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SFR 108: My Mass Of Qualified Buyers… Jan 27, 2018

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This is probably one of my favorite principles from Ready, Fire, Aim…

Hey, what's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grown your online business using today's best Internet sales funnels. And now, here's your host, Steve Larson.

Hey, how you doing? Got kind of a cool episode here for you. It's been busy, busy, and I've been loving it, been enjoying it. I am doing a lot of cool stuff. There's going to be some neat updates with this podcast coming up very shortly, which I'm very excited about. Neat updates with the podcast. This is going to be ... I've got a cool gift for you guys. I'm so excited. I think I have found the right person and hired her and, she's doing some amazing stuff for me with this podcast. So, coming soon there will be something pretty amazing.

Hey, I've been traveling a lot lately, and I was on an airplane. I don't know what it is about airplanes. I love putting headphones on. I pretty much have headphones on all the time. People think that I'm really shy and a bit of an introvert, which is slightly true. But anyway, I was sitting on an airplane, and I love getting out a legal pad, just a blank legal pad and a pen. And, I just think. That's it. I just sit there and I just think.

And I'm listening to awesome music. I got these cool noise canceling headphones. I slip them in noise cancel mode, and, I just sit there and I listen to awesome music, and I just think. And I just designing out whatever funnel or offer or marketing thing that I want to.

And so, I was designing out this really awesome funnel, which you guys will all see shortly because I think it's something everyone could benefit from. And so I have been building that, and I've been putting it all together. It's been a lot of fun, but one of the things I was thinking about as I kind of started studying from different books, and I was putting the pad down and grabbing different books. You guys know that I've been talking a lot of about Ready, Fire, Aim lately.

And guys, the way I read books is very weird, and I know it is. It takes me a solid, solid month to get through a single book if I'm actively reading it. If I'm not, I can be on the same book "for like three months", which is so true, and it's kind of sad. But the reason why is because, if you look, I'm holding a page right now. It is marked to death. So much so sometimes you can barely even read the words that are on the page.

Anyway, I don't know if it's necessarily a good thing, but I think about all the things ... That's the reason why, if I want to actually read a book cover to cover, "read it", I have to listen to it. Otherwise, I stop, I think about it, it connects with other ideas, I draw it, I remember three or four quotes from some other thing and I write them down, I hook them into the book.

And you know, that's the way I read books. Because of that, I was a very slow reader in school, and so, all I would do is I would find PDF versions of someone's book, and I'd go load it into like, an eBook reader and play it at like, four time speed. And that's literally how I got through all school. It's because of this. I think it's a cool problem. It's not necessarily a problem. I don't think it's a problem at all, but, it certainly keeps me going very, very slow.

So, I'm on page 119 and, I've been there for a long time...

Anyway so, I was sitting on the airplane, and I had my pen and paper out and, I start reading this paragraph from this section. And the reason I like to do so much is that, I know that when you learn and when you have ideas that come to you. When you combine them with other stuff, that's really how you learn anyway.

And so, I'll see them in my head by drawing pictures. I'll see them in my head by ... I mean, yeah. Little diagrams. I underline certain words, certain things like that. I star things all over the place. Weirdly enough, I imagine myself teaching the principal from stage, a lot.

That is actually, something I do a ton...

So that, by the time you guys are hearing it on the podcast. A lot of times, I've said it already. Both in my head, on stage, sometimes, actually on stage, probably, in two or three Q & A groups that I do every Friday, that some of your guys are a part of. And so, it's very, very in my head. And when I need to, it just bubbles up, and it pops up, and I use it in the future. And, it's honestly, one of the ways that I'll go learn new stuff. Most of the time I don't just learn for just whatever. I don't learn generically. I learn very, very specific for whatever problem I'm on right now.

So, I'm very, very selective and almost protective of myself based on what I'm going and learning and studying because I don't want to get distracted about stuff that I don't need to be using right now, you know what I mean?

Anyway, so I want to read to you this one thing though. This is very, very powerful, and I think it's one of the major reasons why some people ... they're not where they want to be. Anyway, so I want to read this real quick, okay.

So, this is in Ready, Fire, Aim. It's page 118, sorry. It's a few paragraphs down, and this is what it says. "So, though your primary focus should always be on customer service, you're quantifiable goal as a stage one entrepreneur should be to acquire as fast as possible what we call a critical mass of qualified customers, the number of loyal customers you need in order to make all or almost all of your subsequent selling transactions profitable."

Let me say that one more time. "You're primary focus should be on customer service. Although it is, the actual goal is to acquire as fast as possible a critical mass of qualified customers."

Follow me real quickly on this one, okay? So, you're acquiring a critical mass of qualified customers, right? All right. Once you have a good number of qualified customers, you will be in a really good position where almost every new product you come up with will be successful because so many of your existing customers will buy it. Hmm. That's fascinating, isn't that?

So, let's think through that here real quick, okay? I'm like stuttering right now, sorry about that. I've got a billion ideas and my heads getting in front of my mouth, sorry about that. Okay so, first what you're doing is, you're grabbing a ton of customers, just qualified customers, as many of them as you possibly can and, as fast as you can.

What you're doing is, the reason you're doing it is because, you're acquiring the customer with a product so that ... A buyer is a buyer is a buyer is a buyer is a buyer is a buyer, right?

We all know that, right? What he's doing, what he's saying here is the reason you're doing that is because all the subsequent sales that you are trying to make to your existing customers, they're far more successful because they've already bought from you in the first place. That's what he goes into and talks about here.

And he goes through and he talks about ...

SFR 107: Creating A Customer Salesforce… Jan 23, 2018

Show notes

It’s one thing to have a dedicated sales team, but it’s the big leagues if you can turn your customers into their own sales team

Hey, what's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen.

What's up, guys? Hey, I hope you're doing great. It is a Monday morning, which frankly might be kind of weird, but it's actually my favorite day and time of the week. Call me workaholic, but it's true though. So, I wake up on Mondays just a-smiling, and I jump out of bed, and I'm so eager to get started on the week, and I know that's weird, but whatever. It's true, so I thought I'd just tell you. Anyways, it's Monday morning. In about an hour and a half here, my wife and I, along with our two little girls we are going to the doctor, and we're going to find out what the gender of our new little baby is, and we're very, very excited. We have two little girls already.

I think it's gonna be another girl, and I think I'll be the only guy in the house here, which is fine by me. Anyway, we'll see what it is, and I'll let you guys know as soon as I do, but we're super excited about that. Anyway, I thought I'd just throw a quick podcast out to you guys because I wanted to quickly just let you know about something that I've been implementing lately that I'm real excited about, and honestly my customers are too. You guys know ... I mean, obviously ...

This is starting my ... Let's see, what is this? One, two, three ... This is beginning my fourth week alone of self-employment, and things have gone very, very well. We've done almost 70,000 in sales, and we haven't really even optimized stuff yet.
You know what I mean? I'm only selling once a week, really, and on my webinar, my live webinar, every single week, and I will plan to be doing the live webinar every single week for probably quite some time because it's been kind of interesting.

The first few times I've done it, I haven't changed anything from one script to the next, but especially this last one, I felt it. I felt where I needed to make the changes. I felt where the lag was, so I'm excited. I'm excited to go and I'm going to start switching those things out, but it's been interesting to go through ... There's a billion things I got to get done still, I mean, obviously, who doesn't have a big to-do list?

But I've got this huge whiteboard over here on the side, and it's just chock full of stuff. It's loaded, it's loaded with tons of things that I need to be getting done, and do, and I ... Anyway, the whole thing's been a lot of fun, but it's been neat to go through and prioritize stuff. So number one priority for me, obviously, has been just to sell. Sell, sell, sell, sell, sell, sell, sell. You guys know I am a huge advocate of the book, Ready Fire Aim, which talks about stage one, zero to one million, that's the only thing that matters. Just sell stuff.

So, I've been selling things like crazy, been fulfilling on them like crazy, and I've been mostly just focusing on the actual course itself that I've been selling and all the little mini things in them. It's been a ton of fun to go through and do that. Lot of work. Holy smokes. When I created the Secret to Master Class Program inside of Russell's two comma coaching, it was from stuff that already existed and I was just organizing it.

And that's how I made the first pass of content. And then what I did though, was I came back around as I was hearing people's feedback. Then I went back through and I created all the extra courses and extra things, and extra trainings that were needed to plug the holes inside people understandings, just to make sure all the bases were covered, you know what I mean?

That's kind of what I've been doing this first time, is I've been going through and I've been building it from scratch, raw, just the very beginning. Zero to a hundred. But then I go back through after I see people going through it, and all their feedbacks, and all their questions, and all ... That's the reason I do live Q and A's with them every single week.

It's so that I can get through and see, like, they're all still struggling with X. They're all still struggling with Y, or Z, you know what I mean? And then I go back through and I do a second round of filming. I do a second round of product creation. I go plug in all the holes, and I go plug in ... And that's exactly what's been going on here.

So I've been ... it's been a lot of fun. It's been a lot of fun. It's a ton of work, but my gosh, it's a lot of ... I mean, I was on ... I think I told this to you guys, I can't remember if I did or not, but I was on stage speaking at two different events this last week, back to back, which was kind of nuts.

And this guy walks up to me afterwards, and he goes, "That was fantastic, first of all." And I was, "Thank you." You know, I said, "Thanks. That's awesome." And then he goes, "I was sitting there though, and I was trying to figure out the word for you." I was like, "What did you mean?" He's like, "The word that describes you. There's something about you and I don't know what it is." And I was like, "Okay, what it is it?"

And he goes, "It took me awhile, but I think I figured it out. You're giddy." I was like, "You think I'm giddy?" He said, "Yeah. You're 100% giddy. Are you kidding me? You're standing on ... you're doing the ... It is so easy to see that you love what you're doing. And it's refreshing. Thank you. It's so freaking awesome to watch that."

And I was like, "That's nice of you. I appreciate that." And he's like, "I'm serious though. It's refreshing because most people get up and they're either sick of what they're doing, or they just got one trick or tip and that's kind of it. It's so clear and obvious that you love what you're doing." And I was like, that actually was some really cool feedback. I'm glad that he said that. That was nice of him.

I never consider myself as giddy about what I do. Maybe I choose a different word. But I am having fun with it, and it's been great. Hey, so I've been getting a lot of requests lately about ... you know what, let me get ahead and I'm just going to read this thing first. And then I'll lead into that. So I'm holding a book. This book is fantastic.

I would read this book if I was you. If I was trying to be a funnel builder. If I was trying to be an author, speaker, coach, consultant, if I was in the SaaS world, if I was definitely B2B, I would put this on your to do list. This book ... so it's a book called Behind the Cloud, by Mark Benioff and this is the story of how Salesforce pretty much went to a billion dollar company and changed the whole industry.

That's what the tag line says anyway. And it's amazing. It's a great book. And what it is, it's a series of what they call plays. Play one, play two, play three ... but of the different plays that they made ...

SFR 106: Firing A Customer Jan 20, 2018

Show notes

The Customer Is NOT Always Right…

What's going on, everyone? This is Steve Larsen. I have a little bit of an unfortunate episode.

Welcome to “Sales Funnel Radio” where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels and now here’s your host, Steve Larsen.

Hey guys. I am ... I love podcasting, I love talking with you guys, and it's been fun. I feel like ... especially the last week because I've been traveling, going around all over the place, I've had a chance to meet a lot of you and it's been a whole lot of fun.

Okay, this is gonna be a little bit of a ... I don't know how to say this. I know that what I put out there, there's not many other people who are. I know that. I'm not cocky about it, but I know it. I don't know anyone else who delivers to the level that I have been. I don't know any ... You know what I mean? I'm not saying I'm the best. I'm not saying that I'm ... I'm not drinking my own Kool-Aid. I'm very against that also, but when someone gets sassy with me and saying that I'm not delivering. That's saying that.

I know that I am. That is one of the fastest ways to piss me off. It's funny because Russell's actually the exact same. He and I had many conversations about it when we were ... I put so much heart and soul. I am not with my family right now. I'm not with them for a solid week because I'm going out and doing things that frankly, there's a few things I know that I really wish they had gone better that I didn't get paid what I know I was worth, but I did ... You know what I mean?

That's fine. That's fine. I'm not trying to drink my own Kool-Aid again, but when someone comes out and they start taking advantage and acting like I owe them something that pisses me off faster than anything else on this world. I owe nothing to anybody. You know what I mean? Because it's so deep seeded in my brain to over deliver stuff, I'm fearful. It's a fear I have. Maybe it's a false belief I have that I have to over deliver on a massive scale constantly. Anyway.

I have been chatting with somewhat of an angry customer. They bought one of the $100 funnels. Guys, I took down all of the $100 funnel options. The reason I did it is because I didn't like the client that was being attracted to that. My stuff is worth way more than $100. I don't even start talking with someone to build their funnel unless it's at least a 50 to $100,000 range with royalties in the back.
$100 funnel? Not a huge fan of who that attracts. I'm not saying that everyone's that way. I am not blanket statement. I know that everyone's different.

Everyone's got that, but unfortunately, there's been a few instances where it's attracted an individual that believes that $100 is a billion dollars, and I owe them my life. No. That's extremely cheap. It should be way more than that. You know what I mean?

Anyway, I just wanted to read without actually ... I'm not gonna tell you who it is that was saying this. I'm gonna keep confidences. I'm gonna keep ... But I want to read a little bit of an email strand that's been going on back and forth with somebody who ... Man, I'm trying to bite my tongue, guys. I'm not much of a swearer, but holy crap. Oh, my gosh. There's a few parts I didn't record of this. I was pissed and still am. I'm gonna record it in the heat of this, which may be the best thing. Anyway.

Please understand as I read this, whoever said the phrase that "The customer is always right" got straight A's in school, read about business, but never did it and has no idea what the freak they're talking about. The customer is not always right. They are not always right. If you want to work with your dream client, it also means that you don't work with other clients on purpose. I am probably one of the only people I know who is willing to fire a customer, a customer.

I don't give a crap if you have the money to spend to actually buy my thing or hang out with me. If you're a jerk or an id' or you're a pri', my gosh, I will give you your money back and I will fire you. What a concept. I don't get ... Oh, man ... Okay. I'm gonna reign it back, reigning it back.

I'm not talking like you, the listeners, if you're this individual just so you know, but I'm fired up. I want you to know why and I hope that you ... What I'm trying to do is I'm trying to elevate the customer that you work with and treat yourself well because there are jerks. There are idiots. There are people out there who want to take advantage of you every single straw that they can and protect yourself and be okay with that.

Don't just work with anyone. If you're trying to get cash, I understand that you need to do that. I understand. I did that for a long time, too. But, man, you get to the spot though where you're like, "You know I actually could choose who I work with." It's amazing to do that.

I'm gonna go ahead and read this. I just increased my support so this guy said he sent an email a couple days ago. I didn't see it. I apologize. Emailing me directly, PM'ing me directly, going straight to me on Facebook that's not my support; that's me. You know what I mean? Sometimes people will send messages directly to me. I am not my own support because I'm focusing on building cool stuff. I'm not my own support.

I'm very involved with it, but I'm not. Anyway...

He kept sending me personal messages. I hadn't got a chance to look at my messages for a while. Anyway, he said, "This is the second email in four days. I ordered" ... There was a funnel on there that was for 100 bucks called the smartphone insurance funnel. He said, "I only received one funnel. It was supposed to be three. I didn't receive the marketing course and you weren't funnels to model or the affiliate insurance companies to work with. This is supposed to be a done for you funnels. It's not."

"I hope the MLM funnel system coming out on Thursday delivers what it's promising." I was like, "What on Earth?" ... This is my response, "Hey, man, I'm totally confused. I don't offer what you just described," which is true. I was like, "What are you talking about? I don't give any of that stuff." I said, "The smartphone insurance funnel comes alone, not with three. None of my sales material has ever talked about a marketing course or affiliate companies to work with."

Getting in more details. "I've had an issue with a few idiots stealing my stuff and then posing as me. Pisses me off. They're jerking around with my name and my brand. Can you give me more info so I can nip this?" I was trying to be open and real and just let him know what's going on. Not trying to be, "Thank you for your concern. A customer service representative will get back to you within a few hour." You know what I mean? I hate that crap; just be real. Anyway.

He sent a few screenshots over. I realize that some sales copy that I had written had talked about him getting what he was talking about, but it was never intended ... I was never ... What he bought, never came with these other things, ever. Ever. All the other people that ever got it, it never came with those thi' ... That was not a part of it.

Sa...

SFR 105: The American Morning Routine… Jan 19, 2018

Show notes

Check out what 97% of American’s are thinking about before they finish brushing their teeth…

What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host Steve Larsen.

Steve Larsen: How's it going everyone? I am sitting here with one of my best friends named Colton Woods. Colton, how're you doing?

Colton Woods: Doing good.

Steve Larsen: Awesome. Thanks for being on Sales Funnel Radio.

Colton Woods: My pleasure.

Steve Larsen: Just for real here, though, Colton and I actually ... We created my very first ever successful sales funnel in click funnels was with Colton and it's when...You guys know the story I talk about where when we hid up in the box office seats, we didn't have enough money for click funnels and we hid up there and we planned out the entire business and then during the trial periods since we already planned out the whole business, the whole funnel, all the things and pieces needed with it we clicked the go button on the trial and then during those two weeks we had to go build the whole thing, get customers, and have them pay for the subscription to click funnels before it even started, which is what happened.

That was pretty crazy huh?

Colton Woods: It was awesome.

Steve Larsen: That was fun stuff, so anyway we are actually in Vegas right now and we've been pitching like crazy. It has been a whirlwind of a week I can't believe how fast paced it's been. Got here on Sunday...I just wanted to drop by kind of what's been going on but then also one of my biggest takeaways from this whole week so far.

So on Sunday I got here, and I got here Sunday evening, which was when I...I think I talked to you guys last time, I'm doing this off my phone, I don't have all my podcasting equip and that stuff but hopefully that's okay. So Sunday got here, Monday we did a...So I kind of partnered with James Smiley if you guys remember him from the B2B episode where we went through the actual B2B funnels and now he's been using them and crushing them for like five and six figure deals with funnels and things like that.

So anyways he and I decided to do a Master Mind together here in Vegas so I flew out here and then on Monday though...The Master Mind was on Tuesday, on Monday though we did a four hour one on one session with a private client, which was a lot of fun, we went deep, deep, deep into their business, the different things and we...It was really fun because we identified really quickly what the major levers were in their business that they were not successfully actually taking advantage of, you know what I mean?

The different levers like hey look if you just turn these two points, it looks like that's the only thing you need to worry about and guys that's kind of the fun part about this whole game when you get there.

I tell you guys often, I remember very clearly I was riding my bike home, it's Rexburg, Idaho if you've never been there, there's pretty much this constant flow of tumbleweeds year round it's extremely windy, and freezing and I'm glad I'm not there anymore.

But as I was riding my bike home from classes one day right, and this thought hit me, how come no one's paying me money? And I just had the sudden realizations like well because you're literally asking for money, literally nowhere, no one can even give you money anyway Steven, what are you mad about?

And I realized that I was studying marketing, and I was studying all these things, but I didn't have a business to even apply these things to, and I know some of you might be in that position. Don't get so enamored with the cool marketing tips and tricks and the cutting edge stuff but not even have a business to apply it to. You know what I mean?

That's kind of a backwards thing obviously, so anyway I'd start actually building the business if you're in that space first of all and if you are I mean awesome, awesome, but what we do and what we did is just identify, if you were to number one, walk away from your business would it stand on its own? If you can answer that question like, "Yep, it's standing on its own." Awesome, for how long? Cool so you could walk away for long? That kind of gives you an idea of how free you actually are, and start figuring out ways to replace yourself in the actual company. But then the other thing I would do is start sitting back and start realizing what are the two or three levers?

Really there's only like one or two, honestly, big levers that if I was just to go focus on just this one thing it would increase the cash in my business exponentially.

So that's what we did with this guy on Monday, and he's the man, he actually came to a FHAT event, a Fun Hack-a-Thon event several months ago so it was fun to see him again but we went and we identified...It became very clear as he was speaking what that one lever actually was, and that was one of the most interesting parts and pieces about the whole thing is that it's his business guys but we had to go help him identify what that was. The one lever, the one thing that you should go focus on that really will turn up the cash in your business and help you walk away right?

A lot of the times it needs to be pointed out to you, it's not something that you can just like, you know...Usually not always, you're usually so close to the actual product that you just have no idea what to do next, you know what I mean? So anyway, that's what we did on Monday, it was really fun, super deep dive, have a feeling you know we'll keep seeing him and anyway awesome stuff.

So Tuesday right, so anyway...Monday night, go back, I have bronchitis, I was like super sick, Colton shows up which was awesome, super fun and the very next day Tuesday is the master mind and we decided to pitch something. So I wrote an entire webinar script from scratch, top to bottom Monday night.

So we slept four hours in true funnel hiker fashion, because we were up so late getting this thing done, do the whole thing at launch today we're basically teaching for eight straight hours on stage, it's a small group so I don't know if stage is the correct term for it, it's not like there's a stage, front of the room?

It was a small group, but I was dead, oh my gosh we got to the end...Got to the hotel and just crashed, both looked at each other and were like "We don't even want to do anything else." Wednesday though, was the exact same thing so we wrote and entire new script Wednesday morning and started at like eight o'clock, and pitched it at like three o'clock brand new to room...

There's only like 30 people in the room, I thought there was going to be honestly I thought there was going to be like 60 or 70 people in the room, there was not, there was maybe 30 people. Really it was like I don't know, twenty-ish that actually got to the actual thing, I was like "Dang it."

Man that was solid days work to only pitch 20 people.

Anyway, the point is with the whole thing guys if you just hustle and you just set the date, you will find a way to get it done because you have no other option. Just like set the date, be public about it and then you will figure it out, and you'...

SFR 104: What’s Your Formula? Jan 16, 2018

Show notes

Click above to listen in iTunes...

Do you KNOW the levers that are driving the offers in your industry?

Hey, what's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio, in a hotel room.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

What's up guys? Oh, my voice just cracked. First of all, I have bronchitis, which is ridiculous. Never had that. It's a terrible feeling, and yesterday my wife and I were talking and she's like, "Are you excited to go speak?" And I was like, "I'm excited." And we realized that I needed to leave today instead of tomorrow, for an extra thing. It's Sunday, and I usually don't travel on Sundays, but I went and actually got on a plane, and I am actually in Las Vegas right now.

I've got two speeches to write and I haven't written any of them. Two speeches to write with two other speeches besides those that are going to be unscripted. And I'm excited about that. I love the off-the-cuff ones because there's usually a lot of things that I learn while I'm talking, which is kind of weird, but anyway.

I've been going for two weeks now on my own webinar, and things are going fantastic, and I've made almost half of my year's salary in the last two weeks, which is amazing, and things are going fantastic. And I don't say that to boast or whatever, but it's going really, really well.

And I spent a ton of time mentally thinking about and crafting, and writing on whiteboards and pieces of paper all sorts of stuff that would help create and put together the sales message that would sell my product for my webinar. That took me a while.

By comparison, I am using the same webinar style format in these next two speeches, which are back-to-back here in Vegas. I'm speaking at two different places. I'm speaking four times, literally one time each day for the next four days, and I haven't written any of the speeches.

I haven't put anything together for them. And so on the flight over here, I was starting to freak out, and I was like holy crap! I've been coaching for a long time now with two comical people. This podcast ... I've spoken at many other places and many other times, both documented and undocumented. You know what I mean?

Well, I'm stressed out about it a little bit. The amount of times I've done it now is certainly something for me to fall back on, but really, it truly is the webinar script. But in the past, I still would spend two or three days running through these scripts, and thinking through the actual ... the false beliefs of the individuals that are going to be there. The stories that will help break and rebuild their beliefs. What I can give them that will help apply now to their life the new way that they see the world. Things like that.

Anyway, I'm excited, but holy crap, I literally have ... I have bronchitis. I'm taking a Z-Pak right now which is insane, and these cough suppressants that make me drowsy, and I'm supposed to think clearly in a way that lets me craft a sales message. This is the crap that you remember later on in the future, because it's not that fun right now. Oh, man. And I certainly wish that I was home, but I'm super thankful for this whole opportunity, and this is going to be awesome.

I was just thinking through how it's so funny that in every opportunity there's always ... I say this on the webinar ... every opportunity that you're given, it's an opportunity, but you also take on a lot of problems. Not crippling problems, but they can be.

They can become crippling problems...

Every time you go off to pursue something ... let's say that you're going to go off and you're going to do some crazy speaking back-to-back in Vegas, or let's say you have the opportunity to go do a webinar, or let's say you have to go do ... whatever it is, whatever it is ... let's say you've got a funnel you're trying to put together.

Opportunities, if you don't take them, they're handed off to other people. They don't leave you. Opportunities go to other people. They move on. They have this way of living and then they'll just go get manifested into someone else's life, and so you have to grab them and take onto them. But every time you do, there's the opportunity. But then there's also a whole bunch of like ... you don't just inherit an opportunity. You inherit problems.

For example, it would be an opportunity ... let's say that you have an Olympian and the Olympian is going around ... or an Olympian to be, a wannabe Olympian, someone who is just starting out. Let's say, they want to go ... I don't know ... do an Olympic event, and they've been practicing this Olympic event for ... let's say it's a sprinter. I have mad respect for that, for especially sprinters. Man, those guys are nuts. That's so, so intense what those guys do.

And they've been practicing and they've been practicing, and every opportunity comes a huge amount of problems with it. It's almost like you level up your problem set. And if you can't figure out the very basic problem of ... like the most junior league things of what I had to do with to run and sprint and learn how to do that stuff, you're not going to get to the next level.

You're not getting to the next level after that. You won't go to the next level after that. And that's exactly how business works. This is how life works in general. Any time there's an opportunity, you do not just get an opportunity. You inherit problems with it, and you will not get the actual fruits of the opportunity unless you solve the problems also. You know what I mean? It's funny to me.

I'll go out and I'll teach people or people like the Funnel Hackathon event which is happening next week. Just crazy. It's so intense right now. I'm speaking my face off right now, but I'm excited. It's going to be a whole lot of fun.

It's always interesting for me to watch. There's always a few people ... I'll go and I'll say, okay, this is what you go do. Instead of just saying, "Oh my gosh. That's really cool. Thanks for sharing that Stephen."

Every once in a while, I'll get somebody who wants to challenge it, as if I'm lying or have some motive to, which I don't know what that would be. And then they start pointing out ... instead of seeing the opportunity, they see the problems that they have to go solve, which is a good thing, but they see them in this crippling way, and then they actually never actually go get anything done, because they cannot get the past. They can't past the fact that they've got to go solve these different problems. And this is over and over and over and over.

And it makes me sad selfishly. I hate when I coach someone like that, when they just continually see all the problems in front of their face.

Yes, they'll have to solve them. Yes, they'll have to go through them. Yes, they'll have to figure them all out. But the saving grace of it is that they don't have to go through all the problems at once.

They happen one by one by one by one. And if I was to sit here ... because I'm not going to lie ... I'm stressed out. I'm a little bit freaked out about what...

SFR 103: How I Tested Before Entering... Jan 12, 2018

Show notes

Got a great question from a listener about how to test that a product could do well before you enter the market…

What's going on everyone? This is Steve Larsen and you're listening to a special episode of "Sales Funnel Radio."

Welcome to "Sales Funnel Radio" where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen.

All right, guys. Hey, I am stoked about today, so, periodically ... wasn't as frequently as of late but recently I actually have been going through and I listen to a lot of the questions people are submitting on salesfunnelradio.com.

If you don't know what I'm talking about, if you go to salesfunnelradio.com and scroll down kind of at the bottom right there, there's a green button, and if you click that you can record a question to me straight off of your browser, an actual audio file. It emails that over to me and I go and I kind of vet through them to see which ones would apply most kind of the group.

Then, I can toss them out here. So, anyways, we've got one of those today though.

This is to a guy named Matt who has a special skill at the Rubik's Cube. So, anyways, I'm gonna play the question here because there's a lot of elements to this and I wanna make sure that everybody understands clearly how awesome of a position Matt is actually in this. But, I don't think he knows that.

Hey Steve, it's Matt here, hope you're well, dude. I've got a question I was hoping you could help me with. I've got an idea for a product or a company, which is teaching people how to solve the Rubik's Cube, but I don't want to be known as the Rubik's Cube guy or the puzzle guy.

Is it silly to think like that? Also, how do I know if it's a product that people actually want before I finally pull the trigger and get something out there? It's yours, dude.

Hey, Matt, thanks so much for the question. When I heard that, I think my eyes rolled back in my head and I was like, oh, yeah, this is the question. I love this question. Great, great question.

First off, just know that you guys can make a course off of anything. No joke. And it doesn't need to be ... if you got a special skill, whatever it is ... it's funny, because reading the book, like Expert Secrets, I think sometimes people might think that you've gotta be some highfalutin suit and tie-wearing briefcase-carrying expert and that's actually not true at all. I don't know if you've seen funnelhackinglive.com.

Yeah, "Funnel Hacking Live 2016" there was a guy, I cannot remember his name, but he's known as the Jump Guy, and he literally teaches people how to jump, no joke. They travel the world. He and his wife, his kids, at the time had not had a home in like five years or something like that, huge amount. Because they liked to go travel around and they live like kings and he literally teaches people how to jump.

That's what he does. And he's taken that on, he's like yeah, he's the Jump Guy. So, basketball players, athletes, whoever, if they want to learn how to jump higher he teaches them how to do that. There's a little course that he sells on it.

I'm trying to tease as many names, hopefully they're okay with me sharing these stories ... there's a lady at one of the first FAT events we ever did, the "Funnel Hackathon Event," and she was there. She was sitting kind of in the back left. I remember where she was sitting, as we were teaching, and I was on stage there and we're sharing those different strategies and stuff, she goes off and she makes like $1.3 million on like a $27 product. It hasn't even been a year.

It's been like eight months, six months, something like that. I'm not good with months. I always, always have to say the months in order by name to figure out what they are.

Anyway, so that's the whole point, though. It doesn't necessarily need to be expensive, although you certainly will ... how many $27 products do you need to sell to make a dent in your wallet? Quite a few, which is why I usually tell people to start with a thousand-dollar product. But, it doesn't need to be something ... if you see a spot where you're like, hey, I've got an expertise here. Don't feel like it's discredited because it's the Rubik's Cube guy, right?

I will tell you I still cannot solve mine. I'm holding it right now. In fact, when he first sent that first message to me I was walking home in the snow. I like that's where I was. So, I was walking home in the snow, and I was like, "Man, I would pay for your course right now. I don't know how to finish solving this thing. I can get like three-fourths of the way through and I cannot get the last, like, layer." I don't know, my head doesn't naturally work like that.

I've always wanted to learn how to do it. So, I was laughing when he said that, like, "Do you think people would pay for that? Do you think X, Y, and Z, whatever?" And Matt had reached out to me previously, so everyone knows, so I said, "Hey, would you ask that for the podcast because I think people would benefit from it?" The answer is 100%. You asked several questions there, you said I don't wanna be known as the Cube guy, Rubik's Cube guy or the puzzle guy.

I get that. That's fine. In order to create a mass movement you certainly would probably need to take on that persona just a little bit, but if you're just trying to toss something out there for some extra cash flow coming in that's totally fine, that's 100% fine.

I don't know that you necessarily need to take on, hey I'm the Cube guy, I'm the Rubik's Cube guy, the puzzle guy, but it certainly will help you the more you're wiling to do that. There are tons of YouTube videos of people trying to figure out how to do it. It's honestly one of the easiest ways to figure out if it's gonna sell really well, right. People are on YouTube for like, two reasons.

One, to be entertained and distracted and the second is like for how-to stuff, how to do this, how to fix that, it's like tutorial-based things. When I actually first started launching the product that allowed me to quit my job, that's actually one of the ways that I knew that it was actually gonna sell so well, is because there's tons of YouTube tutorials.

And, since it's such a hot, hot, hot, hot market that YouTube basically told me it was, I knew it was a safe place for me to go launch my thing in, as long as it was a new opportunity and I was following the Expert Secrets model, I would actually be able to be successful with it.

So, that's one of the easiest, fastest ways for you to actually make sure that you could actually sell with it. It's probably big enough, though. You can check out semrush.com and type in "Other Rubik's Cube people who are seeling that," I mean, there's gotta be people making several grand a month at least selling Rubik's Cube education courses. I'm sure that there are.

So, I actually don't think the question is, "Is it big enough," I think the biggest question you should ask yourself is, How will I defer myself from everybody else? How will I be different? How can I create a new opportunity out of somebody else who's teaching how to do Ru...

SFR 102: Phase 2 Of My Launch… Jan 09, 2018

Show notes

Lots going on right now. Here’s what I’m focused on for my current Product launch...

Hey hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, heres your host, Steve Larsen.

You guys, I hope the day is going great. It's an early morning here for me. My perfect day gets me up at about 4:00, and then I lift in the morning, and I go get ready and everything, and then I'm either podcasting or something here kind of early in the morning. That's kind of been my routine for the last little bit here and it's been nice, I've actually really enjoyed it.

What's funny about this morning though is I love dead lifting, that's my favorite lift, and I was pushing myself. There were man yells, I was like and I didn't realize it but my wife had gotten up also and she thought I was hurt. She was laying on the couch and she had heard me yelling in the garage. I was getting my swol patrol on baby.

I hope everyone's doing great though. I just wanted to kind of account and report for what happened last week. It was a special week, it was an awesome week. I have been waiting for the last week to happen for years. It was my first week by myself, solopreneur, which is not true, I have a team and people and I've got my own little posse now which is awesome.

Self-employed though for sure, that was the first week and it was crazy, it was total whirlwind. I started putting together a webinar and I went and I sold on Thursday, a week ago last Monday. I woke up and none of the slides were done, the funnel was barely even started, none of the pages were done, I don't even know if there were lists created for this thing.

In fact I had to go catch up and edit a whole bunch of stuff.

I pretty much started from pure scratch, and I know I talked about this a little before but I'm just super pumped about it. By Thursday I had created the slides, which I finished two minutes before the webinar. Ran downstairs, grabbed some water with the bathroom, ran back upstairs to my home office here, my home office here, tossed my computer on my stand, and did the webinar.

On the webinar we did 21 sales, and then another 16 sales in the followup sequence, which was awesome. That was the first round, round one which was great, super exciting.

Obviously now is the time for the so what? What do you do next? That was obviously to a hot list, so I was thinking on going to promote again new hot list, but this week I'm actually turning on ads. I'm getting those things started, and creating the hooks for that, and putting those things together, filming like crazy for the actual course, and it's an intense week again, a lot of stuff happening.

I'm so excited, and it was a lot of fun, and it was super, super encouraging to have that all happen. It's just nuts, again I'm not bragging or anything, I'm just pumped, I'm excited for what happened, and all those pieces that got put in place. That was well over a third of my yearly salary in three days, just nuts.

I remember four years ago my goal, you guys know how at the beginning of every year I go and set a goal. Four years ago my goal was to make $1,000 a month, and I was 37 and the single ... All I'm trying to say is it works, the stuff works. It's fun to actually be running on my own. It hurts a little bit still. I love, love working at Click Funnels, love the environment there. It's weird to be sitting in my home office by myself, which is technically a bedroom, and it's big but it's a lot of fun, but it's a little bit weird.

I am a huge, huge advocate though of different kinds of traffic. What I wanted to go through real quick is walk through what I've been doing the last four months and I know the reason that it opened up with such a big bang. There's two reasons, and the first reason was because I have been ... I know I've kind of talked a little bit about this earlier, but it sets the stage for something else.

I've been treating this a little bit like Tim Ferriss book The 4-Hour Work Week. He released his book very, very slowly over the course of a year, and that's how he put his book out there. He tested stuff slowly here and there, and here and there. That's exactly what I did for the last year and a half, two years almost.

I created a whole second podcast about it with the pure purpose of documenting the journey of me creating the thing. I mean if you haven't started anything you're in this beautiful position guys. If you're like, "I don't have the product yet." You're in an amazing spot. I almost envy the people who don't have anything started yet because of the cool position that you're in.

If you can document the journey of you creating the thing, man you've got tons and tons and tons of content to go put out there. I put 50 episodes out of this other show, 50 episodes before things ever launched. Just documenting the journey of the creation. "Hey, today I did this. Hey, today I did that."

People were falling in love with the thing I was about to sell them before I was ever selling it to them. Does that make sense? I was selling them without them knowing that I was selling it.

It's funny, between the two different audiences, I've never really sold that much stuff here on this show, but they were expecting a sale. It's a much, much smaller audience than this audience here.

It's just fascinating for me to watch the differences between the two of them and anyway, this show gets 300 to 500 downloads a dayish, somewhere around there. The other one only gets one to maybe 150, 200 ish a day, which is still not a bad size.

It's interesting to see the split between the audiences, the way I launched each one of them, the attitudes and the differences between the two. It's been fascinating to watch back and forth on that. Pretty fascinating stuff.

I am a huge fan of paid advertising. I used to think that just by ... There was a time I was getting all these sales but I wasn't spending actually any money on anything, and I thought that was a win. That was extremely juvenile of me to believe that. Instead I should want to spend as much as I can on ads and just destroy everybody else who can't pay to actually acquire a customer, that's the way to true domination with this is paid advertising.

I'm turning on, so Steven what are you doing next? This is what I'm doing next. I've done the first weeks webinar and now this week I'm doing the same thing again, but I'm turning ads on and I'm starting to get another Dream 100 package out the door.

That's what I've been doing. I started that about four months ago, and I started shipping a ton, and a ton, and a ton of stuff to just Dream 100 people. If you have no idea what I'm talking about you should definitely go read DotCom Secrets and Expert Secrets, I believe it's in both books. It's one of the only thing that's in both books. The other one has the attractive character pr...

SFR 101: Create Constraint… Jan 05, 2018

Show notes

Click above to listen in iTunes...

What I realized I need to change 15 minutes after finishing my first webinar…

What's going on everyone, this is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen.

You guys, this is literally episode I think 101 and just so you know here on out, like what I'm going to do is from episode 101 on, is all about me documenting the journey of my entrepreneurial life now. You know what I mean? I'm on my own, I work for myself, which is both awesome and completely terrifying. What I want to do is, I'm just going to be, I want to walk you guys through what it is that I'm doing and why I felt okay to do what I'm doing and take the leap.

I know a lot of you guys want to, and I know a lot of you guys are and already have, which is great. Also, a lot of you guys that are listening are trying to. I've had a lot of messages from you lately, especially from that last episode I put out about my goals, reach out and say, "Hey, Stephen that's awesome. I want to do X, Y and Z." I'm like, "Hey, that's awesome, like keep going at it, keep crashing it." Get public about the goal. I always love doing that episode, look forward to it every year. I've got to wait another 362 days to be able to do it again, 61 days.

Anyway, hey, I just wanted to share something with you guys though. I just did my first live webinar, and it was a smashing success, which is very, very exciting. I have been preparing for this webinar for specifically just working on this one thing for the last three or four days. Here's how I did it. Okay, so last Monday, nothing was built, and so what I did is on day one, I built the registration process, so I went through and I built.

I don't care what it is that you do, I recommend in some way, finding some way to charge $1,000 in whatever industry you are and sale it on a webinar routinely, repeatedly. That seems like the thing over and over again that people seem to make the money, the fastest money with $1,000 product on a webinar. Okay?
I would think through something.

What's one thing that you can go out sell for $1,000, okay? That's what I did, is I followed this step, this formula, which is day number one on Monday, I built the registration process. People would go in, and they could register, so there was a registration page. There was a confirmation page, and then an indoctrination page, okay, where they go through and there's an indoctrination series that people got put on.

Then I like Zoom. I use Zoom with Zapier. If you don't know what I'm talking about, that's totally fine, but I just use Zoom, it's a webinar platform, and I love Zoom. Anyway, so what I've done is, day one was the registration process. Day number two, which pretty much took the entire day, because I am a funnel perfectionist, I want to make it look awesome. I probably didn't need to, but really takes a long time day one is coming up with the headline and the three secrets.

Once that happens then I can move on to the next phase, which is building up the actual registration process. Then that was, so that was day number one. Day number two I started focusing mostly on the script and like getting the first parts of those things done.

There was a lot I had to think through with the script, specifically the first thing you have to come up with the script is the offer, so I started coming up with the offer, how to make a sexy offer for a thousand bucks.

On day number three, which was yesterday, I built the membership area and put just something in it, the awesome stuff, totally amazing things. I built the membership area and the order process, so people go through that. There's a way for me to actually get and collect money from people. I also put inside the members area several ask campaigns. I love the book 'Ask' by Ryan Levesque, that is a fantastic book and Russell obviously talks about the ask method as well in a little bit of different light in the book 'Expert Secrets'.

Anyway, there's a lot of other people that talk about that principle, how your success, the things that you want to go do, the things you want to accomplish you don't currently have the creativity inside of you to actually become successful and actually how to make the money that you want to. Get used to asking people in the market what they want and get used to making that, instead of your own thoughts and ideas right?

I created several ask campaigns inside of the members area, so that while they go through and they're consuming the kind of training that I have in there, they also could put certain questions in there they have. Like, "Hey, I'm struggling with X, Y and Z." Now I have a map for the things that I need to go create. Then they're telling me what they want me to make for them.

The reason that's such a big deal is because there's so many times in the past I have way overshot, way overshot the expectation of the customer. There's nothing wrong with that, but if you do that little every time and do it in such massive extents, you actually can cause overwhelm. I'm excited to see what they say, because that's currently running right now.

I went to sleep, sick actually, I had the fever chills, which sucks. You know like the shakes, I hate that, oh my gosh. I had it all day yesterday, and I was trying to work on the webinar and stuff and that was awful. It slowed me down a lot, but I was ... Then I slept few hours, and I got up and I worked on my script on the slides, the actual present, the perfect webinar script.

I worked on it and I finished the first half, the three secrets about one and a half hours before the actual webinar. Which means I had an hour and a half to create an entire stack. If you don't know what I'm talking about, go read the book 'Expert Secrets' or go to I think it's perfectwebinarsecrets.com.

You can download a super amazingly valuable $7 thing that can totally change your life.

Anyway, so the stacks amazing, but I had an hour and a half to create a stack, which really I think it was like an hour. Actually, no, no, wait, it was 45 minutes, because there was an hour and a half from it that I was like kind of dying a little bit. Anyway, yeah, okay, cool. I had 45 minutes to create the full stack.

I did not create the kind of stack that I want to have ultimately out there, but I still made one and it was there and it worked. I had 170 people register, so I just want to, I'm not bragging, I just want you guys to know what I'm doing and I'm documenting the journey along the way, so you can follow it. You guys can see what you might do and get ideas on how to move forward also.

Please notice that I did not have the things ready in order to actually sell to get started. I just set the date, I started promoting it. There's 170 people that registered just for my hot list, which is in a different audience, it's a lot smaller.

SFR 100: Choose The Right Peak For 2018… Jan 03, 2018

Show notes

Every year i set a public goal for my income. It’s always weird and kinda challenging but it helps me get clear on what I want. Welp, this is that video. I just ripped the audio from the video. Make sure to get public about your goals…

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Hey, what's going on everyone? This is Steve Larsen, and I'm super excited for this video. At the beginning of every single year, this is the fourth time I've done it in a row now, every January 1st I go and I find a spot, and I think through what it is I want to get done in the next year.

And then I publicly declare what that thing is. It's one of the scariest things I do. I honestly started it because I was tired of not feeling like, I felt like I was going nowhere in life four years ago.

Financially, I mean. Professionally, it was where I was going with my goals. All those things. I felt like, I don't know.

It was in hopes that by declaring, to go publicly, several things would happen. Number one, I'd hold my own feet to the fire better. Other people did, as well. But really, the thing that I wanted to have happen, is that by me getting serious enough to actually declare, "Here is my goal!" I finally would have a goal. Does that make sense? Like, by getting specific enough on what the goals are that I have, I actually would know what my own goals are. I don't know if that makes any sense.

I wasn't really setting goals. I didn't have those. I didn't have things that there were ... I didn't have any of that kind of stuff. So what I decided to do is, what if I was to go set a goal publicly, and tell everybody. And the interesting thing that happened is exactly what I thought.

Number one, it was scary. Number two, it felt weird publicly to be saying a number. And then, what was kind of interesting is, all these people started kind of coming out of the woodwork and saying, "Stephen you can do this. You've got this. You're the man. Go for it." Stuff like that.

And you know what's funny is, I don't think ever, I've actually hit the goal on target. I don't think ever. And that's okay. The first year I was like, "If I could just make an extra $1,000 a month, it would change our entire life." We had almost nothing. We were living on student loans. It was hard as a man to go through that. I didn't feel like I was being a provider, which was really rough. So it was like, "Man, if I could just do a $1,000 a month." That was four years ago.
Three years ago, the second time I did it was $3,000 a month. I was like, "Oh, man. I hit the thousand a few times, and coming up this next year, I'm going to go for 3,000 a month."

And then this next one, the last one I did was, $30,000 a month, which was significantly higher, obviously. But I'm pleased to say that I actually hit it a couple times. And this is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen.
And so, yet again, here I am. I'm going to set another goal for 2018. I really focus on just one goal.

I'm not really like a, "Let's set a billion goals out there." When I'm onstage, when I'm teaching, when I'm doing the different things I do, one of the things, especially with a lot of my students, one of the things that I see happen over and over and over again is, somebody won't get started, simply because they can't see all the path in between where they are and where they're trying to go.

And that's not how life works. You see the few steps in front of you. You see the peak of the mountain, but you don't see all the trails in between. You don't see that there's a canyon in the middle. You don't see that there's going to be all these different obstacles along the way. That's how life works. There's all these unexpected things that happen.

And so, the reason I like setting these goals publicly like this, is for the sole purpose of ... Like I said, holding my feet to the fire. But, it's fun to know what I'm going to go try and accomplish. And if I don't get it done, I'm going to be personally offended by myself about that. I'll actually get mad about it. I'll actually get mad about not hitting the goal, not reaching what it is I said I would do.

But I also know that's okay, and I sprint as hard as I can towards it. And it's cool. That first year, there was only a couple times I hit $1,000 a month. And it felt like this insurmountable, massive thing. It was like, "Oh, my gosh! This is changing my life!" Then the second year, when it was just $3,000 a month, the same thing. I only hit it a couple times, I think, and it was like, "Holy crap! That's massive!"
What it made me go learn, because I set the goal, was the kind of knowledge I needed to hit those goals.

I don't totally know all the steps and pieces to be able to hit the goal that I'm going for, for this next year. But I know that I'm motivated enough now to go hit it, and people are watching me, which is kind of weird. But, you know, it's how I'm doing it, and it's been working.

So, here's the goal. Okay, so the first year I hit $1,000 a month just a few rounds. Second year, I hit $3,000 a month a few rounds. Last year, I hit $30,000 a month a few rounds. And I decided I would take a leap, a huge leap of faith here and quit my job. And so, I actually, as of yesterday, am no longer employed by anybody. And I am self-employed, which might sound ludicrous, but I'm just following the pattern. I'm following the pattern I see from other people.

I'm following the pattern I've seen the last few years. And I'm self-employed. And that extra little added good pressure, not bad pressure, good pressure, is helping me grow. I can already feel it. It's only day two. I already feel my feet being held to the fire, which would be nice right now. It's pretty cold out.

But I was sitting in a Mastermind. And I was listening to all these other people, and I was listening to how they were talking. I was watching, most of them were all self-employed, and I was watching each one of them and the struggles and the challenges they were going through.

And I was like, I feel like the thing that I need to do to keep my progress going is something that I'm afraid of admitting. And I remember sitting in the room right there, I sat in the room, and I couldn't get the stupid topic out of my head for weeks, that I should probably leave my job. I was like, "I can't. Are you serious?" And I was trying to distract myself from my own head.

And then one day, it was sitting in the Mastermind when I kind of came to terms with it. I was like, "Okay. For me to move forward, I have to leave my job." And I was like, "Oh, my gosh." It scared me. It actually really freaked me out. Because, I understood clearly ... Because of where I worked, click funnels, right, there's like 56,000, at the time we were making this, there was 56,000 active users of click fu...

SFR 99: My Biz-Friendly Childhood… Jan 01, 2018

Show notes

Click above to listen in iTunes...

Little did I know (or notice), but very subtle moves by my awesome parents helped to cultivate an entrepreneurial environment…

Welcome to the first episode of me totally on my own not working for anybody else. I'm very excited to be here. Man, I've been dreaming about this for six years. My name is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen.

What's up everyone? Holy crap. I woke up this morning and I thought to myself, "Self, holy smokes. You really did this." Oh my gosh. Then I got up and I lifted and got ready for the day and I'm here. I'm ready to rock. This is going to be fun stuff. What do you do when you have that clean of a slate? It's been a lot of fun though already. I'm excited for this though, I've been dreaming about being on my own, owning my own business, being my own entrepreneur, I've been dreaming about this for probably six years. Really though it's been since like the middle of high school, so I don't know like 15 or 20 years, something like that.

So, I'm excited for what this means. I'm excited for what it's going to require me to do and grow as an individual. I understand that I know that there's things I just don't know. There's stuff that I don't even know that I don't know and I'm excited to go find those things out. I know it'll cause some bruises and cuts and tears, every once in a while I'll get a bloody eye. You know what I mean? I know that. I understand that. It's so funny how many people have reached out and been like, "You're an idiot. Oh my gosh!" There's tons of people who are like, "You can do it. Oh my gosh!" It's been cool to have both sides of it, 'cause to me it means that I'm doing the right thing.

So, when there's that much polarity with it, it's kind of like, you know, if you've offended nobody by noon you're not marketing hard enough. I feel like it's the same thing for you as an individual. If nobody's nay saying what you're doing, you're probably not pushing yourself hard enough. You know what I mean? Anyway. So, I'm excited. I've got my first product launch, well, it's not my first one. I've done a lot of them but it's my first one solo on Thursday, and excited for it and I've been planning this product for a long time.

I've tested it and it's been working like crazy and I've got honestly really two beta groups that I've been doing it with for the last while and it's been killing it.

So, I'm finally ready to go public with it, which I'm very excited about. A lot of people have asked, you know, "How do you feel like you're ready? How do you feel like you're set to do this?" I know there's a lot of people, you guys are listening and you A, might either be hoping to one day get out there and do something on your own, you're dreaming about it and there's something keeping you back or you feel like you're not ready or whatever it is.

Then the other side is I know a lot of guys who listen are actually by yourself and you actually have been by yourself for a while and that's awesome, I'm pleased to have you as well as a listener. I understand we got both sides of the coin here and both sides of the coin as far as how people feel.

It's funny that people like reach out and tell you their opinion about what you're about to do with your own life, you know what I mean? Just expect that. Just expect that especially as you start publishing. Like if nobody has been doing that to you, you probably haven't been telling enough people and there's something weird that happens when you get really clear about what you want and you start moving forward. People start reaching out all over the place.

Number one to say yay or nay, but then number two when you get that clear and you start going out saying, "Hey, this is what I want or don't want" it's funny how stuff kind of just starts to fall in place if you're actually serious about it and you're actually moving on it and you're not waiting for other peoples' blessing to move forward.

You know what I mean? Stuff just will move forward with you, if you are.

So, anyway. That's the deepness of this one. But I was thinking about just how I got raised and things like that and there's a great question that I got from a listener that I'm actually going to toss in right now. I thought it was the perfect question for what it was that's actually been on my mind, 'cause there are a few things that I did as an early kid that I can look back now and be like, "Oh my gosh, there's a few things that look, this helped me be prepared. This helped me get in the correct mindset where I could go do this."

I understand, guys I'm only 29 years old and I understand there's other people who have been far more successful than me by this age and a lot of people who have been far less successful by this age.

I think one of the keys is just to quit watching other people. Who freaking cares! I don't care. It's my life, it's where I am in my spot and I'm in competition with myself. Over and over and over again in Two Comma Club Coaching or any coaching in general that I do, side clients, you know, all over the place, one of the biggest things I see over and over and over again where get fumbled up, is it's good to look at other people, right?

We tell people, we teach people, look go funnel hack this guy.

Go funnel hack this person, this business, this over here. Copy them, model them, go through figure out what is it they actually did, how did they prove that that offer worked? How do they prove that they're attractive character works to that kind of audience, right? But also, please understand that your actual progress in this, right, should not be compared to another individual. Your actual value as an individual cannot be compared. "Oh well they did this by the time they were this age. They did this by the time they were this age."

If you're doing that as far as competition, okay that's great but understand that I've seen a lot of people get crippled by it. Because what they do is they get out there and they start saying things like, "Oh, I must be doing it wrong. I'm never going to make it because I was never Russel's right hand funnel builder." You know what I mean? That's kind of what they do and they come out and they said, I've heard that a lot lately, it's like, oh my gosh, I wasn't planning to be, I wasn't even trying to be in that role for a while. I was just already in motion, they saw that, and they picked me up. You know what I mean?

So, go get in motion. Go do stuff. Be in motion. Don't wait for approval from anybody else. You'll never get anything done. You'll get things done at a very slow rate 'cause you got to get second opinions on all this stuff. It doesn't work that way. Okay? You got to be willing to frankly give people the finger a little bit, which is something I don't do.

Just move on. Like whatever, this is what I'm doing. Get out of my way. This is what I'm going to go do, and then you go do it. I don't know. Maybe I want to SoapBox right now but I'm certainly fe...

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