was trading tickets for funnels. Back and forth, and back and forth. What's funny is when I learned that, when I realized that, that's what was going on, and that was the lesson I realized that I actually fell in love with the fact that I didn't have money for it.

Now not the fact that I didn't have money, but I started learning to love the problem. The problem being that I did not have money to get the thing. When I knew that what a guru was offering was a good thing, when I knew that the product they were offering was amazing, when I knew that it would change my life. If I had to work that much harder than the other guy just to have the money to buy it, I knew that I would actually do it, I knew I'd actually apply it.

How many times have you bought a course and you've never actually done anything with it? Okay, how many books are sitting on your bookshelf that you've actually never read? It's the exact same thing, and obviously I believe in learning with purpose and you guys all know that. I don't just learn anything for the sake of it, if I need to solve the problem in front of me then I'll go read the related books and take the related courses, but I don't just read just willy-nilly. I don't go anywhere, like whatever.

But what I'm saying is I don't discount prices, and it's for that exact same reason, I don't discount prices. Russell didn't discount prices, when I finally left college and I had learned that lesson, and I fell in love with the purification that comes with ...

SFR 91: Fears of "Making the Jump"... Dec 14, 2017

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Here is how I have mitigated risk as I prepare to leave my job...

What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen.

Hey, so the last few days have been pretty intense, not in a bad way. There's good intense and bad intense. You know what I mean? But the pressure has been increasing. My wife came to me the other day. I think it was yesterday or two days ago. She walked up to me. It was morning time. You know, everyone's kind of getting up. She walks in and she's like, "I had a really bad dream last night." I was like, "Really? What was it?"

She goes, "I had a dream that you were upstairs ..." I have a home office here upstairs, kind of in the corner of the house, which is kind of nice to have. I've got sound panels all over the place. I totally made a man cave. I love sitting in this room and creating stuff. I got whiteboards all over the place. Quotes on the wall. Three bookshelves totally full.

Anyway, I love it. Sound equipment all over the place. Film stuff. I've got a sheet over on the wall over here, top to bottom. It's a black sheet that I stand in front of and film a bunch of 4K videos with, which looks awesome, super cool, and actually pretty pro. It looks pretty awesome. Anyway, I like video a lot.
Anyway, back to the story. She goes, "I had a dream that you came down from the office. That you had left ClickFunnels. This was later on in the future, in January. You came down and you just said, 'Alyssa, is there a check in the mail?'" She was like, "I said back to you, 'No. Why would there be a check in the mail?'"

I'm like, "I don't know," or, "Who it'd be from?" "I don't know. I'm just wondering if there's a check in the mail. We only have a thousand dollars in our bank account." This is all in the dream. My wife was like, "What? Oh my gosh. Are you kidding me? There's no money in the bank account?" Like, "What have you been doing?" I was like, "Ah, I haven't started selling anything yet." She's like, "Well, go start selling crap." Like, "What are you waiting for?"

Anyway, the pressure is here, okay? The pressure is turned up. I'm excited. It was never my intention to be an employee. But I am super thankful that I've had this experience. I would never regret the fact that I've gone through this and that I've worked for somebody else and that it's Russell Brunson. I mean, come on. Holy crap. This is like a dream job which seems all the more ludicrous that I would leave ClickFunnels. What's funny about it is that there's a lot of people ... I don't know if some of you guys who listen to this that still think that I'm crazy about them. It's hilarious to me how many people have reached out, giving me their opinion on the fact that I should not leave. I go, "Okay. You have no idea what I'm going to go do."

Some person messaged me and they're like, "Hey. Awesome. You're going to go do ..." I'm won't say exactly what they said, but it's just hilarious like ... It reminds me of the quote like if you're not marketing hard enough or if you don't offend someone by noon, you're not marketing hard enough.

It's funny, guys. As you develop your own attractive character, be prepared to have a lot of naysayers that pop out. I actually kind of look forward to it now. If I don't get enough naysayers, I feel like I'm not taking as aggressive of moves as I should be, so bring it on. I like hearing the other side too, but man, every once in a while it's like, "Gosh." I wrote something back to a certain individual like three times, and I just ended up deleting it. I was like, "It's not even worth it. Just, ugh, whatever." It's funny. It's funny, but the pressure is on. So what do you do ... I know a lot of you guys are thinking like what do you do when you know that you're about to lose your job? I shouldn't say lose my job, I'm leaving. But most people they either lose their immediately because they got fired or they're leaving this other job with a two weeks notice.

I've known for a very long time you guys, way before it was ever announced. Way before Russell every announced it before, everybody start talking about it. We have both known that I was going to leave ClickFunnels for a long time. What's funny about it is it's almost like ... I'm trying to think of an example, but you know like when you put something off and there's more ... I forgot the name of it. There's an actual theory behind this.

It's when there's an ... Like if you have three months to get something done, because you have three months, there is added stress and pressure because you have three months of stress and pressure rather than it being needed to be done in three days because you know that it's three days.

You know what I mean? It's been fumy because that's exactly what's happened. I've totally had sleepless nights. I've thought through ... I'm just being open about this, okay? I'm being open and I'm being real. I'm letting you guys know where I am.

What's funny is I'm not nervous about creating revenue on my own. Obviously, I would not leave ClickFunnels without that being a very solid plan, which it is. I'm grabbing a little ownership and a few other things that I haven't quite announced yet.

There's a lot going on behind the scenes in the world of Steve Larsen. But what I wanted to talk about real quick today was if you ... Okay, quick story. Russell has got this cool story he was telling me about the other day. I can't remember who, but he had this thing called like the 30 day challenge or something like that. I actually can't remember what it was called. But basically, the premise was this guy went around to all these gurus and he started saying things like, "Hey, let's say you lost everything. You lost your reputation or you don't have one. You're starting literally from scratch.

What would you do to be back on your feet in 30 days?" It's a pretty powerful question when you think about that.

Think about where you are right now and go ground zero in your own head, ground zero. No assets, nothing. No money, no reputation, no following, nothing. No list, anything, nothing at all. You have a ClickFunnels account and your rent on your internet has been pre paid for a month or something like that. What would you do? Right? What would you do? Someone messaged me the other day. They're like, "How can we not sleep anymore?" and stuff like that. What would you do if you knew you don't have a job in a few weeks? Come on. Tell me how would you handle it.

I worked my butt off which I've been doing.

We are more than fine. I made like 10 grand last week on this one event funnel, I'm sorry, application funnel. That's not to be cocky. I'm letting you guys know I'm not an idiot. I'm not going to just jump ship from something without any plan. It's a very solid plan. It's been there for a lo...

SFR 90: Marketers Make Events... Dec 11, 2017

Show notes

This is one of the biggest lessons I've taken right from the desk of Russell Brunson

Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen.

Steve Larsen: What's up, guys? Hey, I'm thinking here that I'm going to change up the intro music to this thing at some point. I'm excited. I can't believe that we're going to hit episode 100 in a few episodes here. That's ridiculous to me. I can't believe how fast that time has gone first of all or that I've had a hundred things to say. I just hope that you guys look back at each one of these episodes and you might think, "Hey, those were great episodes." I'm sure there's one or two where maybe something was weird or whatever, but I just appreciate the loyal following this show has. Just a big shout out to all of you guys.

It's Christmas time and I'm not sure what faith you are and that's obviously not the purpose of this podcast, but we celebrate Christmas.

We're putting up Christmas lights. It's getting cold outside. Been with my little girls and my little one just turned four and I have another two year old, and then my wife is three months pregnant as well.

Super excited for the new arrival...

Anyways, I always love this time of year. It's been a lot of fun. A little more focused on family time and things like that. It's been a whole lot of fun. Tonight we're putting together a gingerbread house and it was just one of those like cheap kits from Walmart. The thing totally collapsed like five minutes in. We ended up just trying to make this massive pile of sugar and candy and nastiness. It's actually a whole lot of fun. Anyway, it was a lot of fun.

My little ones just whenever my back was turned kept like sneaking over and grabbing like big old handfuls of icing and like just stuffing it in their face. That is so nasty. Oh man. Anyway, it's a lot of fun. Hey, this has been an awesome last few days. Obviously not just family wise, but also with you guys. Big shout out to those of you who joined me on my last live funnel build. I've been doing those pretty regularly. For the next while, it's going to be pretty much every Saturday.

As I build out whatever funnels I actually need, I just might as well flip the camera on and you guys can watch and ask questions while I'm actually building it. It's been a lot of fun. The last funnel that I just built was an application funnel.
Honestly, the application funnel is probably one of my favorite ones to build besides the webinar funnel, free plus shopping funnel, eCom funnel. I like them all. Membership areas. I like them all.

Honestly, what's cool about the application style funnel is how much it actually has an effect on your business. I think it was Frank Kern that said that there's really three things that every business needs ... Actually I think I've sent this list before as well, but whatever. He said, "Number one, you need to be having ... Just charge higher prices." He said, "Number one, you need to have higher prices. Just charge higher prices." If you just raised your prices by 10%, I doubt that anyone's going to leave just because of that.

If they do, so what? You lose one or two, but the raised price of everybody else more than covers what they left with. You know what I mean? Most people are not going to bat an eye at all. You know what I mean? Prices go up. Everyone kind of expects that. Same thing with yours. They should go up.

You should just charge more money. Figure out how to charge more money...

That was his number one. Number two what he said was that you've got to have somebody in the backend calling all of your current customers to sell them a high ticket thing in the back, whatever that is, a five grand, 10 grand, 15, 25 grand thing, whatever it is in the backend.

Whatever you're selling on the front, all those customer who are buying, just have somebody calling and selling those big things in the backend. A lot of the Inner Circle from Russell Brunson is always shocked at how fast that doubles their business. It's fun for me to read and hear about a lot of the comments because they'll be sending messages to Russell and whatever and be like, "Oh my gosh. Why aren't more people just selling something high ticket on the backend? It will double everything." I know. Those messages come pretty frequently as we tell people to do that kind of stuff. Figure out what you can sell that's high ticket in the backend and then the third thing he says is that figure out how you can sell things not on the internet.

In reality, I mean the internet is fantastic. It's really, really cool, but when it comes to big sales, the internet's really not that effective for it. You got to change the selling environment, whether that's on the phone with those high tickets sales in the backend or direct mail or whatever it is. Somehow figure out how to sell not just online. It's funny because a lot of the data that's out there that we've seen shows that. That those who have both online elements and offline elements to their funnels actually make more money, rather than those who just stay online.

Anyway, kind of fascinating. It was probably about two and a half years ago. I was getting ready to become an officer in the Army.

I was in the ROTC program. I had already gone through basic training and gone to that fondness and actually really enjoyed that. Well, we wanted to do like a cool little charity run. What we did is we got together and we decided that we would do this 5K warrior mud run. This mud run was ... I mean it was awesome. It was totally legit. Anyway, it was awesome. We had literally like flame throwers actually. We had all sorts of like these dummy M16s laying all over the place. They had to run and sprint around with this stuff and climb these massive walls and jump through stuff. I mean it was really fun. It was legitimately quite a massive operation to pull off.

Well, I was getting good enough with ClickFunnels at the time and ClickFunnels had been out for a little while at that time now. I guess this was ... No, this was about ... Holy crap. Yeah, that was about two and a half years ago. That's crazy. ClickFunnels had been out for a little bit at that time. I was getting good enough with it and I already had paying clients and I was traveling all over the place filming gurus in their events. Then I would go edit the video and then make a funnel for the video. That's kind of what I was doing at that time. It was before working for ClickFunnels or anything. I decided like how cool would it be if I built an event funnel for this mud run?

What I did is I went and I put together this funnel and I kind of thought okay, on this very first page, there's a point to all this of course, on this very first page, we'll sell the ticket. We'll them what it's about. It was for a charity cause that would connect wounded soldiers. It would reconnect wounded soldiers with their families whatever hospital they were being kept in. It was a really awesome charity that we did it for. I mean it was so ...

SFR 89: What Order To Create Your Value Ladder Products... Dec 06, 2017

Show notes

Routinely, these are the most common ways we'll increase the perceived value of our offers...

Hey, what's going on everyone? This is Steve Larson and you're listening to Sales of Funnel Radio.

Welcome to Sales Funnel Radio where you will learn marketing strategies to grow your on-line business using today's best internet sales funnels. Now, here's your host, Steve Larson.

What's going on everyone? I am a kid at heart. What can I say? I'm going to be that way on purpose till I die. Do not make me into an adult. Hey, all right it's like 10:00. I've got three nights left before I'm going to go fly to Dallas, which I am super excited about. I am going to speak at Danny Vega's and James Smiley's B2B Mastermind, which, I am super excited about. It will be awesome.

But I am up tonight and I am thinking through like the different things I am going to give and offer there and I am pumped about it. Ultimately I am going to do the same to you guys ... You know, if you want it. It's almost sad, I am putting the slides together, I'm putting together what I am going to deliver and put up there. It will be a three hour presentation, which I am really excited about, be fun.

Anyway, I am thinking through a lot of the different funnels that I have built over the last little while. I am way past 300 funnels built in the last year and half. I have no idea how many it is now. I mean, it's huge. Anyway, I lost count.

I know that, like there is one project once that was 82 funnels alone. I mean so honestly it could be in the 400's. I have no idea. I know that it is a crap ton. I was thinking through all the funnels. It was actually a lot of fun. Anyway, I think it was two weeks ago, I built a membership funnel live.

A lot of people don't know you can build member areas inside Click Funnels that are amazing and frankly I still think that it's the best even out of Kajabi even out of all the other member area places, I still think that the Click Funnels ones are the best because it is still geared toward you continuing to be able to sell more and more and more. There is a lot of stuff that you can do inside member areas to increase your revenue even inside the member area that I don't know that you can do inside of other places.

Anyway, lot of fun stuff. Went great. So I build the member's area live. It was, we had about 35-ish people watch the entire four and half hours while I built it live. And it was really fun because they could get there and they could interact with me. I did that for a live webinar funnel probably about a month ago and I just built out the entire thing live again, which, is a lot of fun.

And I am going to do it again. I thought I would invite you guys to come along and join if you want to. It's one of the things that I will be giving and offering over to this mastermind too, in Dallas, which I am really pumped about. The pressure is on though. Man, got three days. It will be awesome. Just want to make it awesome, so ...

December 2nd, what I am going to be doing is I am going to be building an application funnel. A high ticket coaching application funnel. Could be a coaching funnel. Could be some kind of application funnel. Could be high ticket product funnel. Could be whatever, whatever it is where someone has got to send or submit in an application.

I am going to be building that funnel type. I'll show you three different strategies I have used as well. It has been kind of fun. I launched one of these of my own about a week ago in a different industry and it's going really, really well. I was able to pioneer a few different things that I am going to show you guys and it's working. It's been so cool to see it work. Oh, my gosh. Stuff I've never seen and even know what to do before.

Anyway, if you guys want to go and watch it live and participate and things like that. It'll be at SalesFunnelBroker.com/live.

SalesFunnelBroker.com/live...

That is where you can register. I set it up just like a webinar on Zoom, but you guys can be on there, live with me and actually ask questions as we go through the whole thing and it's a lot of fun.

Last group, anyway I know they learned a lot. I learned a lot. It was a lot of fun. I build from literally the ground up. Start from absolutely scratch and just show a lot of my different design principles and strategies. Things that are really fast. I build the whole thing together usually ahead of time. Try to have some assets together so that I'm not just filling in the blanks with dummy texts and things like that. It's great.

Anyway, so plan on about four hours if you guys want to come watch, it's Saturday morning usually starting about 8:00 in the morning. 8:00 or 9:00 something like that Mountain Standard Time. You guys can jump on and watch.

If you are listening to this episode and it is past December 2nd, for you and I guess for everyone else. I am going to be restructuring Sales Funnel Broker as I've, as I've ... It's great. I've tried to make it as a cool resource, a place that people could just download cool funnels. Some of them for free, some of them for paid. Show some of my other resources I use as I, you know that I used to funnel build with, but I need to revamp it.

You know. I launched that before I even started podcasting so, I mean it's been out there for like a year and half. There is a lot of stuff I got to go update. I've got some cool ideas for it. I'm going to be selling some more ... Okay, just think about this for a second.

I have built a ton of sales funnels in the last year and a half alright and I built funnels well before working for Russell on WordPress, which is terrible in different ways. On my own with Click Funnels during and it's been awesome.

But, there are repeatedly the same funnels that I build over and over and over again that just kill it. Some of them in no matter what industry and some of them in very specific industries. What I was thinking is I've been listing out this huge list of funnels that I build over and over and over again.

Why would I not build them from ground up with you guys so you can see how to do it and then at the end I will sell the share funnels as well as the recording with it. As well as, I always make these really in depth PDF maps so you can see what is going on, on each page. Why I do what I do, where it's hooking into.

The automation behind it. Is there any third party stuff. Am I hooking stuff up with Zappy or how do I? I mean all the stuff that I am doing. And I want to be able to do and deep dive those things with you guys so that you've got even more power behind you on building these things.

Anyway that's what's been going on this last little bit. It's been a whole lot of fun. I have been building. I just built an application style funnel. That one took me a couple of weeks 'cause I had to go film stuff and anyway it's been, but it was a lot of fun. There is a new take on the application itself funnel that I haven't really put out there before and it's been awesome. I kind of made it up. It's been working and it's in a different ind...

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