Sales Culture

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62. Himanshu Gupta and Borna Poursheikhani with Climate AI | #StartUp Aug 13, 2019

Show notes

Love how Himanshu Gupta, CEO and Borna Poursheikhani, Chief of Staff at Climate AI are leveraging podcasts to focus on long-term brand strategy. Show Links Climate AI - https://www.climate.ai/ Himanshu LinkedIN - https://www.linkedin.com/in/himanshu-gupta-83477a17/ Borna LinkedIn - https://www.linkedin.com/in/borna-poursheikhani-5a6aab108/ Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work

61. Dr. Sherry Yafai, Medical Cannabis Expert | #Healthcare Aug 12, 2019

Show notes

Entertaining and Educational conversation about the State of Medical Cannabis with Dr. Sherry Yafai. Show Notes Dr. Sherry Yafai: sherry@mdreleaf.com Dr. Sherry Yafai LinkedIn: https://www.linkedin.com/in/sherry-yafai-118184bb/ October 5th Educational Conference on Medical Cannabis: https://thereleafinstitute.com/conferences Discount Code "Group 50" CBD Reduced Craving and Anxiety in People with Heroin Disorder by Dr. Hurd:http://bit.ly/2KDKYgy Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work

60. Alec Ploof and Brian Chernick with PhotoBooth | #Retail Aug 06, 2019

Show notes

Enjoy this conversation with Brian Chernick and Alec Ploof from Photo Booth Supply Co during the DigiMarCon event in Santa Monica about the future of retail and moving from Fortune 100 to startup land. 1 min My thoughts on staying multidimensional 5 min - Origin Story Brian & Alec 10 min - PhotoSupply Co Overview 11 min - Motivation to getting into startups 13:20 min - Retail vertical 16:45 min - Death of traditional retail 20:40 min - What is the cost? 26:05 min - Bar / Restaurant vertical 31:15 min - What is the ROI 35 min - Alec Ploof Closing Links IG Photo Booth Supply Co: @PhotoboothSupplyCo Brian Chernick IG: @chernickov Brian Chernick Linkedin: https://www.linkedin.com/in/brianbchernick/ Alec Ploof IG: @AlecPloof Alec Ploof LinkedIN: https://www.linkedin.com/in/alec-ploof-830712188/ Website: PhotoBoothSupplyCo.com Learn More: SalesCulture.work

59. Tell me about the Costs | #PodcastAdvertising Jul 24, 2019

Show notes

Int is episode, I review the top podcasting advertising options and why.... Hard to reach demographic 63% of listeners said they purchased from podcaster - http://bit.ly/2Y38OMv higher income 45 over $75K 16% over $150 18 - 35 listener Pre-Roll Programmatic vs Live Host Read Spray and Pray - Pre-rolll all day Sniper Rifle - Live reads if you're CPM - downloads within 30 days Only paying for 30day reach Depends on genre (focus more on audience, not genre) A lot of cross pollination Business guys like comedy The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads). B2B demand higher CPM upto $50 Proven market Reputation Matters 4, 8, 12 episodes Links and CTA in show notes Loop back to social media (Linkedin Ad spend with podcasting) Marketplace Spotify - http://bit.ly/2Y1LbUk PodcBean - http://bit.ly/2Y1T6kI Let's Connect LinkedIN - https://www.linkedin.com/in/joealexlemon/ DigiMarCon - https://digimarconwest.com/ SC Website: https://salesculture.work/

58. Reasons Why We Listen | #Podcasting Jul 20, 2019

Show notes

I'm taking a break from the podcasting advertising guide to discuss why we listen to podcast. Let me know if you agree with these 3 reasons. Let's Connect Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/

57. Finding the Right Format | #PodcastAdvertising S1E57 Jul 17, 2019

Show notes

Today's episode I'll discussing choosing the right format for your podcast sponsorship... Enjoy Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host. Step 2: Categories of Podcasting Pre-roll 15 to 30 secs / start Mid-roll 45 to 1 min / live reads Post-roll 15-30 sec / end As a general rule, mid‐rolls are the most expensive (I'll talk cost later) The traditional success metrics are impressions and downloads per show. Let's Connect Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/

56. Start with the Creative | #PodcastAdvertising S1E56 Jul 16, 2019

Show notes

Welcome to a new series on Podcast Advertising. Let's start with creative... What about the creative? The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows: Start with a personal story Discuss the benefits and outcomes of the product or service Close with the call-to-action Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted. One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side Let's Connect Joe Linkedin: www.linkedin.com/in/joealexlemon/ Website: salesculture.work/ SC Instagram: www.instagram.com/joealexlemon/

55. George Cassell with California Highway Patrol | #Social S1E55 Jul 11, 2019

Show notes

Great conversation with George Cassell, Marketing Advisor for California Highway Patrol. What it takes to change perception about a person, topic, or brand... Enjoy! Let's Connect George Cassell LinkedIn - https://www.linkedin.com/in/georgecassell/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/

54. Choosing People, Purpose or Great Product | #Purpose S1E54 Jul 08, 2019

Show notes

Quick Monday Motivation rant about leading with Purpose, People and Product I've worked in reverse, but learned that PURPOSE is the glue. The purpose of building brands is to change people. Let's Connect: Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/

53. Jose Barrera with TriNet | #Career S1E53 Jul 01, 2019

Show notes

Great conversation about transitional times with Jose Barrerra. We talk about everything from taking a spiritual journey, Burning Man, choosing personal growth, making career moves from the military to civilian world. Launching business and developing sales. DigiMarCon 2019 and Jose Barrerra visited the booth. 7:00 - Struggles with getting his wife in from Russia. Used K1 visa 21:00 - Burning Man (Flip everything about life then turning it upside down) 22:00 - Ten Different Rules 51:00 - Second Home 53:00 - Columbia Vibes 1:14:00 - Emotional Job are the Future of Work 1:15:00 - Other projects 1:17:00 - Rock climbing Let's Connect: Jose LinkedIn - https://www.linkedin.com/in/jose-f-barrera/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/

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