Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
The Pursuit of Excellence is a CrossFit trademark but it is not unique to the fitness industry. This doesn’t just mean being excellent once but being consistently excellent. Today we talk with Danielle Brown, the manager of quality control at Two Brain Business on how to achieve operational excellence and consistency within this process. We will be walking through the entire quality control process from hiring future mentors, giving mentor’s feedback, and how these same process can be applied to your gym. Additionally, we will be following up on the queen bee role that we mentioned in last week’s episode. Danielle Brown has been with Two Brain from the start, first as a client and now as a mentor. She opened her CrossFit gym CrossFit 781 in 2011 where she dove into learning anything and everything about business that she possibly could. Since then she has experienced it all and knows what it takes to run a successful gym and helps other entrepreneurs achieve success in their gyms. Join us today and take good notes as this episode will truly be invaluable. After listening, be sure to head over to twobrainbusiness.com/test and see where you are at in your entrepreneurial journey! About Danielle: https://twobrainbusiness.com/mentor-item/danielle-brown/ Timeline: 3:03 – Introduction to Quality Control 4:35 – Danielle Brown’s journey from Two Brain Mentor to manager of Quality Control 7:18 – The truth about coaching and business success in CrossFit 9:22 – How important is it to be awesome a the service that you provide? 11:11 – Where to find the best practices for your industry? 14:10 – Setting an example within your business for staff 16:08 – How are mentors at Two Brain selected and trained? 19:41 – The Two Brain Mentoring quality control process 23:52 – How to know whether your staff is running at a gold standard? 25:32 – How to gain comfortability with reviewing the performance of your staff? 26:45 – The importance of conveying what the gold standard is in your business 28:28 – The effects of implementing a quality control system on gym retention 30:16 – Why Quality Control should be the Queen Bee role in your business 31:51 – Two Brain Stories with Brian Strump
Mike Michalowicz' new book, Clockwork, continues his tradition of writing VERY actionable books. While business books containing one great idea are published every week, Michalowicz' books are valuable because of the action they trigger. His Pumpkin Plan and Profit First strategies are part of our Incubator and Growth Phase curriculum, and Clockwork's "Queen Bee Role" has been the subject of great discussion in our private Facebook group.
First, we start with Mike's definition of the Entrepreneur's Survival Trap: doing the things that will help you survive the day, but won't grow your business. It's the rush to the "urgent problems" without considering the future we're trying to reach.
Then we talk about Parkinson's Law: how your tasks will always expand to fill the time you have. You'll always be busy. The key to success is to do the RIGHT things.
Mike said that he doesn't like the "grind" and "hustle" mentality that many business speakers push now. I agree (here's our post called "The Hustle Is A Lie."
Mike went into his "4-D Mix" - where an entrepreneur spends his time, between Doing, Deciding, Delegating, and Designing.
All of us know we need to spend more time thinking about our business; planning for growth; identifying and prioritizing opportunities. But we all get sucked into the daily delivery of our service. Mike gives us a great exercise to get more "Designing" time. He calls this the QBR: The "Queen Bee Role".
Mike explained how to get yourself out of daily Doing, Deciding, and then how to properly Delegate. Then we got into Design, and what you SHOULD be doing every day.
Today we are joined by Michele Letendre of Deka CrossFit. Michele was the most successful coach at the 2018 CrossFit Games. Michele is a six-time CrossFit Games veteran herself and finished fourth in 2014. She is a former collegiate swimmer and national-level water polo player. Michele decided to retire from competition after the 2016 season to focus on her coaching career, and she now works with top CrossFit athletes across the world. Join us today as we discuss training methodology as well as what it was like to retire at the pinnacle of the sport!
How you do anything is how you do everything.
In other words, consistency > everything else.
We can talk ourselves into anything. We're masters of justification. We tell ourselves, "I can live with it" when we encounter small problems in our lives, and in our business. We avoid hard conversations because we fear the downside. We allow people to take advantage of our goodwill because, on balance, the relationship is slightly more positive than negative. But sooner or later, these little "pebbles" cause us to walk with a limp. We compensate for the bad habits of others. We shift our schedule around to cover. We stay at the gym to "make sure" a coach shows up on time instead of making sure they always show up on time.
After awhile, we just become accustomed to the limp. But others notice, and the more we compensate the more long-term damage we do to ourselves, until eventually we need surgical action to repair our problem.
Worse, in the service industry, we think no one notices our limp; that it's our own private sacrifice. But they do. We think, "Clients won't care if I jump into class and exercise with them instead of coaching them." But they do. We tell ourselves, "My staff will know that they should take the garbage out when they leave tonight." But they don't. We're willfully blind to the service we're offering, and believe our clients will see past the overfilled garbage cans, past the never-answered phone, past the bad language of our 7pm coach...they won't. They see our limp.
When problems grow to become crises, are they too late to fix? No. Pricing errors, even carried for ten years, can be corrected. We have the best surgeons in the world at TwoBrain. But that doesn't mean it's going to be easy, or painless. You'll still probably require some rehabilitation, and we'll be there for you when you do. But it's SO much simpler to remove the pebbles in your shoe instead of waiting for a hip replacement.
In this episode, I share a half-dozen pebbles that I've removed at Catalyst over the years. Then I give you a few tips on taking action to identify and remove your own.
This week I again ask you the same question as last week: I have two affiliates in front of me, one with 40 clients and one with 400. Who has the better business? The answer is that you can’t possibly know because what matters is profit!
At Two-Brain, we measure only a few metrics which include Profit, Average Revenue per Member (ARM), and Length of Engagement (LEG). This week we dive into LEG by talking with Anastasia Bennett about peak moments, bright spots, firing the wrong clients, and smashing cliques.
Our TOPPODCAST Picks 
