Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Today we are joined by Michael Collette, Michael Scott, and Brendan Sheehan. Each of these guys are involved in CrossFit in some form but are also founders of Waymark Wealth Management. Today we will be having a very valuable conversation about how exactly you retire from CrossFit and what steps you can be taking now to ensure you are prepared!
"But Cooper HATES lead generation, doesn't he?"
We get that a lot. I teach retention first, then sales mastery ("Help First"), then Affinity Marketing. I do it this way because many entrepreneurs are too focused on the magical appearance of digital marketing, and they lose sight of the low-hanging fruit.
But when you're great at retention; when you've practiced your conversion strategy; and when you deliver an excellent service, by all means: open the floodgates!
Enter TwoBrainMarketing.com.
Finding energy in your work can be the key to unlocking your full potential. Trevor Mauch struggled with this for a long time, until his mentor taught him that energy-producing work is the key to unlocking your full potential. Because of this, he encourages everyone to do what is called an Energy Audit. This is done by first grabbing a piece of paper and drawing a line down the middle. Then, list all the activities in your life that give you energy and fulfillment and all the energy draining activities on opposite sides of the line.
Originally published October 30, 2017.www.twobrainbusiness.com/gregGreg Glassman isn't your average genius.Greg shares the mannerisms of the virtuoso: he moves while he talks, fidgeting with coasters on the table. He leans in, then back, tipping his chair from one side to the next. His answers are so quick, most of the time, that you'd think they were rehearsed. But they're not.And Greg isn't just a big thinker. He's also a big doer: he acts. He travels extensively. He has frequent speaking engagements. Old-time CrossFit fans will remember his monthly manifesto, emailed as a PDF to be printed with "CrossFit Journal" on the top. In 2001, he put the workouts from his private training gym online for free, and hasn't missed a day since.Greg has spawned a worldwide health initiative. He's also given over 25,000 people the opportunity to be entrepreneurs and change lives. This is my passion. But that's not his true genius.Last week on this podcast, I introduced some of Greg's Media team--Tyson Oldroyd, Mike Warkentin and Matt Bischel. They're part of "CrossFit HQ" -- an army of professionals dedicated to helping Greg's affiliates. They're all loyal to the point of fanaticism; many have been with the company a decade already. Very few people quit CrossFit HQ: they love the opportunity to serve in a meaningful way. And they love Greg.I flew across the country to sit with Greg at his kitchen table for 90 minutes. It took days of travel and three years of conversation to reach this point. My questions weren't pre-approved or censored afterward. Greg greeted me at his front door with a hug; when we parted a few hours later, he said "Love ya, man. Keep doing what you're doing."THAT is Greg's true genius: the ability to spread his care; to inspire everyone around him to beat their plowshares into swords and follow him."CrossFit is not an exercise program. It's a fitness program." What did Greg mean by that? Listen in...
Episode 121 – The Thief Phase
Over the last few weeks I have been talking about the phases of entrepreneurship:
The Founder Phase, Farmer Phase, Tinker Phase and now the Thief Phase. Today, we will be discussing this final phase and what do you do when your idea has reached the pinnacle of success.
After years of mentoring entrepreneurs, I can tell you there are four distinct phases of entrepreneurship: the Founder Phase; the Farmer Phase; the Tinker Phase; and the Thief Phase.
The Farmer phase is the most important for a gym owner. Some gyms struggle to ever leave the Founder phase, even after years in business. But after a year, most have achieved at least a nucleus of success; they have a small cadre of very loyal members, a backup coach or two, and they're taking home a paycheck. These are the Farmers: the entrepreneurs who seek to make meaningful careers for their staff; who want to work more ON their business and less IN their business; who want to work toward a 33% profit margin and build a cash flow asset and someday retire.
In this episode, I'll walk through the Farmer Phase, what it takes to make it through this phase successfully--and what comes next.
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